Erin Klassen, editor in chief of With/out Pretend, joins Emily and Corinne to talk about collaboration, discovering new artistic voices, and the true meaning of self-care and vulnerability. She also tells us who her favorite Kid in the Hall is.
With/out Pretend is an independent Toronto-based publisher focused on producing, promoting and distributing works by women and non-binary writers and artists. We also host storytelling events and run a digital and print magazine called The Vault.
Erin Klassen is the founder of With/out Pretend, but she’s also an editor, collaborator, community-builder, and fiction writer. Her work has appeared in a number of print and online publications, including Studio Magazine, The CBC, Ephemera Magazine, and You Care Too Much. She enjoys Nina Simone, Italian food, and talking about the future.
Find Erin, With/Out Pretend, and the Vault On Social Media
Erin's website: https://erinklassen.com
Erin's Instagram: https://www.instagram.com/erin.klassen/
With/Out Pretend's Instagram: https://www.instagram.com/with.outpretend/
Twitter: twitter.com/withoutpretend
The Vault's Instagram: https://instagram.com/vaultzine
Hey, Emily, here. I just wanted to let you know that
Unknown:we are doing a giveaway right now for Maple Leaf May. It's our
Unknown:maple leaf may zine giveaway. We are giving away a zine from
Unknown:Return Trip Aaron Palvin, zine that we discussed in Episode 21
Unknown:which you should definitely check out and then on pleasure
Unknown:from the vault zine, which we will discuss in this interview,
Unknown:coming right up with Aaron Klassen. So you can go to hybrid
Unknown:pub Scout, comm slash giveaway, slash maple, hyphen, zine,
Unknown:hyphen, giveaway. Or you can just go to hybrid pubscout.com
Unknown:and click On win free things
Unknown:again.
Unknown:It's an Instagram influencer.
Unknown:You
Unknown:foreign Welcome to the hybrid puff Scout podcast with me,
Unknown:Emily Einolander and me. Corinne
Unknown:kolasky, hello.
Unknown:We are mapping the frontier between traditional and indie
Unknown:publishing, and today we are blessed.
Unknown:We are blessed. We are blessed. We are blessed. That's true. To
Unknown:interview Erin Klassen of without pretend. Let's just get
Unknown:right down to it. Okay,
Unknown:thank you. Erin Klassen from joining us today. Am I
Unknown:pronouncing it right? That's right, yeah. Erin Klassen is the
Unknown:founder of without pretend, but she's also an editor,
Unknown:collaborator, community builder and fiction writer. Her work has
Unknown:appeared in a number of print and online publications,
Unknown:including Studio magazine, the CBC ephemera magazine, and you
Unknown:care too much. She enjoys Nina Simone, Italian food and talking
Unknown:about the future. So when you say talk about the future, does
Unknown:that mean, like a person's future or the future of the
Unknown:world?
Unknown:I joke with my friends that I sort of live in the future a
Unknown:little. I'm always, constantly bumping into things in my
Unknown:apartment that have never been anywhere else, like coffee
Unknown:tables or couches, because my mind is kind of like in five
Unknown:seconds in the future, which is why I don't have my drive don't
Unknown:have my driver's license. So I,
Unknown:I like, I like planning ahead. I like thinking about the future,
Unknown:and it's good to know yourself in that way too.
Unknown:Okay? And so without pretend, is an independent, Toronto based
Unknown:publisher focused on producing, promoting and distributing works
Unknown:by women and non binary writers and artists. We also host
Unknown:storytelling events and run a digital and print magazine
Unknown:called the vault. And by we, I mean you.
Unknown:So can you tell us a little bit about the origin story of
Unknown:without pretend? Sure, yeah, we officially
Unknown:got started in 2015
Unknown:and I guess the reason for wanting to start self publishing
Unknown:was because I was a pretty green writer myself, and I was already
Unknown:over 30, but I kind of had a dark spot in my 20s where,
Unknown:you know, I was, I was in the business world, I was in the
Unknown:corporate world, I was working and I wasn't really doing a lot
Unknown:of creative stuff. So when I decided I want to get to get
Unknown:back into writing, I felt like it was a really hard channel.
Unknown:There were the channels that were available to me were scary,
Unknown:I guess, for lack of a better word. So without pretend really
Unknown:came from this idea of
Unknown:putting myself somewhere where I felt more comfortable and
Unknown:starting something where other writers might feel more
Unknown:comfortable to submit and to work with as well, if they were
Unknown:just getting started. So when you say that the available
Unknown:avenues were scary, do you mean submitting to magazines,
Unknown:submitting to agents, that sort of thing, or that you would have
Unknown:to do it as a solo pursuit, rather than with a group,
Unknown:I guess both. But I think, you know, just in terms of the
Unknown:channels that are available to writers, there's not even really
Unknown:a lot of resources out there to figure out how to go about doing
Unknown:that, you know, unless you're going to get your MFA in
Unknown:writing, which I think a lot of people do, but that's expensive,
Unknown:it's time consuming. It's not for everybody. So there, I think
Unknown:a lot of people out there that are super talented or have the
Unknown:ability to hone their craft over time, but they they need places
Unknown:to get started. They need resources. So for me, it was
Unknown:just like a big question mark, and yeah, the idea of being
Unknown:rejected by somebody, I didn't even.
Unknown:Know, who didn't know that I actually had a lot of potential?
Unknown:That was that was not something I was excited about. No that
Unknown:that totally makes sense. It's good to know that you you can
Unknown:just take a different path, instead of having to put up with
Unknown:that sort of impersonal reaction. So you started off
Unknown:doing your own thing. How many people were involved with you
Unknown:from the start, then, since you wanted it to be something that
Unknown:was kind of a shared experience? Yeah, I think I thought there
Unknown:was probably going to be comfort in numbers. So from the get go,
Unknown:I kind of had the sense that if I was totally going alone,
Unknown:probably fewer people would care. There'd be, like the 25
Unknown:people in my immediate circle, and my mom, and, you know,
Unknown:people like that who would like buy something, but, you know,
Unknown:and that's me being really transparent, like I had this
Unknown:idea that, okay, well, if there's a few of us putting out
Unknown:a book, there's, there's a bigger circle there. And, you
Unknown:know, it felt good to kind of get together with people and
Unknown:talk about the kind of work we wanted to make together. So
Unknown:without pretend, has kind of been this vision. Even though we
Unknown:started very, very small, I sort of always saw what it could be.
Unknown:And our first official title, other than a very small zine, we
Unknown:put together, was portraits. And so for portraits, I did all the
Unknown:writing, but it was based on 40 different interviews I had with
Unknown:women that I knew about their unresolved feelings, so I asked
Unknown:them to tell me a story about, kind of like, their biggest
Unknown:heartbreak or their biggest missed opportunity, or, you
Unknown:know, something from the romantic past that still felt
Unknown:sticky. And I was able to kind of turn those very long
Unknown:conversations into a series of flash fiction
Unknown:based on reality, and I worked with five different visual
Unknown:artists as well. So already there were, kind of like the 40
Unknown:anonymous people that gave me their stories, but they kind of
Unknown:were all part of that community, and there were the five visual
Unknown:artists that worked with us. So yeah, that's, that's a very
Unknown:short version or a long version, I guess, however you look at it,
Unknown:where we got started, that's awesome. How did you find
Unknown:everybody?
Unknown:Yeah, it's a really good question. We started with who we
Unknown:knew. But even for portraits, I kind of thought, Okay, well, I
Unknown:have three or four people that are I know are going to say yes,
Unknown:because they're kind of within my circle. But there was this
Unknown:one woman that I really admired who lived in Montreal, and I
Unknown:followed her on Instagram. And I just thought, what the heck
Unknown:like? I'll just reach out, I'll say who I am, and I'll see if
Unknown:she's down for working for almost nothing, because at that
Unknown:time, you know, we didn't really have a budget, right?
Unknown:And so she said, You know what? You're finding me in a really
Unknown:interesting time. I just got out of relationship. This subject
Unknown:matter really appeals to me. I like that you're trying to start
Unknown:something. And sure, and so, you know, and we're not friends now,
Unknown:you know, I know her, and I still follow her, and she
Unknown:follows us, but she just sort of said yes, because she was
Unknown:excited about the prospect of making something. Yeah,
Unknown:absolutely. I love the idea of such a collaborative process.
Unknown:Just, I feel very similarly, I was going to start this podcast,
Unknown:you know, by myself interviewing people, and then Corinne came on
Unknown:one episode, and I was like, will you do this with me?
