KwaZulu-Natal farmer Morgan Brand persistently sways farmers to think innovatively, especially in the midst of the covid-19 pandemic. This out-of-the-box thinking led the soil scientist to experiment with pineapple beer. His second mom, Besta Ntobela, who basically raised him on the farm where he grew up in Adelaide in the Eastern Cape, shared her secret recipe and Brand couldn’t resists an experiment. A few recipe tweaks later and Brand along with his college friends were connecting in a virtual tasting room trying their brew.