Change isn’t hard because you lack discipline. It’s hard because you’re trying to make one part of your mind do the job of another.

In this episode, I walk you through the three minds that are quietly running your business and your life: the conscious mind, the subconscious mind, and the collective mind. Each one plays a very different role in how habits form, why resolutions fail, and what actually creates sustainable change. If you’ve ever said “I know better, but I still do it,” felt guilt when resting, struggled with consistency, or wondered why good intentions don’t turn into lasting habits, this episode will help you see what’s really happening beneath the surface.

We’ll explore:

• Why willpower is a short-term strategy

• How habits are born from solutions, not failures

• The unseen influence of culture, family, and industry norms

• Why resistance is information, not defiance

• How to create change that works with your nervous system instead of against it

This is not therapy or psychological advice. It’s a powerful reframe to help you work smarter, kinder, and more effectively with your own internal system.

This is the Be More Business podcast, where wisdom and innovation merge to create a business that supports the life you want to live.

Here's your host, entrepreneurial, wise woman and cyber sorceress Kimberly Beer.

Today I want to talk to you about the three minds that are running your business and actually probably running your life as well.

Your conscious mind, your subconscious mind, and the collective mind.

And I'm going to introduce these three concepts to you in a way that you can understand how to create and sustain meaningful change in your business.

Again, it's the first of the year.

We're all interested in embracing a new positive outlook on the year and creating meaningful change.

Part of that's developing good new habits that support things like our marketing habit that we started out with, make it Happen Monday with, and then also creating things that really support us in a way that we can make the most productivity and actually have the most fun doing the things that we do in our business and our life.

All right, so let's dig in.

For a lot of people, they think they can discipline their way through change, and discipline is part of it.

I'm not going to sugarcoat that you do have to have discipline to change, but the discipline may not always look the way that you think it would look.

And change is not hard because you lack discipline.

As a matter of fact, most people I know have a lot of discipline.

They sometimes don't have it in the right areas.

Change is often hard because you're trying to make one part of your mind do something that actually belongs to another part.

So remember I said there's three minds that we're going to discuss today.

There's the conscious mind, the subconscious mind, and then the collective mind.

So let's dig into what each of those are.

So the conscious mind is the mind that decides, plans, makes promises, sets goals, talks in your ear.

If you're one of those folks that hears your internal dialogue, it makes promises to you, it sets goals.

It tries very, very hard to be in control of everything.

And it's not always 100% reliable.

There are times when your conscious mind will chitter chatter in your ear to distract you, that will chitter chatter in your ear to tell you negative self talk that your other minds, either your collective or your subconscious, may or may not agree with.

So just know your conscious mind is sometimes not the reliable narrator, so to speak.

And that that doesn't mean there's anything wrong with you, by the way.

And do let me caveat this entire episode with this is not psychological advice.

This is just Simply a way for you to frame and to think about things and creating change in your business.

In the modalities that I live in, no one is broken.

We may have some fractured parts that we need to bring back in Gestalt, and we may have some negotiations that need to take place between the conscious mind and the subconscious and the collective.

But we all are whole and can create change in our lives easily.

All right?

So the strengths of the conscious mind are awareness and.

And choice and direction.

And it's also where a lot of our language lives.

And the other episode that I recorded this month about all of the different sensory modalities that you have, and you have a primary sensory modality, those a lot of times are contained in our subconscious, not our conscious mind.

So language, the actual words, this is where that auditory digital perceiver really becomes key, is because that person keys into the language as well as other pieces of the puzzle.

So they really kind of comprise a lot of the other sensory modalities anyway.

Your conscious mind does like language.

Here are some limits that it has.

Though it has a short attention span, it's easily exhausted.

It.

It cannot run habits long term.

And this is where those resolutions that people make on January 1st often fail.

And even the intentions will fail.

Because if you consciously try to force yourself into it and your conscious mind is on board, but your subconscious or the collective have issues with it, it's not going to happen because your conscious mind can't trump them.

It gets exhausted really, really easily.

That said, it also gets super stubborn when it is ignored.

