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2023-05-30. Succession Finale
Episode 4730th May 2023 • Reqless • Aboard
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In this episode Rich and Paul discuss how Succession has shows up in real life, in people that they've met and how it portrays our world in the media. They offer advice of how you could chase success and avoid Succession. This podcast is sponsored by Aboard - it's live, it's free and it's a healthy corner on the web, Sign Up at aboard.com.

Transcripts

Paul Ford:

You ready to get topical, Richard?

Rich Ziade:

Let's get topical.

Rich Ziade:

Ooh, topical.

Paul Ford:

Oof.

Paul Ford:

So we usually try to keep it kind of evergreen on the show, but

Paul Ford:

there is one television program.

Paul Ford:

I'm Paul Ford,

Rich Ziade:

I'm Rich Citi.

Paul Ford:

There's one TV program we both watched.

Paul Ford:

I don't watch much tv.

Paul Ford:

You watch a little more than me.

Paul Ford:

You're not a big TV guy

Rich Ziade:

Not big, but I watch a little more and I like my Yankee

Paul Ford:

Yeah, exactly.

Paul Ford:

But succession had, its, uh, so it, it, it had its finale

Rich Ziade:

series, finale.

Paul Ford:

This, this program talked to me in a lot of different ways as like

Paul Ford:

a New York media guy, and so I think I want to talk about that with you.

Rich Ziade:

you struggled with it.

Rich Ziade:

I could tell

Paul Ford:

hated everybody.

Paul Ford:

I wanted them all to die real bad.

Paul Ford:

Many

Rich Ziade:

people did.

Paul Ford:

So, um, you know, I, I wish we could play the theme right

Paul Ford:

now, but I don't think we can afford that, cuz we're keeping it on a

Paul Ford:

shoestring here at Zdi Ford Advisors.

Paul Ford:

Uh, but now we're gonna play our theme and, uh, let's talk

Paul Ford:

about succession spoilers.

Paul Ford:

By the way, spoilers are coming, so, you know, now's the time

Paul Ford:

to stop if you haven't seen it.

Paul Ford:

Spoilers.

Paul Ford:

Spoilers.

Paul Ford:

All right, let's get into it.

Paul Ford:

So, Richard.

Paul Ford:

What was that show about?

Paul Ford:

We, okay, so let, let's just for anyone who's listening to this who

Paul Ford:

doesn't care about spoilers, um, it's about a very wealthy family.

Paul Ford:

Mm-hmm.

Paul Ford:

There's a horrible dad who's kind of a Rupert Murdoch type and

Rich Ziade:

Yeah.

Rich Ziade:

Uh, I mean,

Paul Ford:

and his confession

Rich Ziade:

really borrows from a lot of like parallels from real life then

Paul Ford:

Viacom, yeah.

Paul Ford:

And then,

Paul Ford:

Fox News,

Rich Ziade:

of it.

Paul Ford:

so it's ru um, Logan Roy and his three crappy spoiled children

Paul Ford:

in their thirties and forties.

Paul Ford:

And one of them wants to run the company.

Paul Ford:

And that's the whole show.

Rich Ziade:

That's

Rich Ziade:

kind of the whole show.

Rich Ziade:

And it's, they

Paul Ford:

they all want run the company, but one of them

Paul Ford:

is always jockeying and then

Rich Ziade:

they all wanna run the company.

Rich Ziade:

That's right.

Rich Ziade:

And

Paul Ford:

in the end, none of them get to run the company.

Rich Ziade:

In the end, none of them get to run the company.

Rich Ziade:

And, and it's a, you know, as a, as someone who ran companies, it is, it is

Rich Ziade:

fascinating to see how companies at a certain scale actually have their own.

Rich Ziade:

Designs that have very little control is dispersed.

Rich Ziade:

Right?

Rich Ziade:

You have investors and board members and whatnot.

Rich Ziade:

So it's fascinating to see, you know, the people who feel they

Rich Ziade:

should just be descendants of a thing

Paul Ford:

Mm-hmm.

Paul Ford:

Just

Rich Ziade:

inheriting it.

Rich Ziade:

Um, lose control because I.

Rich Ziade:

That's what big companies, what happens with big companies is you often lose

Rich Ziade:

control, um, just because of the dynamics.

Rich Ziade:

Uh, founders get fired by boards.

Rich Ziade:

That happens, uh, and it's a wild thing.

Rich Ziade:

Um, so that's a sort of a side observation.

Paul Ford:

So, um, I

Rich Ziade:

did you enjoy it, Paul?

Paul Ford:

No, I hated every minute of the show.

Rich Ziade:

Why'd you watch All four

Paul Ford:

cause it was like going to work.

Paul Ford:

Um, the.

Paul Ford:

The, uh, I thought it was interesting.

Paul Ford:

Here's what I, I always think is interesting, you know, how many movies

Paul Ford:

are made where it's like, uh, a dad is really distracted and doesn't come

Paul Ford:

home and has to learn the value of family because, you know, like Elf,

Paul Ford:

the movie Elf, like an elf shows up.

Paul Ford:

Yeah.

Paul Ford:

And it's like, you need to spend more time with your kids.

Paul Ford:

And at the end they're like, it's Christmas, I love you, daddy.

Paul Ford:

You know, and it's, um, I love that because there is no industry

Paul Ford:

that neglects its children more than the filmmaking industry.

Paul Ford:

It's like everyone making that movie about family and togetherness was

Paul Ford:

completely ignoring their children for months while they made elf.

Paul Ford:

Right?

Paul Ford:

Like just, and so I, I, it's always important when you see stories made, like

Paul Ford:

narrative.

Paul Ford:

People write and create things in order to kind of get a little

Paul Ford:

control in the world, get a little revenge, get a little sense of

Rich Ziade:

resolution of some kind.

Rich Ziade:

Right.

Paul Ford:

and you definitely see like this is the filmmakers and the actors

Paul Ford:

and the screenwriters are analyzing and observing their bosses, essentially

Paul Ford:

like this is a media creation company.

Paul Ford:

An entertainment company.

Paul Ford:

Mm-hmm.

Paul Ford:

And it, so that part is very appealing.

Paul Ford:

Cuz it was revenge.

Paul Ford:

It was revenge for them to point up the chain and go, your lives are pointless.

Paul Ford:

You're stupid and annoying.

Rich Ziade:

horrible people.

Paul Ford:

and I hate working for you.

Paul Ford:

I hate it.

Paul Ford:

Okay.

Paul Ford:

And that's

Rich Ziade:

so did you get satisfaction out of seeing that?

Paul Ford:

Uh, I did actually.

Paul Ford:

I enjoy seeing the ality of it up close because I think

Paul Ford:

they captured some of that.

Paul Ford:

They filmed everything in Hudson Yards, which is our, our like sort of.

Paul Ford:

Neo futurist, New York City playground for, you know, Taiwanese billionaires.

Paul Ford:

Come and get enormous apartments there and never visit them.

Rich Ziade:

Yeah.

Rich Ziade:

it's sort of like our piece of Dubai right here in New York City.

Rich Ziade:

Yep, yep.

Paul Ford:

exactly.

Paul Ford:

So you have this kind of like a built-in bleakness that's fun to watch.

Paul Ford:

Um, because I, I recognize it.

Rich Ziade:

Yeah.

Paul Ford:

Um, but no, for the most part, I looked at all those people and all I

Paul Ford:

could see were clients in, in every aspect I, I'd be like, okay, have I ever met

Paul Ford:

a Roman, have I ever worked for a ship?

Paul Ford:

I've worked for plenty of ships.

Paul Ford:

Um, Logan's, I never got close to those.

Paul Ford:

It's like they just hired McKenzie.

Rich Ziade:

worked for a Logan.

Paul Ford:

You did, you worked, you worked for an actual Logan Roy.

Paul Ford:

Like same amount of money.

Rich Ziade:

I actually worked for a media mogul for a couple of years and I

Paul Ford:

Who was a lunatic?

Paul Ford:

Like not just

Rich Ziade:

was a lunatic.

Rich Ziade:

I don't have a problem sharing who it was.

Rich Ziade:

His name was Bob Silverman and he was this incredibly smart.

Rich Ziade:

Um, alpha male, just sledgehammer that terrified everyone.

Rich Ziade:

And, uh, his company, uh, acquired my little agency and I pretty much became

Rich Ziade:

the cto, cpo, chief product officer.

Rich Ziade:

And, and de facto reported to him.

Rich Ziade:

He would call me in and, and, and I would watch everyone

Rich Ziade:

around him prepare for the me.

Rich Ziade:

They'd have meetings.

Rich Ziade:

To prep for the meeting with him,

Paul Ford:

I was advising you and I would be in some of those

Rich Ziade:

and it's wild and I didn't understand it.

Rich Ziade:

And they're like, we can't tell him that.

Rich Ziade:

I'm like, but we have to tell him that otherwise we're gonna look bad in a month.

Rich Ziade:

So why don't we tell him that now?

Rich Ziade:

And.

Rich Ziade:

I think he sniffed that out about, see, the thing for me was, I, I was done.

Rich Ziade:

I, I didn't want, there was nowhere to get promoted.

Rich Ziade:

This was a bizarre, surreal kind of clown show.

Rich Ziade:

I got my money, I sold my business.

Rich Ziade:

So he was like, oh, you actually don't care and you don't have an agenda.

Rich Ziade:

Tell me what you think.

Rich Ziade:

And I actually built a rapport with him, but I was definitely the exception.

Rich Ziade:

He melted everybody.

Rich Ziade:

This guy would just grind you to a fine

Paul Ford:

let's be clear.

Paul Ford:

It was exhausting for you.

Paul Ford:

Most people were like immobilized.

Rich Ziade:

mean,

Rich Ziade:

yeah, I didn't win here.

Rich Ziade:

I bailed.

Rich Ziade:

I I, I was like, I went to him and I was like, you don't need me anymore.

Rich Ziade:

I shipped the thing.

Rich Ziade:

Can I go home now?

Rich Ziade:

And he's like, yeah, see you later.

Rich Ziade:

And that was the end of that.

Paul Ford:

I met this guy once or twice and I mean, it was, it was, it

Paul Ford:

was like sandblasting to your face

Rich Ziade:

He was a mean person actually.

Rich Ziade:

He was actually, and, and so was Logan Roy.

Rich Ziade:

I mean, Logan Roy was a cruel, mean person and I think he was,

Paul Ford:

he did have a killer move though.

Paul Ford:

Rest in peace, Bob.

Paul Ford:

But like, he, he was real ill.

Paul Ford:

I had, I sat with him once and he goes like, do you mind if I have my lunch?

Paul Ford:

Of course.

Paul Ford:

He goes, do you mind if I have my lunch?

Paul Ford:

Cuz he had a sort of throat issue and he, he, um, I said, no, of course not.

Paul Ford:

And he went to a closet, pulled out a gurney and, and shoved a like, yeah,

Paul Ford:

like a catheter into his stomach, into a hole in his stomach and it, and

Rich Ziade:

maintaining eye contact with you.

Paul Ford:

No discussion.

Paul Ford:

Eye contact.

Paul Ford:

Yeah, go on.

Paul Ford:

You know,

Rich Ziade:

Yeah.

Rich Ziade:

It was something And

Paul Ford:

and it's, you know what it is.

Paul Ford:

Uh, the one thing they capture about the CEO dynamic at the big company

Paul Ford:

where everybody lives in fear and they filmed it this way, it's like a

Paul Ford:

horror movie throughout succession, wherever Logan is, Logan gonna pop up.

Paul Ford:

And eat you.

Rich Ziade:

Well, he was this overwhelming presence and, and,

Paul Ford:

which is why actually, and I want to hear when he dies, you can't

Paul Ford:

kill the monster in the third act or, or the beginning of the third act.

Paul Ford:

Yeah.

Paul Ford:

You kill the monster at the very, very end.

Paul Ford:

And so like, after they killed the monster, you're just like, oh,

Paul Ford:

well, you know, Darth Vader's dead.

Paul Ford:

Yeah.

Paul Ford:

You know,

Rich Ziade:

and, and, and I think, and I want to come back to that, um, I look, I

Rich Ziade:

think, I think when he d they refused to, they wanted distance from the end because

Rich Ziade:

they didn't want it to be resolution.

Rich Ziade:

Like the whole point of succession is there is no resolution.

Paul Ford:

the theme song doesn't resolve,

Rich Ziade:

nothing resolves.

Rich Ziade:

Right.

Rich Ziade:

And, and, and I think to me, that is the overarching message of succession, which I

Rich Ziade:

don't think anyone, I've seen all sorts of theories online about what it was about.

Rich Ziade:

Why did it go play out this way?

Rich Ziade:

And no one talks about this, which is we today live in.

Rich Ziade:

An adversarial environment on social media, on television, um,

Rich Ziade:

in politics, everything's a fight and you're waiting for the ref to

Rich Ziade:

raise one arm and say, this guy won.

Rich Ziade:

Right?

Rich Ziade:

And what succession is effectively doing and saying is, um, we as humans are

Rich Ziade:

really terrible with perspective and that we fight and we claw, and then.

Rich Ziade:

The most powerful among us drop dead in a bathroom, right?

Rich Ziade:

Mm-hmm.

Rich Ziade:

And that message and that signal all the way through the show,

Rich Ziade:

right, is very anti narrative, anti like resolution, antip plot.

Rich Ziade:

You

Paul Ford:

There There is no real narrative here.

Paul Ford:

There's the sort of the story of different people rising and falling and the endless

Paul Ford:

fight between the kids, and I mean, the only true moment in the show where

Paul Ford:

you're like, oh, okay, is Logan dying?

Paul Ford:

Then you're like, okay, now everything has to change.

Rich Ziade:

But even that was just more pieces

Paul Ford:

Oh, the corporate, the corporation doesn't change.

Rich Ziade:

the corporation doesn't change.

Rich Ziade:

That's right.

Rich Ziade:

Corporations dial as well for other reasons, but they're usually slow, ugly

Rich Ziade:

deaths and, and very like unceremonious.

Rich Ziade:

We're very conditioned to resolution.

Rich Ziade:

Sometimes a resolution is like a throw down tweet that just like, you

Rich Ziade:

know, puts someone in their place.

Rich Ziade:

Sometimes a resolution is after five seasons of a show, but resolution is

Rich Ziade:

how stories work and how justice is served, or how justice is not served.

