In this insightful recap, we dive into the key strategies and lessons we've learned from growing our podcast over the spring season. Whether you're a seasoned podcaster or just starting out, these actionable tips will help you elevate your podcasting game.

Key Takeaways:

-The power of flexibility: Rachel and Jess share how they had to pivot halfway through the season, demonstrating the importance of adaptability in business.

-Effective planning and scripting: They discuss their strategic approach to planning and scripting episodes, which has helped them deliver more cohesive and engaging content.

-The value of reflection: They emphasize the importance of reflecting on what's working and what's not, allowing them to continually improve their podcast.

Summary of Resources:

-Listen to Season 3 Episode 9: How to determine priorities in business | What to focus on next to grow your business

Did you enjoy this season recap? We'd love to hear your thoughts! Reach out to us on Instagram or TikTok and let us know what topics you'd like us to cover in the next season. Don't forget to subscribe to the Deeply Rooted Business Podcast so you never miss an episode. If you find our content helpful, please share it with a fellow business enthusiast. Until next season, remember, we're rooting for you!

Connect With Us:

Jess Website

Rachel's Website

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Work with Us 1:1

Rachel's Services

Jess's Services

__________

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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Speaker: 00:00:00

rachel_2_05-17-2024_132615: Welcome

back to another episode of the

2

: 00:00:02

Deeply Rooted Business Podcast.

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: 00:00:05

Today is the season recap.

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: 00:00:09

So Jess and I are going to be

combing through some of our

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: 00:00:12

business goals for the podcast.

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: 00:00:14

We'll do a little fun exercise

called start, stop, continue, and

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: 00:00:18

we'll kind of go through just a

little bit of how we felt about

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: 00:00:22

the actual season and what we're

feeling about taking forward with us.

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: 00:00:27

jess-_2_05-17-2024_132615: Yeah.

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: 00:00:27

As I'm pulling up our analytics, which

we really don't focus on too much.

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: 00:00:31

I think we're more of like,

do we like doing this?

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: 00:00:34

Does it give us a talk about things we

like to talk about and give us some, it

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: 00:00:38

does give us good content on the reg.

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: 00:00:39

So definitely worth that way.

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: 00:00:41

Yeah, but debriefing season three already.

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: 00:00:44

rachel_2_05-17-2024_132615:

something really funny to add in.

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: 00:00:46

This is a little behind the scenes sneak

peek is that the last half of the season

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: 00:00:51

was actually not the original plan.

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: 00:00:54

Jess and I had a meeting probably about

four, three weeks ago or something and

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: 00:00:58

we said, Hmm, are you feeling these?

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: 00:01:00

Podcast titles.

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: 00:01:01

Are you feeling this?

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: 00:01:02

how do we want to shift these?

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: 00:01:03

And we actually did a full shift

and re like middle of the season

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: 00:01:07

planning session to make it a little

bit more aligned with what the actual

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: 00:01:11

industry is vibing with right now.

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: 00:01:14

So I think that was kind of

funny that not the original plan,

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: 00:01:16

but can we are here to pivot?

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: 00:01:18

jess-_2_05-17-2024_132615: We

had a plan and we're ahead.

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: 00:01:20

We're gonna recording this a couple of

weeks ahead of when this is going to

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: 00:01:24

come out and that makes me feel good

because I like to be ahead on things.

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: 00:01:28

We said third season, I think

we're up to like 35 episodes now or

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: 00:01:31

something like that, which is crazy.

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: 00:01:34

There's really no place where I can

find a number really quickly because

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: 00:01:36

sometimes we do 10, 10 episodes

a season, sometimes we do 12.

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: 00:01:39

But anyway, we were even outlining it the

other day and Rachel and I were both in

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: 00:01:42

our Notion account, editing the episode.

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: 00:01:44

And she's like, it's crazy that

we can just do this together

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: 00:01:47

and not even talk about it.

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: 00:01:48

Cause I was plugging in what I wanted

to say and she was plugging in what

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: 00:01:51

She needed to say and that's my

overall feeling with the podcast is

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: 00:01:55

it's gotten out of that Uncomfortable

takes forever to do everything trying

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: 00:02:00

to figure out the platform where it's

just like a routine We show up we Talk

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: 00:02:05

we Get everything published out there.

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: 00:02:07

There's not really a lot of

hiccups or anything like that.

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: 00:02:09

So it just feels good in comparisons.

