In this special episode of the HighLevel Experience Podcast, host Vit Muller welcomes Jonah Tuska, the Manager of HighLevel Affiliate Channels. Jonah shares his insights on scaling affiliate channels, the opportunities within HighLevel's affiliate program, and the innovative strategies that empower affiliates to thrive. The conversation delves into the dynamics of affiliate marketing, the balance between agency and affiliate roles, and the exciting new features HighLevel is rolling out, including the AI Employee initiative.
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Jonah Tuska is the Manager of HighLevel Affiliate Channels, where he plays a crucial role in empowering affiliates to succeed. With a background in music marketing education and affiliate marketing, Jonah brings a wealth of knowledge and experience to the HighLevel community.
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Vit Muller : Hello everybody.
Speaker:Welcome to another episode on the High Level Experience Podcast.
Speaker:Our guest today is a pivotal player at high level where he masterminds
Speaker:the strategies that empire affiliates to thrive and succeed with a
Speaker:keen eye for innovation and deep understanding of digital marketing.
Speaker:He has been instrumental in scaling affiliate channels to new heights.
Speaker:His insight to, not only fuel growth, but also inspire wave of
Speaker:SaaSpreneurs and agencies to maximize their potential with high level.
Speaker:So please welcome into the show, Jonah Tuska, manager of
Speaker:High Level Affiliate Channels.
Speaker:This is a special episode, guys.
Speaker:let's get rolling.
Jonah Tuska:Thanks so much for having me, man.
Jonah Tuska:Again, super, super excited to be here today.
Jonah Tuska:It's been a minute since, we've, we've seen each other.
Jonah Tuska:I know we met, back in Australia at the SaaS preneur event, but
Jonah Tuska:I'm super excited to be here.
Jonah Tuska:Thanks so much for having me.
Jonah Tuska:Vit Muller : Ah, great to have you, mate.
Jonah Tuska:Yeah.
Jonah Tuska:it's been, it's been great to, catch up on, on our, on our, part
Jonah Tuska:of the, part of the world as well.
Jonah Tuska:Back in, what is that end May or when we, when we had that, Jonah
Jonah Tuska:for, for those who might, you know, like that are listening that might
Jonah Tuska:be near in the Highlevel community, or might not be, you know, familiar.
Jonah Tuska:Not, not you.
Jonah Tuska:Could you explain what your role as a manager of high level
Jonah Tuska:affiliate channel, like involves?
Jonah Tuska:Yeah, most definitely.
Jonah Tuska:So.
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Yeah, so my, my team works with a cohort of our affiliates, 98%
Jonah Tuska:of high levels affiliates actually.
Jonah Tuska:And, my team's whole responsibility is working with these affiliates
Jonah Tuska:to make more commissions through high levels affiliate program.
Jonah Tuska:And so we work with affiliates strategically, to promote and share
Jonah Tuska:the word about high level, get high level into more ecosystems,
Jonah Tuska:get high level out online.
Jonah Tuska:and we'll do that through a myriad of ways.
Jonah Tuska:But, we have, about 10 on my team now where, you know, we're, we're just
Jonah Tuska:working with this, amazing group of high level affiliates that are going
Jonah Tuska:out and promoting, our platform.
Jonah Tuska:So, day to day, you know, you know, Just to kind of give everyone some
Jonah Tuska:context, before, you know, when, when I kind of came into the high level
Jonah Tuska:scene, I used to work with our, top affiliates, Jason Wardrop, James Bonnet.
Jonah Tuska:He's a, a Robb Bailey, one-on-one.
Jonah Tuska:and we kind of take the things that we know work for our top affiliates and
Jonah Tuska:we help newer affiliates, affiliates that are getting up and running,
Jonah Tuska:implement the things that are working, to essentially start generating more
Jonah Tuska:commissions as high level affiliates.
Jonah Tuska:Vit Muller : And I mean, commission, I mean, let's talk about it, right?
Jonah Tuska:I mean, I just saw Rob Bailey making a post on Facebook two days
Jonah Tuska:ago that you guys just paid out.
Jonah Tuska:Five point, I don't know, 5.8.
Jonah Tuska:It was million dollars, and that's for last month commissions.
Jonah Tuska:Yeah, we're, we're well over, the 120 million in,
Jonah Tuska:commission paid out to affiliates at this point, which is amazing.
Jonah Tuska:I, I think it's hilarious that Rob called that out 'cause Rob's made
Jonah Tuska:over 5 million in, commission, which is absolutely amazing.
Jonah Tuska:But, I, I think a lot of, affiliates and prospective affiliates we meet don't
Jonah Tuska:necessarily understand the opportunity.
Jonah Tuska:They might be like, ah, affiliate marketing, affiliate programs.
Jonah Tuska:I, I can make, you know, a few thousand dollars a month.
Jonah Tuska:That sounds amazing.
Jonah Tuska:The interesting thing is, you know, or for a lot of affiliates.
Jonah Tuska:It's, it's not that small of an opportunity.
Jonah Tuska:It's, the fun thing about recurring commission checks is they stack,
Jonah Tuska:and a fun thing about a platform that people use, and don't leave is
Jonah Tuska:those commission checks keep coming.
Jonah Tuska:So, yeah.
Jonah Tuska:a, a little over 5 million last month.
Jonah Tuska:well over 120 million, to date, which is absolutely amazing.
Jonah Tuska:last year we hit the 45 million paid out to high level affiliates,
Jonah Tuska:which again, it's, it's baffling.
Jonah Tuska:When, when I, when I joined the company, we were, right around 20 million
Jonah Tuska:lifetime paid out to affiliates.
Jonah Tuska:So, we're keeping the checks rolling.
Jonah Tuska:Vit Muller : Yeah, it's unreal.
Jonah Tuska:I mean, I'm, I'm an affiliate as well.
Jonah Tuska:Full disclosure guys.
Jonah Tuska:it's one of those like a no-brainer thing.
Jonah Tuska:I think like if you, even if you're like starting high level for your own agency,
Jonah Tuska:or using high level for your own agency, or you go in just pure SaaS either way.
Jonah Tuska:I mean it just like, why wouldn't you if you've got people asking you in
Jonah Tuska:your community, other mates in the agency space and they're not using
Jonah Tuska:money as well, like it doesn't really, it's just send them a link, right?
Jonah Tuska:So, and I think it just comes down to how much, right?
Jonah Tuska:So like for me, I'm not involved heavily because, I'm trying to focus on my agency.
Jonah Tuska:So I don't really do really anything when it comes to promoting high
Jonah Tuska:level aside from the podcast, which.
Jonah Tuska:I think it's enough.
Jonah Tuska:but I'm not like, per se like creating a ton of videos or
Jonah Tuska:specifically like being a con creator.
Jonah Tuska:So that's obviously to my own detriment, but also, in the benefit
Jonah Tuska:of my focus on staying in my lane.
Jonah Tuska:'cause that's like, that's also a really interesting one, right?
Jonah Tuska:Because I mean, and you could probably talk on that, where you start using
Jonah Tuska:high level for your agency and for SaaS.
Jonah Tuska:So you kinda like, wanna focus on that.
Jonah Tuska:but splitting the focus, can we talk about splitting focus and then what,
Jonah Tuska:what have you find working for Sam?
Jonah Tuska:'cause for me, I just, I just can't do it mate.
Jonah Tuska:Like I just, I tried, I was like, I'm gonna do this, I'm gonna do that.
Jonah Tuska:And it's just like, you just gonna spread yourself to it sort of thing.
Jonah Tuska:So like my commission's, you know, a, a couple of grand in a month, which is nice.
Jonah Tuska:I'm very happy for that anyway.
Jonah Tuska:you know, it's passive.
Jonah Tuska:It's great.
Jonah Tuska:Could have, could have been a lot more if I just went all in as well because like
Jonah Tuska:I know people for my, I spoke to somebody three years ago, they were just talking
Jonah Tuska:to me about my snapshots and things like that, and now I just checked on the
Jonah Tuska:YouTube and they go like a hundred, a hundred thousand, over a hundred thousand
Jonah Tuska:subs, and they just went all in on that.
Jonah Tuska:So they are, they surprised me.
Jonah Tuska:definitely I'm very happy for them.
Jonah Tuska:So I just goes to show that, yeah, it's an interesting one.
Jonah Tuska:Yeah.
Jonah Tuska:No, I, I, I'm a, I'm a big proponent of.
Jonah Tuska:Staying in your lane, when you start to take your attention away
Jonah Tuska:from the thing that's making you money, it's like that's when you,
Jonah Tuska:that's when you stop, making money.
Jonah Tuska:That's when you stop, growing.
Jonah Tuska:you know, it, it's a really common theme among a lot of our affiliates.
Jonah Tuska:'cause turns out a lot of our affiliates have some sort of business.
Jonah Tuska:They've built on high level first.
Jonah Tuska:That's the most common sort of archetype in our ecosystem.
Jonah Tuska:They're building their agency SaaS.
Jonah Tuska:they're running some sort of business using high level, and
Jonah Tuska:they're kind of dipping their toes into the affiliate sphere.
Jonah Tuska:Where it really makes sense is if they're taking a documentation approach to.
Jonah Tuska:Building their agency, building their business using high level, and they're
Jonah Tuska:sharing that online where the affiliate model really makes a lot of sense.
Jonah Tuska:Just to plug into that sort of experience like this podcast Vit, you
Jonah Tuska:know, you have listeners, how, how would you characterize your listeners
Jonah Tuska:Vit Muller : Highlevelers new ones up and comers, and anyone really in the
Jonah Tuska:high level space in general, who's nerdy and passionate about, you know, growing
Jonah Tuska:their business with this platform.
Jonah Tuska:and, and that's, this is the exact sort of platform where
Jonah Tuska:affiliate can make a whole lot of sense because you are talking about
Jonah Tuska:the things you love already and you're attracting a group of folks that could
Jonah Tuska:be good high level customers, or they already are high level customers that.
Jonah Tuska:Might upgrade with your affiliate link that might do these kind of
Jonah Tuska:different activities where we, when we look at our kind of top cohort
Jonah Tuska:of affiliates, most of them have a background of running some sort of
Jonah Tuska:agency or SaaS or a, you know, business.
Jonah Tuska:We have a lot of affiliates that might just, they come from a background
Jonah Tuska:of being a coach or, being some sort of a digital product creator.
Jonah Tuska:and they're just using high level as the platform to power that business.
Jonah Tuska:And their entire affiliate model is they're just making
Jonah Tuska:videos content on that business.
Jonah Tuska:That's all they do.
Jonah Tuska:And they just share it out.
Jonah Tuska:They share their templates, they share snapshots, they share bonuses.
Jonah Tuska:They make an offer in that process while they put out their content
Jonah Tuska:for people to go and sign up.
Jonah Tuska:And ultimately, that's where it can make a lot of sense again, you know, going
Jonah Tuska:into it thinking, Hey, you know, I, I could do a little bit of affiliate.
Jonah Tuska:I could do this.
Jonah Tuska:It's probably not gonna work, right?
Jonah Tuska:Where if, if you're building your agency, you're focusing all your attention there
Jonah Tuska:and it's working and you're saying, Hey, I'm gonna go start recording
Jonah Tuska:videos now, you could do that, great.
Jonah Tuska:If not, it's like, ah, yeah, share, share your affiliate link when friends
Jonah Tuska:come asking how, how you did this thing.
Jonah Tuska:but otherwise, you know, take it one step at a time.
Jonah Tuska:I will say we, we have a large cohort of affiliates that we call kind of like
Jonah Tuska:yourself, like double dippers, right?
Jonah Tuska:Where it's like, ah, we're, we're building a SaaS, or we're building an
Jonah Tuska:agency, but we're also an affiliate.
Jonah Tuska:That's a really common model as well.
Jonah Tuska:I, I, I think it depends a lot on the person, and again, where
Jonah Tuska:we're getting traffic from and how we're getting traffic.
Jonah Tuska:If it's all aligned, it's all symbiotic.
Jonah Tuska:It can work.
Jonah Tuska:I know we have a lot of affiliates that might take an approach of, using
Jonah Tuska:an affiliate offer as a down sell.
Jonah Tuska:If they're running a SaaS, for example, we have a lot of, white
Jonah Tuska:labelers who might go, they're building their SaaS, they have a client,
Jonah Tuska:and their offering is white glove.
Jonah Tuska:So, higher ticket price.
Jonah Tuska:They're doing a lot of setup for these folks.
