Starting a podcast sounds exciting… until you’re in it.
In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience.
From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and lessons that most people don’t talk about.
INSIDE THE EPISODE
1. Starting Before You’re Ready: Why you don’t need fancy equipment to launch your podcast.
2. The Real Podcast Workflow: From sourcing guests to recording, editing, and publishing weekly episodes.
3. Tools for Podcasting: Hosting platforms, recording tools, and what actually worked (and didn’t).
4. Lessons from Year One – What worked, what didn’t, and what she would do differently.
5. Podcast Growth & Visibility – Why promotion matters more than you think.
6. Repurposing & Content Strategy – How to reuse episodes strategically for more reach.
7. Building Systems & Teams – The support, automation, and structure behind consistency.
RESOURCES:
Podcast SEO Challenge Link:
https://www.podcastmarketinghub.com/glow
Podcast boot camp link:
https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/
EPISODE TIMELINE
[02:01] Why she started the podcast and what year one looked like
[05:19] How she sourced guests and structured each episode
[07:57] The full podcast workflow (from idea to publishing)
[11:56] Tools she used (and why you don’t need expensive gear)
[17:43] The biggest mistake: not promoting the podcast
[18:56] Repurposing episodes for growth and visibility
[22:07] Podcast SEO and choosing the right keywords
[24:43] Automating systems and reducing manual work
[26:18] Why you always need a backup plan when recording
[27:04] What’s changing in year two (strategy, structure, growth)
Connect With Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
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LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/
Online Email Marketing School -
I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
Our online school uses the PIE framework to ensure you practically implement and gain experience. You see, confidence and skill come from doing. And in here, that’s how we roll.
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