In today’s episode, we are joined by Reenita Malhotra Hora. Reenita is a founder, executive-level content, operations & marketing leader, and prolific writer. We discuss her entrepreneurial journey and the challenges she faced along the way. Reenita gives advice to new entrepreneurs on how to turn a hustle project into a profitable business and how to pick the right vendors for your business. Tune in to learn more about how to balance the creative and business side of entrepreneurship if you are a multi-passionate creative entrepreneur.

IN THIS EPISODE:

• [08:06] Reenita’s career and business background.
• [16:34] The current project Reenita is working on right now.
• [20:20] Advice for new entrepreneurs who want to turn a hustle project into a profitable business model.
• [26:08] Lesson Reenita learned about delegating while trying to grow a business and saving cash flow resources.
• [28:57] Challenges of balancing the creative and business side of entrepreneurship.

KEY TAKEAWAYS:

• If you want to have a successful podcast, the podcast itself must be interesting, the show must be appealing, and you must target the right audience at the right time.
• If you are a first-time entrepreneur, you might feel like you need to have a perfect business plan, office, business cards, etc. It’s nice to have, but you don’t really need that. Don’t spend money on things that are not necessary for your business.
• Having discipline in a creative business is essential for balancing the creative and business side of entrepreneurship.

LINKS MENTIONED:

Reenita’s LinkedIn Profile

Reenita’s Website

Reenita’s Instagram

Reenita’s Twitter

Reenita’s Podcasts: True Fiction Project Podcast and The Shadow Realm Podcast

BIO:

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia, she grows organizations, ranging from early-stage startups through mid-size businesses, through storytelling, creative marketing, and business strategy.

She has served as Head of Marketing at SRI International, Silicon Valley’s pioneer science and deep tech research institute, VP of Content at hibooks/Otto Radio producer/presenter for Bloomberg, and award-winning host for RTHK Radio 3 in Hong Kong. Reenita founded, built, and sold Ayoma, a health and wellness brand, and has written seven books – five non-fiction and two fiction. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney, and more. She is a limited partner in the How Women Invest fund which specifically invests in women-owned companies. She is working on her next novel and has recently launched Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes.