Your X-factor is the thing that gives you an advantage in your marketplace. It is your secret sauce to being better and standing out from your competition. It’s the key to growing faster than anyone else.

It’s not easy to figure out your X-factor, and when you do, you have to keep it a secret that you can use for as long as you can because it doesn’t last forever. A truly great X-factor will expire as it is figured out by other people.

You can figure out your X-factor by determining if your obstacle to growth is more about supply or demand. Identify the key barriers to meeting those supply or demand needs, and then figure out which one you are going to solve in a unique, innovative, or sexy way. That is your X-factor.

Resources:

Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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