In a sea of online coaches and consultants, what makes you different? This episode is your guide to crafting a brand message that cuts through the noise. Forget the jargon and the usual "I help" statements. We're diving into what really sets you apart, from your core values to your unique approach. Plus, we've got a handy workbook to help you refine your brand messaging strategy—because being good isn't enough anymore. It's about being uniquely you.