Rich Ziade:

But at least there's resolution, right?

Rich Ziade:

And it turns out, uh, with life, uh, there really isn't

Rich Ziade:

any, even for people who have.

Rich Ziade:

Absolutely incredible success.

Rich Ziade:

You No.

Rich Ziade:

You know what, no one ever asks, okay, these people are billionaires.

Rich Ziade:

They're doing great.

Rich Ziade:

Why?

Rich Ziade:

Why is everybody so unhappy?

Rich Ziade:

And

Paul Ford:

I I ask that every minute of watching that show.

Rich Ziade:

Yeah.

Rich Ziade:

Yeah.

Rich Ziade:

And, and, but you can, you know what else you can ask?

Rich Ziade:

Hey, there's a school played an elementary school, and this is

Rich Ziade:

such a joyous, fun moment in time.

Rich Ziade:

Why is everybody at each other's throats and creating cliques and

Rich Ziade:

kind of like sniping at each other?

Rich Ziade:

And it turns out humans.

Rich Ziade:

Do this.

Rich Ziade:

And the only thing that knocks them on their asses is when someone

Rich Ziade:

is gravely ill or dies suddenly.

Rich Ziade:

Right.

Rich Ziade:

That sort of resets you.

Rich Ziade:

But guess what happens?

Rich Ziade:

You, you're reset for like about a week and then you're back in the game, baby.

Rich Ziade:

And what succession is is a commentary to me on just human

Rich Ziade:

folly and our inability to have

Paul Ford:

No,

Paul Ford:

that's, that's exactly what it, that's the whole

Paul Ford:

show.

Paul Ford:

It's

Rich Ziade:

the whole show.

Paul Ford:

a comedy sort of masquerading as a serious entertainment,

Rich Ziade:

yeah, yeah, exactly.

Rich Ziade:

There's only one other show that I can think of, uh, that did this, that

Rich Ziade:

wouldn't give you that satisfaction.

Rich Ziade:

Of like justice is served, this is like the opposite of Charles Bronson.

Rich Ziade:

Both of these shows, like, you know, you know we're gonna get,

Paul Ford:

for, for anyone under the age of 700 years old, Charles Bronson

Paul Ford:

was in a series of kind of racist, really bad movies called Death Wish,

Rich Ziade:

Terrible

Paul Ford:

they, like they kill his wife.

Paul Ford:

And You mean they were huge in the seventies?

Paul Ford:

They got remade with Bruce

Rich Ziade:

Yeah.

Rich Ziade:

And, and, and so they're anti resolution antier.

Rich Ziade:

And, and the wire, the wire is about grizzly city

Paul Ford:

Okay, sure.

Paul Ford:

But there's a fundamental difference.

Paul Ford:

The wire is like, Hey, we're here doing good police work.

Paul Ford:

We're, we're a family.

Paul Ford:

We're doing our best.

Paul Ford:

Oh, well, life is difficult and we, we make.

Paul Ford:

Bad choices sometimes as Officer McNulty and, and then, oh, let's go look

Paul Ford:

inside of the press and the government.

Paul Ford:

And it's all really corrupt and it's all really bad and it's really sad and

Paul Ford:

it's really too bad and there's nothing, nothing that's gonna change here.

Paul Ford:

And what a shame.

Paul Ford:

But you know what if, if only we could really look it in the eye,

Paul Ford:

we could have a good just world.

Paul Ford:

And I believe in that as the person who watches the wire now go to succession.

Paul Ford:

Everything is an infinite void of nothing.

Paul Ford:

All meaning is absolutely fabricated, including politics,

Paul Ford:

and there is no center to anything.

Paul Ford:

It's just more void.

Paul Ford:

So I think the Wire actually had this kind of moral perspective.

Rich Ziade:

It did, but it wouldn't give you that resolution either.

Paul Ford:

It wouldn't, it wouldn't let you resolve because it was like, because

Paul Ford:

the wire kind of turned to you at the end.

Paul Ford:

It was like, and now it's your turn.

Paul Ford:

Whereas succession was like, I'm sorry, we couldn't show the plane crashing

Paul Ford:

into the ocean with all of the minute because that was too expensive.

Paul Ford:

So we had to do it this way instead.

Rich Ziade:

Yeah, yeah, yeah, yeah.

Rich Ziade:

Um, And I think, I think for a lot of people who like, you know, they,

Rich Ziade:

they spin up theories and, and, and spin up all kinds of store.

Rich Ziade:

It's funny hearing everyone comment on it because it doesn't, it's

Rich Ziade:

indistinguishable to me with then someone commenting on like a politician.

Rich Ziade:

It's all exactly the same.

Rich Ziade:

It's just people in power or people who are more visible than others.

Rich Ziade:

Frankly.

Rich Ziade:

It could be a celebrity, it could be a politician, and then everyone

Rich Ziade:

else throws their 2 cents in.

