Shownotes
In this insightful recap, we dive into the key strategies and lessons we've learned from growing our podcast over the spring season. Whether you're a seasoned podcaster or just starting out, these actionable tips will help you elevate your podcasting game.
Key Takeaways:
-The power of flexibility: Rachel and Jess share how they had to pivot halfway through the season, demonstrating the importance of adaptability in business.
-Effective planning and scripting: They discuss their strategic approach to planning and scripting episodes, which has helped them deliver more cohesive and engaging content.
-The value of reflection: They emphasize the importance of reflecting on what's working and what's not, allowing them to continually improve their podcast.
Summary of Resources:
Did you enjoy this season recap? We'd love to hear your thoughts! Reach out to us on Instagram or TikTok and let us know what topics you'd like us to cover in the next season. Don't forget to subscribe to the Deeply Rooted Business Podcast so you never miss an episode. If you find our content helpful, please share it with a fellow business enthusiast. Until next season, remember, we're rooting for you!
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
_________________
Hang Out & Say Hi!
Transcripts
rachel_2_05-17-2024_132615: Welcome
back to another episode of the
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Deeply Rooted Business Podcast.
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Today is the season recap.
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So Jess and I are going to be
combing through some of our
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business goals for the podcast.
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We'll do a little fun exercise
called start, stop, continue, and
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we'll kind of go through just a
little bit of how we felt about
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the actual season and what we're
feeling about taking forward with us.
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jess-_2_05-17-2024_132615: Yeah.
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As I'm pulling up our analytics, which
we really don't focus on too much.
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I think we're more of like,
do we like doing this?
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Does it give us a talk about things we
like to talk about and give us some, it
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does give us good content on the reg.
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So definitely worth that way.
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Yeah, but debriefing season three already.
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rachel_2_05-17-2024_132615:
something really funny to add in.
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This is a little behind the scenes sneak
peek is that the last half of the season
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was actually not the original plan.
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Jess and I had a meeting probably about
four, three weeks ago or something and
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we said, Hmm, are you feeling these?
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Podcast titles.
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Are you feeling this?
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how do we want to shift these?
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And we actually did a full shift
and re like middle of the season
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planning session to make it a little
bit more aligned with what the actual
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industry is vibing with right now.
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So I think that was kind of
funny that not the original plan,
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but can we are here to pivot?
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jess-_2_05-17-2024_132615: We
had a plan and we're ahead.
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We're gonna recording this a couple of
weeks ahead of when this is going to
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come out and that makes me feel good
because I like to be ahead on things.
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We said third season, I think
we're up to like 35 episodes now or
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something like that, which is crazy.
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There's really no place where I can
find a number really quickly because
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sometimes we do 10, 10 episodes
a season, sometimes we do 12.
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But anyway, we were even outlining it the
other day and Rachel and I were both in
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our Notion account, editing the episode.
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And she's like, it's crazy that
we can just do this together
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and not even talk about it.
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Cause I was plugging in what I wanted
to say and she was plugging in what
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She needed to say and that's my
overall feeling with the podcast is
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it's gotten out of that Uncomfortable
takes forever to do everything trying
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to figure out the platform where it's
just like a routine We show up we Talk
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we Get everything published out there.
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There's not really a lot of
hiccups or anything like that.
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So it just feels good in comparisons.
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Like this week, I've had a YouTube
channel for forever, but I'm
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actually have a YouTube strategy
now that I'm implementing.
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And it was really hard.
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It took me five hours to record five
minute videos and it took me forever to
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record everything you would think that
because we get on a podcast and talk that
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you can do that on YouTube, but that's
like really not how YouTube videos work.
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You have to be a little bit more scripted.
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And it was hard and it sucked.
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And it was just a reminder to
me with starting anything new.
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It's always going to be
hard and suck the first time,
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rachel_2_05-17-2024_132615:
My business mentor always
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says it's not hard, it's new.
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And it's a reframe of that.
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because in that beginning stage of
just like you not knowing, we're
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not doing anything really different.