Jonah Tuska:they might have leads come in that don't wanna pay that sticker price, that
Jonah Tuska:don't want that sort of like, done for you offer another sort of avenue where,
Jonah Tuska:just saying, Hey, you can sign up for high level and give you my templates
Jonah Tuska:and they'll help you get set up.
Jonah Tuska:is still a way you can kind of, you know, keep it a part of your ecosystem.
Jonah Tuska:But again, if it takes away from you doing the thing that's going
Jonah Tuska:to help you grow the most or help you make the most money is like.
Jonah Tuska:Is it worth it?
Jonah Tuska:And it's a, it's a personal decision and it's a, it's a thing that you might have
Jonah Tuska:to think about, but super, super common.
Jonah Tuska:We have a lot of folks doing both.
Jonah Tuska:Vit Muller : And I, you know, obviously I think there's many reasons why,
Jonah Tuska:like, I'm, I'm such a nerd that it's like, kinda like you, like,
Jonah Tuska:you know, like to think of stuff.
Jonah Tuska:So I'm probably the worst example of like a, a business owner that is,
Jonah Tuska:is, you know, is going the pathway.
Jonah Tuska:Like you, you rapid growth, because I know I'm not that and that's
Jonah Tuska:just like, because I'm like.
Jonah Tuska:Trying to do a bit of this, trying to do that.
Jonah Tuska:I, I am learning from it.
Jonah Tuska:So, so, I'm, I'm trying to focus a lot more these days.
Jonah Tuska:I've actually, I, I cut out lots of stuff, but, the, just following on what you were
Jonah Tuska:saying, so like a good, so, so you're trying to approach a business higher level
Jonah Tuska:now is actually becoming more mainstream knowledge of business owners than before.
Jonah Tuska:which is I think is great because it makes it easy to explain, what it is.
Jonah Tuska:And I think, you know, for us at Stand Out From the Pack, that's my
Jonah Tuska:white label, agencies more, more so SaaS these days is selling us.
Jonah Tuska:Yes.
Jonah Tuska:Like we use high level.
Jonah Tuska:but what you get with us is, you know, we've got our community, we
Jonah Tuska:focus on educating you, and it's very much hands-on, you know, some
Jonah Tuska:one-to-one webinars and all that.
Jonah Tuska:You can go to high level and they'll help you out as well.
Jonah Tuska:but you know, it's US company, so it's pros and cons, right?
Jonah Tuska:Like if I'm, if I'm talking to, like, I'm doing a lot of BNI, for example, here in
Jonah Tuska:Canberra and my local, local market, so I'm building those personal relationships.
Jonah Tuska:People know me, so it just makes it, that's what they would gravitate to, like
Jonah Tuska:working with me as opposed to, a company that they can't personally reach out to.
Jonah Tuska:So, but, the model, so you mentioned, okay, a downfall if somebody still,
Jonah Tuska:still goes, yeah, but you know, I can go directly to high level and
Jonah Tuska:pay 97, save myself a bit of money, then I think in that case it's
Jonah Tuska:perfect opportunity to say yes.
Jonah Tuska:You know what, like, I mean, I would, if somebody said that
Jonah Tuska:to me, I'd say, yes, you can.
Jonah Tuska:I would then probably argue my point of what, what would be the
Jonah Tuska:different, different, point of going us and the pros and cons.
Jonah Tuska:But if they still wanna do that.
Jonah Tuska:Might as well still make some money rather than just say, okay, go ahead.
Jonah Tuska:So send them a link.
Jonah Tuska:another really interesting one, which is what, the boys at, white Level
Jonah Tuska:Suite did, Johan and Wolf, and this is, I'm pretty sure that mentioned it
Jonah Tuska:on the podcast, on, on the webinar.
Jonah Tuska:So, you know, when they, when they started Come Commit Suite, they were going, but
Jonah Tuska:then they realized they, they've got a really good product one level suite.
Jonah Tuska:So what they did, and I actually liked that as an exit strategy and
Jonah Tuska:for anybody listening as well, because you might get to a point where you
Jonah Tuska:got a lot of SaaS customers and you get to a point like, you know what,
Jonah Tuska:I just can't deal with it anymore.
Jonah Tuska:I just want exit.
Jonah Tuska:You could try to sell it.
Jonah Tuska:Or what they did is just release the accounts to direct to high level.
Jonah Tuska:Right.
Jonah Tuska:Brilliant.
Jonah Tuska:So it's good to know that we have these options.
Jonah Tuska:Yeah.
Jonah Tuska:And I, I, I, I think that's kind of another consideration where
Jonah Tuska:it's like, what's the model and can it make sense with the model
Jonah Tuska:where it's like, ah, we can, we can exit, we can eject our subaccounts.
Jonah Tuska:Like, does it make sense for the model?
Jonah Tuska:Like, I, I have a, a, you know, several friends, close family members
Jonah Tuska:that are both customers of white labels and of high level, you know,
Jonah Tuska:I have a, a close family member.
Jonah Tuska:There's like.
Jonah Tuska:They're on a white label, and I don't think they should
Jonah Tuska:be a high level customer.
Jonah Tuska:It's like, if they don't want to do absolutely anything,
Jonah Tuska:they don't want to touch it.
Jonah Tuska:They just want the things to run.
Jonah Tuska:It's like, cool.
Jonah Tuska:Stay where you're at.
Jonah Tuska:That works fantastic.
Jonah Tuska:I know, when we kind of look through our patch of affiliates, the kind of
Jonah Tuska:circling back to the models, like, does the model make sense here?
Jonah Tuska:It's like, ah, we, you know, we have a, one of our, top affiliates right now,
Jonah Tuska:he's a, or up and coming top affiliates.
Jonah Tuska:He's a, a. A digital product seller.
Jonah Tuska:Okay.
Jonah Tuska:And, you know, all these people came to him, was like, oh, you
Jonah Tuska:should, you should do a white label.
Jonah Tuska:When you sell your digital products, you should onboard
Jonah Tuska:them into his high, white level.
Jonah Tuska:He's like, ah, no, I do not.
Jonah Tuska:I wanna build a lean business.
Jonah Tuska:I don't want to, I don't want handle any of that.
Jonah Tuska:I'm just gonna send folks directly to high level and build a recurring
Jonah Tuska:revenue stream off the back end of my, you know, online course sales.
Jonah Tuska:And, you know, for him, that's what's important for his model.
Jonah Tuska:He's like, I want something lean, I like the recurring revenue.
Jonah Tuska:I don't want to be too hands on with a, like a support management style that
Jonah Tuska:might come with building a white label.
Jonah Tuska:And so for him, that's the model that works for others.
Jonah Tuska:It, it, it just varies.
Jonah Tuska:And so that, that's one thing I kind of always consider or, ask folks to kind
Jonah Tuska:of consider when they're trying to like.
Jonah Tuska:You know, like, should I include this in this mix?
Jonah Tuska:It's like, does affiliate make sense for your model?
Jonah Tuska:Does SaaS make sense for the model that you are trying to build?
Jonah Tuska:it varies as you can imagine.
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Yeah.
Jonah Tuska:Well I wanna talk about the models 'cause there's so many.
Jonah Tuska:I wonder if there is something that, another model that you might know.
Jonah Tuska:But before we do that, I just wanted to highlight to the guys, who are new.
Jonah Tuska:We talked about ejecting accounts.
Jonah Tuska:I just wanted to clarify so that the people listening fully
Jonah Tuska:understand what, that I wouldn't say.
Jonah Tuska:Well, it's kind of like a. An exit opportunity.
Jonah Tuska:so what it is, if you go at lots of sub-accounts and for whatever reason you
Jonah Tuska:no longer wanna run your business, you can actually, basically let your customers to
Jonah Tuska:go directly to high level and then at that point just pay directly to high level.
Jonah Tuska:So you eject the sub-accounts from your agency, and I think there
Jonah Tuska:is a, do they have to approve it?
Jonah Tuska:Is that how that works?
Jonah Tuska:You do have to approve it.
Jonah Tuska:but from there, it's, it automatically gets tracked.
Jonah Tuska:Vit Muller : I mean, the sub-accounts, the actual sub-account owners, do
Jonah Tuska:they need to approve it When you
Jonah Tuska:No, no, no.
Jonah Tuska:So you, you could say, Hey, we're, you know, we're, we're built on high level.
Jonah Tuska:We're, you know, shutting down our business, your accounts just fine.
Jonah Tuska:You're gonna be transferred over to high level.
Jonah Tuska:and they'd essentially, you could go through a process of, Hey, you know,
Jonah Tuska:we're gonna send them over here.
Jonah Tuska:they do have to, the, the big thing with that as far as, bottlenecks, like they
Jonah Tuska:have to go back through, you know, put in their, their billing details, again, but
Jonah Tuska:their entire account can be transferred.
Jonah Tuska:You can let 'em know.
Jonah Tuska:It's like, Hey, we're, we're transferring you out, directly to high level.
Jonah Tuska:this is the support they have.
Jonah Tuska:Here's how it works.
Jonah Tuska:and then on your end.
Jonah Tuska:You approve, the transfer for those sub-accounts and then
Jonah Tuska:get the affiliate commission?
Jonah Tuska:Vit Muller : That's it.
Jonah Tuska:The, I glad you mentioned it at the end.
Jonah Tuska:Yeah, that's, that's, that's the big kicker guy.
Jonah Tuska:So you're not, you're not just like switching your business off
Jonah Tuska:exiting and that's it, and then, you know, the money stops coming in.
Jonah Tuska:No.
Jonah Tuska:You actually get a chance to continue to earn, some, portion of money, which is the
Jonah Tuska:40% commission on, on their subscription, on your customer subscription that
Jonah Tuska:when they transfer over to high level.
Jonah Tuska:So I think it's great.
Jonah Tuska:I think it's really good.
Jonah Tuska:Yeah, it's, it can make sense, for folks that you know, you
Jonah Tuska:know, either they, they have customers that maybe are what I might call too
Jonah Tuska:much work, or maybe they are just trying to, you know, maybe, trim
Jonah Tuska:around what type of audience they might be serving in their white label.
Jonah Tuska:Or maybe they're just saying, Hey, I'm gonna go, kick it and try something
Jonah Tuska:different for a while, and offload everyone, directly high level.
Jonah Tuska:So, it is a tool available in your tool built, as it were.
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:I'm also thinking, you know, redundancies as well, like from the perspective of
Jonah Tuska:single business operators like me, right?
Jonah Tuska:We've got a responsibility over our customers, right?
Jonah Tuska:Like I love my customers, really enjoy working with business
Jonah Tuska:owners, helping them out grow their business with our white level SaaS.
Jonah Tuska:God forbid something was to happen with me and I don't have other, you know, partners
Jonah Tuska:in my business, how would that work?
Jonah Tuska:Right.
Jonah Tuska:So knowing that, okay, well there is, there's this, so I can, I can
Jonah Tuska:put instructions for somebody so they know what, what can happen.
Jonah Tuska:Because like, I wouldn't wanna like leave my, you know, somebody,
Jonah Tuska:my wife for example, to be like, what the hell do I do now?
Jonah Tuska:Right.
Jonah Tuska:So it's just good.
Jonah Tuska:yeah.
Jonah Tuska:And, and the good thing with that is, you know, we, we've dealt
Jonah Tuska:with those situations before.
Jonah Tuska:It's obviously unfortunate, but, I guess a solace is the customers are still
Jonah Tuska:supported and, you know, they, they still have a place to go and they're,
Jonah Tuska:they're still a, a way where it can work for them, even though it's a very
Jonah Tuska:unfortunate situation, God forbid.
Jonah Tuska:Right.
Jonah Tuska:So,
Jonah Tuska:Vit Muller : Yeah, because I mean, all I, all I wanna know is
Jonah Tuska:like I'm doing the right thing by everybody, by my customers as well.
Jonah Tuska:Everybody's being looked after.
Jonah Tuska:So, yeah.
Jonah Tuska:alright, that's a bit gloomy.
Jonah Tuska:Let's move
Jonah Tuska:Yeah.
Jonah Tuska:Vit Muller : Uh, so, let's just, just, can we unpack the
Jonah Tuska:business models a little bit more?
Jonah Tuska:And not just affiliate business models, but like all business
Jonah Tuska:models that exist to high level.
Jonah Tuska:I'll just run, run what I know.
Jonah Tuska:So you can, you can use high level to fulfill, as for your agency
Jonah Tuska:services, where the customers don't really get access, it's just using it
Jonah Tuska:to run services for their business.