Paul Ford:

You know, this brings to mind something I wrote a piece years and years

Paul Ford:

ago for New York Magazine, which by the way, has excessive succession coverage.

Paul Ford:

If you wanna read like seven articles

Rich Ziade:

Is that right?

Paul Ford:

Well, it's, it's for them, it was made for them.

Paul Ford:

Yeah.

Paul Ford:

Yeah.

Paul Ford:

And, uh, I wrote an article years and years ago, it's

Paul Ford:

called, um, it was something like Facebook and the Epiphanator.

Paul Ford:

And so I, I described the entire media industry as something called

Paul Ford:

the Epiphanator, a machine for generating epiphanies and meaning.

Paul Ford:

Right.

Paul Ford:

You pick up the newspaper and every article has a conclusion.

Paul Ford:

Yeah.

Paul Ford:

Right.

Paul Ford:

No matter what.

Paul Ford:

It doesn't matter.

Paul Ford:

It's like, well, and you know, but you know, we talked to the government

Paul Ford:

and they said they're gonna do something, you know, just, and so,

Paul Ford:

And social media didn't have endings.

Paul Ford:

It was infinite.

Paul Ford:

Yeah.

Paul Ford:

But what I noticed in the last like 10 years is that social media

Paul Ford:

became

Paul Ford:

this incredibly loud yearning for consistent narrative.

Paul Ford:

That's all anybody begged for and asked for.

Rich Ziade:

Well, you joined a camp.

Rich Ziade:

Yeah.

Rich Ziade:

You followed a set of principles or beliefs that that camp endorses,

Rich Ziade:

and then you, you would say, okay, let's go conquer that hill.

Paul Ford:

Well, the crime, the crime on social media is

Paul Ford:

consensus, narrative violation.

Rich Ziade:

Yes.

Paul Ford:

Right.

Paul Ford:

You said something that I, the currently, and this is what's wild with social

Paul Ford:

media, is the belief systems change very quickly and people are like, no, no.

Paul Ford:

We've always believed that you don't believe it, so you have to go home.

Paul Ford:

And as a, as a person, it's not even a person who's not aligned.

Paul Ford:

I'm often kind of aligned, but as an older person, I'm like,

Paul Ford:

I've seen this cycle before.

Paul Ford:

You'll believe something different two months from now.

Paul Ford:

And if I tell you that, you'll say that I'm a monster.

Paul Ford:

Yeah, so I'm not going to participate in any way.

Paul Ford:

I'm just gonna go about my life and so on and so forth.

Paul Ford:

And then they just go at each other's throats.

Paul Ford:

And so, but like I, what's wild to me is no matter what you do, they

Paul Ford:

created a mechanism where you could have a transparent cultural exchange

Paul Ford:

using tweets and Facebook wall posts.

Paul Ford:

Humans will generate a situation where unless you fill it with meaning

Paul Ford:

and narrative, they lose their.

Paul Ford:

Freaking minds.

Paul Ford:

Yes.

Paul Ford:

And so succession, I give it points for this.

Paul Ford:

I give it points for saying, actually none of it mattered all along.

Paul Ford:

Tom, the most craven garbage human being who you could find is gonna be in

Paul Ford:

charge cuz he is a convenient puppet.

Paul Ford:

He'll get fired in two years after firing everybody else.

Paul Ford:

There's no loyalty, not even, not even in marriages.

Paul Ford:

And everyone will die.

Paul Ford:

Yeah.

Paul Ford:

Good times.

Paul Ford:

Good times.

Rich Ziade:

you know, there, there, look, when I think, when you think about a, a,

Paul Ford:

Wait a minute.

Paul Ford:

Our lives aren't that bleak.

Paul Ford:

We work in media.

Paul Ford:

We like careers.

Paul Ford:

You know, we used to work in media.

Paul Ford:

I, we don't anymore.

Paul Ford:

Yeah.

Paul Ford:

You know, we, um, we, we like doing stuff.

Paul Ford:

We've met people like that.

Paul Ford:

We've been in those offices.

Rich Ziade:

Here's, I think the single biggest message that, you

Rich Ziade:

know, let's turn this to advice.

Rich Ziade:

This has all been sort

Paul Ford:

yeah.

Paul Ford:

How do you avoid a, you want to be successful?

Paul Ford:

How do you avoid a life-like succession?

Rich Ziade:

Here's, here's, here's the advice I would Um, I, I think.

Rich Ziade:

When you are in a position where you can potentially better or harm the lives

Rich Ziade:

of others, whether you're an employer or a manager, or a business owner, or a

Rich Ziade:

politician, even a local council member and whatnot, I think that the, the problem

Rich Ziade:

with idealism that you weaponize it.

Rich Ziade:

Humans weaponize idealism.

Rich Ziade:

The best politicians, the best managers are the ones that are like, you know what?

