In this episode, Katelyn sits down with high-ticket sales coach Maria Bayer, the creator of Irresistible Selling. With over $25 million in personal sales, Maria has helped countless entrepreneurs raise their rates, shorten their sales cycles, and step into confidence they didn’t know was possible.
Maria shares her journey from finance to software sales, the mindset shifts that transformed her income, and the importance of learning to sell in a way that feels authentic. She explains how avoiding proposals and tough conversations carries an unseen cost, why “benefit of the benefit” language changes everything, and how mastering sales skills spills into freedom, confidence, and generational wealth.
If you’ve ever dreaded sales calls or underpriced your services, this conversation will help you reframe selling as a tool for impact, freedom, and financial empowerment.
Key Takeaways
- Sales is about connection and transformation, not features and pressure.
- Mindset alignment can triple your income and confidence.
- Raising your rates works like compound interest.
- Avoidance in sales is an energetic block that delays wealth.
- Authentic sales ripple into every area of life, from family to financial freedom.
Guest Bio:
Maria Bayer is a leading sales and mindset strategist for wedding and event professionals who want to book next-level clients and scale their businesses to multi 6 and 7-figures. She teaches a modern sales approach that empowers clients to connect authentically, command top dollar, and achieve rapid results. Her clients often see a 2-10x sales increase within a year, transforming both their businesses and their belief in what’s possible.
As the creator of Irresistible Selling, Maria offers forward-thinking strategies for fast, sustainable growth without chasing or being salesy. With over $25 million in personal sales and a background negotiating with industry giants like Target and Best Buy, she equips her clients with advanced strategies that go beyond traditional wedding industry teachings, giving them a competitive edge.
A sought-after speaker, Maria has shared her expertise at top industry events and with organizations such as WIPA, ILEA, ABC, Be Sage, The Wedding Pro CEO Summit, Sarah Does SEO, Rock Paper Coin, Refine Collective, and many more, as well as corporate workshops and training sessions. Through her community, speaking engagements, and authorship, Maria is elevating the wedding industry by raising the bar on what business owners can charge and how much they can earn.
Connect with Maria Bayer:
Website: https://www.mariabayer.com/
Instagram: https://www.instagram.com/MariaBayer1
Apply to Irresistible Selling: https://members.mariabayer.com/2025-is/
Take the Sales Style Quiz: https://bit.ly/wedding-sales-quiz
Facebook Group: https://www.facebook.com/groups/LearnCollaborateFlourish
Book A Client in 5 Days Challenge: https://mariabayer.lpages.co/bac-challenge/
The Ultimate Booking Blueprint: https://bit.ly/booking-blueprint
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Music credit: Neon Fairies by Wolves
