Pete Walter: From TV producer and media consultant to marketing services provider - MAF178
My guest this week is Pete Walter, one time TV producer now a media consultant who recently set up his own marketing services company.
We talk about how Pete set up BuzzRamp and the challenges he faced, and how his subscription model works and differs from traditional marketing agencies.
Welcome to episode 178 of the Marketing and Finance Podcast.
We chat about:
- What a TV producer does
- How to deal with difficult media questions
- Why Pete decided to launch a marketing business
- How Pete’s company helps small businesses
- Where it fits in with other agency solutions
- The biggest challenge Pete faced setting up BuzzRamp
Who is Pete Walter?
After university Pete wanted to be an author and to run nightclub events for under 16s. When he failed at both of these, he worked his way up in television. Pete was a BBC producer for a range of politics, comedy and detective shows.
Moving between TV genres, Pete realised he didn’t enjoy his job. He was briefly a singer/songwriter and hosted a cabaret night. He became a media trainer and still runs that business. This led him to marketing and PR, and he now runs a marketing agency helping people produce content. He loves making ideas happen and says that’s what drives him.
Links and Show Notes.
For links to the books and apps mentioned by Pete, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