Unknown:Because it's so much more fun to have somebody else involved.
Unknown:Also, like, I find, you know, personalities, other
Unknown:personalities working with you can be very stabilizing, I guess
Unknown:so. When you go off in your own direction and you kind of get in
Unknown:your head, maybe somebody can bring you out of your head a
Unknown:little bit. When I get too uptight, Corinne, like, brings
Unknown:me back down to earth. That's usually I try. I do my best.
Unknown:But yeah, so I can see how that would be a really smart way to
Unknown:progress with especially with a creative project. You use a lot
Unknown:of photographers and art artists, visual artists, and so
Unknown:I read the
Unknown:it's called, you're happy if you know it was that the it's just
Unknown:happy if you know it. Happy if you know it. Okay. So I was
Unknown:reading that one, and I noticed that the first
Unknown:right after your introduction, there was a flow chart that
Unknown:talked about the process of creating the cover. And I just I
Unknown:loved that, because it talked about how everyone's visions
Unknown:kind of came into that what, why? Why do you feel it's
Unknown:important to be that transparent with your process of creation.
Unknown:Well. So Jen spinner, who is the art director on that book, and
Unknown:she worked with me on you care too much as well. So she's
Unknown:extremely talented. And we, you know, these collections really
Unknown:came together, as
Unknown:I guess the result of, I want to say 1000 hours of talking and
Unknown:thinking and blood, sweat and tears, right? And so I think
Unknown:when you when you hold a book in your hand and it's 150 pages,
Unknown:you know, maybe, if it's an author that you know really
Unknown:well, and you see them give an interview where they say, Oh, I
Unknown:was writing this book for seven years, you might have some
Unknown:context. But most people.
Unknown:Think about the work that actually, all the thoughts and
Unknown:all of the ideas that go into making something that you can
Unknown:hold and, you know, I guess, respond to. So Jen and I were
Unknown:joking that you care too much, was such a labor of love. And
Unknown:for this time, we were gonna, you know, tell people, educate
Unknown:people on, you know, even if it was just something as simple as
Unknown:like a sweet, two page flowchart to be like, No, this wasn't just
Unknown:like something that happened. This was something we were
Unknown:intentional about. And what was interesting about that, if I may
Unknown:say, so is happy if you notice a book about intuition. And so I
Unknown:think one of the things we were trying to kind of uncover for
Unknown:people was that intuition is actually much more complicated
Unknown:than I think, you know the word suggests, it doesn't just like
Unknown:come from the sky and fall on you, and you know where to be in
Unknown:life, and you know what to do.
Unknown:And so similarly, we were saying, you know, yes, some
Unknown:decisions are intuitive. They start somewhere, but there's a
Unknown:lot of building that has to happen once you sort of have the
Unknown:seed of an idea. And I think every creative project, I'm sure
Unknown:everyone would agree, who's ever made anything, that sometimes
Unknown:it's like a seed that you plant deep within yourself a decade
Unknown:ago. And you know, even this podcast, I'm sure it wasn't
Unknown:overnight that you just got the recording equipment and decided
Unknown:to press play, right? No.
Unknown:Well, I've noticed, and the feelings can be art is that,
Unknown:would you say that's like the slogan of the publication? So
Unknown:how do you choose which which idea or feeling to focus on for
Unknown:each of your anthologies or other projects?
Unknown:Yeah,
Unknown:I guess you know now we're a team of 12, so I'm the founder,
Unknown:and I call myself the editor in chief still, because I'm kind of
Unknown:overseeing everything that's creative, but selfishly, these
Unknown:are, these are topics that have meant something to me in my my
Unknown:life. And so what I do is I, you know, I don't know, feel my
Unknown:feelings. And, you know, years go by and I start thinking, I
Unknown:wonder if this is something other people would resonate
Unknown:with. You know, just to bring up portraits again, like that was
Unknown:our first book, and actually, feelings can be art. Wasn't
Unknown:originally a tagline. It was originally the first sentence of
Unknown:the first edition that we put out of portraits.
Unknown:So it was kind of my disclaimer to people. It was my defense of
Unknown:what I was trying to do. I was trying to say, this can be
Unknown:important. It can be good. It can be, you know, brushing the
Unknown:literary sort of field, but it can also just be about the
Unknown:things that we feel and the things that we think. And it's
Unknown:good enough to make art about, essentially. So, yeah, that's
Unknown:the same thing as I'm picking topics that I think would maybe
Unknown:be seen as, I guess, for lack of a better term, a very gender
Unknown:term, like feminine or women's issues. But I'm trying to push
Unknown:people to think
Unknown:that these can be important to talk about. Yeah, yeah. The
Unknown:pieces are a lot more introspective than I think a lot
Unknown:of literary magazines want to see from authors. That's, that's
Unknown:kind of what I sensed. It's like, this is the sort of thing
Unknown:that I would write for myself, which I think is, is a dream of
Unknown:a lot of authors. It's like, I want to, you know, show you the
Unknown:inside of my brain. But you know, there are gatekeepers who
Unknown:are like, nobody wants to see the inside of your brain. What
Unknown:are you talking about? So yeah, I think that that's a really
Unknown:interesting way to do it, and I'm glad somebody is doing it,
Unknown:because we got to get it out there.
Unknown:So how do you how do you curate
Unknown:a book. How do you piece it together? So when we got
Unknown:started, it was very much me soliciting the people that I
Unknown:wanted to work with. And I did that in a number of ways, like
Unknown:we started a lot of times with our inner circles,
Unknown:recommendations. A lot of times, you know, a lot of research went
Unknown:into it literary magazine. So a lot of times what I would do,
Unknown:and I have this thing, like, one the first Sunday of every month
Unknown:I go and I buy like, $200 worth of, like, lit magazines from the
Unknown:newsstand closest to me. And it's like, a really special,
Unknown:like, treat to myself. But I'm also got my post its out, and
Unknown:I'm like, I'm really trying to see who in there could be the
Unknown:kind of person who maybe had that story that no one's asked
Unknown:them for yet. And then I reach out to them, and most of the
Unknown:time they're really jazzed to hear from somebody, because
Unknown:they're like, Oh, thank you for reading being one of the 10
Unknown:people
Unknown:that it starts with a wish list and and so that's kind of how we
Unknown:did it in the past. And then now we do have open submissions for
Unknown:the vault. One of the reasons we started the vault, it's a
Unknown:monthly and a quarterly magazine, so the monthly stories
Unknown:are published digitally, quarterly, digitally and in
Unknown:print, and we wanted to work with more.
Unknown:People more often. So that was kind of our imprint, our first
Unknown:imprint, our way of, kind of growing. And now we have open
Unknown:submissions, and I'm really impressed, like some of the
Unknown:people who come through there, I would have never heard of but,
Unknown:but they're really great. So it's a mix now of we solicit
Unknown:some people who are, you know, maybe a little more established
Unknown:and and probably wouldn't submit to an open submission, and then
Unknown:we find some new people through that. So how did you mentioned
Unknown:talking about finances for indie publications, and how you
Unknown:started out with no budget whatsoever, so especially with
Unknown:so many moving parts and so many people involved, a lot of whom
Unknown:you don't necessarily know. Like, how does that work? How do
Unknown:you organize it, and where do you find the money? Mm, hmm.
Unknown:This is a really, I think, important topic for independent
Unknown:publishers to talk about.
Unknown:I don't know about you. You guys are doing this podcast like you
Unknown:must talk to a ton of people who are self publishing and and, you
Unknown:know, creating zines with other people. There's everyone's doing
Unknown:it now. It's so prevalent, right? And I'm really impressed
Unknown:by that. But also, where are they getting this money from?
Unknown:Because when we started, I had a full time job, a very good job.
Unknown:I worked at Etsy, so I was the community manager for all of
Unknown:Canada. We were a small office, but it was like, you know, it
Unknown:was a big deal, senior manager job, and I personally funded
Unknown:everything. So we've always paid writers and we've always paid
Unknown:artists, and the reason for that is because I want to start by
Unknown:having a professional relationship with people. It
Unknown:just sort of makes it like the deadlines are easier to meet and
Unknown:everyone's kind of on the same page. We have publishing
Unknown:agreement. So, you know that was from the get go, but it was all
Unknown:personally funded, and so when I quit my job to do this full
Unknown:time, we were lucky enough to get a small grant from the
Unknown:Ontario Arts Council. But other than that, it's like really a
Unknown:hope and a and a prayer
Unknown:pooling resources.
