What changes when powerful women stop building alone and start building inside the right room?

In this special episode of She Wears the Pants, Ashley Deland takes you Inside the Room of Founder Haus — her private founder collective built for ambitious women navigating the growth, reinvention, visibility, and identity shifts that come with building something extraordinary.

For the past year, six women have built alongside one another inside a room intentionally designed around intimacy, high standards, strategic advisory, and deep proximity. And in this episode, you’ll hear directly from four of them.

Ashley sits down with Rosalie Salamone, Crystal Eva, Amy Dillon, and Christine Murray for a series of intimate conversations about what they’ve built, what they’ve had to leave behind, who they’ve become — and what changed when they stopped carrying entrepreneurship alone.

These are women who have stepped onto stages, appeared on television, landed major media, built certifications and platforms, launched new companies, grown their revenue, reinvented careers, and expanded into entirely new levels of leadership.

But this conversation isn’t really about the accomplishments.

It’s about the women they had to become to create them.

If you’ve been craving a bigger vision, deeper conversations, stronger proximity, or simply a room where you no longer have to explain the size of what you’re building, this episode will show you what becomes possible when the environment around you finally matches the ambition within you.

In this episode, you’ll learn how to:

• Recognize when you’ve outgrown an old identity, business model, or version of success — and trust yourself enough to move forward
• Navigate reinvention without abandoning everything you’ve already built
• Step more fully into your authority, thought leadership, and visibility as a founder
• Trust the pivots that often accompany your biggest seasons of growth
• Build success without sacrificing the life, relationships, and values you’re building it for
• Understand why proximity to the right women can accelerate what strategy alone cannot
• Stop carrying the emotional and strategic weight of entrepreneurship entirely by yourself

By the end, you’ll understand why the right room doesn’t simply change the way you build your business. It changes the woman building it.

Meet the Founder Haus Women

Rosalie Salamone is the founder of Dedita Recruitment Consultant. With more than 20 years in recruitment and 12 years specializing in construction-focused hiring, Rosalie helps organizations hire exceptional people and professionals make smarter, more aligned career moves.

Crystal Eva is a Fractional COO, educator, and founder of the Fractional Leadership Method™ Certification. After a decade helping visionary founders scale through strategy, systems, and soul, Crystal is now training a new generation of operators to step into executive leadership and redefining what modern fractional leadership can look like.

Amy Dillon is an award-winning interior designer and founder of Amy Dillon Interiors. With more than two decades of experience and work featured in House & Home, Style at Home, and HGTV, Amy creates spaces designed not simply to look beautiful, but to elevate the people who live within them.

Christine Murray is the founder and creative director of House of Tiller, a luxury-level creative concierge for visionary founders. With more than 15 years of experience in photography, creative direction, and content strategy, Christine helps founders move out of creative chaos and into elevated, cohesive brand experiences built to scale.

Step Inside Founder Haus

Founder Haus is Ashley Deland’s private founder collective — a modern founder sisterhood built around intimacy, high standards, strategic advisory, and lifelong proximity.

Each cohort is intentionally limited to just six women because the intimacy and caliber of the room are the point.

The next Founder Haus cohort begins September 17.

If you heard yourself somewhere in these women’s stories — if you know you’re ready for a bigger room, deeper support, and women who can see where you’re going before you get there — consider this your invitation.

Apply or book a private conversation with Ashley:

→ https://ashleydeland.com/inquire

Continue the Work with Ashley

Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power.

→ https://ashleydeland.com/inquire

Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth.

→ https://ashleydeland.com/inquire

Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram.

→ https://www.instagram.com/ashleydeland/

She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Welcome back to She Wears the Pants — the place where high-growth women come to build companies that match their calling.

I'm your host, Ashley Deland.

Today's episode is one I have genuinely been waiting all year to share with you.

Because for the past twelve months, I've had the privilege of building alongside a small group of women inside Founder Haus — my private founder collective.

And today, you're going to meet these exceptional women.

If you've been listening for a while, you've heard me talk about the room.

About proximity. About my deep belief that powerful women flourish inside powerful rooms, and that the environments we enter shape the women we become.

Today is the day I get to actually show you what that looks like, in the real voices of the women who lived it.

