BONUS EPISODE: Messaging and Marketing In A Crisis - COVID-19 Special
How should you market yourself during a crisis like COVID-19?
What kind of messaging is appropriate?
In this special episode of the show, we're joined by 3 of the best marketing minds in the whole of the UK in a frank and open roundtable discussion about what we should be doing in our email marketing during these types of events.
Tune in now to learn:
How do you 'sell' during a crisis like this?
How do you (or should you) create links between crisis and your messaging?
What about 'back to normal' or recovery messaging, what does that even look like?