Unknown:Yeah. I mean, maybe, maybe this is sad, maybe it isn't, but I
Unknown:can see how people would feel much more. Authors would feel
Unknown:more respected when they're they're given, given a fee for
Unknown:their writing. And so, yeah, I can see that being the the
Unknown:professional way to approach it as well. So so when you were
Unknown:working your full, full time job, I find that it's really
Unknown:hard to, like, sit down and read a whole bunch of short stories
Unknown:and articles all at once, which it's a treat. It's fun. But
Unknown:like, how do you find the time to do all of that and to read
Unknown:all of those pieces? Do you, I mean, do you do a deep dive into
Unknown:every single one of them, or do you have to do that sometimes,
Unknown:or skim through others? Like, how's it work? Are you talking
Unknown:about the people who submit to us? Or, well, you said that I'm
Unknown:on one day of the month you go and buy $200 worth of literary
Unknown:magazines. So let's start there.
Unknown:I think as you get more
Unknown:used to what you're looking for, what you what you like, you
Unknown:know, and this is just true of any reader over time. You know,
Unknown:I can pick up a book in a bookstore based on the cover.
Unknown:Usually, you know, they say, Don't judge a book by its cover,
Unknown:but you often do. Everyone does. There's no shame everyone does.
Unknown:That's
Unknown:why they have that saying, right? They're trying. Yeah,
Unknown:exactly right. Why we spend so much time trying to make the
Unknown:covers so people will buy our books. That's right, that's
Unknown:right, right. So, you know, I really only have to read maybe a
Unknown:couple paragraphs like that first page is really important,
Unknown:because you can kind of get a sense, okay, is this? Is this
Unknown:the tone that I'm going to respond to? Are they talking
Unknown:about something I care about?
Unknown:So, yeah, not to, not to judge a book by its cover or by its
Unknown:first paragraph, but yeah, I don't deep dive into every
Unknown:single piece based on kind of like, what I know I'm looking
Unknown:for, and it also depends on the subject matter, right? So the
Unknown:vault we are, we're trying to streamline our themes a bit
Unknown:better, so that that readers like you can kind of know right
Unknown:away. Is this something that I'm like interested
Unknown:in getting into?
Unknown:Okay, so the question is,
Unknown:how do I know what I'm looking for, essentially, right? Yeah,
Unknown:so I don't, I mean, when I'm when I'm reading these literary
Unknown:magazines, I'm already, I generally have a sense of what
Unknown:I'm looking for for a given publication. So depending on the
Unknown:theme, I might look at writers that you know are specifically
Unknown:talking about,
Unknown:you know, the kinds of themes that we're going to be
Unknown:interested in in, like upcoming issues.
Unknown:Some of the examples in the past have been, you know, we started
Unknown:with the vault. We started our collections with topics like on
Unknown:healing. The second one was on pleasure. So those are like,
Unknown:very different topics, right? So, on healing, you might be
Unknown:looking at people who are you?
Unknown:You know, transitioning through a particular point of life, or
Unknown:talking about the loss of a loved one, or talking about
Unknown:illness or or some kind of sickness that they've, you know,
Unknown:are working through or coping with pleasure can be, you know,
Unknown:pretty overt, right? So talking we, we looked at sex workers
Unknown:that were also writers, are doing really interesting things
Unknown:online, on their Instagram feeds. But we also just looked
Unknown:at people were who were kind of willing to, kind of using
Unknown:quotation marks. You can't see it, but,
Unknown:you know, to go there, right? People who are really interested
Unknown:in, like, going deep and describing the way that they
Unknown:feel physically. So, you know, those are the kinds of things
Unknown:I'm looking for when I'm when I'm soliciting new writers.
Unknown:Would you say that people really pay attention to the guidelines
Unknown:most of the time? Or do you see a lot of people just kind of
Unknown:throwing things out there?
Unknown:Well, I would have to say that we're not actually very good at
Unknown:giving guidelines, because I tend to really like a loose
Unknown:format. I think there are a lot of different ways an idea can be
Unknown:expressed. So I don't like saying, Oh, it has to sound like
Unknown:this, or it has to sound like this.
Unknown:You know, we've had plays and poetry and
Unknown:flash fiction and short fiction and personal essay and
Unknown:everything in between, we had, like a speech turned into an
Unknown:essay. So, yeah, I think I like to leave it as open as possible,
Unknown:because you never know what you're going to get, and you can
Unknown:always work with a writer to kind of shape it towards what
Unknown:you feel will fit in the publication.
Unknown:Great.
Unknown:So what? What other what other projects are you working on?
Unknown:Just you right now? Yeah, you know, it's funny. I do
Unknown:enough of these interviews where I'm now used to people just
Unknown:wanting to know about me, and I'm like, Do you think there's
Unknown:any time for me?
Unknown:But, but now, you know, it's funny. I actually because of an
Unknown:interview I did last year, I started thinking about that. I
Unknown:now have my own website, so you can find me@erinclasson.com
Unknown:and the reason that I did that was because they were kind of
Unknown:giving me a hard time. They're like, you know, you, you're
Unknown:talking about intuition, you're talking about self care, but
Unknown:like, what about you? Where are you? So I'm trying to, I'm
Unknown:trying to do that on the side. So the short answer is, I am
Unknown:actually working on a book right now.
Unknown:I expect that to take all of this year before anybody here.
Unknown:Is much more about that, but I'm originally it was going to be a
Unknown:zine, and I had already kind of solicited the help of this
Unknown:really talented art director that works on a magazine called
Unknown:ephemera. So she and I are going to kind of do like a zine
Unknown:version of that together, and we'll probably get that out
Unknown:before the fall, but then I think I'm going to turn it into
Unknown:a longer project. So, yeah,
Unknown:cool. Very cool. I think current had some questions about self
Unknown:care. I did actually, yeah, let me grab, let me grab my list.
Unknown:Here really quick. Okay, so would you say, do you think the
Unknown:self care movement is sort of beginning to be taken more
Unknown:seriously at this point, rather than just dismissed as something
Unknown:that, like women do when they've had a bad day?
Unknown:Yeah, I have a lot of feelings about self care. Have you tell
Unknown:us about them? Have you guys? Have you read? You care too
Unknown:much? Or have you I started I read like the beginning of it?
Unknown:Yeah, yeah. So this is, I assume my mother will never listen to
Unknown:this podcast, thank goodness, but I won't email your mother.
Unknown:Thank you. I actually have to sometimes take my parents are
Unknown:both subscribers to my newsletter that I send out once
Unknown:a month, and I have to sometimes take them off the MailChimp and
Unknown:put them back on because I'm like, oh, like, X rated, like
Unknown:too much. That's a good idea. My mom listens to our podcast. Hi
Unknown:mom, hi rosemary.
Unknown:So the reason I said that is because you care too much. It
Unknown:was directly inspired by being raised by my mother, who is
Unknown:very, in my opinion, bad at self care. I did see, see you talking
Unknown:about that? Yes, I remember that very much. Yeah. So, you know, I
Unknown:think
Unknown:I had the kind of first hand experience of what it was like,
Unknown:if you care about everything else and everybody else and you
Unknown:put yourself first, which I think, you know, women
Unknown:especially, have been taught for a very long time that that is,
Unknown:like the right way to be right. It's like, we will be valuable
Unknown:if we take care of others before we take care of ourselves. So,
Unknown:yeah, do I think the self care movement is being taken more
Unknown:seriously now. I think it depends on who you talk
Unknown:to, and I think in general, it the question is more about how
Unknown:we we start to raise our children, and how we start to
Unknown:educate our communities of friends and the people around us
Unknown:about boundaries and.
Unknown:What we need, and about being okay to say what we need. So
Unknown:yeah, I think that's a complicated question, which I
Unknown:wrote a whole anthology about.
Unknown:We will link it in the show notes, and I'll buy it. Thanks,
Unknown:guys. Oh, I had more questions,
Unknown:so I wanted also to talk about, which I'm sure is like the
Unknown:scourge of the self care industry. But goop, do you think
Unknown:that's helped or hurt the validity of self care? Yeah, I
Unknown:have a, I'm not gonna lie, like I like Gwyneth, like, nothing
Unknown:against you. But like, I have a problem with goop. I really do.
Unknown:I have a problem. You love it.
Unknown:Okay, I do. Sorry.
Unknown:Remember that I sent you that. Like, look at this big hearty
Unknown:meal, and it was like a little bit of seaweed and some
Unknown:radicchio and like a small piece of fish, and it's like, you you
Unknown:can splurge all you want.
