In this episode of Cocktails, Coffee, and Conversations, host Tracie, a digital entrepreneur and business coach, engages with online business strategist and Kajabi expert, Sue McLachlan, from the Unicorn Advisory, to explore the strategic advantages of low ticket offers in the digital business landscape. They discuss the concept of low ticket offers, characterized by products priced under $100, and their potential to build customer trust, attract new clients, and serve as an entry point for further premium offerings. Tracie and Sue share insights on experimenting with pricing models, engaging in customer feedback, and using low ticket items as a marketing tool to increase visibility. They highlight the importance of understanding what low ticket offers mean in the context of one's audience and business model, emphasizing that these offers can serve various purposes including testing new ideas, accessing a broader audience, and functioning as a loss leader to promote higher-end products. This episode provides a practical guide for entrepreneurs looking to leverage low ticket offers as part of a comprehensive business strategy.

00:00 Welcome to the Digital Entrepreneur Life

01:03 Introducing Sue McLaughlin and the Power of Low Ticket Offers

02:29 Exploring Low Ticket Offers: Definitions and Strategies

05:47 The Benefits and Challenges of Low Ticket Offers

09:13 Leveraging Low Ticket Offers for Business Growth

13:31 Creating Value with Low Ticket Offers

18:00 The Evolution of Your Business and Offers

38:02 Closing Thoughts and Next Steps

A special resource or two from our host and guest:

Got a question or comment?

www.traciepatterson.com/ama

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www.traciepatterson.com/connection

Catch Sue on all things Kajabi

https://www.youtube.com/@suemclachlan/videos

Thinking about moving your digital business to Kajabi?

Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link theunicornadvisory.com/kajabi

Already have Kajabi and want someone by your side to navigate it? Unicorn Heroes Kajabi Support membership is $27 per month and gives you access to live calls and Voxer support on all things Kajabi! theunicornadvisory.com/heroes

Music Credit ColourfulSounds

Podcast Editor Maia McLachlan

Digital Marketing VA Lisa Harmatuk