Victor van Amerongen from Space City Productions on TV advertising that works
Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce.
We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating your TV ad into broader marketing, ideas for creative and budgets.
Victor has been responsible for the first campaigns from dozens of the top e-commerce companies in the UK so it was a great chance to learn from him.