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Why Good Humans Make Great Leaders | Jody Fletcher
Episode 2155th August 2026 • Whiskey & Wisdom • Whiskey & Wisdom
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Jody Fletcher helped lead Navy organizations of up to 45,000 people. His biggest leadership lesson was simple: how you treat people directly affects how they perform.

After nearly 30 years in the U.S. Navy—including service as a corpsman alongside Marine Corps Recon and MARSOC—Jody became a command master chief and senior enlisted advisor to two- and three-star generals.

In this episode of Whiskey & Wisdom, Jody joins Tyler Yaw and Chris Kellum to discuss the leadership principles behind his book, Good Humans Make Great Leaders.

Jody explains why leadership skills must be deliberately developed, what separates a good human from a merely effective performer, and why authority alone will never create a great team. The conversation covers self-awareness, boundaries, relationship-building, difficult personnel decisions, optimism, and the principle of “first do no harm.”

The crew also pours Jefferson’s Ocean Voyage 24 and debates whether aging bourbon at sea actually changes the flavor—or simply creates a better story.

If you lead a team, own a business, serve in the military, or want to become someone others can trust, this conversation is for you.

Subscribe to Whiskey & Wisdom for honest conversations with people building businesses, leading others, and making an impact.

Find Jody Fletcher’s book, Good Humans Make Great Leaders, wherever books are sold—and leave a review after reading.

CHAPTERS

00:00 Welcome and Guest Introduction

00:51 Jefferson’s Ocean Pour

02:04 Does the Voyage Change the Flavor?

04:14 Jody’s Navy Origin Story

06:09 From the Teams to Command Master Chief

08:17 Why Jody Stayed Past 20 Years

13:26 Learning Leadership Later in His Career

14:34 Officer vs. Enlisted Career Paths

19:50 Why Good Humans Make Great Leaders

23:06 How the Book Is Structured

24:52 Creating a Conversational Leadership Book

25:56 What Makes Someone a Good Human?

26:27 Assuming Positive Intent

27:07 Leadership, Boundaries, and Candy

27:37 Why Would Anyone Want to Lead?

28:50 Building the Super Team

30:22 First, Do No Harm

31:48 Hiring People and Making Hard Decisions

33:58 The Right Way to Let Someone Go

38:26 Defining Success After Military Service

43:38 Control the Controllables

44:56 The Discipline of Optimism

46:34 Where to Buy the Book

47:46 The Reality of Publishing a Book

50:25 Final Thoughts and Book Reviews

51:22 Jefferson’s Ocean Afterthought

#Leadership #MilitaryLeadership #WhiskeyAndWisdom

Transcripts

Tyler:

Welcome back to the Whiskey Wisdom Podcast everyone.

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I am Tyler Yaw, your co-host, along

with our constant co-host, Chris Kellum.

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WW: What's it?

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Tyler: And today, our guest has

spent more than three decades

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learning what leadership looks

like when the stakes are real.

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Jody Fletcher served 30 years in

the United States Navy, leading

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operate- special operations teams

in combat environments before

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rising to command master chief,

the Navy's highest enlisted rank.

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He went on to help lead organization

of more than 45,000 people alongside

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senior military leaders around the world.

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Today, Jody is an executive coach,

professor, and the author of

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Good Humans Make Great Leaders.

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His core belief is simple: people's

performance is directly connected

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to how they are treated, and before

you can become a great leader, you

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must first become a good human.

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Jody, welcome to the

Whiskey Wisdom Podcast.

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Jody: Thanks.

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Appreciate it.

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I'm happy to be here.

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WW: Thank

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Tyler: you.

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Absolutely.

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Thank you.

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WW: And unironically, or ironically,

our whiskey today is Jefferson's Ocean.

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Ah, there you go.

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So Jefferson's, they take it, they

do special batches, and they put

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it on ships and just cruise across.

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They all do different voyages, so they age

at different temperatures and different

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things that happen while it's at sea.

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So, like, if it gets hit by, like,

hurricanes or storms or something,

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the, the barrels get moved around

and jostled more versus sitting

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still like in a rickhouse where

it's just consistent the whole time.

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Yeah.

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So the flavors are a little bit different.

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But typically on the Jefferson's their

oceans options there are a kind of a mix.

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It's a blend.

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Mm-hmm.

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But your nose should be more crème

brûlée, some tobacco, and sea spray.

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And then flavor should be caramel light

brown sugar, cinnamon and some espresso.

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Tyler: I like

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WW: it.

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So, yeah, I just think

it's kind of ironic.

