Artwork for podcast Radical Disruption
69. Business effects part 3 - Apple
Episode 6928th May 2024 • Radical Disruption • Mya Nichol
00:00:00 00:14:28

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Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

 

This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.

 

In today’s episode I share four ways to implement the Apple effect into your business to retain customers:

  • Building an offer suite strategy
  • Selling on the back end of an offer
  • Present an offer on the front end to create cross sells
  • Bundle offers that go well together

 

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Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/

 

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