In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Founder of Paperback Expert, Michael DeLon.
Paperback Expert helps small business owners publish books and use their book to grow their business. Michael explains that they use a process of writing by the client and writer talking to one another so the writer can gather relevant data for their book. Editing is an extremely important aspect of book publishing as it can be the determining factor on if someone will read it or not. Michael explains that self publishers often do not edit properly, therefore their book may not be as inviting as it could be through a publisher. He explains that books are signifiers of authority figures or experts.
Paperback Expert does the majority of the work excluding the writing process as it is spoken from the client to be written. Michael explains how you can add a large amount of content through marketing books to an audience as it conveys your views. Following up on possible leads that were not followed through is important as it could help you fix mistakes or gain that lead back. Michael explains how differentiating yourself from the masses helps create better feedback and success.
What Paperback Expert does for the clients
How the writing process works for the client’s book
Typical clintell and their reasoning for using Paperback Expert
The difference between poor editing and good editing
How having a book can position you as an authority
The economics of Paperback Expert
How books are marketing platforms
Why following up is important to business and leads
Real stories about how Paperback Expert has helped Clients
About Michael DeLon
Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.
Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.
Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.