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: 00:02:11

Like this week, I've had a YouTube

channel for forever, but I'm

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: 00:02:14

actually have a YouTube strategy

now that I'm implementing.

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: 00:02:17

And it was really hard.

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: 00:02:18

It took me five hours to record five

minute videos and it took me forever to

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: 00:02:23

record everything you would think that

because we get on a podcast and talk that

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: 00:02:27

you can do that on YouTube, but that's

like really not how YouTube videos work.

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: 00:02:31

You have to be a little bit more scripted.

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: 00:02:33

And it was hard and it sucked.

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: 00:02:35

And it was just a reminder to

me with starting anything new.

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: 00:02:38

It's always going to be

hard and suck the first time,

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: 00:02:41

rachel_2_05-17-2024_132615:

My business mentor always

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: 00:02:42

says it's not hard, it's new.

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: 00:02:44

And it's a reframe of that.

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: 00:02:46

because in that beginning stage of

just like you not knowing, we're

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: 00:02:50

not doing anything really different.

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: 00:02:52

Now in the podcast than what

we were doing in the beginning.

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: 00:02:56

Which took a lot more time and

felt a little less clear now.

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: 00:03:00

It just flows in such an

effortless way that it's less new.

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: 00:03:04

it's getting into that fun stage.

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: 00:03:06

So I'm very excited because I think even

though we had, maybe we do some rerecords

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: 00:03:11

of some of the original episodes, because

I think we can rift a little bit better

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: 00:03:15

now and provide a little bit more context.

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: 00:03:17

jess-_2_05-17-2024_132615: Yeah, for sure.

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: 00:03:18

But just reminded me of like a starting

out when I was doing that this week.

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I'm like, this sucks.

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: 00:03:22

By the time I got done recording,

I was like, I don't want to

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: 00:03:24

look at any of these videos.

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: 00:03:25

I never want to do that again, but

I put it on a calendar, another

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: 00:03:29

recording date next month.

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: 00:03:30

So I could stay consistent with it.

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: 00:03:32

But.

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: 00:03:32

Yeah, it was a lot of work and

very energetically draining.

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I didn't want to do anything

for the rest of the day.

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: 00:03:37

So if that's just a little motivation,

if you're starting anything

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: 00:03:40

new, let's get into last season.

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: 00:03:42

So we're just gonna go through the things

that we said that we wanted to start this

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: 00:03:46

season, what we did and how it's going.

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: 00:03:48

So the first thing that we

wanted to start was Instagram

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: 00:03:51

carousels, which we really haven't,

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: 00:03:53

rachel_2_05-17-2024_132615:

We got the template made.

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: 00:03:55

It's one of those things that still

takes a lot of time to comb through

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: 00:03:59

the content that we're doing.

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: 00:04:01

But we've noticed based off

of where our engagement is

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: 00:04:05

happening most, it's just not.

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: 00:04:07

On Instagram, it's in YouTube

shorts, it's on Tik TOK and really

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: 00:04:11

kind of embracing those areas.

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: 00:04:14

This fell to, not as

a much of a priority.

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: 00:04:17

So if you listen to last episode

where we were talking about business

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: 00:04:21

priorities, this was one that I

think we could have spent a lot of

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: 00:04:24

time on, but I don't think it would

have been the best use of our time.

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: 00:04:28

jess-_2_05-17-2024_132615: Yeah, and

for the next one too, I think there's

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: 00:04:30

a theme going here is that we said we

wanted to start doing guest episodes.

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: 00:04:33

Both of these things didn't happen

for a reason that I always harp

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: 00:04:37

on that things don't happen.

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: 00:04:38

It's because we didn't have a project

or a process set up to get these.

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: 00:04:41

In motion, it was like, okay,

we want to do carousels.

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: 00:04:44

And okay, I got a carousel done.

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: 00:04:45

And then it's like, there's no process.

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: 00:04:47

Like, how do we go through

and pull that stuff?

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: 00:04:50

So I think that's why we like

intentionally or maybe not intentionally,

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: 00:04:54

but take these breaks in between the

seasons is so that we can go back

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: 00:04:57

in and shore up the operations.

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: 00:04:59

So like we have the carousel.

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: 00:05:01

I just need to write a process

for my VA to pull like what to

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: 00:05:03

pull out to put in that carousel.

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: 00:05:06

Because I kind of dumped a task on her

to do it and it didn't turn out right.