Rich Ziade:

I'm going to thread the needle here and just get the best possible outcome here,

Rich Ziade:

and that's gonna require me to like, sort of shake hands with some people.

Rich Ziade:

I don't really like very much, but I'm gonna get the best I, I'm gonna,

Rich Ziade:

I'm gonna do this, at least, I'm gonna just make sure that the streets are

Rich Ziade:

swept before the weekend festival.

Rich Ziade:

Like, and that's not the most ambitious, audacious, idealistic

Rich Ziade:

thing to get done, but it's better.

Rich Ziade:

Than not doing it.

Rich Ziade:

And that dialing back and that pragmatism feels like you're selling out.

Rich Ziade:

People come at you.

Rich Ziade:

Look, if you're going to seek approval in from any one camp, it'll paralyze you.

Rich Ziade:

And the best people just sort of get stuff done, right?

Rich Ziade:

They get stuff done to ho say, look, I'm not gonna win at everyone's love.

Rich Ziade:

But you know what?

Rich Ziade:

The schools all have pencils now.

Rich Ziade:

No one's gonna write an article about it, right?

Rich Ziade:

And that is grizzly and not huge success.

Rich Ziade:

Look, the Martin Luther Kings of the world come once every 300 years.

Rich Ziade:

That's different, but for most that seem to grind through and get things done, and

Rich Ziade:

somehow the courthouse has better internet because of them, that is unceremonious.

Rich Ziade:

That that is the advice I would give, which is when you dig in and you

Rich Ziade:

hold on to those ideals, you end up in a horrible place no matter what.

Rich Ziade:

It's just impossible because humans, That is you picking a fight to them.

Rich Ziade:

It's not you standing up for those ideals.

Rich Ziade:

And I don't mean this to be political or anything like that cuz it can

Rich Ziade:

come from any direction, right?

Rich Ziade:

But humans love camps.

Rich Ziade:

They love to put on a jersey and get into the ring.

Rich Ziade:

They just love it.

Rich Ziade:

They love the conflict of it.

Rich Ziade:

And the ones that are like, you guys go ahead and fight.

Rich Ziade:

I'm gonna get us better internet at the courthouse.

Rich Ziade:

That is, that person's probably a little healthier.

Rich Ziade:

Because they're not jumping into the ring every

Paul Ford:

time.

Paul Ford:

Well, not necessarily if it's the Brooklyn courthouse, cuz the food around there is

Rich Ziade:

the food around a Brooklyn New York courthouse will kill you.

Rich Ziade:

That's different danger zone.

Rich Ziade:

Yeah.

Rich Ziade:

Um, and you know,

Paul Ford:

average, average life expectancy of a lawyer

Paul Ford:

in Brooklyn is about 22 years

Rich Ziade:

because

Rich Ziade:

of that chicken parm, the three layers of fried chicken

Paul Ford:

I don't know.

Paul Ford:

I just, like you were talking about doing jury duty the other

Paul Ford:

day, there's something about that particular zone in Brooklyn that'll

Rich Ziade:

it's rough.

Paul Ford:

So just be careful around the Brooklyn

Rich Ziade:

Look, the middle man, the middle manager who's utterly

Rich Ziade:

optimized to self-promotion in politics and alignment with like power

Rich Ziade:

centers doesn't put out good work.

Rich Ziade:

There's some people who aren't good at that or they're just, they're

Rich Ziade:

not wired to it, but actually care about the work they're putting out.

Rich Ziade:

Those people a aren't necessarily gonna do better.

Rich Ziade:

That's the hard reality of it.

Rich Ziade:

But, but

Paul Ford:

on a sociopaths are the most successful, right?

Paul Ford:

Like, it's just, it's that's,

Rich Ziade:

that's just the, that's just hu That's the

Rich Ziade:

human game that we happen to be

Paul Ford:

Well, everybody likes to point and be like, see, I told you.

Paul Ford:

And it's like, no, that's just like, I don't know, don't buy Apple products.

Paul Ford:

Like, I like, what, what do you want to do?

Rich Ziade:

That's right.

Rich Ziade:

And, and if you're doing it for the wrong reasons, you find yourself

Rich Ziade:

taking two steps back anyway.

Rich Ziade:

So how do you do it?

Rich Ziade:

Like what do you do?

Rich Ziade:

Well, what do you do is like, can you.

Rich Ziade:

And I'm not, I'm not a a, I'm gonna, I'm gonna tie this to Biden.

Rich Ziade:

I

Paul Ford:

want to hear

Rich Ziade:

I'm not a Biden fanboy, just to be very clear.

Rich Ziade:

He's very old.

Rich Ziade:

He makes me nervous when he talks.

Rich Ziade:

But I will say this, Paul, I will say this.

Rich Ziade:

He has been doing this for a long time, and when the door closes and he's got

Rich Ziade:

opposition in the room, he's like, We gotta work this out because people are

Rich Ziade:

struggling and I I'm not really gonna win any fans, and frankly, neither are you.