Jonah Tuska:You can do the opposite way.
Jonah Tuska:You give them access and then they have, they are SaaS customer
Jonah Tuska:and then you help them out.
Jonah Tuska:And then you've got a third model, which is like a bit of a hybrid.
Jonah Tuska:So you're still helping them out, but also you're fulfilling agency services.
Jonah Tuska:You can do affiliate, which we talked about.
Jonah Tuska:you could, You could build.
Jonah Tuska:Well, there's also an exit, like the, what's the goal of it?
Jonah Tuska:So like, is it, to launch and grow and for forever?
Jonah Tuska:Or is it, you know, you build to flip to you build your SaaS to sell.
Jonah Tuska:you could, when you get really good at high level with fulfillment,
Jonah Tuska:you could do white level fulfillment, for other agencies.
Jonah Tuska:you could, so that's one I've tried.
Jonah Tuska:not bad.
Jonah Tuska:And you could also, you could also do like the um, Alex Hormozi style
Jonah Tuska:where you invest in another agency who's up and coming or starting out
Jonah Tuska:where you already got snapshots and processes in place and everything.
Jonah Tuska:So you got, you've got the knowhow and the IP, and then you invest that IP into
Jonah Tuska:someone's business in exchange for a cut.
Jonah Tuska:And then you become like an investor in their business and, but they are
Jonah Tuska:the ones who are gonna be running it.
Jonah Tuska:So that's all I know.
Jonah Tuska:Lots of different options is did I miss anything?
Jonah Tuska:there's an interesting cohort in our ecosystem that aren't
Jonah Tuska:in the agency or SaaS sort of avatar.
Jonah Tuska:You know, the coaches, like the chorus creators, like for myself,
Jonah Tuska:where example, before I even knew, or before I even worked for high level,
Jonah Tuska:I was a user of high level using it for a, online education business.
Jonah Tuska:And so it's a, it's a interesting cohort of our customer base that, ah,
Jonah Tuska:like, not, not everyone is a, a SaaS entrepreneur or an agency owner or
Jonah Tuska:in this realm of agencies or SaaS.
Jonah Tuska:and so something to kind of consider, like in terms of our ecosystem, where it's
Jonah Tuska:like, ah, education businesses are fairly massive on, high level as you can imagine.
Jonah Tuska:which, you know.
Jonah Tuska:We don't think of it, as first, but it's, it's very prominent.
Jonah Tuska:the, the, those other incredibly top of mind.
Jonah Tuska:We, you know, we have, avatar of folks that are serving those
Jonah Tuska:types of customers as well.
Jonah Tuska:again, completely outside the realm of agency or, or SaaS.
Jonah Tuska:Vit Muller : So what does that look like?
Jonah Tuska:So there are like, coaches who have their communities through their coaching
Jonah Tuska:programs and they are, as part of the program, they're suggesting to people
Jonah Tuska:that they should sign up for high level to run their own business, like to other
Jonah Tuska:coaches, or they have like a wide label
Jonah Tuska:And we're, we're, we're talking about not even affiliates or not
Jonah Tuska:even people selling high level itself, but rather using high levels, just a, a base
Jonah Tuska:to build their own education businesses.
Jonah Tuska:Vit Muller : Ah, okay.
Jonah Tuska:Yeah.
Jonah Tuska:Okay, I got you.
Jonah Tuska:Yeah, so like selling subscription for the membership to access their community.
Jonah Tuska:So literally they just have not one sub around and they run their
Jonah Tuska:whole business stuck that way.
Jonah Tuska:Okay.
Jonah Tuska:Yeah,
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Okay.
Jonah Tuska:Well that's, yeah, that's, yeah.
Jonah Tuska:I kind of missed that.
Jonah Tuska:I, I, yeah, the most obvious one.
Jonah Tuska:I missed it, but yeah.
Jonah Tuska:The, the, the underlying the end user businesses.
Jonah Tuska:Yeah.
Jonah Tuska:So, and there, I mean, there is, there's something to say about that too, you know,
Jonah Tuska:sometimes I'm thinking like, you know, I'm in all these other subaccounts and I'm
Jonah Tuska:helping my customers, and sometimes I'm like, oh, I wish I could just be like all
Jonah Tuska:in on just one my own subaccount and just like really get more things dialed in.
Jonah Tuska:so there's some, there's a bit of an appeal to that as well, because, just
Jonah Tuska:with the sheer amount of really cool features that you guys keep releasing
Jonah Tuska:every single week, you know, I'm not even able to catch up with it all,
Jonah Tuska:like, fully capitalize on it, you know, like it's on my, it's like it's, how's
Jonah Tuska:roadmap also kind of becomes like my roadmap, like what we're gonna release.
Jonah Tuska:So it's it's exciting.
Jonah Tuska:Yeah, no, it, it, I know every time I open high level on a
Jonah Tuska:day-to-day basis, I start, you know, doing my work and it's like, this is new.
Jonah Tuska:I have not seen this before.
Jonah Tuska:And it's, it's right there and it's it's amazing.
Jonah Tuska:Vit Muller : yeah.
Jonah Tuska:Yeah.
Jonah Tuska:Well, speaking of new, I was at, town hall yesterday, and it was all about.
Jonah Tuska:Voice ai.
Jonah Tuska:It was voice ai, town hall, and I just wanted to share some, some insights.
Jonah Tuska:I was actually thinking about it last night.
Jonah Tuska:That could be a segment that I start doing, like a
Jonah Tuska:separate, like a mini episode.
Jonah Tuska:But this one, I'll just kick it off.
Jonah Tuska:So basically, if you guys are using voice AI through high level
Jonah Tuska:directly, I know there's, you know, there's different opinions, whatever.
Jonah Tuska:I'm not gonna go too much into it.
Jonah Tuska:There are other vendors, pros and cons, right?
Jonah Tuska:Anyway, this is hall of yesterday in town hall.
Jonah Tuska:Translation service is coming.
Jonah Tuska:So you'll be able to have a transcript that will, like voice
Jonah Tuska:AI call, say it's in English, like conversation in English language.
Jonah Tuska:But let's say you have users in your sub account who.
Jonah Tuska:Who need to, you know, need to have it translated for like Spanish.
Jonah Tuska:So that's coming.
Jonah Tuska:So the transcript will be, translated to whatever language you pre-configure.
Jonah Tuska:The next one is prompt evaluation.
Jonah Tuska:Really cool.
Jonah Tuska:So when it, when it comes to like, creating voice ai, you have to have, you
Jonah Tuska:have to, you, you have to create a prompt.
Jonah Tuska:And that's like a bit of a, like a skill set in its own right.
Jonah Tuska:And you're trying your best and you go with it.
Jonah Tuska:But there's no, like I always say I'm such a fan of building workflows because it's
Jonah Tuska:like I've got the control of the path.
Jonah Tuska:I know exactly where things go and I've got like, I can can see it.
Jonah Tuska:It's like very concrete with voice ai, you build, you build a prompt.
Jonah Tuska:You, you, you set up a prompt, but it's like, it's just words, right?
Jonah Tuska:It's like thousand words or whatever.
Jonah Tuska:You, you don't really have a control over exactly that flow.
Jonah Tuska:You're just hoping that it's gonna.
Jonah Tuska:So, prompt evaluation what it is, and it's, it's coming.
Jonah Tuska:It's, it's not been released.
Jonah Tuska:it says go live.
Jonah Tuska:go live next week, guys.
Jonah Tuska:well, at the time of making this video, it's already live.
Jonah Tuska:There you go.
Jonah Tuska:so you create a prompt and what it's gonna do, it's gonna, it's
Jonah Tuska:gonna assess your prompt and it'll tell you what you need to fix.
Jonah Tuska:number three, appointment booking enhancement.
Jonah Tuska:So, smarter time awareness, precise date and weekday detection, and more
Jonah Tuska:expanded, flexible slot offering.
Jonah Tuska:Also on the roadmap, is group calendars, which is a big one
Jonah Tuska:for service-based industries.
Jonah Tuska:'cause right now you can only connect one.
Jonah Tuska:And if you're setting up for like a, I don't know, wellness clinic,
Jonah Tuska:they might have massage services.
Jonah Tuska:They might also have this other service and another service.
Jonah Tuska:So this is great.
Jonah Tuska:So you can group them in one calendar, and then the, the idea is that the
Jonah Tuska:AI will have ability to schedule the right type of appointment.
Jonah Tuska:so that's really cool.
Jonah Tuska:APIs are going well.
Jonah Tuska:They're live now at the time of making this podcast, releasing this podcast.
Jonah Tuska:So APIs are public, so you can actually do lots of cool stuff.
Jonah Tuska:from what I've seen, you'd be able to create new agents through
Jonah Tuska:API, you'd be able to up, update, the custom actions for the agent.
Jonah Tuska:Lots of opportunities, but yeah.
Jonah Tuska:You mentioned the, outbound, so I just wanna touch base on that one.
Jonah Tuska:I'm just so excited about this because, you know, I've had, I've
Jonah Tuska:had my experience voice ai, pros and cons, but this is very exciting.
Jonah Tuska:increased voices.
Jonah Tuska:So voices getting increased to 660 voices from 140 that are there now.
Jonah Tuska:And the other really exciting things will have more accents,
Jonah Tuska:more languages are in the pipeline.
Jonah Tuska:And in particular, and this is like, this has been a really big pain point
Jonah Tuska:for me, is when I'm trying to select a voice, you get the chance to play the
Jonah Tuska:voice, right, but it just goes like, like a 15 seconds and it doesn't stop until
Jonah Tuska:it finishes that little like a sample.
Jonah Tuska:And if I'm trying to like quickly, like a Rolodex style, go through one to another.
Jonah Tuska:So say if I'm on a Zoom call client and helping them pick one.
Jonah Tuska:You can't really like kill that one.
Jonah Tuska:Go to the next one really quickly.
Jonah Tuska:But that's changing.
Jonah Tuska:So there's gonna be a new voice ai, like a selection UI where you have more
Jonah Tuska:details at glance, quick filters, and an extended support for more voices.
Jonah Tuska:You'll be able to basically filter down by gender, by language accent
Jonah Tuska:and yeah, it's very, very exciting.
Jonah Tuska:and then last three, I'm gonna get it into a bit of a mini
Jonah Tuska:town hall here, voice AI widget.
Jonah Tuska:So this like the ORP that's coming.
Jonah Tuska:testing of agents without having to use a phone number.
Jonah Tuska:That's a big one.
Jonah Tuska:and advanced voice AI controls where you can adjust speed, volume, temperature,
Jonah Tuska:background sound, so you can have a voice, AI where you wanna have a
Jonah Tuska:bit of a background sound from like noises from like, let's say if it's a
Jonah Tuska:coffee shop, you'd be able to do that.
Jonah Tuska:Lots of cool stuff.
Jonah Tuska:what are you most excited for?
Jonah Tuska:What do you think is gonna help your crowd the most?
Jonah Tuska:Vit Muller : that well,
Jonah Tuska:scale and optimize?
Jonah Tuska:Vit Muller : to, to me it's, what I'm most excited about is the prompt, assessment.
Jonah Tuska:The, the, the, what was that one called?
Jonah Tuska:the, the assessment tool for the prompt.
Jonah Tuska:So it tells me exactly what I need to, because I'm trying to get to more, into,
Jonah Tuska:more and more into a pure SaaS mode.
Jonah Tuska:That's, for me, as a model.
Jonah Tuska:I've been doing a lot of agency services.
Jonah Tuska:I'm trying to move more into like, pure SaaS.
Jonah Tuska:With pure SaaS.
Jonah Tuska:That means I want my customers to help themselves and, and then just be more of
Jonah Tuska:an educational business and just really focus on webinars and, and supporting
Jonah Tuska:our customers in being able, them being able to build what they wanna build.
Jonah Tuska:so seeing these improvements where.
Jonah Tuska:It's getting easier and easier out of the books.
Jonah Tuska:You know, things like AI for building a funnel page, AI for building a
Jonah Tuska:webpage, ask AI to figure out which is the next potential opportunity.
Jonah Tuska:All those things, are indicating me that, high levels get into that point
Jonah Tuska:where it's, it's really gonna be easier and easier to self-serve, as
Jonah Tuska:a self-serve, platform for customers.
Jonah Tuska:And then, and then where, and this is like kinda like I'm more passionate
Jonah Tuska:about the strategic and, and, yeah.