So a key way to think about your conscious mind is your conscious mind is great at choosing change, is just really terrible at executing it.

That's because the real changes need to happen in the subconscious so that everybody is on the same page.

So the subconscious mind runs patterns.

It stores your conditioning and your trauma.

It automates your behavior.

When you do something and you go, why did I do that?

That is often your subconscious or your somatic body experience.

And when I say mind, by the way, mind is not your brain.

That neurobiology is a different science, okay?

We're talking about the interior workings that involve your brain.

But there's more brain that is in your head.

There's.

There's also mind that is throughout your entire body.

Your brain lives in your head.

Your mind is everywhere.

And in my perception, it's even a little bit outside of you because that's where we get into the collective mind, right?

The subconscious does really want to protect your efficiency and safety.

So that is a Key component.

And it's a place that it agrees with the conscious mind.

Like, they'll team up to help you feel safe.

They will also team up to be an alarm bell if there is danger.

And the subconscious will send the signals through your body up to your conscious mind.

And that is danger.

Danger, Will Robinson, we need to look around us, right?

It's the feeling of danger, I guess.

Be a way to describe that.

Your subconscious mind has some really good strengths.

It is more consistent than your conscious mind.

It is incredibly fast at processing things.

It is designed to conserve your energy.

And it is also very, very good at pattern recognition.

Which is why sometimes when you walk into a room and you feel off in that room and your conscious mind is like, I don't understand this.

And that voice in your ear goes, you're being crazy.

There's no reason for you to think that there's something wrong here.

I don't understand why the body is, like, responding to this in a way that it is or reacting to it in the way that it is.

Many times it's your subconscious kicking up clues, but because it doesn't have language or necessarily logic, there's no connection unless you go digging and looking for the connection.

Your subconscious mind does not respond to logic.

You can talk to it all day long.

This is why those resolutions and saying, I'm going to develop this good habit, it doesn't work.

It doesn't work because your subconscious has to buy into it.

And your subconscious does not respond to logic.

You can list out all of the pros as to why that habit would be good.

And your subconscious mind is like fiddle.

Dee Dee, you're gonna have to make me feel it because I don't understand any of that.

It does not care about your goals.

Okay?

That's a bottom line.

Your subconscious does not care about your goals.

It cares about your feelings.

It cares about your efficiency.

It cares about your safety.

But your goals are logical.

And your subconscious mind isn't always logical.

And it also changes slowly unless it's properly engaged.

Which means that you take some time to understand it and even speak its love Lang, which in language, language would be metaphor and symbol.

And the subconscious really works off of a lot of different clues.

And those things I talked about, those sensory modalities that I talked about in the last episode, those key into here, because those are connections to your subconscious mind.

If you want a key phrase for your subconscious, Your subconscious doesn't resist change.

It resists the unfamiliar.

So it wants it to feel right and to feel in Alignment and coherent.

All right, now let's talk about the third mind, which is the collective mind.

So in my belief system and in how I participate and perceive the world, and I'm going to qualify this as me.

If you agree with it, great.

If you don't, that's fine too.

But it's this cultural connection that we have with the human beings around us, Our history, our community.

There's a lot of things that come into our lives.

Our family is part of this.

We, our minds are connected to other people.

There's a lot of interconnectedness around us.

We are not, in my opinion, again, qualifying it.

In my opinion.

In my opinion, we are not living in a vacuum where it's my world and you all are just in it.

We all have our own experiences and collectively inside of our communities, our families, our nations, our states, our affiliations, our organizations, all of those things are networks that influence our collective mind, which also influences our personal, subconscious and conscious.

So our collective mind is our cultural conditioning.

Our family rules, the industry norms in our business, our generational beliefs, our generational wisdom, our generational trauma, our social expectations.

And the unspoken of this is how things are done.

It shows up in so many different ways in, in good and bad.

But I'm going to cover some of the ones that I think you probably will tune into.

Guilt for resting.

That is our current collective mind.

Hustle, culture at work, shame around pleasure, hustle as a moral achievement, fear of being different, habits that aren't even yours.

This collective mind really does have an influence.

And it.

The bigger influence it has is when we don't recognize it has an influence.