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Now in the podcast than what
we were doing in the beginning.
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Which took a lot more time and
felt a little less clear now.
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It just flows in such an
effortless way that it's less new.
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it's getting into that fun stage.
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So I'm very excited because I think even
though we had, maybe we do some rerecords
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of some of the original episodes, because
I think we can rift a little bit better
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now and provide a little bit more context.
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jess-_2_05-17-2024_132615: Yeah, for sure.
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But just reminded me of like a starting
out when I was doing that this week.
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I'm like, this sucks.
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By the time I got done recording,
I was like, I don't want to
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look at any of these videos.
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I never want to do that again, but
I put it on a calendar, another
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recording date next month.
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So I could stay consistent with it.
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But.
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Yeah, it was a lot of work and
very energetically draining.
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I didn't want to do anything
for the rest of the day.
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So if that's just a little motivation,
if you're starting anything
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new, let's get into last season.
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So we're just gonna go through the things
that we said that we wanted to start this
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season, what we did and how it's going.
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So the first thing that we
wanted to start was Instagram
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carousels, which we really haven't,
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rachel_2_05-17-2024_132615:
We got the template made.
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It's one of those things that still
takes a lot of time to comb through
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the content that we're doing.
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But we've noticed based off
of where our engagement is
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happening most, it's just not.
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On Instagram, it's in YouTube
shorts, it's on Tik TOK and really
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kind of embracing those areas.
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This fell to, not as
a much of a priority.
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So if you listen to last episode
where we were talking about business
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priorities, this was one that I
think we could have spent a lot of
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time on, but I don't think it would
have been the best use of our time.
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jess-_2_05-17-2024_132615: Yeah, and
for the next one too, I think there's
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a theme going here is that we said we
wanted to start doing guest episodes.
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Both of these things didn't happen
for a reason that I always harp
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on that things don't happen.
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It's because we didn't have a project
or a process set up to get these.
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In motion, it was like, okay,
we want to do carousels.
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And okay, I got a carousel done.
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And then it's like, there's no process.
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Like, how do we go through
and pull that stuff?
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So I think that's why we like
intentionally or maybe not intentionally,
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but take these breaks in between the
seasons is so that we can go back
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in and shore up the operations.
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So like we have the carousel.
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I just need to write a process
for my VA to pull like what to
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pull out to put in that carousel.
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Because I kind of dumped a task on her
to do it and it didn't turn out right.
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And that's not her fault because
I didn't actually delegate and
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provide the specific instructions
and process to get it to the
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outcome that I wanted it to come in.
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So that'll be fixed guest episodes.
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rachel_2_05-17-2024_132615: I literally
just made a note to send the link out
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because we have people who are excited
to be a part of the, podcast as a guest.
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Jess has set up this incredible system
to capture all of that information.
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I just need to do it.
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So put a note here.
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I'm not removing this paper
from my desk until I do it,
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.
jess-_2_05-17-2024_132615: Yeah, one of our start things for next could be , maybe
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during one of our Monday meetings, we
come up with a list of people we want
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to invite and just send out pitches to
them real quick or something like that.
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I feel like that's where it's like,
you have to finish connecting the dots.
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And sometimes.
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It just doesn't happen.
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And then that's why your things
don't happen, which is why
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reflection is really important.
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Because if we would never go back
and reflect on these things, we
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would have just kept creating new
things that we didn't implement.
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And now we can actually go back
and get those things tied up.
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So we said we wanted to get
more active on social accounts.
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I think we were more active for sure.
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We definitely were more active posting . I
was really good at the beginning of the
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season of sharing on my own personal
stories, like here's what's happening.
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But I think we have room for improvement,
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rachel_2_05-17-2024_132615: definitely
have a lot of room for improvement there.
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it's one of those things that, is it a big
goal for us to grow the podcast and more
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people can listen to what we're saying?
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Yes.
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But I think in form of engagement,
we've had a lot of great feedback
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just come to us organically.
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And we're grateful for that.
