1:30.6 Pop ups are anything that are temporary or semi permanent. And the idea is that you're going there, you're testing the location, you're testing the audience, and you're seeing if it works for you.
2:25.8 You've got to figure out what the vibe of your customer is going to be so that you know where they're going to be.
2:48.6 You want to study the other vendors that are there. You want to study the ones that look busy. You want to see what they're doing.
3:50.2 If you have good product and good branding, you should be okay at these events. So pop ups are really important.
4:44.4 So understand that getting out and doing these collaborative events with business owners could be so good for you now
5:55.4 I put on a food truck festival in my town where my store was with my truck and I was like, you know what? I'm gonna do an event for the town.
6:19.5 I will say just the goodwill, the knowledge, the talking about my business, because I was a running, it was so good for me.
6:27.1 So don't hesitate to be the leader in your area and bring together other people. Bring together other pop-ups.
6:41.3 if you don't have the opportunity to do what you need to do to run your business, you have to create the opportunity.
7:03.3 Get yourself out there. Get talking to people. Pop ups are so, so good and you should be doing them this year.
Resources:
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