Unknown:It's
Unknown:not just their problem. This is a problem about media, and it's
Unknown:a problem about how we consume media and what we're looking
Unknown:for, right? So the idea of, like these sites being popular,
Unknown:that's our that's our fault. That's not their fault, right?
Unknown:So it's about how we consume Yeah,
Unknown:yeah. Yeah. So I think I'm just kind of sick of of the kind of
Unknown:media that's telling us how we should be. You know, how we
Unknown:should eat right and sleep right and do right and
Unknown:shop right and and like what it means to take care of ourselves.
Unknown:Because I think really the answers are, are meant to come
Unknown:from inside each one of us. So if there are, you know, if
Unknown:there, I'm sure there are great articles and great writers. I
Unknown:know some of my friends actually write for group. And again, I
Unknown:don't think it's all garbage. That's not what I'm saying. But
Unknown:I think if you think a smoothie cleanse is going to save you,
Unknown:that becomes problematic. It's hard to it's hard to market like
Unknown:inward self healing. I mean, unless you're, you know, on
Unknown:psychology today and even that. I mean, listen, I have, I have
Unknown:problems with the way we consume, like psychology
Unknown:articles as well. Dubious, yeah, there's no, there's not one size
Unknown:fits all. Kind of answer, right? So that's what one of the things
Unknown:we try to do on our publications, which I hope comes
Unknown:across, and we continue to get better as we put out more work.
Unknown:But it's about personal experience, because I think
Unknown:there's a lot of things you can glean from somebody's personal
Unknown:experience. When they say, this is how I did it, this is how I'm
Unknown:feeling. This is
Unknown:what worked for me. And you can decide, is that inspiring to you
Unknown:to also find what works for you? Is it something that you want to
Unknown:try yourself? You know, I think it leaves more ownership for the
Unknown:reader.
Unknown:I like that. I like that a lot. So I think we also had some
Unknown:comments on on canadianness. Oh, well, my most important
Unknown:question, I say,
Unknown:No, can I just tell you? Okay, so just for the listeners, I
Unknown:asked for the questions ahead of time, just because I didn't want
Unknown:to sound like an idiot, and so when you asked me this next
Unknown:question,
Unknown:because my partner and I were just spending two bottles of
Unknown:wine and all of two nights ago or whatever, before you set the
Unknown:questions talking about this. And I some of my best friends
Unknown:who I grew up with don't even have any idea what this is, so
Unknown:I'm very impressed Korean. Get it? Okay, so my question is, who
Unknown:is your favorite kid in the hall, and why I love this
Unknown:podcast, new favorite
Unknown:podcast. So there's only one right answer from my
Unknown:perspective. Okay. Bruce McCullough, amen, you were gonna
Unknown:say that exactly how I feel. Yeah, we all agree.
Unknown:Now we're best friends.
Unknown:And you said, and why? So I want to talk about it. Okay? So,
Unknown:Bruce McCullough, I mean, listen, he's just so dryly
Unknown:funny. He's always himself. He has no problem just showing up
Unknown:and, like, it's the most obscure stuff, like, these are the
Unknown:Dave's, I know, oh my god, that song every day.
Unknown:How many Dave's Do you know? I mean, that's a good question.
Unknown:That is a good question. I haven't counted one. Yeah, just
Unknown:one. It's our neighbor. He's great. Oh
Unknown:yeah, he did call the cops and we had our housewarming party
Unknown:and we had bands play in the basement. He was fine. That's a
Unknown:good neighbor. Yeah, it's a good neighbor. It's good Dave. I know
Unknown:at least two Dave's, yeah, I don't know 30 Holland, though,
Unknown:nor do I,
Unknown:but I do like a good sensible shoe,
Unknown:if you ever want to do like a side podcast just about kids in
Unknown:the hall, I think that I would like to be asked on, oh, my god,
Unknown:okay, edition of like publishers who enjoy kids. Ah.
Unknown:Yeah, you are leading Corinne, yeah,
Unknown:that can be a bonus episode to as a lead magnet. No problem, no
Unknown:problem. I also think that out of all the five of them, Bruce
Unknown:made the most attractive woman.
Unknown:Yeah, I think I don't know. I think Scott Thompson, maybe,
Unknown:yeah.
Unknown:Sorry, maybe no, Foley. I think Foley is the prettiest girl. You
Unknown:know what? You're right, yeah, I take that back, he is prettiest
Unknown:you're right, yeah, yeah, it is.
Unknown:My husband does a very good buddy Cole impression.
Unknown:You know, he's touring. Hilariously, I just found out
Unknown:about this when it was too late, but Scott Thompson was doing
Unknown:that show, but in like, little tiny bars in Toronto, and almost
Unknown:nobody was there. It was like 45 people. So I read a review after
Unknown:he had done it, and I was like, I would have gone if that had
Unknown:been better marketed, right? You know? And this is actually a
Unknown:question about art in general. It's like, marketing is the
Unknown:hardest part. It's like, nobody knows who you are. We were very
Unknown:lucky with you care too much because we got a lot of press
Unknown:around it because of, like, the whole self care hashtag, yeah,
Unknown:you know thing. So I was kind of tricking people. I felt kind of
Unknown:badly like I was just like, I'm selling you self care. And when
Unknown:they get it, they're like, this is heavy and not at all
Unknown:after reading about,
Unknown:I need a vacation. After my vacation. Oh no,
Unknown:but yeah, I wish it was easier to hear about cool things. And I
Unknown:mean, we're so bombarded with, you know, things to do and
Unknown:things to see and things to read on the internet. So it's
Unknown:difficult to decide what to spend time on. But I think the
Unknown:hardest part of any of this is just getting in front of the
Unknown:right people who actually do really want to read your things.
Unknown:But like, how do you find them? So Corinne, Corinne is a
Unknown:marketing person in the book world. We're in nonfiction right
Unknown:now. But like, did you find certain things worked better for
Unknown:more, like fictional pursuits rather than nonfiction? Current
Unknown:like, what are your thoughts? Wait, what exactly do you mean?
Unknown:Do you think it's harder to to market more artistic work? Oh,
Unknown:absolutely. Yeah. How Yeah? Do it absolutely? And I think,
Unknown:like, back when I saw I was a publicist, like when I first
Unknown:started out in publishing, and that is even, my heart goes out
Unknown:to every fiction publicist, because it is just, you were
Unknown:just throwing shit against the wall and hoping something
Unknown:sticks. I mean, it's rough, yeah, it is, and it's, yeah,
Unknown:it's really hard to get people to care about, you know, these
Unknown:things that you care about passionately, obviously, because
Unknown:you wrote a book about them. So it's really, it is really
Unknown:difficult, much more difficult than nonfiction. So, and I think
Unknown:it's too, it's like the credibility is so important too,
Unknown:right? So you're building, like any company, like I worked at
Unknown:fc, so like, when we a lot of what we did for a long time was
Unknown:building trust with the Canadian market. So I, I do understand
Unknown:that world really well. When, when it's something that's your
Unknown:baby, that you like spent so much time on, sometimes you're
Unknown:too close to it to be able to market it properly. I frame so
Unknown:now I'm really lucky that we have a team of 12, because some
Unknown:of the people on my team are so much better, like they started
Unknown:out as fans, and then they sought me out, and they were
Unknown:like, how can we help? And now they're a part of the team.
Unknown:They they talk about it so perfectly, you know, I'm like,
Unknown:Oh, great. Can you write now 100% of like the press releases,
Unknown:because
Unknown:I figured out what to actually say about this, so the normies
Unknown:can understand
Unknown:exactly
Unknown:that's super, super valuable.
Unknown:So is there anything else that you would like to say promote,
Unknown:talk about, well, I think, as it relates to to what you're trying
Unknown:to do here, you know, I think we've,
Unknown:we've launched the Vault, which is a online magazine, but
Unknown:because of the resources we have, it's not quite as slick as
Unknown:you might expect from like, you know, another online magazine
Unknown:where there's maybe a paywall, and you kind of just like, are
Unknown:thrown into this beautiful world that it's everything very
Unknown:accessible. So when you subscribe to the vault, it's
Unknown:only five bucks a month,
Unknown:and we do a ton of work to provide monthly stories. So it's
Unknown:not we're not also there's not an overwhelming amount of
Unknown:content. We like work with one writer and one artist per month,
Unknown:and it's like, this beautiful either fiction or nonfiction. So
Unknown:we alternate. So you're getting a little bit of everything.
Unknown:You're getting people from all around the world, five bucks.
