Before your audience can engage with your content, search engine algorithms decide whether it’s even seen. In Part 1 of this two-part episode of The Marketing PowWow, host Rich Brown (Head of Lead Generation at QBD) talks with SEO expert Paul Dyer (Director at QBD) about why visibility begins with the robots—not the readers.
This episode explores how search engines crawl, rank, and index content in a world dominated by AI and algorithm-driven discovery. If your content isn’t structured for machines, it may never reach a human audience.
In this episode:
• What “marketing to robots” really means
• How algorithms assess crawlability, indexability and search intent
• The evolution of visibility—from Yellow Pages to AI-powered search
• Four essential algorithm signals: technical, semantic, authority & behavioural
• Why even great content stays invisible without the right foundations
📍 Chapter Markers:
0:00 Start
1:04 Introduction
1:46 Marketing to Robots
7:29 Your Content’s Journey
16:50 4 Key Signal Categories
29:11 Technical Aspects for Content
Links mentioned:
Guest Bio:
Paul Dyer is Director and SEO Specialist at QBD. He helps organisations optimise content for search engine visibility through technical excellence, strategic structure, and AI-era SEO insights. LinkedIn: https://www.linkedin.com/in/paul-dyer-4300b812/
#TechnicalSEO #ContentVisibility #SearchAlgorithms #MarketingStrategy #MarketingToRobots
All episodes of The Marketing PowWow are available at: https://www.qbd.co.uk/powwow
Watch now, and don’t forget to subscribe for Part 2 and future insights from The Marketing PowWow.