Jonah Tuska:Strategic advisory for my customers to like, say, okay, well look,
Jonah Tuska:you've got this business and here's where you're at and these are your
Jonah Tuska:products, these are your services.
Jonah Tuska:let me help you like figure out the ideal, mix of features
Jonah Tuska:that you might wanna look into.
Jonah Tuska:And how do you utilize those?
Jonah Tuska:So the utilization and the leverage of those for your business.
Jonah Tuska:Like yesterday, like last night actually, On a call customer.
Jonah Tuska:And you know, he, because like when you look at it, if you've got no
Jonah Tuska:clue, you're just looking at it.
Jonah Tuska:Lots of lineup, like lots of menu items, lots of features.
Jonah Tuska:But like, so where do I start?
Jonah Tuska:Is like the question, right?
Jonah Tuska:So with him it was like, well, you don't have a website and you don't have any,
Jonah Tuska:any, any sort of marketing channel.
Jonah Tuska:So let's focus on inbound organic content as a first one.
Jonah Tuska:'cause we know that if you do really good inbound or like a good content strategy,
Jonah Tuska:that's going to enhance any other, lead gen strategy that you do later.
Jonah Tuska:Like if you didn't decide to run paid ads, having organic content
Jonah Tuska:already established will enhance conversion and things like that.
Jonah Tuska:So I was like, well what that means is social planner scheduling content.
Jonah Tuska:How do you create content?
Jonah Tuska:You know, showing him, you know, how you can use chatGPT,
Jonah Tuska:create a content plan, all that.
Jonah Tuska:Okay, great.
Jonah Tuska:So now you've got content.
Jonah Tuska:You can start to schedule it out.
Jonah Tuska:You've got a bit of a rhythm we like to say to our customers, just
Jonah Tuska:do like, keep it simple, right?
Jonah Tuska:Like a content rhythm, like focus on one video a week, $1 post.
Jonah Tuska:So that's two, two, that's two posts.
Jonah Tuska:one newsletter at the end of the month.
Jonah Tuska:And in the middle of the month, you do an article.
Jonah Tuska:How do you put together the newsletter is by basically consolidating everything
Jonah Tuska:you've done for the last three days.
Jonah Tuska:Boom, that's your newsletter.
Jonah Tuska:Content rhythm.
Jonah Tuska:Super easy.
Jonah Tuska:And so now you're doing socials, you've got videos, you've got an article
Jonah Tuska:that's a block and a newsletter.
Jonah Tuska:Really good starting point.
Jonah Tuska:So I was just showing the customers, like him, showing him how, how that
Jonah Tuska:all works together and how it's leveraged is what I kind of enjoy doing.
Jonah Tuska:So it's just good to, sorry.
Jonah Tuska:Really long-winded answer to your question.
Jonah Tuska:yeah, in general, I'm excited about those improvements that are gonna
Jonah Tuska:make it easier for my clients to help themselves, and then I can, I can
Jonah Tuska:have more leverage and of, and, and scale this more to more businesses.
Jonah Tuska:For, so for the learning curve for ai, for your customers,
Jonah Tuska:how do you feel the uptake for them?
Jonah Tuska:Like, are, are they confused?
Jonah Tuska:Are they lost?
Jonah Tuska:Are they like, ah, they, they know this is gonna help me.
Jonah Tuska:They know they should have this implemented in their business.
Jonah Tuska:Are are, are they picking it up quick?
Jonah Tuska:Are they ready to implement or are they just in no man's land?
Jonah Tuska:What does that look like?
Jonah Tuska:Vit Muller : At the moment, we still doing the customer
Jonah Tuska:route on, on the voice AI side.
Jonah Tuska:So we do it for them.
Jonah Tuska:We show them, what we're doing and we, you know, we run through demos,
Jonah Tuska:like what we've built and get some feedback loops, and then we fine
Jonah Tuska:tune the, the prompt or whatever.
Jonah Tuska:the initial response, even just on the front end, even before it's
Jonah Tuska:even built for their business.
Jonah Tuska:Just a general demo, you know, people get excited because like, oh, this is cool.
Jonah Tuska:Like they can see the opportunity.
Jonah Tuska:I do find that once some time has passed, they start to then go into, you know,
Jonah Tuska:assessing it a bit more in more detail.
Jonah Tuska:That's when they realize, so, you know what?
Jonah Tuska:I don't really like when it's responding this way or don't really
Jonah Tuska:like when it's responding that way.
Jonah Tuska:So.
Jonah Tuska:What I thought it would've been like out of the box, really
Jonah Tuska:cool thing done and dusted.
Jonah Tuska:it's not really that way.
Jonah Tuska:So you have to continue iterate on working with the clients to improve.
Jonah Tuska:Now it's all well and good if you've got those type of cl clients who are
Jonah Tuska:reasonable and they understand this is technology and there's, you know,
Jonah Tuska:it's, it's a new technology still, and they work with you on that, it's fine.
Jonah Tuska:But we've had some customers who are like, just very blunt, Yeah, this is crap.
Jonah Tuska:It's, you know, it, it, it said this.
Jonah Tuska:And they see that one, they see that one bad response by ai and
Jonah Tuska:like, now I don't want to use it.
Jonah Tuska:And they just get, you know, they just go like, I, I'd rather not use it.
Jonah Tuska:Can you switch it off?
Jonah Tuska:I'm like, oh, okay.
Jonah Tuska:Well, you know, there is a way how you can make it better, but this
Jonah Tuska:is only gonna work if you're, if you're open to, to the training part.
Jonah Tuska:Right?
Jonah Tuska:'cause we like to, like, we do like to say to customers, and this is the
Jonah Tuska:part where it's really hard to scale.
Jonah Tuska:The ongoing training of the chatbots and ai,
Jonah Tuska:Mm.
Jonah Tuska:Vit Muller : un unless, unless you're charging additional subscription
Jonah Tuska:or, or just makes a, a good, like a business sense to do it.
Jonah Tuska:Because you kinda have to, like, the only way this works is you kinda have
Jonah Tuska:to go into client's accounts every day and monitor the inbox to, to look
Jonah Tuska:for any weirded responses, right?
Jonah Tuska:And so that's a lot of, like, a lot of time is spent on individual accounts.
Jonah Tuska:It's really hard to scale that.
Jonah Tuska:So right now we, we just tell our customers like, Hey, this
Jonah Tuska:is a bit of a, a two way street.
Jonah Tuska:If you see any weird interaction, 'cause you, Mr. Customer, Mrs.
Jonah Tuska:Customer, you know, you guys are the ones who are, who need to be logging
Jonah Tuska:in and managing your, your account, your CRM for opportunities, right?
Jonah Tuska:We've done that.
Jonah Tuska:We've done the leg work on the automations.
Jonah Tuska:If you see anything odd, you let us know.
Jonah Tuska:We can try and help you fix it, but also you can help yourself.
Jonah Tuska:You just give it a thumbs up or thumbs down and then just adjust, you know,
Jonah Tuska:what would be a response next time.
Jonah Tuska:That's for chat voice ai a little bit more trickier because there is not,
Jonah Tuska:that's something I'd like to see is the similar way, how you can improve,
Jonah Tuska:those conversations with chatbot.
Jonah Tuska:We can give a thumbs down.
Jonah Tuska:Thumbs up.
Jonah Tuska:for voice ai.
Jonah Tuska:I don't know how, but like, like I know you get a transcript from the
Jonah Tuska:whole call and so if there was in the transcript where you had maybe like
Jonah Tuska:you could highlight the portion of the response and add a comment and it
Jonah Tuska:gets passed to the system and then AI can pick up on it and like, oh, okay.
Jonah Tuska:Cool.
Jonah Tuska:So you'd want it different, I dunno.
Jonah Tuska:I think it's great.
Jonah Tuska:Yeah.
Jonah Tuska:Sorry,
Jonah Tuska:is this why you were kind of making that like, comment, it's
Jonah Tuska:like, Hey, I kind of wanna make more, bring more education in my business?
Jonah Tuska:'cause it, it seems like, it's like, ah, there, there seems like there needs
Jonah Tuska:to be a. A large lift in terms of just education to the customer base, so you
Jonah Tuska:can kind of continue to scale where, you know, it's like, ah, customers should
Jonah Tuska:be using this, but it's, it's new.
Jonah Tuska:They have to learn it and they have to help themselves sometimes.
Jonah Tuska:Is that kind of what you're saying?
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Yeah.
Jonah Tuska:Because it's about adoption and in about confidence, and I've found if the
Jonah Tuska:clients are not feeling confident in a reasonably, you know, fast timeframe,
Jonah Tuska:then they're not gonna be using the system and then they're just gonna cancel.
Jonah Tuska:They're gonna churn out.
Jonah Tuska:So, I mean, in the sales business, we know like that's the most important metric's,
Jonah Tuska:like how quickly can you get them adopted?
Jonah Tuska:So, and the way we're doing it right now is just like a lot
Jonah Tuska:of one-to-one meetings course.
Jonah Tuska:We just really wanna learn how we can, like what are the really commonalities
Jonah Tuska:with people, what people say.
Jonah Tuska:Like say if I do a full hour on social planner.
Jonah Tuska:I would go through all the different options, all the different capabilities,
Jonah Tuska:how you can schedule, book, schedule, c, s, v, upload, you know, the
Jonah Tuska:categories, all those cool little things.
Jonah Tuska:Then show customer like a real, real scenario how they then flip the screen.
Jonah Tuska:I, I used to be a personal trainer and in the fitness world, you've got,
Jonah Tuska:well, I was a trainer and assessor, they teach teaching at a college.
Jonah Tuska:And in Australia you have to have certificate four
Jonah Tuska:in training and assessment.
Jonah Tuska:And that's basically the model is, explain, demonstrate practice.
Jonah Tuska:So you explain somebody something, you show them how it works, you teach them.
Jonah Tuska:But then the, the acquisition of that skill doesn't end there.
Jonah Tuska:It's actually then you have to flip it onto the customer and
Jonah Tuska:say, okay, now, now you show me.
Jonah Tuska:I've shown you, now you share your screen and try, and you do it.
Jonah Tuska:And then I'll, and then that's where you can assess whether they've
Jonah Tuska:actually acquired that skill set.
Jonah Tuska:They understand how it works.
Jonah Tuska:They usually get stuck on here and there.
Jonah Tuska:And, but that's, that's, that's the opportunity to, to improve, to learn.
Jonah Tuska:You show them and then that's like how you close the loop.
Jonah Tuska:So how did I get to this?
Jonah Tuska:what was the question?
Jonah Tuska:Educating our customer base man.
Jonah Tuska:Vit Muller : Yeah, yeah, yeah.
Jonah Tuska:So I, I enjoyed that.
Jonah Tuska:I mean, what was it?
Jonah Tuska:yesterday I was at BNI and somebody, BNI like a business networking
Jonah Tuska:brekkie for those guys who dunno.
Jonah Tuska:and, one of the legends in our, in our community, in our group said, you know, it
Jonah Tuska:talked about, oxytocin, you know, like the happy feel, mood sort of, hormone, right?
Jonah Tuska:And what's the easiest way to, to get some oxytocin is when you help somebody.
Jonah Tuska:When you help somebody, you're not expecting anything in return, and then
Jonah Tuska:they appreciate you for that help.
Jonah Tuska:You feel good about yourself, right?
Jonah Tuska:So like, that's why, like, I enjoy more teaching and educating my customers
Jonah Tuska:because when I, when I get that response and I see that now, you know, it clicked
Jonah Tuska:for them, they can now see the value.
Jonah Tuska:And also they ac acquired that skill.
Jonah Tuska:Now the confidence for them goes up.
Jonah Tuska:lots of boxes get ticked.
Jonah Tuska:Like first little, like a ego thing, you know?
Jonah Tuska:Yeah.
Jonah Tuska:I feel good about myself, help somebody.
Jonah Tuska:I'm, you know, there's a meaning to my work.
Jonah Tuska:but also on the business side, I'm like, yes, I've just made that lot more sticky.
Jonah Tuska:This customer's not, it's less likely to leave, you know?
Jonah Tuska:So, yeah, I think there's, as a model, it's it's very appealing
Jonah Tuska:to me, the educational model.
Jonah Tuska:And one too many that's for sure.
Jonah Tuska:Yeah, it, it, it's interesting too 'cause like, you know,
Jonah Tuska:for, for us, you know, my, my team is like, we kind of do the same thing,
Jonah Tuska:but from like affiliate perspective and it, it's the same exact thing.