Unknown:It's, you know, it's inexpensive, but, you know, you
Unknown:have to kind of, it's like, there's two ways to look at it.
Unknown:It's like, one, you're like, supporting the fact that this
Unknown:content can continue to exist, and then it's also there for
Unknown:you. I mean, raise your hands if you get the New Yorker and they
Unknown:just, like, pile up in a corner in your living room. You know,
Unknown:like, I, I love the New Yorker, but I read like, one fraction of
Unknown:right?
Unknown:Me, right? So anyway, this is a long winded way of saying, like,
Unknown:do I want to promote something? Yes, I want to promote the fact
Unknown:that I think we're doing really, really good work, like, and I'm
Unknown:biased, but I'm also I know because I'm doing it and I'm
Unknown:watching it happen. And so we do actually have a pretty good
Unknown:following of subscribers, but we need more. And the great thing
Unknown:about digital is you can be anywhere, and you can receive
Unknown:these stories, and you can love them. So we actually deliver
Unknown:them in PDF format. So it's also the most accessible way to do
Unknown:it, because you don't have to have an e reader. You know, it's
Unknown:just really easy. You can read it on your phone. We have a
Unknown:mobile friendly layout. It's it's the best, and everyone
Unknown:should do it all right, I love the whole one to one thing like
Unknown:that. It's, it's just one per edition that's that that must
Unknown:make them feel so special.
Unknown:It's like, like the author and the artist, that that's really
Unknown:respectful to them. We also do for free, you can subscribe to
Unknown:our newsletter where we do author interviews every month so
Unknown:you can actually get a sense of, like, Who's behind the story.
Unknown:And we also offer them one off, right? So if you don't want to
Unknown:subscribe and you just are like, Oh, I'm really interested in
Unknown:this one particular story, you can do that for, I think it's
Unknown:six bucks if you just want to do the one but yeah, that's Brad.
Unknown:All right. Well, we will link to all of the social medias, and we
Unknown:will link to the vaults and Erin, thank you so much for
Unknown:joining us today. Yes, thank you. Yeah, it was great talking
Unknown:to you, and I'm going to subscribe to the vault, so you
Unknown:guys should too.
Unknown:Thank you both for your time. It was really a lot of fun, and I
Unknown:can't wait for our kids in the hall. I can't either. I'll get
Unknown:cracking on that right now. I'll be, I'll be your sound producer.
Unknown:Thank you.
Unknown:Go crazy. All
Unknown:right. Well, have a great rest of your day. Thank you. Thanks.
Unknown:Aaron, bye. Bye, it's nice to it's nice to talk to you.
Unknown:Corinne, it's nice to talk to you. Emily, we don't do this
Unknown:enough, we don't, but we're going to, we are. We're gonna
Unknown:start bringing back the bands. Yeah, the classics, yeah,
Unknown:getting the band back together, yeah, I know, hopefully our
Unknown:interviewees won't mind sharing the shit talking. I don't think
Unknown:so. I don't know. We'll put it at the end. In any case, yeah,
Unknown:it's fine, yeah, if you are a serious podcast listener who
Unknown:does not like nonsense, please advance to your next podcast,
Unknown:because I'm about to talk about what really grinds my gear.
Unknown:Yeah. I mean, that's kind of trivializing how angry I am
Unknown:about this. So we're here in Portland, Oregon, and one of our
Unknown:publishers is a comics publisher called oni press, which I know
Unknown:you're not like, super into comics I know nothing about, and
Unknown:I'm not super into it either, but I mean, I know a Few one,
Unknown:there's one, there's one by Pamela ribbon, sorry if I'm
Unknown:pronouncing that wrong, and illustrated by cat Ferris who,
Unknown:if you look behind you. JT, got me a little illustration, sorry.
Unknown:Okay, that was for my Christmas present. She's great.
Unknown:Yeah, they did that comic. Oh, cool. They published that one.
Unknown:So okay, yeah, they're, they're supposedly very inclusive and
Unknown:against toxic masculinity and like all those good things, yep.
Unknown:But bad news, they just had a big merger with a lion Forge,
Unknown:who I just recently learned about what they even are. And
Unknown:you know, I don't want to blame them for it either, because they
Unknown:suffered some casualties, massive, massive layoffs that
Unknown:just apparently happened within two hours of the announcement
Unknown:that the merger was happening. Oh, Christ, so like there was
Unknown:restructuring in November for Lion Forge, and I think 12
Unknown:people got laid off or more. Let me see, yeah, 12 people got laid
Unknown:off in November from Lion Forge. And then this isn't confirmed,
Unknown:but there may have been like 40 layoffs. I saw that, yeah, just
Unknown:an absurd amount of people. Yeah, so one of the ironies of
Unknown:oni press being a you know, inclusive press is they laid off
Unknown:a lot. They laid off women of color. They laid off disabled
Unknown:people,
Unknown:people with big medical bills there. There's one couple.
Unknown:Desiree Wilson and her boyfriend both worked there, and they were
Unknown:both laid off. Her tweets have pretty much blowed up. Blown up
Unknown:yeah and yeah. The two of them live together, work at the same
Unknown:place, and both were laid off on the same day. So I mean, if that
Unknown:tells you about how much your corporation cares about.
Unknown:You, yeah. I don't know what else was true. The one takeaway,
Unknown:I think, and all of these mergers and acquisitions, is the
Unknown:company does not care about you. It doesn't all it doesn't you're
Unknown:a number, and they're taking, they're taking advantage of the
Unknown:fact that we love what we do. Yeah, right, yeah. And you know,
Unknown:we don't love what we do every single day. Hell no, by any
Unknown:means, by any stretch of the imagination. So I've been
Unknown:posting,
Unknown:and I think, yeah, you've been, you've been privy to posting of
Unknown:people who work there, who have been putting up their venmos and
Unknown:their PayPal accounts fucked up in the first place, but that's
Unknown:another podcast, I guess. Well, I mean, it doesn't have to be.
Unknown:I'm probably gonna see if we can have a couple of them on. But,
Unknown:you know, after the wounds have, like, are not as fresh because,
Unknown:you know, you don't want to, like, jump on people's right,
Unknown:like, right? So, yeah, it's really,
Unknown:it's everything that's wrong with our culture? Yeah. Well,
Unknown:everything that's wrong with our culture happening in one day,
Unknown:basically because that Georgia, like six odd heartbeat Bill Yes,
Unknown:got passed yesterday too. And so I was just like,
Unknown:I gotta make it rain on the internet. I gotta throw 20s at
Unknown:the ACLU and at my Planned Parenthood. Yeah, exactly. And,
Unknown:like, people who have been laid off by companies that don't give
Unknown:a shit about them, it's just, it's a travesty, yeah? And, but
Unknown:it's, you know, it's the sort of thing where the answer is,
Unknown:business, is business, right? Yeah, you know, too bad. So sad
Unknown:the company needs to be, you know, making that money, right?
Unknown:Yes, uh huh. So I'm just gonna read the Publisher's Weekly
Unknown:article. It looks like 40 may have been a lot.
Unknown:I mean, I don't know whether it's not true or not, but what
Unknown:Publishers Weekly said a lot less than that. Yes, right? So
Unknown:they said under the merger ony press publisher James Lucas
Unknown:Jones will serve as president and publisher of the combined
Unknown:lion forge oni press entity oni founder Joe nosmack is stepping
Unknown:down as president and will join the new entities board and serve
Unknown:in an advisory role lion forge publicist Jeremy Atkins also
Unknown:confirmed that there have been staff reductions. And layoffs as
Unknown:a result of the merger, some lionforce staff, he said, were
Unknown:offered quote, unquote, positions within the Oni
Unknown:structure in Portland, and others were offered positions
Unknown:within the polarity umbrella. So we got a structure and we got an
Unknown:umbrella. Just pick your favorite thing to keep you out
Unknown:of the rain in Portland, there's a lot of rain here, which
Unknown:encompasses a number of companies. In addition, he said
Unknown:some positions were eliminated outright or consolidated. So
Unknown:yeah, merger has led to about nine layoffs combined from Lion
Unknown:Forge and oni press, two of lion Forge, his best known staffers
Unknown:are leaving. Atkins confirmed that and Andrea Colvin, VP
Unknown:editor in chief of lion Forge, who developed and oversaw lion
Unknown:Forge, his cub house roaring. Caracal young reader imprints
Unknown:has left. And according to her Twitter account, Christina Steen
Unknown:Stewart, Lion Forge, Associate Editor has been laid off.