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: 00:05:09

And that's not her fault because

I didn't actually delegate and

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: 00:05:12

provide the specific instructions

and process to get it to the

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: 00:05:14

outcome that I wanted it to come in.

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: 00:05:16

So that'll be fixed guest episodes.

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: 00:05:19

rachel_2_05-17-2024_132615: I literally

just made a note to send the link out

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: 00:05:22

because we have people who are excited

to be a part of the, podcast as a guest.

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: 00:05:27

Jess has set up this incredible system

to capture all of that information.

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: 00:05:32

I just need to do it.

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: 00:05:33

So put a note here.

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: 00:05:34

I'm not removing this paper

from my desk until I do it,

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: 00:05:38

.

-: 2024

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: 00:05:40

during one of our Monday meetings, we

come up with a list of people we want

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: 00:05:43

to invite and just send out pitches to

them real quick or something like that.

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: 00:05:47

I feel like that's where it's like,

you have to finish connecting the dots.

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: 00:05:50

And sometimes.

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: 00:05:50

It just doesn't happen.

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: 00:05:51

And then that's why your things

don't happen, which is why

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: 00:05:53

reflection is really important.

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: 00:05:54

Because if we would never go back

and reflect on these things, we

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: 00:05:57

would have just kept creating new

things that we didn't implement.

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: 00:06:00

And now we can actually go back

and get those things tied up.

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: 00:06:02

So we said we wanted to get

more active on social accounts.

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: 00:06:06

I think we were more active for sure.

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: 00:06:08

We definitely were more active posting . I

was really good at the beginning of the

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: 00:06:11

season of sharing on my own personal

stories, like here's what's happening.

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: 00:06:15

But I think we have room for improvement,

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: 00:06:17

rachel_2_05-17-2024_132615: definitely

have a lot of room for improvement there.

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: 00:06:19

it's one of those things that, is it a big

goal for us to grow the podcast and more

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: 00:06:23

people can listen to what we're saying?

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: 00:06:25

Yes.

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: 00:06:26

But I think in form of engagement,

we've had a lot of great feedback

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: 00:06:30

just come to us organically.

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: 00:06:32

And we're grateful for that.

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: 00:06:33

So if you are listening and you

do love the podcast, Reach out

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: 00:06:36

to us, send us a DM, either DM

Jess, DM me we love to hear it.

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: 00:06:40

It really does keep us moving

in a direction that is like

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: 00:06:43

validation, like love this.

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: 00:06:45

But it's not the, like to create

polls or to create those things like

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: 00:06:50

that kind of fell to the boy side.

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: 00:06:51

jess-_2_05-17-2024_132615: if we're

going to do starts for next season, but

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: 00:06:53

I think one of my starts is definitely

going to be outsourcing the podcast.

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: 00:06:58

, Editing and publishing

piece, because I've got that.

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: 00:07:01

So systemized now where I have step

by step, like, this is what I click.

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: 00:07:06

This is what I do.

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: 00:07:07

This is what I do.

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: 00:07:07

I know it takes me an

hour and a half to do it.

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: 00:07:09

So I know I can write out that process

and give it to a VA and it will take

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: 00:07:13

them hopefully an hour and a half to do

it probably a little longer the first

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: 00:07:17

time, cause I've been doing it for a

little bit, but I, I feel I'm ready to

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: 00:07:20

let that go because just, I need that

other hour and a half in my business

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: 00:07:23

to maybe do some of these other things.

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: 00:07:25

Another thing that I really want to start

doing is like, we're very good about

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: 00:07:28

laying out our topics beforehand, but

I've been on an SEO learning journey.

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: 00:07:33

And have a bunch of tools in my tool

belt now to be able to make sure that

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: 00:07:36

we're picking the right keywords and

that we're working those into our titles.

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: 00:07:40

I think the way that our episodes,

and I don't want to become too

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: 00:07:42

scripted, but I think the way that our

episodes come out right now is like.

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: 00:07:45

I'm trying to like back into an

SEO keyword, but just getting

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: 00:07:48

a little more strategic.

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: 00:07:49

And that will also help

validate our topics too.

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: 00:07:51

Because if we can't find that people

are searching for something that we

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: 00:07:54

want to talk about, then maybe we're

the only ones that are interested in it.

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: 00:07:57

Or maybe there's a different verbiage

that we can use to be interested in it.

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: 00:08:00

So using keyword research with our episode

planning for next quarter is on my list.

