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BONUS EPISODE: Messaging and Marketing In A Crisis - COVID-19 Special
Episode 30Bonus Episode23rd May 2020 • The Email Marketing Show • Email Marketing Heroes
00:00:00 00:38:45

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How should you market yourself during a crisis like COVID-19?

What kind of messaging is appropriate?

In this special episode of the show, we're joined by 3 of the best marketing minds in the whole of the UK in a frank and open roundtable discussion about what we should be doing in our email marketing during these types of events.

Tune in now to learn:

  • How do you 'sell' during a crisis like this?
  • How do you (or should you) create links between crisis and your messaging?
  • What about 'back to normal' or recovery messaging, what does that even look like?