What if the very drive that built your business is also what's trapping you in burnout? In this powerful episode, Claudia Rucker, founder of Beyond Ordinary Business, shares her journey from entrepreneurial success to a dark night of the soul—and how she discovered the pattern keeping so many ambitious entrepreneurs stuck in what she calls "entrepreneurial poverty" (time poor, energy poor, and money poor). Claudia reveals why the hustle mentality that works in the beginning can become toxic as you scale, and introduces a radically different approach: reverse engineering your business around your actual life capacity. Learn how to identify profit problems versus sales problems, build proactive client experiences instead of reactive customer service, and create sustainable growth without sacrificing your wellbeing. If you're an ambitious entrepreneur who's tired of feeling trapped by your own business, this conversation will shift everything.
Claudia Rucker is the founder of Beyond Ordinary Business and a passionate advocate for entrepreneurs who refuse to sacrifice their lives for success. Born into an entrepreneurial family and starting her first business at 16, Claudia's journey took her from studying international business in Switzerland to the fast-paced world of international manufacturing, and eventually to building a thriving retail business that earned recognition from the California State Senate.
But behind the awards and outward success, Claudia found herself trapped in what she calls "entrepreneurial poverty"—time poor, energy poor, and money poor. After reaching a breaking point that led to a dark night of the soul, she made a life-changing decision to choose herself and reverse engineer a business model that serves entrepreneurs rather than enslaves them.
Today, Claudia specializes in helping service-based business owners navigate profitable growth without burnout. She guides ambitious entrepreneurs to understand their true capacity, build proactive systems, and create businesses that align with their values and life stage. Her approach blends financial literacy, mindful leadership, and strategic operations—because she believes every entrepreneur deserves to build a business that works for them, not against them.
Connect with Claudia - https://beyondordinary.business/
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Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.
Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.
As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.
Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.
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