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: 00:08:06

rachel_2_05-17-2024_132615: Yeah,

Jess learned SEO and learning

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: 00:08:09

the whole YouTube strategy.

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: 00:08:10

I am totally just riding the

coattails here I have always wanted

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: 00:08:16

to focus on those two things.

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: 00:08:18

I've just never

prioritized it in my brain.

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: 00:08:20

But Jess is in full on learning

mode and we are loving that.

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: 00:08:24

So keep going.

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: 00:08:27

jess-_2_05-17-2024_132615: not in fully,

my new YouTube channel is going to be

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: 00:08:29

like, here's what I learned this week.

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: 00:08:31

And it's just going to be an episode

of like downloading everything.

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: 00:08:34

Cause I am, I love to learn

at the expense of my business.

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: 00:08:38

Like how we talked in the last episode

is like a glass plate or a paper plate.

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: 00:08:42

And usually my paper plate is learning

and I will let my glass break.

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: 00:08:46

They won't break.

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: 00:08:46

They'll get a little shaky and really

close to the ground before like,

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: 00:08:51

Oh, I need to stop learning and

actually do the things that make

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: 00:08:54

me money in my business right now.

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: 00:08:55

Okay.

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: 00:08:56

So anything we want to stop doing?

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: 00:08:59

rachel_2_05-17-2024_132615: So we

stopped managing the publishing and the

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: 00:09:02

promoting of the videos and everything.

198

: 00:09:04

So I've handed that off.

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: 00:09:06

I still have the strategic part of

picking the videos out, but I'm no

200

: 00:09:09

longer scheduling and in the weeds of it.

201

: 00:09:12

So those time consuming tasks of actually

getting it onto the platform and doing all

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: 00:09:16

of that, not on my list anymore, because

I, Have such a neurodivergent brand

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: 00:09:21

that I will forget and just not do it.

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: 00:09:23

So that's handed off.

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: 00:09:25

I'm super, super proud of that.

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: 00:09:27

One of my quarterly goals was

to hire a new marketing VA.

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: 00:09:30

Check done.

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: 00:09:31

She's fabulous.

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: 00:09:32

So yeah.

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: 00:09:33

What about you?

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: 00:09:34

jess-_2_05-17-2024_132615: So mine

was just stop publishing the task.

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: 00:09:36

That's what I'm going to do.

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: 00:09:37

I'm trying to think if there's

anything else I want to stop doing

214

: 00:09:39

now I mean, the only thing I do for

the podcast is show up and publish,

215

: 00:09:42

but I'm just going to stop publishing.

216

: 00:09:44

rachel_2_05-17-2024_132615:

Stop showing up.

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: 00:09:47

jess-_2_05-17-2024_132615: also stop

ghosting my email list and at least

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: 00:09:50

just send them my podcast episodes

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: 00:09:52

rachel_2_05-17-2024_132615: I literally

was thinking about that the other day.

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: 00:09:54

Cause I was trying to really

be strategic with my newsletters

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: 00:09:58

to sell the new product.

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: 00:09:59

But I was like, but honestly so

much of this content is so good

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: 00:10:02

that it just needs to go to.

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: 00:10:04

So, yeah, no other things

that I want to stop doing.

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: 00:10:07

jess-_2_05-17-2024_132615:

So then continue.

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: 00:10:08

We love our co working

meetings on Mondays.

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: 00:10:11

Do we have them every Monday?

228

: 00:10:12

No.

229

: 00:10:12

Do we have them enough that it makes our

life easier when we sit down to record?

230

: 00:10:16

Yes.

231

: 00:10:17

We love our strategic planning meetings.

232

: 00:10:19

We want to get even more strategic

with our strategic planning meetings.

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: 00:10:23

I think Rachel could go deep into

this but our scripting strategy,

234

: 00:10:26

. maybe y'all notice, let us know.

235

: 00:10:28

Do we sound too scripted now?

236

: 00:10:29

Do we sound more cohesive and like

we actually have a plan of what we're

237

: 00:10:32

talking about and not just like free

it's like going to say freelancing

238

: 00:10:36

it, but free, whatever it is.

239

: 00:10:40

rachel_2_05-17-2024_132615: it's not

so much of a super scripted strategy.

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: 00:10:44

We really just framework and

outline and for both of us, put

241

: 00:10:48

little marks of saying, like,

this is something we can rift on.

242

: 00:10:52

Oh, this isn't really

something we want to rift on.