Jonah Tuska:You know, we, we do the one-to-one to figure out, it's like, okay, people
Jonah Tuska:are talking about SAS versus affiliate.
Jonah Tuska:These are our problems.
Jonah Tuska:Like, these are the things we need to overcome.
Jonah Tuska:And we address those into one to many.
Jonah Tuska:And, I, I could definitely relate to that.
Jonah Tuska:'cause, it, it's always a good feeling when you're able to see that
Jonah Tuska:like, oh my gosh, this makes sense.
Jonah Tuska:This is awesome.
Jonah Tuska:I'm ready to rock and roll.
Jonah Tuska:Like that feels freaking good.
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:And look, there is like a real power in doing one too many.
Jonah Tuska:'cause there's like, like a, a group chemistry or a group
Jonah Tuska:group lift that happens.
Jonah Tuska:Like I used to, I'm gonna use that analogy of when I used
Jonah Tuska:to work in a fitness industry.
Jonah Tuska:So I used to work as a personal trainer and I do one-to-one sessions, right?
Jonah Tuska:You charge more per hour.
Jonah Tuska:I was charging $110 per hour to spend an hour with a client
Jonah Tuska:and, you know, put 'em through a workout that I prepared for them.
Jonah Tuska:You know, so they, you know, they get a workout great.
Jonah Tuska:And you try to motivate and you push them and you try and like balance it out.
Jonah Tuska:You got that U curve for like over motivation and all that,
Jonah Tuska:but you still, it's a one-to-one relationship, so it's all on you.
Jonah Tuska:I also run boot camps in a park, so I'd have 15, 20 people show up.
Jonah Tuska:And what's interesting is you boot people in a group and you do like the
Jonah Tuska:fa maybe like a relay, like you run that like you pair up, so one of you's
Jonah Tuska:gonna run a hundred yards and you come back until that, until your partner
Jonah Tuska:comes back, you're gonna do burpees.
Jonah Tuska:So now it creates this interesting thing where both of them know that, or both
Jonah Tuska:of them know about each other, they.
Jonah Tuska:They work.
Jonah Tuska:So you're not gonna be, you're not gonna be, you know, sloppy,
Jonah Tuska:you're gonna actually work harder.
Jonah Tuska:And it's self-motivating, but it's, it, it's scaled because it's in a group.
Jonah Tuska:So I'm no longer having to manage each one of them.
Jonah Tuska:They kind of like a group, the group dynamic of it, it just takes care of it.
Jonah Tuska:So that's what I like about that.
Jonah Tuska:And then the other thing, is managing the group together as well.
Jonah Tuska:Like say if I did warmup, so I, one of the courses I did is I spoke to, you
Jonah Tuska:know, like in the fitness world, you've got like educational providers, how you
Jonah Tuska:upskill your skill as a, as a PT, right?
Jonah Tuska:And there was this group, these two guys, they were like ex-military and they were
Jonah Tuska:bringing the, the concept of like military style bootcamps into like a fitness world.
Jonah Tuska:Like how setting like strategies, how you do it well.
Jonah Tuska:And one of them was like, when you're giving in instructions,
Jonah Tuska:trying to waffle less, just be more.
Jonah Tuska:Boom, boom, boom.
Jonah Tuska:Just short and sharp.
Jonah Tuska:So less wordy, less of a mouthful.
Jonah Tuska:Your instructions are easier.
Jonah Tuska:They are to understand.
Jonah Tuska:So I'll do this, for example, I do like a a warmup.
Jonah Tuska:Everybody would show up in the park.
Jonah Tuska:We would have some equipment for later, but for warmup, let's have a bit of
Jonah Tuska:a joke and then do some stretches.
Jonah Tuska:But what I would do is I'd say, alright, everybody follow me.
Jonah Tuska:I'm gonna start running.
Jonah Tuska:Just follow me.
Jonah Tuska:And I would start running and I'm forming a circle.
Jonah Tuska:And then as they followed me around, then the circle gets formed.
Jonah Tuska:So I would escape and go in the middle and I would just say, keep running.
Jonah Tuska:So then now I was in the middle and they keep running around me.
Jonah Tuska:And then I would say, when I say, stop, you're gonna stop
Jonah Tuska:and do three pushups, stop.
Jonah Tuska:It's like one word.
Jonah Tuska:Now everybody knows what to do.
Jonah Tuska:So why I'm saying this analogy is.
Jonah Tuska:That if you, if you do this well, you can actually help a lot of people at once.
Jonah Tuska:So if you bring it to a concept of teaching people how to, you know,
Jonah Tuska:with SaaS, your customers, you do a webinar, you pick a topic, and you're
Jonah Tuska:showing everybody at once, and you give them like, well, not like a military
Jonah Tuska:style instructions, but, you get, you get what I'm trying to say right.
Jonah Tuska:Yeah, of course.
Jonah Tuska:So do you know you have, you run these webinars for your customers, you help
Jonah Tuska:'em learn the same thing at once?
Jonah Tuska:They also build this communal bond kind of at the same time.
Jonah Tuska:'cause they're like, ah, that guy over there.
Jonah Tuska:He has it, like I feel more motivated, like I am in the, I'm
Jonah Tuska:in the sauce with the rest of these folks all doing the same thing.
Jonah Tuska:We're all getting, it feels good.
Jonah Tuska:Do you also bring your customers into any other form of community or is it
Jonah Tuska:just in these one to many group calls?
Jonah Tuska:What, what does, what does that look like?
Jonah Tuska:Vit Muller : So webinars and the community, it's like the perfect
Jonah Tuska:combo because, in the community you can then continue that, that chatter.
Jonah Tuska:and ideally when you do it, where, I mean, per perfect
Jonah Tuska:example is high level community.
Jonah Tuska:Maybe these days not so much because it's just so many people now it's
Jonah Tuska:just like, it's more of a noise.
Jonah Tuska:But I remember like when I was starting 2022, 2021, around
Jonah Tuska:that, it was about 8,000 people.
Jonah Tuska:So it was like this really cool chatter and everybody helping each other out.
Jonah Tuska:So we have a community and you know, for most SaaSpreneurs you're not gonna
Jonah Tuska:hit those like a hundred thousand or what is it, 109,000 members.
Jonah Tuska:That's, that's nuts.
Jonah Tuska:so it's gonna work really well, and that's what I'm finding is like, okay, well.
Jonah Tuska:the communication about upcoming events, upcoming releases,
Jonah Tuska:anything happens in a scaled way.
Jonah Tuska:'cause I just do one post and it's inside my community and everybody gets notified.
Jonah Tuska:The webinars when they happen, be people show up, then that's great.
Jonah Tuska:That's very real time interactive, but if they can't make it, I can just upload the
Jonah Tuska:recording in the community right away.
Jonah Tuska:so I think it's like, it just really leverages the support and
Jonah Tuska:you actually end up having less one-on-one support requests.
Jonah Tuska:And if you do those, then obviously that's when, you know, like a, a good vendor is
Jonah Tuska:like HL Pro Tools, Extendly, Growthable come in where you can have like a 24
Jonah Tuska:7 support chat and things like that.
Jonah Tuska:So yeah.
Jonah Tuska:that's amazing.
Jonah Tuska:And you know, , it's so funny 'cause.
Jonah Tuska:it's hilarious to me whenever I, I talk to one of our, white labelers
Jonah Tuska:or sas 'cause it's like, oh man, like I'm over here on, on this side.
Jonah Tuska:'cause, you know, high level, it's also a SaaS and we're just, we're kind of
Jonah Tuska:doing a lot of the, the same things in terms of how we're engaging and,
Jonah Tuska:like build it, building and, kind of supporting, you know, I, I'm obviously
Jonah Tuska:supporting and helping affiliates grow, but it's, it's a lot of the same stuff,
Jonah Tuska:like in terms of what you need to do.
Jonah Tuska:It's like the fundamentals of helping people like accomplish,
Jonah Tuska:or learn, the next thing.
Jonah Tuska:It's, it's, it's crazy how it, transmutes how it is just so, so related.
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:And that's what I like about high level.
Jonah Tuska:I mean, there's so many similarities and we can actually, you guys are giving
Jonah Tuska:us honestly, a bit of a blueprint.
Jonah Tuska:Actually a lot of, like how things are done from the skateboard method to,
Jonah Tuska:you know, how you run the community and how you support us as customers.
Jonah Tuska:You know, you don't really have to reinvent the wheel to be honest.
Jonah Tuska:You just gotta add your own personality, your own branding, your own, your
Jonah Tuska:unique way of how you deliver things.
Jonah Tuska:But the, the vehicles the same
Jonah Tuska:I was speaking to, Tim Sabir, one time.
Jonah Tuska:I, or you're, you're familiar.
Jonah Tuska:He's a, he's a SaaS in our ecosystem.
Jonah Tuska:you know, great, great guy.
Jonah Tuska:But, you know, he's, he told me he is like, ah, the way I, I grew Media Shield
Jonah Tuska:was just copying what high level would do.
Jonah Tuska:It's like, ah, how they support their customers onboarding flows.
Jonah Tuska:It's like, it, I, I, I think that's great.
Jonah Tuska:I think there's a lot, where, you know.
Jonah Tuska:For high levels.
Jonah Tuska:Like we are supporting a lot of customers and we're trying
Jonah Tuska:a lot of different things.
Jonah Tuska:There's a lot of, there's a lot of things where it's like, ah, we know
Jonah Tuska:a lot of the fundamentals of what it takes to run as a successful
Jonah Tuska:SaaS company, as you can imagine.
Jonah Tuska:and then even from a perspective of, you know, circling back to Tim,
Jonah Tuska:it's like as an affiliate, you know, he's an interesting kind of case.
Jonah Tuska:'cause he came in and, he really brought the first kind of cohort
Jonah Tuska:of like Arabic speaking customers into high levels ecosystem.
Jonah Tuska:And, you know, the way he kind of brought those folks aboard, it's
Jonah Tuska:like he just took the blueprints high level was using to help.
Jonah Tuska:Essentially onboard new customers, went to this blue ocean market.
Jonah Tuska:We weren't serving at the time, and helped bring those people into our
Jonah Tuska:ecosystem just copying, pasting what we were doing for our existing customers.
Jonah Tuska:Just doing it as an affiliate.
Jonah Tuska:So, I'm always a, a big fan of not reinventing the wheel, taking something
Jonah Tuska:at works and remixing it to, make it fit I really think that goes for anything.
Jonah Tuska:yeah.
Jonah Tuska:Even when we train new affiliates, we take the models that work, do these things.
Jonah Tuska:Like here's what's working, remix it as your own.
Jonah Tuska:even when, we bring new customers into high levels ecosystem,
Jonah Tuska:we have our quick wins.
Jonah Tuska:It's like we have an exceptional trial experience team.
Jonah Tuska:They're able to get, you know, for Q1, they're sitting at, ah, they're
Jonah Tuska:able to convert 65% more customers if they come and talk to this team.
Jonah Tuska:It's like, why?
Jonah Tuska:We walk through a blueprint of, Hey, when customers start using these things
Jonah Tuska:immediately, they're more likely to stick.
Jonah Tuska:And it's like, ah, let's not reinvent the wheel.
Jonah Tuska:Let's take the things that are working and help, you know, onboard and indoctrinate
Jonah Tuska:and help launch new folks that are flowing into the ecosystem, whether that's on
Jonah Tuska:affiliate side, whether they're customers of, your SaaS, customers of high level.
Jonah Tuska:They get the kind of same treatment.
Jonah Tuska:Help them set up the basics, the fundamentals, the things that are gonna
Jonah Tuska:help them get the results the quickest.
Jonah Tuska:Because we're using big data to understand what are our customers
Jonah Tuska:easing, how are they getting results and or applying that, for anyone net new.
Jonah Tuska:Vit Muller : Yeah, absolutely.
Jonah Tuska:I wanted to elaborate on that, but also on the plug, Tim.
Jonah Tuska:so guys, if you wanna listen to, I actually interviewed Tim.
Jonah Tuska:He's got a really good, great product called GoCSM, which allows you to
Jonah Tuska:have more deeper insights into the user, engagement with the login.
Jonah Tuska:So you get, like, you get to see when people logged in, what features
Jonah Tuska:they're engaging with and not, what features not engaging yet.
Jonah Tuska:it's a, it's a like an add-on product that team offers go called GoCSM.
Jonah Tuska:but that episode is episode 50, and we, we talked about an hour and a half about it.
Jonah Tuska:So, if you guys are interested in that, definitely check it out.
Jonah Tuska:Episode 50 on the high Level Experience podcast.