Rich Ziade:

So how do we grind through it?

Rich Ziade:

And that is ve that is antithetical to a lot of how we perceive as the heroes

Rich Ziade:

of, uh, leaders that we seek out.

Rich Ziade:

But that is just someone that just has seen how ugly and gross it all is.

Rich Ziade:

And when you have to compromise to push the bill through.

Rich Ziade:

That is what good leadership

Paul Ford:

I gotta tell you, you and I are unusual.

Paul Ford:

We give each other a lot of hell, but like we don't attack each other.

Paul Ford:

If you go into an exec level room where there is like a CEO involved

Paul Ford:

and everybody's around them, yeah, it is absolute like caveman warfare.

Rich Ziade:

It's, it's like you ever see like videos of like

Rich Ziade:

the, the social dynamics of

Paul Ford:

Yeah.

Paul Ford:

It's, It's really, it's really

Rich Ziade:

silverback kind of strolls through and everybody's

Rich Ziade:

kind of trying to be near them.

Rich Ziade:

And it's just like, it's the same thing.

Paul Ford:

when you see sea level people blatantly attack each other and

Paul Ford:

then realize that this is the optimal outcome cuz they're not backstabbing.

Rich Ziade:

I don't wanna, I don't wanna mislead people to thinking, oh, this

Rich Ziade:

is how you can become a better citizen.

Rich Ziade:

That's not what I'm saying.

Rich Ziade:

It's, it's, I think, the better way to be happy.

Rich Ziade:

I think that's the thing.

Rich Ziade:

Nobody's

Paul Ford:

how are you doing it following this advice?

Rich Ziade:

You know, it's something I'm very aware of.

Rich Ziade:

Like, I'm very self-aware of, like, I, I am I, am I an idealist?

Rich Ziade:

No.

Rich Ziade:

Am I satisfied often?

Rich Ziade:

No.

Rich Ziade:

Do I?

Rich Ziade:

No, no, no, no.

Rich Ziade:

It's real.

Paul Ford:

No, I know, I know.

Paul Ford:

Everybody, every, everybody knows pause.

Paul Ford:

Oh, let's see.

Rich Ziade:

I will say this Paul.

Rich Ziade:

And I can, I can, I can, I can say this with a lot of pride and um, and

Rich Ziade:

I think it's absolutely 100% true.

Rich Ziade:

Um, I, we, we built a company together that was apolitical.

Rich Ziade:

People tried to inject politics and politics would fester below,

Rich Ziade:

but you weren't gonna win us over with Schmooze and us.

Rich Ziade:

Like it wasn't the game.

Rich Ziade:

We didn't let, when people sort of enclosed doors threw someone else under

Rich Ziade:

the bus, we wanted to understand why it was not this hyper political place.

Rich Ziade:

I

Paul Ford:

I love the meetings.

Paul Ford:

We would have the meetings where people be like, I'll tell

Paul Ford:

you how to fix this company.

Paul Ford:

And it always involved them not doing anything.

Paul Ford:

It was

Rich Ziade:

Well, it was always like, hire more people or fire that person.

Rich Ziade:

Right.

Rich Ziade:

And for us it was like, well that sounds extreme.

Rich Ziade:

And so, you know, and I, I think that's, look, we had the benefit of

Rich Ziade:

being at the top and so we were able to sort of deflect and, you know,

Rich Ziade:

we would watch clicks of power sort of take hold in a big, you know, the

Rich Ziade:

company got pretty big, but for us, It wasn't how you were gonna get promoted.

Rich Ziade:

You couldn't, you couldn't say, oh wow, look at him like, sort of kiss

Rich Ziade:

an ass and now getting, getting the director job, it didn't work.

Rich Ziade:

It never worked.

Rich Ziade:

We saw other people try to do it.

Rich Ziade:

They would take others out to lunch and whatnot, but it was a very, it was a place

Rich Ziade:

that sort of repulsed that kind of game.

Rich Ziade:

And so that I had, you know, that was positive.

Paul Ford:

have too much churn.

Paul Ford:

People come and go too quickly.

Paul Ford:

So your power base is always very unstable.

Rich Ziade:

a different animal.

Rich Ziade:

That's

Paul Ford:

You're in a, in a larger corporation where there's

Paul Ford:

long-term stability and people are doing longer careers, politics

Paul Ford:

are actually an advantage.

Paul Ford:

Right.

Paul Ford:

You need, you need some because you need there to be a little bit of

Paul Ford:

insularity and you need to be able to trust people and get stuff done, and

Paul Ford:

politics are a side effect of that.

Paul Ford:

In an agency, everybody's turning through in about two years.

Paul Ford:

Yeah.

Paul Ford:

So you just can't bu the people who would come in and try to build a power

Paul Ford:

base would be like, what are you doing?

Paul Ford:

You're gonna quit in in a year?

