In times of economic uncertainty, we need to have open, constructive, and compassionate conversations with clients and prospects. Understanding their worries and fears, and providing reassurance and clarity can help build trust and create value in the relationship.

By focusing on the basics – like understanding clients' motivations and needs – and continuously improving our own skills and practices, we can navigate through difficult times and continue to be valuable and useful in our work.

Links

• Join the Happy Pricing course
• Join the conversation live