Unknown:And then it says lion forge editors Amanda meadows and
Unknown:Jasmine Amari have been laid off. Oni editor Desiree Wilson,
Unknown:like I said, and publicity director Melissa mazaros and
Unknown:staffer Scott Sharkey, so many of the staff laid off are people
Unknown:of color, queer or both, which has sparked a backlash on social
Unknown:media against both publishers in light of the house's past
Unknown:promotional claims to represent those communities. And I think
Unknown:that's kind of the core of the issue. Is the hypocrisy, if
Unknown:you're going to be throwing that around as like, look how great
Unknown:we are. Look how woke we are, and then you do that to your
Unknown:staff, right, right? Like, what exactly, and what tends to
Unknown:happen is, as you know, like the editors, who are people of
Unknown:color, queer, bring in that kind of right work. Yeah. So now that
Unknown:these editors are gone, I don't know if you can confirm this,
Unknown:because you've worked at more publishing houses than me. A lot
Unknown:of times when editors quit, the projects fall apart. Oh,
Unknown:absolutely, yeah, yeah. And the authors just kind of are
Unknown:orphaned, which is really sad, or, and then they go elsewhere.
Unknown:They go to different houses or, and, you know, there's not a lot
Unknown:of places I see that yeah, do the kinds of projects that oni
Unknown:had been doing for sure. Yeah, yeah. So that really fucks a lot
Unknown:of authors over too. Yeah, for sure, yeah, I guess Yeah. It's
Unknown:like creators, or, I think they call them creators. Oh, crazy. I
Unknown:don't know. I know we're a comics person, then please let
Unknown:us know the term we are still educating ourselves. We are
Unknown:children.
Unknown:I.
Unknown:Ah,
Unknown:we don't know, and this is the part that really gets me
Unknown:continuing with this Publisher's Weekly article by Calvin Reid
Unknown:Jones said the newly combined company is focused on creating a
Unknown:major entertainment industry entity that can deliver a wide
Unknown:range of popular content designed for diverse audiences.
Unknown:Joan said, in an increasingly competitive marketplace where
Unknown:the business of comics and graphic novels is rapidly
Unknown:evolving, this merger is a once in a lifetime opportunity for
Unknown:our two companies to pool our resources for one goal, to
Unknown:create the finest comics and graphic novels for everyone.
Unknown:So it's consolidating with polarity or under polarity the
Unknown:umbrella? Was it the umbrella or the structure both? Yeah.
Unknown:So lion Forge, animation, neon metropolis, music label and
Unknown:comics, news and culture website, the beat. So they are
Unknown:making a media conglomerate. Ah, yes, if I like, have noticed one
Unknown:thing is, if you stand in front of a
Unknown:I'm not gonna do the generalization I want to so you
Unknown:can fill in the blank, okay, figure out what I'm gonna say.
Unknown:If you stand in front of a certain person who is in a
Unknown:position of power within the publishing industry and say,
Unknown:movie, they will jump, jump at whatever terrible thing you tell
Unknown:them to do. Absolutely true, yeah, and it usually involves a
Unknown:lot of money and sacrificing people, yeah? People, right,
Unknown:right. Full stop, yeah. So, you know, as soon as they get a
Unknown:whiff of any sort of, like glamorous Hollywood magic, yeah,
Unknown:they just want to cut of that. It's almost, it kind of makes me
Unknown:sad, because it, it's like books have an inferiority complex.
Unknown:Yeah, it's like these people who are in charge of the publishing
Unknown:companies are like, Oh, well, the books aren't, you know,
Unknown:that's not good enough for me, right? Look at all these
Unknown:Hollywood execs. They make so much more money. There's so much
Unknown:cooler guys. Oh, my God. Can I write in the backseat?
Unknown:I'll sit on the hump in the backseat. Just let me hang out
Unknown:with you.
Unknown:That's a, yeah, that's a very adapt analogy. How they talked.
Unknown:It is, it is, guys, please. I'm
Unknown:cool too. I'm gonna make a movie out of my content.
Unknown:I really have to respect the PR speak that they employ in their,
Unknown:you know, explanation for why they're laying people off,
Unknown:because they really spin this shit. I mean, which is what
Unknown:you're supposed to do in this situation, obviously, because
Unknown:they don't want to make the companies out to be the bad guy,
Unknown:which they obviously are.
Unknown:But I'm trying to look for some that are like, choice quotes, of
Unknown:things that are just like, clearly bullshit, that are just
Unknown:sort of like, I don't know, played off in a way that they're
Unknown:supposed to be actual reasons. Well, I mean, it's a lot of talk
Unknown:about our shared mission is to bring diverse content to a
Unknown:global audience. Is that it that's the one? Yeah, the more
Unknown:we spoke, the more the relationship evolved to the
Unknown:point that we knew our combined experience and resources would
Unknown:align to achieve that goal and advance our unique position in
Unknown:the marketplace. So so it's like good luck getting that right
Unknown:without the people who are the stakeholders. Right. Right?
Unknown:Exactly, you know, and it's true. You can, you can talk
Unknown:about pandering all you want, but the real pandering is
Unknown:continuing to, like, carry that behind you, or like in front of
Unknown:you, I guess, and without the staff and the people who
Unknown:actually understand the experience to back it up. Yeah,
Unknown:you know, it's, it's like a lot of empty talk. Well, you know,
Unknown:they don't see color, right, right? Of course, race doesn't
Unknown:exist. Yeah, yeah. Well, and just the fact that they included
Unknown:the word marketplace in that statement too, is like, at the
Unknown:end of the day, well, you know, it's still diversity, if what
Unknown:you really mean is the marketplace of ideas. Oh, I see.
Unknown:Oh, do you care to debate me in the marketplace of ideas?
Unknown:Debate me, you coward.
Unknown:That's okay.
Unknown:Anyway, I'm mad about that. Check out our social media.
Unknown:We're posting venmos and PayPals, and if you see one that
Unknown:we haven't posted or want us to boost somebody who is been
Unknown:affected by the layoffs, yeah, we'll do it. Yeah, we'll do it.
Unknown:Just, yeah, just hybrid pub scout on Facebook and Twitter,
Unknown:yeah. And we'll, we'll get you Yeah, well. And as someone who
Unknown:has been laid off from a publisher myself a few years
Unknown:ago, it is a really weird, like, obviously sad feeling. But it's
Unknown:also just, like, very, and I, like an I.
Unknown:Fascinating kind of experience, and it's just such a blow to
Unknown:your ego and, like, your life, that I'm just, yeah, I mean,
Unknown:like, these people are obviously incredibly talented, and I'm
Unknown:sure, like, they'll find their way. They'll find something else
Unknown:like this. So that pans out in the end, but it doesn't excuse
Unknown:the way that this has kind of come about, and it doesn't
Unknown:excuse the fact that, you know, these places, mission
Unknown:statements, you know, we're kind of, I don't know, forged by No,
Unknown:no pun intended, forged by lions. Yeah, by these. Yeah by,
Unknown:you know, the people that the exactly the people that they let
Unknown:go, you know? So it's just, I don't know. It's just supremely
Unknown:fucked up, yeah, I can say so, like, your entire brand revolves
Unknown:around this thing that you completely like, yeah, through
Unknown:in the toilet, yeah, just to make more money at the end of
Unknown:the day. That's what this is about. Yeah. And it's like, if
Unknown:you're gonna make more money, maybe you can afford to pay the
Unknown:people that you employ, uh huh, yeah. And the ones who are
Unknown:clearly like contributing the most to your supposed mission
Unknown:statement, well, and also the whole idea of redundancy, firing
Unknown:an editor that has, like, a collection of projects they've
Unknown:been working on, that's not something that you can just
Unknown:replace. I mean, we were talking about how those projects get
Unknown:lost in the shuffle because the editor's gone, right? That's not
Unknown:the same. That's not redundant, yeah, absolutely, like,
Unknown:palpably, not redundant. And I'm not excusing getting rid of
Unknown:people for that reason. Yeah, I'm just saying it's not like
Unknown:you can't even use it as an excuse in this situation
Unknown:anyway. Yeah, yeah, so that sucks, yeah. Well, we'll, we'll
Unknown:boost, yeah, if, and if you happen to be a job creator,
Unknown:yeah, then
Unknown:check out our social media and the people we're boosting, and
Unknown:help a sibling out. Yeah, really
Unknown:inclusive. That's right, all right. What grinds your gear?
