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What People Get Wrong About Rural Transit
Episode 833rd June 2026 • Transit Unplugged • Paul Comfort, SVP Modaxo
00:00:00 00:28:05

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What does public transit look like when you're serving 20 counties across Central and East Texas?

In this episode of Transit Unplugged, Paul Comfort continues his series featuring new transit CEOs with a conversation with Wendy Weedon, CEO of the Brazos Transit District. After spending 17 years with the organization, Wendy stepped into the top leadership role in September and now oversees one of Texas' most diverse transit systems.

Wendy discusses the unique challenges of balancing urban, rural, paratransit, demand response, microtransit, and non-emergency medical transportation services across a vast service area. She explains why community transit is often more than transportation—it's a lifeline connecting people to healthcare, employment, education, and independence.

The conversation also explores workforce challenges, the growing role of AI in transit operations, the realities of serving aging rural populations, and why transit professionals are driven by a deep commitment to public service.

Plus, Wendy shares insights into her leadership philosophy, her first year as CEO, and a few personal stories—including the pets that keep life interesting at home.

In This Episode

Wendy Weedon's journey from employee to CEO at Brazos Transit District

Serving a 20-county region across urban and rural Texas

Why community transit is often a lifeline, not just a transportation option

Balancing accessibility, efficiency, and limited resources

Workforce recruitment and retention challenges

The growing role of AI in transit customer service

Leadership lessons from a first-year CEO

Why mobility remains essential for independence and quality of life

Credits

Host and Producer: Paul Comfort

Executive Producer: Julie Gates

Producer: Chris O’Keeffe

Editor: Patrick Emile

Associate Producer: Cyndi Raskin

Brand Design: Tina Olagundoye

Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.

For more information, visit: www.Transit Unplugged.com

Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.

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