243

: 00:10:55

Here's a little bit more structure there.

244

: 00:10:57

So we're very intentional with how our

brains work in that scripting process.

245

: 00:11:02

So that.

246

: 00:11:02

Come time to record the episode, even

if we've had the busiest of days or

247

: 00:11:07

the busiest of weeks and our brains

are just not participating, we at least

248

: 00:11:12

then have a structure that can give and

still deliver a really good episode.

249

: 00:11:17

So I loved that.

250

: 00:11:18

Effective scripting strategy and

especially now because I think if it was

251

: 00:11:22

in this episode where Jess and I were

saying we can work at the same exact time

252

: 00:11:26

on our co workings to really flesh out a

really solid outline pretty effectively

253

: 00:11:31

we're like oh that sounds great oh don't

love that like oh great great great

254

: 00:11:34

and Jess is doing her part I'm doing

our part and they just connect so well

255

: 00:11:38

jess-_2_05-17-2024_132615: Well, and I

think another really cool side effect

256

: 00:11:40

of scripting this way is , obviously

Rachel and I have both done a lot of

257

: 00:11:44

learning and have a lot of experience,

but it's actually being able to put

258

: 00:11:48

how I approach a certain subject into a

tangible framework into like my, well, I

259

: 00:11:53

guess it's our, our tangible framework.

260

: 00:11:56

So a lot, we'll be like, Oh,

we're going to approach this

261

: 00:11:58

from start, stop, continue.

262

: 00:11:59

Or we're going to approach this from

starting stretching and scaling.

263

: 00:12:03

We have , Different frameworks

that we go back to over and over

264

: 00:12:06

again of how we approach different

issues that we're trying to help

265

: 00:12:10

people solve in their business.

266

: 00:12:11

And overall boosted my confidence

that I actually know what I'm

267

: 00:12:15

talking about because I can.

268

: 00:12:16

rachel_2_05-17-2024_132615: I think

it's been so much fun to show off

269

: 00:12:19

our brain power and things like that.

270

: 00:12:21

It's definitely, I completely

agree, definitely given me

271

: 00:12:23

more confidence as well.

272

: 00:12:24

jess-_2_05-17-2024_132615: it says

we outlined all the episodes before

273

: 00:12:26

the season starts, but maybe we did.

274

: 00:12:28

And then we just like threw everything in

the trash can at least outlined what we

275

: 00:12:31

wanted to talk about in each episode and

then we threw everything in the trash can

276

: 00:12:35

and was able, not everything, but a lot

of the episodes in the trash can and was

277

: 00:12:38

able to pivot to things that were more

relevant to the current business landscape

278

: 00:12:43

which was good and which could have not

happened if we hadn't done the proactive

279

: 00:12:47

planning before and been a little bit

of a head in our recording schedule.

280

: 00:12:50

rachel_2_05-17-2024_132615: So, Star

Trek will continue for season three.

281

: 00:12:55

It's wrapped!

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: 00:12:56

Well, we're not taking a very long break.

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: 00:12:58

We're taking a pretty quick,

fast, and efficient one.

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And then we'll have some really

fun guest episodes coming too.

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: 00:13:04

I don't know when we'll

actually get those scheduled.

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But, very, very excited for those.

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: 00:13:08

And excited for the next season,

because they only just keep

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: 00:13:10

getting better, like, honestly.

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: 00:13:12

jess-_2_05-17-2024_132615: And let us

know, , I feel we've tried to be like a

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: 00:13:15

pretty holistic view of business, but if

there's anything that, We haven't talked

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: 00:13:19

about or an issue that you're having in

your business that you'd like us to talk

292

: 00:13:23

about or discuss or a topic that you'd

be interested in hearing more about us.

293

: 00:13:28

Maybe we grazed over it in a past episode

and you want us to go deeper on it.

294

: 00:13:31

Let us know.

295

: 00:13:32

You can either.

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: 00:13:34

just DMS on Instagram or

TikTok or one of those places.

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: 00:13:38

Make sure you follow along so you get

notified when our next episode airs.

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: 00:13:42

I think right now we're

thinking sometime in June.

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: 00:13:45

if you make sure to subscribe,

you'll get notified.

300

: 00:13:47

As always, if you love our show,

make sure you share it with a

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: 00:13:50

business about Steve to help us grow.

302

: 00:13:53

And until next time

303

: 00:13:55

rachel_2_05-17-2024_132615:

We're rooting for you.