And I'll be honest with you about how special this particular recording is.

We brought these women together in person for a podcasting day — because part of what we do inside Founder Haus is step into our authority and our thought leadership.

We've been mock interviewing, practicing showing up as the leaders we're becoming, getting reps in front of the mic and the room.

So what you're about to hear isn't women reading off a script. It's women who have spent a year expanding into themselves, sitting down and telling you the truth about what that actually took.

And what they've built this year genuinely moves me.

Over these twelve months, the women in this cohort have gotten on television. They've stepped onto stages. They've landed in publications. They've built out certifications, launched SaaS platforms, grown their revenue, and created one-of-a-kind businesses that didn't exist before they walked in.

But here's the part that also matters — they did all of it inside a sisterhood.

Not alone, white-knuckling it in isolation the way so many founders do. They did it with strategic advisory, with women who saw their vision, and with relationships that are going to far outlast this single year together.

So I'm going to step back now and let them speak for themselves.

These are the Founder Haus women, in their own words.

Let’s welcome our first Founder Haus guest Rosalie Salamone.

Rosalie is the founder of Dedita Recruitment Consultant.

With over 20 years in recruitment and 12 years in construction-focused hiring, Rosalie has worked across the full hiring lifecycle, from supporting billion-dollar construction projects on the operations side to leading recruitment for large-scale, multi-million-dollar builds.

She now runs Dedita, where she works with both organizations and professionals, helping companies hire the right people, and helping candidates make smarter, more aligned career moves.

Her approach is simple, recruitment is not just about filling roles, it’s about understanding people, decisions, and long-term fit.

Ro, welcome to She Wears The Pants

You've spent nearly two decades helping people find opportunities and helping organizations build incredible teams. Did you always know this was what you were meant to do?

Most people think recruitment is just filling jobs, but your work has always been so much bigger than that. What do you believe you're actually helping create and the service you’re providing for the world?

When you look back on your career, what's a season that really shaped who you became professionally?

You staffed everything from casinos and theatres to hotels and infrastructure, and you were actually on-site while these projects were coming to life. Was there ever a moment where you stood back and thought, "Wow, I helped build this?"

What's one thing you've learned about people that surprises you?

There's a woman listening right now who's wondering if it's too late to reinvent herself or pursue something bigger. What would you tell her?

Before I let you go, I have to ask you one question because we've spent the last year building together inside Founder Haus… What changed in you this year that had nothing to do with revenue or business growth?

What surprised you most about being surrounded by five other women building businesses alongside you?

And for anyone listening who wants to connect with you, where can they find you and learn more about the incredible work you're doing?

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Our next Founder Haus guest is Crystal Eva.

Crystal is a Fractional COO, educator, and founder of the Fractional Leadership Method™ Certification.

Over the last decade, Crystal has helped visionary founders scale with strategy, systems, and soul. But this year, she stepped even further into her own thought leadership, building something much bigger than a service business.

Through the Fractional Leadership Method™, she's helping a new generation of operators step into executive leadership and redefining what modern leadership can look like.

Crystal - welcome to She Wears The Pants

Crystal, did you always know you'd be an entrepreneur, or has this journey surprised even you?

Let’s talk about what you are currently birthing right now (besides a baby) and that's the Fractional Leadership Method. For someone hearing about FML for the first time, what problem are you trying to solve? Teach us about FML.

What version of Crystal have you had to let go of to become the woman leading FML?

You talk a lot about legacy and your children. What does success actually look like for you now - and -years from now, what do you hope your kids say about the life you built?

Where do you trust yourself differently today?

There's a woman listening who's successful, but she knows she's outgrown what she's currently doing. She's scared to pivot because she's worried she'll disappoint people or lose what she's built. What would you say to her?

Before I let you go, we've spent the last year building alongside each other inside Founder Haus, and I have to ask…You've had an extraordinary year personally and professionally. How much of that do you attribute to proximity and being in the room?

If a woman listening feels that pull toward something bigger, but she's wondering if she's worthy of being in a room like this, what would you tell her?

And for anyone listening who wants to learn more about the Fractional Leadership Method and the incredible work you're doing, where can they find you?

-

Our next Founder Haus guest is Amy Dillon.