Unknown:Oh, boy, so glad you asked. Okay, so this is something I do
Unknown:know a little bit about. Is this happened? Was it last week, I
Unknown:think, and this was kind of a bombshell, but I feel like there
Unknown:had been like murmurings about it for a while, so it wasn't a
Unknown:huge bombshell, but Baker and Taylor has decided to close down
Unknown:its retail wholesale business in order to better align itself
Unknown:with the education focus of its parent company, Follet.
Unknown:So obviously, every independent bookstore in existence was very
Unknown:upset by this news. Why? What is what does that leave for the
Unknown:independent bookstore distributors?
Unknown:It's a company called Ingram.
Unknown:Yeah, and they are one company that's it to rule them all
Unknown:exactly they are. I don't know. I feel like with some time, they
Unknown:might turn into the Amazon, yeah, you know, because that's
Unknown:how I feel about it, yeah, that's kind of where we are.
Unknown:It's like turning into a monopoly at this point well, and
Unknown:they give us terrible discounts, yeah, and their customer service
Unknown:is non existent. And if you are on Twitter, you have seen me not
Unknown:necessarily spar with Ingram on Twitter, but complain, and then
Unknown:they replied to me. And if I were to complain again, they
Unknown:would probably reply to me again. Yeah, and the only reason
Unknown:that I'm not being a huge pain in the ass is because, because
Unknown:my Ingram rep emailed me last time I tweeted.
Unknown:I She was like, I really hope that if you have a problem, you
Unknown:feel like you can talk to me about it. And I was like,
Unknown:I tried.
Unknown:It's like, it's like, when you call and you just get a robot,
Unknown:you can't get a personal
Unknown:there's no personal touch.
Unknown:So yeah, Mr. CEO said of Baker and Taylor, yeah, sorry, Mr.
Unknown:Mr. Mr. Big britches. CEO said the decision was made to better
Unknown:enable B and T to work with Follett to develop programs that
Unknown:can make a big difference in the communities they serve.
Unknown:And I mean, I guess, what is that big difference? Well, I
Unknown:guess it's just more so they can serve the school libraries.
Unknown:Well, libraries in general, but also school library, their
Unknown:attention isn't divided Exactly, right? So it's like a singular
Unknown:focus, which I buy a little bit, but not entirely. And of course,
Unknown:again, the shittiest part of this is that 500 people are
Unknown:going to lose their jobs. 500 which is a lot, so they're still
Unknown:going to keep B and T is still going to be in the, like,
Unknown:distribution business, so they're not getting rid of that,
Unknown:but, yeah, they're getting rid of, I think it's two warehouses
Unknown:that'll be closed no later than the end of the year.
Unknown:So that really, obviously, really sucks, too. And then I
Unknown:don't know how many people are losing their jobs from like
Unknown:corporate as opposed to the warehouse. Warehouses. Yeah.
Unknown:So I don't know what that I don't think there's been any
Unknown:information anywhere, and then they probably won't give us any,
Unknown:probably not. Yeah, that's like the private information. Yeah,
Unknown:there's not going to be, like, a Washington Post article about
Unknown:Baker and Taylor. No, I don't think there is, because nobody
Unknown:cares about this shit, except us. Well, people in the book
Unknown:trade, as it were,
Unknown:let's see. So and I mean, like Ingram, I feel like has kind of
Unknown:raced to reassure independent bookstores that, like we're
Unknown:gonna take care of you. Yeah, talk about that. Oh, that came
Unknown:out today. Oh, okay, yeah, I don't think that's in this
Unknown:order. Oh, it's in this one. Sorry, different. We have lots
Unknown:of articles here, folks. I do want to say while she is getting
Unknown:the other article out, whenever I do call Ingram to order books
Unknown:or inquire about book prices. The customer service reps are
Unknown:delightful. That's nice, yeah, good. Okay, they do a great job.
Unknown:They will if they get fired. Oh
Unknown:yeah, send us your venmos, Jesus Christ.
Unknown:Okay, so anyway, when Yeah, B and T decided there made this
Unknown:announcement that they'd be exiting the book, retail,
Unknown:wholesale business Ingram announced an array of
Unknown:initiatives to support the Indies. I do kind of love the
Unknown:statement from the I guess. Okay, he's the Chief Commercial
Unknown:Officer. I don't even know what the fuck that means. CCO. I
Unknown:don't know what that is, whatever. Some big Concho at
Unknown:Ingram, he said, We know change is hard. We want to go right,
Unknown:like, what the fuck okay. We want to help the Indies through
Unknown:this challenge. And that was pretty much all he said. So they
Unknown:it's true. That's a great commercial.
Unknown:Anyway, but yeah, they so they, you know, talked up a bunch of
Unknown:initiatives and stuff that they're going to try to put into
Unknown:place to sort of take care of the giant hole that B and T is
Unknown:leaving, you know, in their absence. So I don't, do you want
Unknown:me to go through all of these? Just tell just pick your
Unknown:favorite. Pick my favorites. All right, let's see.
Unknown:Okay, moving low volume tier stores to standard terms
Unknown:effective June 1 to proactively help stores qualify for improved
Unknown:terms. I wish they would kind of explain like, what they consider
Unknown:a low volume tier store, and what the standard terms of their
Unknown:contract are, you know, a little bit better, because I have no
Unknown:idea. Well, do you think that?
Unknown:Oh, yeah, like, what is that? I don't know. Oh, what I was gonna
Unknown:say is, do you think that they sent, like, more detailed things
Unknown:to the actual So, yeah, did we get anything? I don't think so I
Unknown:haven't seen anything, yeah, so I don't, I have no idea. Oh,
Unknown:fast tracking new accounts, if they were only working with B
Unknown:and T, which I get, I mean, I guess, I guess that's nice. But
Unknown:like, it's not like these stores have another option. Like, what
Unknown:the fuck else are they gonna do? You know? It's like, yeah, I
Unknown:don't know. Yeah, they literally have no other option. I guess
Unknown:they can directly source from the publisher, yeah, but then
Unknown:the publisher has to get books, yeah, too, right? I mean, and
Unknown:they can, if they have their own warehouse, yeah, sure. They can
Unknown:use their own terms, right, right, but a lot of publishers
Unknown:don't have their own warehouse. That's a lot of publishers do,
Unknown:using gram as their warehousing, yeah, yeah. So that sucks for
Unknown:them. Let's see what else. I don't know something about, an
Unknown:app to help booksellers get faster information about stock.
Unknown:So, yeah, like, I, you know, really want to I don't know
Unknown:trumpet technology, download an app, store your personal phone.
Unknown:Yeah, your job. I don't know whatever anyway, but yeah, I
Unknown:would say those are the ones that kind of, like, jump out at
Unknown:me quickly. We built an app. Yeah, we built we built an app
Unknown:to make this difficult time easier for you. Like, Hey Ray,
Unknown:there's an app
Unknown:for my job.
Unknown:So, I mean, I feel like I noticed an outpouring of sadness
Unknown:from people involved in any aspect of sort of indie books,
Unknown:the indie bookstore kind of family, understandably. So that
Unknown:was just really shitty. And as someone who shops pretty much
Unknown:exclusively at Indie bookstores, I like I really feel for them.
Unknown:Yeah, it sucks. We should probably talk to some indie
Unknown:bookstore people about, should they think? Yeah, if you are an
Unknown:indie bookstore person, please email us. We would love to talk
Unknown:to you. I mean, about everything, but especially about
Unknown:how this B and T stuff is going to affect your life at work,
Unknown:exactly. Yeah.
Unknown:Anyway, you got anything else do you want to talk about, like,
Unknown:something good after all this, yeah,
Unknown:Sunshine current. Okay, let's see what's what's happening. Now
Unknown:that I said that, of course, I can't think about, think of
Unknown:anything to talk about, what's happy. Let's see. Well, it's
Unknown:almost the weekend, so that's good, although I realized that
Unknown:when this airs, it's gonna be Wednesday. You.
Unknown:Um,
Unknown:I'm going on vacations. Hell yeah. Tell them where you're
Unknown:going. We're going on a road trip. Yeah. What are you gonna
Unknown:see on your road trip? We're gonna go when you look at five
Unknown:year old, I'm sorry,
Unknown:we're gonna go to drive out across the Northwest of Idaho
Unknown:and Montana, and arrive in Yellowstone National Park, and
Unknown:we bought tickets to Yellowstone bear world, and we're gonna hold
Unknown:baby bears That's
Unknown:adorable. Yeah, we're gonna do that, go on some hikes, but the
Unknown:the high point is the bears, yeah, oh, the other high point.