Jonah Tuska:so back to you.
Jonah Tuska:what I wanna know is.
Jonah Tuska:If you could elaborate on, I, kind of all the leverage that I've got you
Jonah Tuska:here and you mentioned big data, like there's nobody else I could talk to
Jonah Tuska:any SaaSpreneur and I'm gonna talk to SaaSpreneur obviously when I go to Dallas.
Jonah Tuska:But really you guys have the most data when it comes to adoption.
Jonah Tuska:And you mentioned this one team that has, significant impact on
Jonah Tuska:people, be like, adopting faster.
Jonah Tuska:And can you elaborate on,
Jonah Tuska:Yeah.
Jonah Tuska:Vit Muller : that?
Jonah Tuska:yeah, so we have, we have this fantastic, team and if you're in
Jonah Tuska:the high level ecosystem and you are, you know, an affiliate, you've probably
Jonah Tuska:heard me talk about this before.
Jonah Tuska:I've said this thousands of times, just 'cause of how valuable is.
Jonah Tuska:Like we want affiliates to send their customers here if
Jonah Tuska:they're in their ecosystem.
Jonah Tuska:And then, again, for all the SaaS entrepreneurs working, listening,
Jonah Tuska:it's like, you know, this is, this is our customer journey model.
Jonah Tuska:Like this is what works for us.
Jonah Tuska:And, this is, you know, kind of the selling point.
Jonah Tuska:We.
Jonah Tuska:For affiliates, like we have this incredible trial experience team.
Jonah Tuska:It's like, turns out the second someone signs up for a trial, you
Jonah Tuska:should go and talk to those people.
Jonah Tuska:Turns out, if you talk to those people, or like for example, our trial
Jonah Tuska:experience team, they can convert customers that talk to that team at a
Jonah Tuska:significantly higher rate, in Q1 of this year's, 65% better, than if they, you
Jonah Tuska:know, were self-service, for example.
Jonah Tuska:And, you know, for, for affiliates it's like, oh yeah, you, you want,
Jonah Tuska:you want the customers, you, you send us to go and talk to this team.
Jonah Tuska:Of course, because when they convert, you earn commissions.
Jonah Tuska:But, at, for, for us it's like, hey.
Jonah Tuska:Turns out this, this model works really, really well.
Jonah Tuska:And what we do during those initial calls is we help people get set up.
Jonah Tuska:It's what we call quick wins.
Jonah Tuska:Okay.
Jonah Tuska:So quick wins are really, really simple.
Jonah Tuska:Like high level features.
Jonah Tuska:It's nothing crazy.
Jonah Tuska:It's nothing,
Jonah Tuska:Vit Muller : Reputation social planner.
Jonah Tuska:yeah, yeah.
Jonah Tuska:Reputation management, chat widget, just really basic stuff where it's like,
Jonah Tuska:if I am a business owner or if I am an agency and I see, oh my gosh, I got a
Jonah Tuska:lead in like the first day on signing up with high level through my chat widget,
Jonah Tuska:I start to see, oh, I see how this is gonna help me actually make money.
Jonah Tuska:And that, that's the really important thing.
Jonah Tuska:It's like, what's the things that we can do to help someone
Jonah Tuska:get their first win the fastest?
Jonah Tuska:And so for us, since we're a software company, it's like, okay, capture you,
Jonah Tuska:you know, if you install a chat widget.
Jonah Tuska:On a website within, you know, your first 30 minutes as a high level customer,
Jonah Tuska:you're more likely than not going to see a lead pop into your account.
Jonah Tuska:If you have the app, you're gonna be like, oh my gosh, a new lead.
Jonah Tuska:Oh my gosh, a conversation, oh my gosh, this person's asking about pricing.
Jonah Tuska:Amazing.
Jonah Tuska:I'm more likely to stick now because, you know, I, I'm seeing it work.
Jonah Tuska:And that's really the important thing.
Jonah Tuska:and, that's kind of our big thing and that's how, you know, we kind
Jonah Tuska:of help new trialers in high levels ecosystem just get started quickly.
Jonah Tuska:and that, you know, our big thing is just getting people past day 90
Jonah Tuska:as paying high level subscribers.
Jonah Tuska:for, for affiliates, I always tell 'em, it's like, ah, structure offers
Jonah Tuska:that, if you know you're for the first three months that you're paying
Jonah Tuska:as a high level customer, you get.
Jonah Tuska:A snapshot every two weeks.
Jonah Tuska:and the reason is, like past day 90, in our ecosystem, we just
Jonah Tuska:have tremendously low churn.
Jonah Tuska:And so like our customer journey is kind of designed around this point.
Jonah Tuska:we have 24 7, available, sort of like one-on-one, interactions that any new
Jonah Tuska:trialer can go and talk to the trial experience team anytime of day, any
Jonah Tuska:customer for the first 90 days can go and talk to, you know, a customer
Jonah Tuska:implementation specialist one-on-one.
Jonah Tuska:It's like, these are the things we're doing to reduce churn, and then
Jonah Tuska:obviously increase adoption like of our product, like right from the get go.
Jonah Tuska:and you know, for, for me it's like, this is kind of our big like selling
Jonah Tuska:point to affiliates 'cause it's like.
Jonah Tuska:Ah, guys, this, this is how the recurring commission stacks, for
Jonah Tuska:all the SaaSpreneurs listening.
Jonah Tuska:It's like, these are things I would take notes on.
Jonah Tuska:It's like, go through our signup process, see what we're doing, just
Jonah Tuska:because it, it works incredibly well.
Jonah Tuska:Vit Muller : Yeah, so this is my follow up question.
Jonah Tuska:I, when I've signed up 2021
Jonah Tuska:Yeah,
Jonah Tuska:Vit Muller : and what the onboarding process was then is
Jonah Tuska:wildly different to what it is now.
Jonah Tuska:You're talking about it.
Jonah Tuska:I have no clue.
Jonah Tuska:Right, because I've already gone past that stage.
Jonah Tuska:So I, you know, I don't sign up for high level every day.
Jonah Tuska:yet I'm a SaaSpreneur and I'm always looking for ways to
Jonah Tuska:improve adoption and all that.
Jonah Tuska:So I'm wondering if there was.
Jonah Tuska:If you guys could create this opportunity for us, establish sa you
Jonah Tuska:know, establish an up and coming, to have a visibility into kind of like
Jonah Tuska:an, like an insider secret or like sharing what's working for you guys.
Jonah Tuska:'cause you have been doing it on a large scale.
Jonah Tuska:You got the data.
Jonah Tuska:If there was a way to access it and basically have like, 'cause you probably
Jonah Tuska:have it mapped out visually, like what that process is from the customer
Jonah Tuska:signing up and what are the things that happened and if there was a space
Jonah Tuska:for us to be able to go and see it.
Jonah Tuska:What's like, what's the latest that High level is doing to onboard new
Jonah Tuska:high level customers that's working for them that we could learn and,
Jonah Tuska:you know, and apply in our own SaaS.
Jonah Tuska:That would be brilliant.
Jonah Tuska:Yeah, that, that would be brilliant.
Jonah Tuska:And if I was a SaaS entrepreneur, I would want the same exact thing.
Jonah Tuska:if I was a competitor, I would also want the same exact thing.
Jonah Tuska:I'd be like, oh yeah, I'd love, let's open up the engine.
Jonah Tuska:And, you know, from a perspective of like, fundamentals, you know, the, the
Jonah Tuska:really important thing for us is just like a very positive customer experience.
Jonah Tuska:It's like, that's first and foremost where it's like, how do we make this
Jonah Tuska:experience really, really awesome?
Jonah Tuska:And part of that's not just, you know, to, to really boil
Jonah Tuska:it down to like a single point.
Jonah Tuska:It's just like, we just like the ability to hop on a, a call like this.
Jonah Tuska:Any, you know, any team at high level, like affiliate team, it's like everyone
Jonah Tuska:can come and talk to an affiliate manager like this trialer, everyone can
Jonah Tuska:go and talk to a, a person like this.
Jonah Tuska:Customer, everyone could go and actually have a face-to-face
Jonah Tuska:conversation with someone like that.
Jonah Tuska:That's the, the boilerplate, like, you know, without the, the bells and
Jonah Tuska:whistles, it's like, what do you do at, you know, day five versus day three?
Jonah Tuska:It's like, well, you know, boil it down to like, the most basic thing possible.
Jonah Tuska:It's like, ah, like we, we just make our, you know, ourselves available to
Jonah Tuska:like our, our customers and like our ecosystem as, as much as possible.
Jonah Tuska:which is not easy, by the way, as you can imagine.
Jonah Tuska:It's, I know you were at our SaaSpreneur event and, you know,
Jonah Tuska:Varun always shares our stats on, you know, support tickets and how we
Jonah Tuska:kind of flow through these things.
Jonah Tuska:It's, but it, it is important I think in terms of creating that
Jonah Tuska:positive customer experience where it's like, it's just a little bit
Jonah Tuska:better than, I couldn't do this right.
Jonah Tuska:and obviously there's customers, like I don't wanna hop on
Jonah Tuska:a call with these people.
Jonah Tuska:It's like, ah, they're blowing up my phone.
Jonah Tuska:It's like, well, overall it leads to kind of that
Jonah Tuska:Vit Muller : Yeah, so the, this, I think if, if, and, and that's a good point in
Jonah Tuska:that like, if you guys open the doors behind the scenes for us to see the
Jonah Tuska:specifics, we would see exactly like the funnels and different like visual.
Jonah Tuska:that might for some be like, it might actually take away from creativity
Jonah Tuska:because when, when you see too much of a blueprint, it's like you're just gonna
Jonah Tuska:copycat that and just slap your logo.
Jonah Tuska:You don't really put your own involvement, then you don't really
Jonah Tuska:have an, unique selling point.
Jonah Tuska:so, who said it?
Jonah Tuska:My wife said it, somebody, you know, like if you got an offer in the
Jonah Tuska:marketplace and they're thinking that, well, I've got a same offer for
Jonah Tuska:somebody else, so why would I do it?
Jonah Tuska:People are already doing it.
Jonah Tuska:And she says, well, yeah, but like, it comes down to your personality and
Jonah Tuska:you like, it's like an analogy, like wearing a hat, like a baseball cap.
Jonah Tuska:Like I'm wearing my, my, my favorite color is blue, right?
Jonah Tuska:so if I've got a particular way, how I present myself, how I talk,
Jonah Tuska:that's gonna, some people will appeal to that because it's gonna
Jonah Tuska:be like, yeah, I'm kind of alike.
Jonah Tuska:You know, I gravitate to that type of personality.
Jonah Tuska:Other people's will hate that.
Jonah Tuska:So basically the idea here is that don't worry about like how you do it
Jonah Tuska:and whether you're hitting the mark with the market, because you will
Jonah Tuska:always hit the mark with the market is just, you gotta find your tribe.
Jonah Tuska:Like the people that wear those blue baseball caps, they will gravitate you.
Jonah Tuska:So it's just kind of like being uniquely you and just the rest will just follow.
Jonah Tuska:Right.
Jonah Tuska:And then, the other point I was gonna say with the adoption, and I
Jonah Tuska:said it yesterday, my BNI is like, if you're gonna, if you're gonna
Jonah Tuska:chop an onion, you're gonna cry.
Jonah Tuska:If you're gonna peel it, not so much.
Jonah Tuska:Wow.
Jonah Tuska:That's good.
Jonah Tuska:Vit Muller : Right?
Jonah Tuska:So if you got, if you got adoption features, hey, Mr. Customer, all
Jonah Tuska:this cool stuff, they just wanna cry.
Jonah Tuska:It's like what?
Jonah Tuska:Overwhelm.
Jonah Tuska:I even for our new customers, it's, you know, I was
Jonah Tuska:talking about like, Hey, our quick wins.
Jonah Tuska:It's like, the amount of sheer raw power, like, behind high levels,
Jonah Tuska:like doors, it's like, that's not what we're showing people, like,
Jonah Tuska:on like, our onboarding calls.
Jonah Tuska:Again, it's just like really basic, simple things.
Jonah Tuska:Kind of like this says I wanna peel back the layers.
Jonah Tuska:It's like, okay, we have reputation management, or we have a chat widget.
Jonah Tuska:It's amazing.
Jonah Tuska:Oh my gosh, I have a lead.
Jonah Tuska:Oh, there's, there's automations over here.
Jonah Tuska:You can, you can actually automate the follow up with these.
