I know, I know. There are so many conversations about how selling feels so much harder in business right now.
I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result.
There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.)
That’s why, in this episode, we’re having a conversation about what the current sales environment means for you, specifically, as a membership-driven business owner.
We’ll talk about:
🔷 How to tune out all the outside noise about “what’s working”, what you should be doing, and how your results compare to other business owners in your space (for the sake of your own sanity).
🔷 The specific strategy I recommend to give you the clarity you need to take action and learn what your audience needs from you right now — so you can stop guessing, and start gathering data about how to improve your membership sales.
🔷 Why I’ve been talking to all of my membership clients about “giving yourself more chances to win” and why it doesn’t make sense to hang all your results on just one BIG launch or promotion in 2024 (or 2025).
🔷 How to test out new messaging angles to sell your membership and grab attention with a “timed engagement event” that will bring new customers into your membership and drive retention on the back-end as well (win-win)!
Over the last few months, these strategies have helped my clients create results like doubling their conversions during membership promotions.
Listen now for a new perspective on how to improve your membership sales during “slow” seasons — and how to put yourself back in the driver’s seat of your own business.
Links and Resources:
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membershipdrivenbusiness.com/newsletter
Read this podcast in article format & check out the shownotes:
themissingink.co/listen/10-if-selling-your-membership-feels-hard
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