Unknown:And I figured this, we're spending one night in Bozeman,
Unknown:Montana. Yep, they have a whole section of their museum. It's
Unknown:the Muse museum of the Rockies is, I is what it's called, okay?
Unknown:Museum of the Rockies.
Unknown:Whole wing of the museum is dinosaur bones. Oh, whoa. They
Unknown:have a T Rex. Oh, my God, I want to see that T Rex. Real hard.
Unknown:Wow. So I was like, what time? Because I'm trying to plan out
Unknown:everything we do, of course, because it's a road trip, and
Unknown:I'm like, we need to be able to fit these things in and not just
Unknown:be driving the whole time, right? So I was like, museum
Unknown:opens at 8am we will be at the museum at 8am
Unknown:and then so we can make it to Old Faithful by 3pm fun to
Unknown:travel with me. Yes, it sounds that way. I've never really been
Unknown:like that. But on the other hand, when I don't, uh huh, I
Unknown:usually end up just kind of like lying around somewhere and
Unknown:drinking beer, right? So, yeah, I could do that at home. That's
Unknown:true. I really need to come up with some better plan. Yeah,
Unknown:well, it sounds like you're on your way. Thank you. Yeah. Oh,
Unknown:well. I mean, you have some exciting things going on at your
Unknown:home? Oh, yes, at my home. We're having so my boyfriend is very
Unknown:involved in the local music community, so we're having a
Unknown:local band shoot a video in our basement tomorrow night. So it
Unknown:should be fine. The only thing I'm worried about being a Virgo
Unknown:and a clean person is that it's going to be like, torn apart and
Unknown:destroy your house, yeah? Like,
Unknown:and there's gonna be like, shit all over the basement, and like,
Unknown:empty beer cans and God only knows what else. And some people
Unknown:who are like, we live here now, yeah,
Unknown:the worst part of it, but anyway, but I really like the
Unknown:band, so I think like that part will be fun. It's more just like
Unknown:the worrying about, like, Are these people gonna fuck my house
Unknown:up? Aren't they kind of like Americana, they are. So yeah,
Unknown:it's not really, but most of the people in the band have played
Unknown:in punk bands, so they still attract that element, if you
Unknown:will, the punk element.
Unknown:So anyway, that's my first sci fi movie,
Unknown:but anyway, yeah, it'll be, I'm sure it'll be fun. I always,
Unknown:like, worry about stuff going wrong, and I'm like, who's gonna
Unknown:break my vase or whatever? And then it's fine, and it's really
Unknown:fun. And I just need to, like, stop being such a worrywart. But
Unknown:I, as I said, Virgos, this is what we do, is someone bringing
Unknown:pizza. I don't know, I don't think, just tell someone to
Unknown:bring pizza. I should tell someone I feel better. I can
Unknown:tell you that, uh, PBR is, like, sponsoring the video or
Unknown:something. So there's good, yes, there's gonna be, like, free
Unknown:PBR, which I do not drink because that's disgusting. Just
Unknown:have one. I'm not you gotta have one not drinking. But anyway,
Unknown:I'll buy my own beer for myself. You should see her when someone
Unknown:puts a Rainier cannon
Unknown:too good for an ear. I really glasses. I paid my dues with the
Unknown:beer shit. You know what kind of piss I drank in my 20s, at frat
Unknown:parties. Give me a break. I
Unknown:put my time in So Patty light. No, I don't think ever I drank.
Unknown:Oh, maybe what? No, it's like Rainier ice or something, which
Unknown:was, like, probably, like, even a low rent, like, rainier, yeah,
Unknown:so I don't know, but anyway, or Keystone, that's what it was.
Unknown:Oh, yeah, see, that's what I'm talking about. You're giving me
Unknown:PTSD, right? So I sorry. I didn't mean to trivial. No, no,
Unknown:you are welcome to them. So anyway, but no, I think it'll,
Unknown:it'll be fun. I'm sure it'll be like, a good time so, and it's
Unknown:supposed to be super hot here tomorrow also, so it'll be a
Unknown:bunch of sweaty drunk people in my basement. That's gonna smell
Unknown:amazing. Yeah, I can't wait. Oh, God. Anyway, so I go learn how
Unknown:to Swedish dance. Maybe. No, I am. That's why I'm coming to
Unknown:your party or to your video. I promised I'd go Swedish dance.
Unknown:What does that entail? Like? Was that look like? Oh, it's like
Unknown:our friend is oh Amy, who does our theme song. Her band is
Unknown:playing in Northeast Portland or North Portland, I'm not sure
Unknown:which. Yeah, and
Unknown:before they play, because she plays the nickel heart.
Unknown:Ba which Swedish folk instrument, and that's cool in
Unknown:our theme song, yeah. And so beforehand, there's going to be
Unknown:a woman who gives a little clinic on Swedish folk dancing,
Unknown:yeah. So that's cool, yeah. Is it like, have you seen it
Unknown:before? Is it like, Irish? It's kind of Greek. I don't know. I
Unknown:have no idea. I know. JT did it a couple times, okay, but I've
Unknown:never done it, yeah, but yeah, it's like lots of kind of
Unknown:circles, okay, like, Okay, I don't know. Do, Si, do maybe,
Unknown:I don't know. I'll report back. All right, yeah, tell me. Tell
Unknown:me all about it anyway.
Unknown:Thanks for listening to our banter. Thanks for listening to
Unknown:our interview with Erin. Yes, she is. She's
Unknown:an inspiration. Absolutely. I love all these people doing
Unknown:indie things. At some point we're all going to be able to
Unknown:pay each other and treat each other well. Yeah, that's, that's
Unknown:my greatest hope is we're all going to be able to just, like,
Unknown:tell all these big companies to, like, go fuck themselves, yeah,
Unknown:yeah, and do our own thing. That's right. And so,
Unknown:yeah, yeah. And you can tell Amazon to go fuck itself if you
Unknown:cancel your Prime subscription, just an FYI there, yeah, so, I
Unknown:mean, still not using Audible, yeah? Well, that's good. That's
Unknown:the step in the return. Yeah, I know, yeah. Anyway, I only meet
Unknown:eat meat a couple times a week. That's great. You know, you
Unknown:don't have to, even if you like, you don't have to be an all or
Unknown:nothing person. Now you totally like, if you don't think you can
Unknown:handle it, just don't do it sometimes. Yeah, yeah, yeah,
Unknown:exactly. You'll work your way towards, you know, there will be
Unknown:people who are like, Oh, good, that's not enough.
Unknown:But it's like,
Unknown:yeah, ultimately, we're all just tiny specks in space. Yeah,
Unknown:infinitesimal,
Unknown:18. I
Unknown:anyway, find us on hybrid pub scout on Twitter. Hybrid pub
Unknown:scout on Facebook.
Unknown:You wanna, oh sure, hybridpubscout.com you can
Unknown:subscribe to our newsletter there, please, which is lovingly
Unknown:assembled by Emily, every week, every two weeks. Love it every
Unknown:two every two weeks you can deal with
Unknown:but, yeah, I think that's pretty much it, right? Oh, please go
Unknown:give us a five star rating on iTunes. Like, really, to be
Unknown:really nice. It would be we would make our make our day,
Unknown:yeah, slash week, slash month, and it would help other people
Unknown:who are like minded, yeah, find us, cover us, yeah, and then we
Unknown:can all have a lot of fun together, and it'll be great,
Unknown:yeah, ooh, well, we do come up in a iTunes search now. Oh,
Unknown:good, okay, when I put in hybrid pub, oh sweet. Okay, we're on
Unknown:our way.
Unknown:Hold on,
Unknown:yeah, we still just have eight ratings, so let's, let's make it
Unknown:an even 10. Yeah, next time, how about that? All we need are two
Unknown:people. Yes, you don't even, we'd love for you to leave a
Unknown:review, but you don't even have to do that. You can just go and,
Unknown:like, hit the little stars with your thumb. You can that's all
Unknown:it takes. All we need is two of you to do it, yeah, and then
Unknown:we'll make our very high goal, yes, 10 people. You don't even
Unknown:really need to comment on the content of the podcast. You can
Unknown:just say Corinne is hilarious, or Emily is delightful, or both,
Unknown:or both, or neither, yeah, or well, just the stars. Yeah, just
Unknown:stars. That's all you need. Yeah, either way, we're trying
Unknown:to make it easy for you.
Unknown:Anyway, thank you for listening, and thanks for giving a rip
Unknown:about books. You
Unknown:you.