That's where we are the most controlled by it or the most influenced by it is when we don't recognize that it is an influence.

Once we recognize it's an influence, then we can start to say, okay, wait a minute, I'm going to separate out from this.

This is not me.

This part is not me.

This is me.

And if they're butting heads, wait a minute, this isn't mine.

I can take it out.

It either belongs to my generational trauma, it belongs to the culture that I grew in, it belongs to some ideology or system that doesn't fit with my own personal subconscious and consciousness.

And all three of these minds play a great deal into both the habits we desire to create and the habits we desire to break, and also the habits that we form and the strategy underneath them.

And that's really important to understand when it comes to change advice and habit changing advice, whether it be Good habits to build or bad habits to break.

Most of that advice talks to our conscious mind.

It talks to the mind that is in the most front, that is the one that's chattering in our ear.

But remember, it's the one that has probably the least control over being able to actually create that change.

It can muscle its way through it for a period of time, but because it tires easily, it doesn't create the lasting change.

Most actual habit change exists below that.

It exists in the subconscious with a realization and a connection to the collective.

Most people, when it comes to making meaningful change, don't dig deep enough to understand when it comes to a habit, why that habit form.

Remember, that habit came into being because it was born out of a strategy or a solution.

You don't just randomly make up habits.

If you're breaking a bad habit, I can guarantee you that had something they it served a purpose at some point in time.

I was a smoker for 20 years.

That habit served a purpose.

And until I was ready to release that purpose, until it was filled with something else, I couldn't become a non smoker.

Once I was able to do that, I became an official non smoker.

All right, that and honestly, I kind of outgrew what it was the solution for, which was a lot of anxiety.

But I also had to find healthy habits to nudge out the bad habit.

And I've worked with a lot of dietitians who use that same logic, like don't stop the bad habit, nudge it out with good habits.

And that's a very.

It's a keen way to create change in your business and your life elsewhere, not just in your health habits.

Because nudging a bad habit out with a good habit means that we're actually honoring the strategy and the solution that that habit has.

But understanding how it functions formed is almost necessary for you to be able to actually create that meaningful change.

And there's a few reasons why people don't do that.

Many times there's pain attached to it.

There's a lot of.

A lot of times the strategy and solution was not born out of something happy.

It was born out of something painful.

And sometimes touching on that hurts.

Like wounds heal, but the pain still resists after, persists after a while.

Other times it's scary.

The unknown is very scary to your conscious mind, your subconscious mind, and the collective mind.

So unknown and not knowing why it formed can sometimes keep people from digging deep enough to look at it.

These are places that my two modalities of gestalt and hypnosis really help people.

And if you think of why is this in a business podcast, right?

I'm going to guarantee you that these things affect your business.

They affect how you show up in your business and how you show up for your productivity.

And then another thing, another reason why people don't dig deep is that they don't even know how or haven't ever considered that they might even want to try.

And that's that first level of awareness.

And hopefully if you're in that particular situation, this episode is enlightening to you and maybe has like, gotten you interested in, like, why do I do this?

Like, question Curiosity.

And I always approach change work with myself and with other people with curiosity.

One, how did this happen?

Why do I want to change it?

I'm curious about different ways I could change it and how that would feel, how it would look, how it would taste, how I could embody that, what really works for me.

So making sure that you understand that there is something underneath it and also understand that when you remove an obstacle that you don't understand, you open up the door for that either to not be successful or worst case scenario, to not be safe.

So a big suggestion to dig underneath and see where the habit actually came from.

All right, so let's talk about how each of these minds interfere with us creating meaningful change in our business and in our life.

Our conscious mind can rub up against our subconscious mind because the conscious mind wants novelty and the subconscious mind wants familiarity.

So the cue is when we're trying to make meaningful change and I say, I know better, but that's when those two are rubbing up against each other.

Our conscious mind versus our collective is when you say, I'm going to choose something different.

And the collective mind says, who do you think you are?

Imposter syndrome comes to mind in this area.

Or what we label as imposter syndrome.

I sometimes think that gets confused with some other things, but those other things definitely have to do with the collective mind.