Jonah Tuska:Okay.
Jonah Tuska:Slowly but surely.
Jonah Tuska:And then, give it, how long have you been a customer again?
Jonah Tuska:Vit Muller : 2021 In mid 2021.
Jonah Tuska:Four, four years.
Jonah Tuska:Four,
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Something like
Jonah Tuska:four years.
Jonah Tuska:It's like, ah, gi give it four years and you know, you're gonna be
Jonah Tuska:playing the system like a fiddle.
Jonah Tuska:Right.
Jonah Tuska:So, uh,
Jonah Tuska:Vit Muller : yeah, I don't know.
Jonah Tuska:I, I'm still, there's so much, so much more layers of the union.
Jonah Tuska:I gotta keep peeling because it's, but that's just kudos to you guys.
Jonah Tuska:It's al always innovating, always, adopting.
Jonah Tuska:So it's exciting.
Jonah Tuska:so how did you get into, How did you get into, can we talk about
Jonah Tuska:like a bit of a personal journey?
Jonah Tuska:A little bit like, so you said that before working with high level, working for
Jonah Tuska:high level, you were using high level.
Jonah Tuska:How did you transition from that into working for high level?
Jonah Tuska:Yeah.
Jonah Tuska:So, just to kind of add some, context, I, I ran a music marketing
Jonah Tuska:education company for, three and a half years, prior to high level.
Jonah Tuska:I was actually a, a customer of several competitors.
Jonah Tuska:Okay.
Jonah Tuska:So I have the, the very classic, story our, our marketing team will, you know,
Jonah Tuska:send out in ads where it's like, oh yeah, like all in one, like, you know, you can.
Jonah Tuska:You can move everything.
Jonah Tuska:My, my marketing stack was, you know, I, I was running a solopreneur business.
Jonah Tuska:It's like 1600 bucks a month.
Jonah Tuska:You know, I had my, my funnels over here and my, my email marketing and
Jonah Tuska:like, my, my tax and my, my courses.
Jonah Tuska:It was just like all kind of scattered and, disjuncture and, I found high
Jonah Tuska:level because I was like, ah, there's probably a better way to do this.
Jonah Tuska:And so I came in as a really, like an end user business who just had like a really
Jonah Tuska:messy tech stack and started using high level for my business and integrating
Jonah Tuska:everything under like one roof, which diminish my, my tech costs in half.
Jonah Tuska:and, it was great.
Jonah Tuska:it was really great.
Jonah Tuska:And I kind of immediately saw that, value, which is kind of why
Jonah Tuska:I, I went and I joined the team.
Jonah Tuska:And so, I, in, in this particular business, you know, I, My, one
Jonah Tuska:of my core offers essentially became obsolete overnight.
Jonah Tuska:Okay.
Jonah Tuska:So I went from making, like tens of thousands of dollars in revenue a
Jonah Tuska:month, like in this education business to essentially zero overnight.
Jonah Tuska:And I was like, well, I could pivot into an agency 'cause I have this client base.
Jonah Tuska:I can do like done for you work.
Jonah Tuska:Like instead of kind of the do it yourself model I was taking.
Jonah Tuska:but instead I was like, Hey, you know, I've kind of been in my own bubble, my
Jonah Tuska:own sounding board of like my own mind.
Jonah Tuska:I could probably add a lot of value here and have a lot more leverage to serve more
Jonah Tuska:people to do bigger and better things.
Jonah Tuska:And so, I, I, I joined the high level team through the affiliate channel.
Jonah Tuska:and so my kind of background in affiliate part of my education business, I would
Jonah Tuska:Selling different affiliate offers like in, my kind of products, which,
Jonah Tuska:you know, it, it was, it was never a meaningful like, arm of my, income,
Jonah Tuska:which I wish, I wish I knew what I knew now, but that's all I'll say to that.
Jonah Tuska:But I, I came aboard the team, at, you know, again, started in,
Jonah Tuska:our affiliate channel working with, some of our, top partners.
Jonah Tuska:And, again, that kind of gives a background of kind of how I came into
Jonah Tuska:high levels ecosystem a little bit.
Jonah Tuska:Vit Muller : Yeah, no, definitely.
Jonah Tuska:Yeah, it does.
Jonah Tuska:No, thanks for sharing.
Jonah Tuska:Yeah.
Jonah Tuska:like I, I'm not that involved with, with the affiliate team
Jonah Tuska:these days, but back in the days it was like dipping my toes into it.
Jonah Tuska:I was working with, with Kelsey a lot, Travis, he was my account manager.
Jonah Tuska:He's now moved on to other good things.
Jonah Tuska:but yeah, I, I dunno if you were at the same time, like as Kelsey or
Jonah Tuska:you came later as Kelsey, but Yeah.
Jonah Tuska:Regardless, like you guys are Yeah.
Jonah Tuska:Go, go.
Jonah Tuska:Yeah, so, so Kelsey brought me in and, just real quick, I
Jonah Tuska:wanna say Travis actually got promoted.
Jonah Tuska:he's doing bigger and better things at high level.
Jonah Tuska:Vit Muller : That's
Jonah Tuska:just FYI,
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Yeah.
Jonah Tuska:He is good.
Jonah Tuska:Good man.
Jonah Tuska:he, yeah, he, he works to bring in, new partners
Jonah Tuska:into our affiliate ecosystem.
Jonah Tuska:But I, I came in under, Kelsey's team, which super amazing.
Jonah Tuska:She's a great leader.
Jonah Tuska:she's added a ton of value to our affiliate program, which, not sure, if
Jonah Tuska:any of y'all listening have met her.
Jonah Tuska:But she's a fantastic, huge value to the high level ecosystem.
Jonah Tuska:but, I kind of.
Jonah Tuska:Worked under her arm for a while.
Jonah Tuska:and now I'm running this kind of activation motion, essentially working
Jonah Tuska:with the majority of our affiliate base to get up and running from zero to,
Jonah Tuska:you know, active essentially as we say.
Jonah Tuska:So,
Jonah Tuska:Vit Muller : Now for people listening who want to tap into this more,
Jonah Tuska:how do they get in touch with you?
Jonah Tuska:yeah, so if you're a high level customer, amazing from
Jonah Tuska:your agency view of your high level account, click on your affiliate portal.
Jonah Tuska:You'll be able to see your affiliate link.
Jonah Tuska:You can book a call with our team.
Jonah Tuska:fun facts.
Jonah Tuska:If you are a high level affiliate, every single high level affiliate
Jonah Tuska:gets to work with an account manager, like Vit was saying.
Jonah Tuska:It's like, ah, if you don't know who your affiliate manager is, as we'll say
Jonah Tuska:internally, all you have to do is book a call and one will be routed to you.
Jonah Tuska:If you don't know how to find your affiliate manager or you don't know
Jonah Tuska:how to find any of this stuff that is Okay, just shoot me an email,
Jonah Tuska:Jonah.Tuska@gohighlevel.com, or drop it in our community or affiliate
Jonah Tuska:community, or a Facebook community.
Jonah Tuska:we'll, we'll help you out.
Jonah Tuska:We'll get you sorted.
Jonah Tuska:Shoot me a dm, you know, be overly communicative saying you want to make
Jonah Tuska:high level affiliate commissions.
Jonah Tuska:Scream it from the rooftops and we will find you.
Jonah Tuska:Vit Muller : Yeah, I mean honestly it feels good to get that passive
Jonah Tuska:little extra paycheck every month.
Jonah Tuska:'cause business can be tough at times.
Jonah Tuska:And just knowing that I've got something to rest on, even though
Jonah Tuska:it's just a couple of grand, but, you know, still money, still good
Jonah Tuska:pay for some of the subscriptions.
Jonah Tuska:looking ahead, are there any upcoming features or initiatives with high
Jonah Tuska:level that you think our affiliates should be particularly excited about?
Jonah Tuska:I, I think the big one right now is AI employee and you
Jonah Tuska:know, the call out with AI employee is affiliates can earn commission
Jonah Tuska:on subaccount subscriptions.
Jonah Tuska:which is kind of the, you know, the big thing where it's like, ah, if you are
Jonah Tuska:someone that maybe works with agencies, we were talking about mo, models earlier.
Jonah Tuska:one of the models that, if I recall, you're kind of talking about how
Jonah Tuska:you can go and serve agencies, in a myriad of different ways.
Jonah Tuska:but let's say you help an a, an agency implement an AI, service
Jonah Tuska:package into their offering.
Jonah Tuska:Maybe they're not currently doing it.
Jonah Tuska:Maybe they wanna do it, they don't know how, but you do.
Jonah Tuska:You could go in.
Jonah Tuska:You could help them build out their, AI sort of service package through
Jonah Tuska:high level and for compensation, you could use, you know, AI or our kind
Jonah Tuska:of AI employee affiliate attribution model, where essentially you could
Jonah Tuska:earn 40% recurring commission on every single one of their sub-accounts.
Jonah Tuska:And so it's a, it's a different sort of model, than a lot of our affiliates.
Jonah Tuska:Vit Muller : Can, can you go again?
Jonah Tuska:Can you explain that again?
Jonah Tuska:Sorry,
Jonah Tuska:Yeah, yeah, yeah.
Jonah Tuska:So 40% recurring commission on every sub-account.
Jonah Tuska:So you help an agency sign their, their AI or help sign up AI employee
Jonah Tuska:unlimited accounts to their sub-accounts.
Jonah Tuska:So let's say that you go and help another agency, start selling AI
Jonah Tuska:employee to their sub-accounts.
Jonah Tuska:You could say, Hey, you use MyCode.
Jonah Tuska:I'm gonna earn 40% recurring commission.
Jonah Tuska:I'll take that as, payment or compensation, et cetera.
Jonah Tuska:you help 'em implement AI employee into their service offering, you're gonna earn
Jonah Tuska:40% recurring commission on every single AI employee, unlimited subscription.
Jonah Tuska:They sell to their sub-accounts.
Jonah Tuska:which again, that's the $97 a month price point.
Jonah Tuska:Vit Muller : Huh,
Jonah Tuska:little known facts.
Jonah Tuska:Vit Muller : Okay, hang on.
Jonah Tuska:So, alright, go ahead.
Jonah Tuska:Sorry.
Jonah Tuska:Yeah, I was just gonna say it's, from an affiliate perspective,
Jonah Tuska:I think that's, it's one of the biggest opportunities just 'cause
Jonah Tuska:it opens up the door for different types of models, to kind of develop.
Jonah Tuska:You don't, you don't just have to be, oh, like a content creator's, like, ah, you
Jonah Tuska:could make some serious, impact serious money, through this model as well, which.
Jonah Tuska:You're not necessarily following that kind of traditional affiliate, like, I'm
Jonah Tuska:gonna build an audience, or I'm going to, you know, figure out a way to get
Jonah Tuska:lots of traffic to my affiliate link.
Jonah Tuska:So, I, I, I think specifically maybe for this audience, it might,
Jonah Tuska:it might be interesting to learn more about just 'cause Yeah.
Jonah Tuska:Vit Muller : that is interesting.
Jonah Tuska:Hang on.
Jonah Tuska:So this is like, so like I know like I can do webinars that are like highly engaging
Jonah Tuska:and I'm working with this guy from Brazil that allows me, like, he taught me how
Jonah Tuska:to use OBS and cool overlays on Zoom.
Jonah Tuska:Things like, you start a webinar and you say to people, Hey, drop in the chat.
Jonah Tuska:You know, which city you join or which country you joining from, and you got
Jonah Tuska:this like overlay of the map of the wall.
Jonah Tuska:And like red pins start to show up or you might say yes, no type of
Jonah Tuska:question and you get a little dial.
Jonah Tuska:And as people are answering in the chat, yes, no, the dial actually
Jonah Tuska:dynamically shows the total re results creating, I, I know how to do this.
Jonah Tuska:So what I could do is not that I'm gonna do this for other agencies, but
Jonah Tuska:as a model, the way I understand this is, so there's some sort of a link
Jonah Tuska:I could approach an agency, a SaaS agency and say, Hey, you know, you've
Jonah Tuska:got, you know, however many this, how many hundreds of, SaaS customers.
Jonah Tuska:Do you want to sell more?
Jonah Tuska:employee AI add-on subscription?
Jonah Tuska:Just like, yes, you can pay us or like us per usage, but if they pay
Jonah Tuska:for the subscription, it's unlimited.
