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E154 | How To Be A Disruptor, Not Disrupted with Eleanor Winton
Episode 15427th July 2021 • Mind Your F**king Business • Dominic Monkhouse
00:00:00 00:47:28

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Is your organisation a disruptor? Or is it being disrupted? Don’t miss Eleanor Winton, a consultant and expert in disruption, innovation and foresight, and founder of Foresightfully, a disruption consultancy, on this week’s The Melting Pot.

Eleanor has extensive experience of working with senior teams, helping stimulate creative thought and action - she was an investigator of conduct in the Scottish Government and she was part of KPMG’s financial crime forensic function. At Foresightfully, she works with organisations to understand what the future might hold for them and helps them develop strategies in response.

Because the thing about disruption is that it’s hard to spot - just look at Blockbuster, how did they not spot Netflix coming?

In today’s episode, Eleanor shares some fantastic stories about clients she's worked with, ways to look at different challenges, what you can do to think about the future - i.e. where's the value? How are customers thinking about value? Because that's where companies get disrupted - the way they think about value is not always how customers see it.

At the end, as well as some cracking book recommendations, she also imparts a great tip for something to do tomorrow. We hope you enjoy listening to this episode as much as we did.

On today’s podcast:

  • Disruption happens to all industries
  • How to see around corners
  • There is no good or bad solution
  • Have a vision, strategy and tactics
  • Innovate to create actual value for customers

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