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So if you are listening and you
do love the podcast, Reach out
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to us, send us a DM, either DM
Jess, DM me we love to hear it.
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It really does keep us moving
in a direction that is like
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validation, like love this.
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But it's not the, like to create
polls or to create those things like
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that kind of fell to the boy side.
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jess-_2_05-17-2024_132615: if we're
going to do starts for next season, but
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I think one of my starts is definitely
going to be outsourcing the podcast.
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, Editing and publishing
piece, because I've got that.
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So systemized now where I have step
by step, like, this is what I click.
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This is what I do.
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This is what I do.
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I know it takes me an
hour and a half to do it.
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So I know I can write out that process
and give it to a VA and it will take
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them hopefully an hour and a half to do
it probably a little longer the first
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time, cause I've been doing it for a
little bit, but I, I feel I'm ready to
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let that go because just, I need that
other hour and a half in my business
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to maybe do some of these other things.
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Another thing that I really want to start
doing is like, we're very good about
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laying out our topics beforehand, but
I've been on an SEO learning journey.
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And have a bunch of tools in my tool
belt now to be able to make sure that
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we're picking the right keywords and
that we're working those into our titles.
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I think the way that our episodes,
and I don't want to become too
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scripted, but I think the way that our
episodes come out right now is like.
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I'm trying to like back into an
SEO keyword, but just getting
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a little more strategic.
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And that will also help
validate our topics too.
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Because if we can't find that people
are searching for something that we
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want to talk about, then maybe we're
the only ones that are interested in it.
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Or maybe there's a different verbiage
that we can use to be interested in it.
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So using keyword research with our episode
planning for next quarter is on my list.
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rachel_2_05-17-2024_132615: Yeah,
Jess learned SEO and learning
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the whole YouTube strategy.
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I am totally just riding the
coattails here I have always wanted
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to focus on those two things.
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I've just never
prioritized it in my brain.
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But Jess is in full on learning
mode and we are loving that.
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So keep going.
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jess-_2_05-17-2024_132615: not in fully,
my new YouTube channel is going to be
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like, here's what I learned this week.
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And it's just going to be an episode
of like downloading everything.
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Cause I am, I love to learn
at the expense of my business.
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Like how we talked in the last episode
is like a glass plate or a paper plate.
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And usually my paper plate is learning
and I will let my glass break.
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They won't break.
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They'll get a little shaky and really
close to the ground before like,
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Oh, I need to stop learning and
actually do the things that make
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me money in my business right now.
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Okay.
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So anything we want to stop doing?
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rachel_2_05-17-2024_132615: So we
stopped managing the publishing and the
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promoting of the videos and everything.
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So I've handed that off.
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I still have the strategic part of
picking the videos out, but I'm no
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longer scheduling and in the weeds of it.
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So those time consuming tasks of actually
getting it onto the platform and doing all
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of that, not on my list anymore, because
I, Have such a neurodivergent brand
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that I will forget and just not do it.
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So that's handed off.
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I'm super, super proud of that.
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One of my quarterly goals was
to hire a new marketing VA.
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Check done.
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She's fabulous.
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So yeah.
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What about you?
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jess-_2_05-17-2024_132615: So mine
was just stop publishing the task.
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That's what I'm going to do.
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I'm trying to think if there's
anything else I want to stop doing
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now I mean, the only thing I do for
the podcast is show up and publish,
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but I'm just going to stop publishing.
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rachel_2_05-17-2024_132615:
Stop showing up.
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jess-_2_05-17-2024_132615: also stop
ghosting my email list and at least
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just send them my podcast episodes
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rachel_2_05-17-2024_132615: I literally
was thinking about that the other day.
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Cause I was trying to really
be strategic with my newsletters
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to sell the new product.
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But I was like, but honestly so
much of this content is so good
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that it just needs to go to.
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So, yeah, no other things
that I want to stop doing.
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jess-_2_05-17-2024_132615:
So then continue.
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We love our co working
meetings on Mondays.
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Do we have them every Monday?
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No.
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Do we have them enough that it makes our
life easier when we sit down to record?
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Yes.
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We love our strategic planning meetings.
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We want to get even more strategic
with our strategic planning meetings.
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I think Rachel could go deep into
this but our scripting strategy,
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. maybe y'all notice, let us know.
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Do we sound too scripted now?
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Do we sound more cohesive and like
we actually have a plan of what we're
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talking about and not just like free
it's like going to say freelancing
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it, but free, whatever it is.
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rachel_2_05-17-2024_132615: it's not
so much of a super scripted strategy.
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We really just framework and
outline and for both of us, put
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little marks of saying, like,
this is something we can rift on.
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Oh, this isn't really
something we want to rift on.
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Here's a little bit more structure there.
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So we're very intentional with how our
brains work in that scripting process.
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So that.
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Come time to record the episode, even
if we've had the busiest of days or
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the busiest of weeks and our brains
are just not participating, we at least
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then have a structure that can give and
still deliver a really good episode.
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So I loved that.
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Effective scripting strategy and
especially now because I think if it was
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in this episode where Jess and I were
saying we can work at the same exact time
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on our co workings to really flesh out a
really solid outline pretty effectively
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we're like oh that sounds great oh don't
love that like oh great great great
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and Jess is doing her part I'm doing
our part and they just connect so well
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jess-_2_05-17-2024_132615: Well, and I
think another really cool side effect
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of scripting this way is , obviously
Rachel and I have both done a lot of
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learning and have a lot of experience,
but it's actually being able to put
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how I approach a certain subject into a
tangible framework into like my, well, I
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guess it's our, our tangible framework.
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So a lot, we'll be like, Oh,
we're going to approach this
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from start, stop, continue.
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Or we're going to approach this from
starting stretching and scaling.
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We have , Different frameworks
that we go back to over and over
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again of how we approach different
issues that we're trying to help
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people solve in their business.
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And overall boosted my confidence
that I actually know what I'm
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talking about because I can.
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rachel_2_05-17-2024_132615: I think
it's been so much fun to show off
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our brain power and things like that.
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It's definitely, I completely
agree, definitely given me
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more confidence as well.
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jess-_2_05-17-2024_132615: it says
we outlined all the episodes before
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the season starts, but maybe we did.
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And then we just like threw everything in
the trash can at least outlined what we
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wanted to talk about in each episode and
then we threw everything in the trash can
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and was able, not everything, but a lot
of the episodes in the trash can and was
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able to pivot to things that were more
relevant to the current business landscape
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which was good and which could have not
happened if we hadn't done the proactive
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planning before and been a little bit
of a head in our recording schedule.
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rachel_2_05-17-2024_132615: So, Star
Trek will continue for season three.
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It's wrapped!
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Well, we're not taking a very long break.
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We're taking a pretty quick,
fast, and efficient one.
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And then we'll have some really
fun guest episodes coming too.
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I don't know when we'll
actually get those scheduled.
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But, very, very excited for those.
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And excited for the next season,
because they only just keep
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getting better, like, honestly.
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jess-_2_05-17-2024_132615: And let us
know, , I feel we've tried to be like a
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pretty holistic view of business, but if
there's anything that, We haven't talked
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about or an issue that you're having in
your business that you'd like us to talk
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00:13:23,851 --> 00:13:28,261
about or discuss or a topic that you'd
be interested in hearing more about us.
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Maybe we grazed over it in a past episode
and you want us to go deeper on it.
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Let us know.
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You can either.
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just DMS on Instagram or
TikTok or one of those places.
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Make sure you follow along so you get
notified when our next episode airs.
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I think right now we're
thinking sometime in June.
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if you make sure to subscribe,
you'll get notified.
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00:13:47,716 --> 00:13:50,786
As always, if you love our show,
make sure you share it with a
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00:13:50,786 --> 00:13:53,376
business about Steve to help us grow.
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00:13:53,496 --> 00:13:55,516
And until next time
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rachel_2_05-17-2024_132615:
We're rooting for you.