Rich Ziade:

they're gonna quit the people you're recruiting into, your little little

Rich Ziade:

click are gonna quit, so nothing is real.

Rich Ziade:

Right.

Rich Ziade:

Um, look, in the end, I, I think there's two, two things that are worth asking.

Rich Ziade:

Like, let's bring it back to advice and succession.

Rich Ziade:

That pretty much tells this story.

Rich Ziade:

Are you doing something you're.

Rich Ziade:

Like you have a little bit of pride in and that you're sad, you know, you feel good

Rich Ziade:

about, and B, are you going home happy or is it all just this dark cloud that

Paul Ford:

This is, this is the message,

Rich Ziade:

It's all, it is.

Rich Ziade:

The message

Paul Ford:

of the show.

Paul Ford:

My, my brother and I, about a year ago, left a corporate a little more two years

Paul Ford:

ago, left a corporate job, um, and went into service oriented, um, works, helping

Paul Ford:

homeless shelters at scale at a big scale.

Paul Ford:

Yeah.

Paul Ford:

And, um, is very much a family man.

Paul Ford:

His kids are older.

Paul Ford:

They're all over at the house once a week.

Paul Ford:

He's a granddad

Rich Ziade:

Mm-hmm.

Paul Ford:

older than me.

Paul Ford:

And, uh, those two things, service and family seem to have

Paul Ford:

created a lot of happiness.

Paul Ford:

Like a lot.

Rich Ziade:

Yeah.

Rich Ziade:

And, and, and if you think you're the one, the, the people that chase

Rich Ziade:

power, money, position, title, status.

Rich Ziade:

I, I can tell you cuz I've, I've experienced it.

Rich Ziade:

I've seen others go through it.

Rich Ziade:

They're never satisfied.

Rich Ziade:

It never, you never

Paul Ford:

No.

Paul Ford:

You'll never, you'll never like get to the end game there.

Paul Ford:

I mean, and if you look at succession, it's about people who can't form families,

Paul Ford:

can't make the family work, and who don't do anything except in their own interests.

Rich Ziade:

Yeah.

Rich Ziade:

Yeah.

Rich Ziade:

And, and to me, when, you know, succession, we love watching powerful,

Rich Ziade:

wealthy people, blah, blah, blah.

Rich Ziade:

To me, uh, you could see this at all levels.

Rich Ziade:

The advice isn't for like the uber successful,

Paul Ford:

Oh, it's happening at the bodega on the

Rich Ziade:

It's happening

Paul Ford:

at

Rich Ziade:

the bodega on the corner.

Rich Ziade:

Um, so, uh, this turned out to be one very long fortune cookie to a large extent.

Rich Ziade:

Um, but this is like probably the most fundamental advice, which I

Rich Ziade:

wish I could take more of myself.

Rich Ziade:

I'll be, I'll be frank.

Rich Ziade:

Um,

Paul Ford:

yeah, me too.

Paul Ford:

Me too.

Paul Ford:

I, I, I

Rich Ziade:

perspective, you know.

Rich Ziade:

Um,

Paul Ford:

I think you and I we're doing good on family.

Paul Ford:

We're like middling on service.

Paul Ford:

I give money away.

Paul Ford:

You give money away, but we don't, we're not like hands on as much.

Paul Ford:

Yeah.

Paul Ford:

So something to think about and it's hard for us to let go.

Paul Ford:

That's it.

Paul Ford:

We just launched a product and it's not exactly, you can turn

Paul Ford:

away at this moment and relax.

Rich Ziade:

No can, can you have a healthy environment where you're trying

Rich Ziade:

to build a business or build anything?

Paul Ford:

Yeah, you

Rich Ziade:

Right.

Rich Ziade:

That's the thing you have to work

Paul Ford:

You can.

Paul Ford:

Although at a moment like this, you just have to focus on the product.

Paul Ford:

So what's the name of the product, rich?

Rich Ziade:

It's called aboard.com.

Rich Ziade:

Built by some of the kindest, most well-meaning people, in

Rich Ziade:

the family-oriented business.

Rich Ziade:

check it out.

Rich Ziade:

We're, we're letting beta users in.

Rich Ziade:

Um, it's a really, really cool tool that's evolving quickly and we're

Rich Ziade:

gonna share more about it over time.

Rich Ziade:

But essentially it's a place where you can sort of deal with the web on

Rich Ziade:

your people get things done by using the web all the time, but the web is

Rich Ziade:

kind of angry and hostile these days.

Rich Ziade:

Um, check it out.

Rich Ziade:

It's free and we're waving people in aboard.com.

Paul Ford:

All right,

Rich Ziade:

And check us out

Paul Ford:

at z ford and send hello@zford.com and email.

Paul Ford:

We like to get your email.

Rich Ziade:

We like mail bags.

Paul Ford:

All right, let's get this one uploaded.

Paul Ford:

It's topical.

Paul Ford:

Upload it.

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