A cue for this one, when those two are butting heads with each other and the meaningful change you want to create is when you do procrastination, guilt and self sabotage.

And then when the subconscious butts up against the collective, it's your body learned safety from culture and even unhealthy habits can feel like you belong.

And your cue is when you have anxiety for doing the right thing, which does sound counterproductive, but it's when those two are definitely not aligned with each other.

So an important reframe here is resistance is information.

It is not defiance, and it is definitely not failure.

So whenever resistance comes along, it's really important that you look at why that resistance is happening.

So a lot of people think that they can just willpower their way through anything.

And willpower actually lives in your conscious mind.

It is finite, it depletes quickly, and it creates power struggles with, with the other two minds.

That can cause a lot of problems.

It is a terrible long term habit strategy.

And it really turns this whole situation into a battleground.

So each mind has a role to play in change.

So your conscious mind, it names the intention, it chooses the why, and it notices things, hopefully without judgment.

If it notices them with judgment, then we need to look at the subconscious and we need to look at the collective mind and find out where those judgments are coming from so that it can create that sort of plan for the future.

Your subconscious mind learns through repetition, sensation, emotion and consistency.

It needs you to develop microhabits, little pieces, little steps that go into the right direction in order for you to create the change.

And it doesn't need a lot of pressure.

It just needs to become familiar with it and it needs to be heard.

That's one thing as a hypnotherapist that I absolutely love in working with people around is so that their subconscious mind gets heard, their body is finally heard.

I don't even want to go into how many years that I put my body on mute.

And it was not a healthy situation.

And that's, that's me putting my subconscious mind on mute.

And it's not a good strategy long term.

At least it may be okay for a moment, but it's definitely not a long term strategy.

Your collective mind needs to be questioned.

It needs to look at, you know, like, is this mine or is this somebody else's?

Is this some of my family stuff that's coming up?

Is this something that I learned as a child that really doesn't belong with me?

We all have a basket full of that, by the way.

And those things are things that we need to become aware of and understand.

Because going back to that Fritz Perl's Gestalt principle of awareness in and of itself is curative.

And in, in this case, with the collective mind awareness or it coming up through the collective, through our subconscious, up to our conscious mind, and us becoming fully aware of it becomes curative and gets coherence and alignment between the collective and our conscious mind and our subconscious.

The collective should not be obeyed automatically.

And if it is, we need to catch ourselves through awareness.

And I don't encourage like just straight out rebellion blindly, but I do encourage curiosity and I do encourage deep questioning to say, is this really part of who I am?

Is this something I want to adopt?

And sometimes, by the way, the answer to that is yes.

I look at how our culture has the collective mind inside of our culture has changed a lot of things for the positive.

It also has changed a lot of things for the negative.

So we have to look at where we align and are coherent with that and take what belongs to us and what feels good and push away and lay out a boundary for the things that don't.

So change really happens.

When these three minds, when these three things are really accounted for and understood, then we can start to create meaningful change.

Now I've given you a good overview here today.

Again, I'm going to recommend that if this intrigued you and you found it interesting and want to work with somebody, that you find a therapist who will work with you around it, that you find a gestaltist or a hypnotherapist that will dive into these particular topics with you and guide you or do some reading and research.

There's a lot of information out there on on your subconscious, your conscious and on the collective and how to take a look at how those things affect you and your happiness in life.

I have a whole other little podcast called the Self Made Happier that talks about using these same principles and really tuning into the frequency of happy to dialing into what really creates happiness for you and do it in the same fervor and enthusiasm that you would to become a self made millionaire.

Become a Self Made Happier.

You can find it wherever.

You listen to podcasts regularly, right alongside this one.

It's part of the Midnight Productions Podcast Network.

All right.

I hope you have enjoyed this episode today and that you've taken away some tidbits on how you might dig a little deeper into creating meaningful change in your business and in your life.

All right, thanks for hanging out with me.

I'll see you in the next episode.

Thank you for listening to the Be More Business podcast, where wisdom and innovation merge to create a business that supports the life you want to live.

For more resources, courses and inspiration, visit Be More Business.com.