Jonah Tuska:And if I figure out a way how I can position it well and convert those and
Jonah Tuska:say to the business owner, Hey, let me run the webinar to your customers to explain
Jonah Tuska:the benefits of going for the add-on as opposed to paying on demand, educate
Jonah Tuska:them further on how to leverage ai.
Jonah Tuska:So then the volume goes up above, so then it's just a no brand.
Jonah Tuska:And I could do that.
Jonah Tuska:Yeah,
Jonah Tuska:you could do exactly
Jonah Tuska:Vit Muller : and I don't have to worry about like trying to do any
Jonah Tuska:marketing because they, they bring the audience to me and all I do is just
Jonah Tuska:help them convert and then take a clip
Jonah Tuska:Exactly.
Jonah Tuska:Vit Muller : that's coming.
Jonah Tuska:That's, that's here now.
Jonah Tuska:You can do that today.
Jonah Tuska:Vit Muller : And, who pays me?
Jonah Tuska:High level pays me, or am I, You know, I wanna make sure if this happens,
Jonah Tuska:because, you know, peop I've worked with people, agency owners and some,
Jonah Tuska:some don't really have the right ethics, so they might drop you.
Jonah Tuska:So it's not like they have to create their own affiliate thing and then you rely
Jonah Tuska:on them paying you and being diligent.
Jonah Tuska:You
Jonah Tuska:So yeah, it's, it's through high levels affiliate program.
Jonah Tuska:So just to kind of add some context on how it works, agency owner takes
Jonah Tuska:your referral id, which for those of you that don't know, we'll,
Jonah Tuska:we'll get a little nitty gritty.
Jonah Tuska:It's the, the fun little string of characters at the
Jonah Tuska:end of your affiliate link.
Jonah Tuska:if you don't know what your referral
Jonah Tuska:idea is, please ask an affiliate manager.
Jonah Tuska:'cause you have no idea how many affiliates you know.
Jonah Tuska:Change that, or, you know, make, make little, little mistakes
Jonah Tuska:regarding their affiliate.
Jonah Tuska:Anyway, grab this little ID you say, Hey, Mr. Agency, I'm gonna do
Jonah Tuska:this webinar for your customers.
Jonah Tuska:I'm gonna help you sell more ai, employee unlimited subscriptions.
Jonah Tuska:all you have to do is, you know, I'm an affiliate of high level.
Jonah Tuska:you know, I'll get 40% recurring commission, for each one of
Jonah Tuska:these sub-accounts I sell.
Jonah Tuska:You don't have to pay me anything, but I'm gonna do all the training.
Jonah Tuska:I'm gonna give 'em, or I'll give you x, y, Z to use to help, yada yada.
Jonah Tuska:You make some sort of offer where it makes sense for them.
Jonah Tuska:You add this link in your AI employee, subscription, add-on package inside
Jonah Tuska:of your high level agency account.
Jonah Tuska:They take that little referral id, they add it in there.
Jonah Tuska:Then every single sub account.
Jonah Tuska:That takes the AI employee unlimited, add-on while that referral ID is in
Jonah Tuska:there is gonna be affiliated to you.
Jonah Tuska:And, there is a, a timing on how often that can be changed.
Jonah Tuska:'cause they could say, ah, we did a few webinars together, you know, we're, we're
Jonah Tuska:good now and they can take that out.
Jonah Tuska:That being said, every customer you brought on during that period,
Jonah Tuska:you're still earning commission from, it's just moving forward.
Jonah Tuska:They say, Hey, we're, we're gonna go do our own thing and sell our own AI
Jonah Tuska:employee subscriptions, yada, yada.
Jonah Tuska:But you could take, you could do a model like that.
Jonah Tuska:And if they have, you know, a hundred, a thousand, subaccounts and you bring in,
Jonah Tuska:you know, let's say 50 of 'em, of that a hundred or, you know, a hundred of that
Jonah Tuska:thousand, it's like you're gonna earn 40% recurring commission on each one of those.
Jonah Tuska:Vit Muller : And it's not really going out of their pocket, so it doesn't matter.
Jonah Tuska:But I do like that you, thought about giving everybody flexibility
Jonah Tuska:because if the agency owner wants to bring in another, another influencer
Jonah Tuska:or another person that might be even better at converting, they
Jonah Tuska:have that option to swap you out.
Jonah Tuska:But then the person who's done the work, they don't lose out.
Jonah Tuska:It's really cool.
Jonah Tuska:I like that.
Jonah Tuska:and if they add their own markup on top of which, which you shoot, because
Jonah Tuska:if you just keep it at 97, you're not gonna make any money as an agency owner.
Jonah Tuska:The only upside is still that it's add, add more stickiness to it.
Jonah Tuska:So
Jonah Tuska:and the one call out with this is you'd make 40% commission
Jonah Tuska:off of the high level price.
Jonah Tuska:So the, the 97, so thir 38 a month per account.
Jonah Tuska:so if they add, you know, a hundred dollars a month markup or what,
Jonah Tuska:whatever that markup is, that's not included in the total commission amount.
Jonah Tuska:Just a clarification.
Jonah Tuska:Vit Muller : and that's great because it makes it a no-brainer
Jonah Tuska:offer, honestly, a no-brainer offer.
Jonah Tuska:Yeah.
Jonah Tuska:I, think, you know, for, for us, I, I'm, I'm getting the, the wheels
Jonah Tuska:are turning a little bit for me 'cause you propose is like, oh man, like we haven't
Jonah Tuska:really been thinking about it that way, or I haven't really been thinking about it,
Jonah Tuska:but that way from a affiliate perspective.
Jonah Tuska:But I think that makes a lot of sense from a, from like how to kind of approach
Jonah Tuska:using that opportunity if you so choose.
Jonah Tuska:So, that's a, taking notes on that one.
Jonah Tuska:I like that.
Jonah Tuska:Vit Muller : Yeah.
Jonah Tuska:Yeah.
Jonah Tuska:I mean there's always learning curve there, as always answers.
Jonah Tuska:Right, mate.
Jonah Tuska:let's wrap it up.
Jonah Tuska:I just wanted to say, if you wanted to say like a last piece of advice
Jonah Tuska:for those interested in becoming high level affiliates, what, what advice
Jonah Tuska:would you give them to start off on the right food and achieve success?
Jonah Tuska:Yeah, biggest thing I would say as always, as with anything
Jonah Tuska:in the high level ecosystem, like, come talk to someone like on our
Jonah Tuska:team, like we want to help you make money through this opportunity.
Jonah Tuska:It's like, that's our entire role.
Jonah Tuska:So it's like, ah, come chat with our team.
Jonah Tuska:Come talk to someone.
Jonah Tuska:ask questions, be vocal if you don't, you know, if you have questions about
Jonah Tuska:how things work, if you need more understanding, it's like, I'm a big
Jonah Tuska:believer that, there's a lot of missed opportunity in lack of communication
Jonah Tuska:or, you know, improper communication.
Jonah Tuska:It's like, ah, like, you know, we were talking about AI employee,
Jonah Tuska:affiliate commission today.
Jonah Tuska:It's like, ah, like, did you even know about that?
Jonah Tuska:Vit Muller : Yeah, no, didn't, I mean, I, I saw that affiliate link field
Jonah Tuska:that you can put other affiliates links, so they earned 40% commission
Jonah Tuska:from, you know, from that upsell.
Jonah Tuska:But I just didn't, it just didn't click with how that work as an opportunity.
Jonah Tuska:But when you position it just now, like, and with the idea of like
Jonah Tuska:running webinars for example, like, Hey, let me be a sales guy for you.
Jonah Tuska:It's brilliant.
Jonah Tuska:Yeah.
Jonah Tuska:And you know that that's, that's kind of the intent of like, ah, that's why we
Jonah Tuska:wanna have one-on-one conversations with, you know, as many affiliates as we can.
Jonah Tuska:'cause we want to bounce ideas and like figure out, like, is there
Jonah Tuska:a model where it makes sense?
Jonah Tuska:'cause sometimes things can click.
Jonah Tuska:so, missed opportunity lies in, miscommunication, y'all.
Jonah Tuska:Vit Muller : Yeah, and I mean honestly there there is also a lot of emails.
Jonah Tuska:So like I get, one thing I would like to see is if high
Jonah Tuska:level could merge my contacts.
Jonah Tuska:'cause I get way too many emails and copies of the same, I get, like
Jonah Tuska:I used to get like 10 emails of the same email 'cause I've got different
Jonah Tuska:variations of emails in your database.
Jonah Tuska:So because of that noise is, you know, you get to a point like, ah, I just
Jonah Tuska:can't, and then you just constrain your focus to like something else.
Jonah Tuska:So there's that too.
Jonah Tuska:So whether it's like I get the point, like one-to-one reach out,
Jonah Tuska:that's for those who are proactive.
Jonah Tuska:Otherwise reading the emails.
Jonah Tuska:But I got too much so it was a bit of a noise.
Jonah Tuska:Hopefully this podcast can help send some messaging out for the people.
Jonah Tuska:But yeah, it's, I mean, it's a hard one, right?
Jonah Tuska:How do you do it perfectly, right?
Jonah Tuska:We will find a way.
Jonah Tuska:Someday we'll find a way.
Jonah Tuska:Vit Muller : The best way guys, just come to the, level Up summit in Dallas.
Jonah Tuska:You know, we could all be hanging out and, and you can learn even more.
Jonah Tuska:I'm gonna plug my offer in the true spirit of affiliate guys.
Jonah Tuska:So if, if, if you're ready to dive into high level, but don't want to
Jonah Tuska:waste months trying to figure it all out, I've got two clear paths for you.
Jonah Tuska:If you're an agency or sales builder, head over to vitmuller.com/highlevel.
Jonah Tuska:You'll get my essential business marketing systems snapshot, which not
Jonah Tuska:normally, so full, $1,100 for free.
Jonah Tuska:you maximize fast direct to success calls.
Jonah Tuska:you get three one hour strategy calls with me.
Jonah Tuska:You're gonna get a toolkit of bunch of templates, checklist, click up template.
Jonah Tuska:I've got tons of it.
Jonah Tuska:You're gonna get 30% discount on my, on my flagship SaaS agency system snapshot,
Jonah Tuska:which is end to end, which is what is being built on the back of how I built,
Jonah Tuska:Stand Out From The Pack my own SaaS.
Jonah Tuska:That's four and a half thousand dollars value on that.
Jonah Tuska:sorry.
Jonah Tuska:The discount is three and a half thousand dollars value designed to help you launch
Jonah Tuska:and grow your faster with high level.
Jonah Tuska:Now, if you're a business owner who just wants to use high level for themselves,
Jonah Tuska:for your own business, but also wants a strategic partner in your corner,
Jonah Tuska:someone who speaks your language, brings battle tested automations and
Jonah Tuska:prove its strategies to the table, then go to standoutfromthepack.com/signup
Jonah Tuska:and you'll get a seven day free trial.
Jonah Tuska:Our grow or money back guarantee and hands-on done for your support to
Jonah Tuska:actually help you grow, not just hand you software and leave you hanging.
Jonah Tuska:So whether, whether you're building SaaS or building your own empire, pick your
Jonah Tuska:path, get the support, and let's grow.
Jonah Tuska:Let's go.
Jonah Tuska:Awesome man.
Jonah Tuska:Vit Muller : Jonah, it's been great to have you on the show, mate.
Jonah Tuska:I appreciate you.
Jonah Tuska:I know we had to reschedule a few times.
Jonah Tuska:Finally we made it happen and yeah, I've really enjoyed it.
Jonah Tuska:I've really enjoyed it as well.
Jonah Tuska:Again, thanks so much, for having me.
Jonah Tuska:Glad we could finally make it work.
Jonah Tuska:Vit Muller : Yes, yes.
Jonah Tuska:And I'm gonna hang out with you.
Jonah Tuska:Are you gonna be in Dallas?
Jonah Tuska:I will be in Dallas.
Jonah Tuska:Vit Muller : Awesome.
Jonah Tuska:Looking forward to it, mate.
Jonah Tuska:Perfect.
Jonah Tuska:I'll see you there, man.
Jonah Tuska:Vit Muller : Perfect.
Jonah Tuska:Guys, thank you for listening to today's episode on the high level experience.
Jonah Tuska:If you've enjoyed it, then please share it with other fellow agency
Jonah Tuska:mates and high levelers that you think would benefit from listening.
Jonah Tuska:For show notes, links and extra tips to help you join your agency
Jonah Tuska:or your SaaS with high level, please go to highlevelexperience.com.
Jonah Tuska:Thank you and have a great rest of your day, everybody.