Marketing Society Fellow Adrian Walcott joins the Wax Lyrical podcast to talk about the importance of culture in driving better inclusion and diversity. Adrian shares his own personal stories as a young black man trying to break into the marketing and advertising sector; he talks about the genuine brave leadership saw from those he considers to be his own mentors and role models; how being your authentic self unlocks your superpowers, with tips on how to be your authentic self; and he picks a favourite TV ad from 1986.