🔗 Try Coffee & Contracts free for a week HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
If your real estate content is starting to feel like everyone else’s, this episode is your wake up call. Because the truth is, most agents are not struggling because they “aren’t posting enough.” They’re struggling because their content has no personality, no perspective, and no reason for someone to remember them.
In this episode, I’m sitting down with Haley Ingram, CEO and Founder of Coffee & Contracts, Eric Simon, Co-Founder of Broke Agent Media, and Jason Cassity, Chief Growth Officer at Real Broker, for a real conversation about what’s actually working on social media right now and why so many agents are blending into the noise. We’re talking AI overwhelm, content that feels forced, the pressure to “keep up,” and the subtle shifts that make people actually stop scrolling and pay attention to you. This episode feels less like a strategy session and more like sitting in on the conversation every agent wishes they could have behind closed doors.
If you want your content to feel more natural, more you, and way more memorable without overthinking every post, hit play now because there’s a good chance you’re making this harder than it needs to be.
01:25 – Why Most Agents Feel Behind on AI Even When They Use It Every Day
03:20 – How Using AI for Local Guides and Roleplay Actually Saves You Time
09:22 – Why Raw, Off-the-Cuff Videos Outperform Polished Templates on Social
13:06 – The Real Reason Content with Fast Hooks and Personal Stories Connects
16:54 – How Documenting Your Real Life Makes Content Instantly Stand Out
20:12 – Why Blending Personality with Business Posts Builds Real Trust Online
30:20 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community
EPISODE LINKS:
Connect with Jason: Website | Instagram
Connect with Eric: Website | Instagram
Connect with Haley: Website | Instagram
🎥 Watch the podcast on YouTube: https://youtu.be/G2ylCQBynQo
💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet
COME HANG OUT WITH ME:
❤️ Follow Above Asking: @aboveaskingpodcast
❤️ Let's be Instagram friends: @thealyssastalker
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
New episodes drop every Thursday!
