Shownotes
Step aboard our vessel as we set sail into the Art of the Interview! Throughout our many years of creating marketing content for clients, Lion's Way has honed interviewing into a carefully forged practice. Please join us as Joel and Karl share all they have learned about interviewing over the years, including tips on how to prepare for an interview, how to find the right subject matter experts (SMEs) to talk to, and what kinds of questions to ask.
One of Joel's pieces of advice for becoming a better interviewer is to listen to great interviewers. He suggestes a couple:
So pour yourself some grog, batten down the hatches, and listen to our buccaneers dish out some unlikely advice: don't keelhaul them, interview them!
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