Welcome back to another episode of "Podcast Marketing Secrets." I'm your host Al Morentin, and today we've got a special treat for all the business enthusiasts out there looking to scale up and truly stand out in the marketplace. Joining us in the studio is Roy Osing, the guru of differentiation and the mastermind behind the "Be Different or Be Dead" book series.
Roy is here to give us some real-world advice that's all about growing and scaling your business within just 24 months. Get ready to dive deep into the concept of competing for customer cravings, the power of the "only statement," and why being different is your ticket to unparalleled growth. He'll shed light on why rapid execution trumps long-term planning and how creating "gasp-worthy experiences" is the key to dazzling customer service.
This episode is packed with insights that challenge conventional wisdom, push against the overreliance on technology, and advocate for human engagement and a relentless drive toward revenue goals. So, buckle up as we explore strategic game planning and decision-making with the same passion and excitement Roy brings to helping businesses create their unique edge—ultimately achieving a billion dollars in annual sales.
Remember, this is not just about tactics; it's about building a foundational culture of serving people, being the only one who does what you do, and having a service recovery strategy in place.
Don't forget to check out the show notes for links to Roy's website, bedifferentorbedead.com, for more invaluable resources. So let's jump right in and learn how to make your business truly stand out with advice straight from the expert on today's episode of "Podcast Marketing Secrets."
3 Key Takeaways:
- Roy Osing highlights the importance of quick selling cycles and the need to generate increased revenue within a 24-month period to ensure business growth.
- He introduces the 'only statement' concept which stresses the significance of differentiation in the market, suggesting businesses should strive to be unique rather than just better.
- Osing emphasizes the creation of gasp-worthy customer experiences, suggesting that businesses should immaculately deliver core services with a focus on how customers feel during the service interaction.
📚 Timestamped overview
00:00 Podcast on business and attraction marketing. Guest: Roy Osing
04:18 Updated, practical book from successful businessperson.
05:34 Practical ways for business success and careers.
10:20 Defining uniqueness and differentiation for competitive advantage
13:49 Passionate about helping people and exceptional customer service.
17:58 Hire people who like serving others.
19:41 Servant leadership culture, service recovery builds loyalty.
25:34 Short-term strategy for business growth discussed briefly.
26:31 Challenge assumptions, strive for audacious goals.
29:12 Encouraging entrepreneurs to strategize and execute effectively.
31:17 Long-term thinking is a function of short-term achievements.
35:31 Seek genuine engagement, not soulless algorithmic substitutes.
37:14 Leader and accountable people reach unanimous decisions.
30:36 Website with blog, books, and contact info.
2:33 Receiving positive feedback, sparking valuable conversations.
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Connect With Roy:
Website: https://www.bedifferentorbedead.com/
LinkedIn: https://linkedin.com/in/royosing
Facebook: https://www.facebook.com/roy.osing
Facebook Group: https://www.facebook.com/profile.php?id=100079952330588
Twitter: RoyOsing
Instagram: unheardofways
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