Online launches are changing fast and in this episode of the Deeply Rooted Business Podcast, we’re diving into what’s working right now (and what’s no longer cutting it) as we head deeper into 2025.
We’re sharing the behind-the-scenes strategies that are helping us and our clients launch with more clarity, connection, and conversions. From tightening your messaging to building real momentum before you open the cart, this episode is packed with real talk and actionable advice.
Whether you’re planning your first launch or looking to level up an existing one, this episode will help you navigate the evolving landscape with strategy and integrity.
In this episode, we cover:
- 01:17 Why pre-selling is the most powerful move you can make
- 04:54 How getting hyper-niche boosts conversions
- 07:55 Why “more info” isn’t enough to sell anymore (and what to do instead)
- 12:36 How we’re adapting to launch fatigue and audience skepticism
- 14:39 Our favorite strategies for aligned, effective launches
Links and resources mentioned:
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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