A little digging into your podcast stats will show that a
Evo Terra:good number of your listeners are...
Evo Terra:well, fickle.
Evo Terra:Before you can convert them to loyal listeners, you have to get
Evo Terra:them listening to more episodes.
Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:We don't talk about fickle or seasonal listeners enough.
Evo Terra:And when we do talk about fickle or seasonal listeners, it's all about how we
Evo Terra:convert them into loyal, rabid listeners who devour every single word that we say.
Evo Terra:And while I like that as an idea, it's not very realistic because everybody
Evo Terra:is busy and a good percentage of your listeners don't and will never listen
Evo Terra:to every single episode you put out.
Evo Terra:You probably recognize and understand this.
Evo Terra:Now, caveat, if you're doing a fiction podcast, very different situation for you.
Evo Terra:Serial podcasters, especially fiction podcasters, don't really have this
Evo Terra:problem because no rational listener, no rational person decides not to
Evo Terra:listen to chapter seven of a novel.
Evo Terra:Not going to happen for them.
Evo Terra:But for the rest of them, people, you know, they get busy.
Evo Terra:And I think we have two different tools.
Evo Terra:We podcasters have two different tools that we can better employ to ensure
Evo Terra:that these fickle listeners, sometimes seasonal listeners, they only listen like
Evo Terra:during the summertime or whatever, we can ensure that they don't really miss out
Evo Terra:on something that they wanted to hear.
Evo Terra:Just two tools.
Evo Terra:And again, I'm talking about listeners who are probably subscribed to your
Evo Terra:show or a following your show who choose not to listen to your episodes.
Evo Terra:Two tools that you can employ right now to start fixing that.
Evo Terra:What are those two tools?
Evo Terra:Stop teasing, Evo!
Evo Terra:Title and cold open.
Evo Terra:Yeah, I've harped on title a lot.
Evo Terra:So I'm just gonna do a brief recap and give you two very short rules for
Evo Terra:title and we'll get to the fun part.
Evo Terra:Two rules for titling.
One:make every character count.
Rule number two:give them a reason to hit play.
Rule number two:Your title should make every character count.
Rule number two:No extra bits.
Rule number two:And you should give them, the title should give them a reason to
Rule number two:actually hit play on that episode.
Rule number two:No, the guest name's not enough.
Rule number two:Publishing date's not really important.
Rule number two:No hashtags.
Rule number two:Okay.
Rule number two:Enough of title.
Rule number two:Let's get to the fun part.
Rule number two:The fun part is the cold open because once we've, you know, once
Rule number two:people have actually hit play on an episode, they're probably going to
Rule number two:keep listening once they've hit play.
Rule number two:But what about those who never saw the title of your episode
Rule number two:and who didn't hit play?
Rule number two:But the podcast episode just started playing?
Rule number two:Now, that happens a lot because people spend a lot of time, your listener
Rule number two:has spent a lot of time setting up their podcast-listening queue,
Rule number two:not just of your podcast episodes, but of all the other podcasts and
Rule number two:episodes that they subscribe to.
Rule number two:They have a queue, or several cues like I do, and they start the
Rule number two:queue and they let it roll through.
Rule number two:It just plays.
Rule number two:When you think of the mindset of these people, like me and probably
Rule number two:like you, I'm always thinking about what else is in here.
Rule number two:When something plays and I've got, you know, maybe a dozen shows in there,
Rule number two:but when an episode starts to play, I have anticipation of - maybe it's FOMO.
Rule number two:What's the next thing below this?
Rule number two:I've only got a certain amount of time.
Rule number two:What's below this episode that I'm not seeing because I'm
Rule number two:not looking at it right now?
Rule number two:What else is in there?
Rule number two:I might decide to swipe left.
Rule number two:Or is it right?
Rule number two:Apps, podcast apps are weird.
Rule number two:Whatever the swiping is to delete it.
Rule number two:People oftentimes will start listening to an episode that, again, they didn't
Rule number two:hit play on, it just started playing for them 'cause it's been in their queue.
Rule number two:They'll swipe off if they think that it is somehow less important than something
Rule number two:else a little bit lower in their queue.
Rule number two:And that's where a cold open really helps.
Rule number two:It's the opening statement.
Rule number two:I did one at the beginning of this episode and every episode.
Rule number two:I do that because I want to hook someone in who didn't explicitly hit play.
Rule number two:And it's also for people who hit play to kind of set them up of what's going on.
Rule number two:Because honestly, it's okay if someone listens to the first - the cold open you
Rule number two:put out and they say this episode's not for me, I can skip this one and go on.
Rule number two:Hey, that's okay.
Rule number two:It's not that big of a deal.
Rule number two:They don't have to listen to every single thing.
Rule number two:That's not the social contract we have put in place here.
Rule number two:I want to make a cold open, you want to make a cold open, we all want to make
Rule number two:a cold open that says, this is what you're going to get in this episode,
Rule number two:if you were intrigued by the words I just said in those 200 characters, five
Rule number two:seconds, ten seconds, then keep listening.
Rule number two:But if not, hey that's okay, I appreciate you subscribing.
Rule number two:That's what we're saying when we make these cold opens.
Rule number two:So stick with a good cold open, put a good cold open in if you don't
Rule number two:have one, very helpful to keep people listening all the way through.
Rule number two:And make sure your titles are better, would you?
Rule number two:So I need to thank Ms.
Rule number two:Danny.
Rule number two:No, I need to thank Betty Dannewitz of the podcast ifyouaskbetty
Rule number two:for this topic suggestion.
Rule number two:She actually had me on, speaking to a class that she's teaching right
Rule number two:now on the value of the cold open.
Rule number two:And I thought I'd bring it back for everybody to enjoy.
Rule number two:So thank you again, Betty for bringing this idea up.
Rule number two:Fickle, that's the word, fickle and seasonal podcasters
Rule number two:are a part of podcasting.
Rule number two:Fickle and seasonal listeners, I should say, are a part of podcasting.
Rule number two:Unfortunately, fickle podcasters are, too.
Rule number two:No, fickle listeners and podcasting - it's life.
Rule number two:What are we going to do, right?
Rule number two:So share this episode with another podcaster so maybe they can also help
Rule number two:better understand why some episodes are listened to and why some are not.
Rule number two:And maybe we can, you know, not only get them to have more people listening to
Rule number two:their content, but also, so all podcasters are helping better serve this underserved
Rule number two:listener set of people who are fickle.
Rule number two:Cause we're not going to make them not fickle.
Rule number two:We can try, but we just need to appeal to them.
Rule number two:So if you liked what I had to say in this episode, please go
Rule number two:to buymeacoffee.com/EvoTerra and buy me a virtual coffee.
Rule number two:If you would like to consider also membership, consider buying a - that
Rule number two:means you buy me a coffee every month automatically, simple little thing.
Rule number two:Because I've got some new membership and some new things coming out when
Rule number two:season four of this podcast launches in a couple of months and I'm going to
Rule number two:grandfather in all the people who have purchased a membership of coffee - yay
Rule number two:- to me on buymeacoffee.com/EvoTerra.
Rule number two:So go over and do that if you would like to.
Rule number two:Yes, that's it.
Rule number two:I shall be back tomorrow with yet another Podcast Pontifications.