In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.
He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion.
Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management.
He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.
Time Stamps:
00:00 Introduction to Lead Generation Challenges
02:48 The Flaws of Traditional Lead Generation
05:48 Understanding When to Invest in Ads
09:03 The Reality of Lead Quality and Conversion Rates
12:03 Innovative Ad Strategies for Mortgage Brokers
15:09 The Cost Structure of Lead Generation Services
18:02 Simplifying Ad Management for Brokers
20:58 Effective Follow-Up Strategies for Leads
23:50 Maximizing Ad Spend for Results
27:01 The Importance of Branding in Ads
29:58 Key Takeaways for Mortgage Professionals
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