What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill?

That is exactly what Jason Krieger-Baum has built at Fido Photo in Toronto. He has been photographing pets for over 17 years, and in this episode he pulls back the curtain on the giveaway-based lead generation model that now drives his entire business. No organic social. No cold outreach. Just a system that works.

This conversation gets genuinely specific. We talk numbers, ad structure, booking rates, same-day ordering, and why Jason believes he would start with this model all over again if he were beginning today.

What we cover:

• How Jason went from a high-touch luxury brand to a streamlined, high-volume studio model and why he thinks it is the better business
• The giveaway structure that generates 400 to 450 leads per campaign and converts roughly 35 to 40% of winners into booked clients
• His exact ad spend: $8 to $10 per lead, $4,000 to $5,000 per campaign, run four times a year
• Why he spends $500 a day on ads and does not stress about optimising every dollar
• His same-day ordering appointment process and how he culls 350 images down to 30 in just 15 minutes
• The automated booking workflow he uses in Go High Level so clients book themselves without a single phone call from him
• How he physically mails a printed magazine to every client a month before their session to prepare them for the experience
• Why he does not post on social media at all right now and what he does instead

Key timestamps:

• 02:40 Jason's 17+ years in pet photography and how Toronto shaped his approach
• 05:00 Two brands, one pivot: the difference between Jason KB and Fido Photo
• 09:00 Pricing breakdown including digitals, portraits, wall art, and coffee table books
• 14:00 The booking workflow from lead to session without phone calls
• 17:00 How Jason shoots six sessions a week across three days
• 20:00 Culling 350 photos in 15 minutes and running a same-day ordering session
• 32:00 How the giveaway model actually works, who wins and how many book
• 37:00 The ad spend breakdown and the ROI equation he uses
• 39:00 How he structures his Facebook campaigns: ad sets, audiences, and one ad per set
• 1:20:00 Why he puts zero effort into social media and what he is building instead

Connect with Jason:

Instagram: @fido.foto

Website: fido-foto.com

Resources mentioned:

• Go High Level / Difference Maker Revolution (CRM and automation platform Jason uses for his booking workflow)
• ProSelect (slideshow and ordering session software)

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