Amy is an award-winning interior designer and founder of Amy Dillon Interiors.

With more than two decades of experience and work featured in House & Home, Style at Home and more recently on the television show HGTV, Amy creates homes that are both beautiful and deeply supportive of the lives lived within them.

Her philosophy is simple: our homes should elevate the people who live inside them.

Amy, welcome to She Wears The Pants.

Amy, you spent two decades building a successful corporate career, and then just a year and a half ago, you made a pretty extraordinary decision to start over. So take me back there. Did you always know there was an entrepreneur inside of you, or did this chapter surprise even you? And what finally gave you the courage to bet on yourself?

Looking back now, what was harder: leaving corporate or trusting yourself after you left?

Has there been anything you've had to unlearn from your corporate career to become an entrepreneur?

Since then, you've built a seven-figure business, you've been featured in major publications, appeared on television, and become a recognized voice in the design world. Has success looked the way you thought it would?

What's something nobody tells you about growing quickly?

What old beliefs or old versions of Amy have you had to let go of?

Who have you become over these last eighteen months?

What's something you're proud of that nobody sees?

Before I let you go, we've spent the last year building alongside one another inside Founder Haus, and I'd love to ask you something…

9) You've had an incredible year, but what changed in you that had nothing to do with revenue?

10) What surprised you most about being surrounded by women building at this level?

11)If a woman listening knows she's craving more support, more proximity, and deeper conversations, what would you tell her?

12) Amy, where can people find you, follow your work, and maybe bring a little more joy and colour into their own lives?

-

Finally our last Founder Haus guest is Christine Murray.

Christine Murray is the founder and creative director of House of Tiller, a luxury-level creative concierge for visionary founders.

With more than fifteen years of experience in photography, creative direction and content strategy, Christine helps founders transform big ideas into elevated and cohesive brand experiences. Through her Signature Concierge Model, she leads founders out of creative chaos and into clarity so they can scale with excellence and ease.

Christine, you've lived several lives in one lifetime already. When you think about the Clover & Co years, your previous business, what did that season give you, and what was it slowly asking you to let go of?

That life pivot led you to build out House of Tiller, first - tell us what this new business is all about.

There were many pivots along the way of building out House of Tiller - have you learned to trust the pivots instead of seeing them as setbacks?

What version of Christine have you had to let go of over the last few years?

You spent years creating beautiful things for other people, but what have you learned about creating a beautiful life for yourself?

What are you no longer willing to sacrifice in the name of success?

What's something about this season that people don't see?

Before I let you go, we've spent this last year building alongside each other inside Founder Haus, and I'd love to ask you something...What changed in you this year that had nothing to do with business?

What did it feel like to stop carrying everything alone?

For the women out there listening and wondering whether they belong in a room like this, what would you tell her?

Christine, where can people find you, follow your work, and learn more about House of Tiller?

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OUTRO:

That's the room. That's what it actually sounds like.

Because everything these women just shared — the TV features, the stages, the platforms, the revenue, the transformation — none of it happened in isolation. It happened inside the room.

That's what Founder Haus is all about.

It's a private founder collective. A modern founder sisterhood built on intimacy, high standards, strategic advisory, and lifelong proximity.

It's the room I always wished existed for women - you know the kind of access, depth, and belonging that men have quietly built through private circles and old-world networks for decades.

I built it because I believe women were never meant to build extraordinary lives alone.

And the best news is that - our next cohort begins September 17th - so just a few days away.

And because it’s worth mentioning again - Founder Haus is intentionally kept small. Each cohort is just six women.

Six.

And that’s by design, because the intimacy and the caliber of the room is the entire point — and that's not something you can scale without losing the very thing that makes it work.

So Six spots. They go quickly, and once they're gone, they're gone until the next cohort. So if anything in these women's stories landed — if some part of you recognized yourself in them and felt that quiet pull toward the room — do not sit on it.

The women who end up inside this collective are the ones who heard the call and moved on it.

If that's you, head to ashleydeland.com to apply or to book a private conversation with me, so we can see whether this is the right transformation for this next season of your growth.

This is genuinely life-changing work, and I would love nothing more than to watch you become the next woman telling her story on this show a year from now.

Until next time — keep rising into the woman your calling requires.