No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success.
And, as a Video Strategist, our role for our clients is often to help them gain this clarity too.
And it all starts with a hedgehog.
Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it’s really interesting to me how we all have different views on the type of business we’re aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see.
So in this episode, I’m going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and projects you will want to attract to work with you.
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