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Fitting.

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That's kind of fun.

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Yeah.

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Tyler: Yeah.

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It's like, look at that.

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WW: But here, cheers,

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Tyler: fellas.

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Probably spent more time out on

the ocean than our whiskey did.

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Jody: Cheers.

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Tyler: Well, I don't know about that.

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WW: I don't know.

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Jody: Cheers.

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Gentlemen

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WW: You okay, sir?

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In case you guys didn't

realize , Tyler and I have not

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been together in, like, two months.

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A long, long time.

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Our drinking has kinda like so - Yeah.

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Tyler: Yeah.

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Also, I, it went down the wrong

pipe, and having whiskey go down

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the wrong hole- That's not a

good thing, yeah … is not good.

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That actually is one of the better

Jefferson Oceans that I've had.

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WW: it's one of the…

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So this is Voyage 24.

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I always tell people, like, if you have

a bad voyage, just like if you have a bad

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trip, you should just try a different one.

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Mm-hmm.

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Or try something different.

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'Cause, like, each one of these…

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Like, we got the 24, and my

wife was like, "I love this."

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And then I had, like, a 26 at

one day, and it was like, "Eh."

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Tyler: Wow.

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WW: and they really do have, like,

drastically different flavor profiles

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based on, like, how it was moved.

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Tyler: I think it was, like,

five years ago I tried one.

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WW: Mm-hmm.

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Tyler: And I thought it was a terrible

whiskey, and I'm like, "I'm never gonna

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have a Jefferson's Ocean ever again."

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And then I think you brought

one on for a w- It was probably-

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another podcast … it was this one.

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Okay.

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Yeah.

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So that makes sense.

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So I tried it.

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I'm like, "Oh, this is

actually really good whiskey."

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WW: Yeah.

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Tyler: I think it's just really

funny how they put basically the same

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juice inside that barrel, but I guess

the voyage does make a difference.

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It

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Jody: definitely- Have you all had

Old Poly Road Whiskey from Hawaii?

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Tyler: I don't think I have.

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Jody: My friend owns that company.

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It's hard to get here 'cause

of, you know, shipping it in.

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Yeah.

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Yeah.

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But if you ever get a chance, and I

don't have any right now, but next

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time, if I get some, I'll have to-

Yeah … it's, it is fantastic.

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Yeah.

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It's his distillery's called

the Ko'olau Distillery.

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Tyler: Oh, okay.

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Okay.

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Jody: Yeah.

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Tyler: That's neat.

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WW: I mean-

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Tyler: Have

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WW: to keep an eye out … we

like trying things from all over.

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Jody: Yeah.

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WW: Like, yes, we are spoiled

in the fact that, like, we get

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to try, like, interesting stuff.

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Stuff.

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But, like, we do, like, blind barrels-

Mm … every quarter just to, like, see,

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like, oh, hey, there is, like, small

distilleries and things that we would

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typically never get our hands on- Yeah

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because we're in North Carolina.

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Jody: Yep, yep.

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And that's…

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'Cause I tried to order some.

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You can order it online, but of

course you can't order it here.

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Tyler: Right.

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Yeah.

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Jody: So I was like, "Who do

I know in South Carolina?"

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Tyler: Exactly.

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Yep.

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We've had to pull that a few times.

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Jody: Yeah, yeah.

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WW: but tell us a little

bit about yourself.

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I mean, Tyler gave you a really

pretty good introduction.

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Jody: Yeah, I appreciate that.

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That was a pretty,

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WW: like- Yeah … broad

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Jody: stroke.

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Broad, yeah.

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So, you know, name's Jodie Fletcher,

and I joined the military in

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1992 12 days after I turned 18.

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Oh, wow.

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Well, I joined before that, obviously,

but I- Right … shipped off to

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boot camp 12 days after I turned 18.

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And it's kind of what I wanted to do.

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My dad was a corpsman in the Navy,

which is- Oh, yeah … a medic-

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Yep … which is what I became.

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So I knew I wanted to go that route, and I

wanted to get into the special operations

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stuff and just, you know, probably don't

have long enough to get into all of that.

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Yeah.

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But ended up doing the recon corpsman

thing when it was in its infancy.

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Mm-hmm.

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And then later we became MARSOC in 2006.

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So I spent the first 20-plus years in that

community- deploying and doing all that

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kind of stuff, and then became a command

master chief, which as you mentioned in

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the intro is, you know, it's the Navy's

highest enlisted rank, and you serve as

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a senior enlisted advisor to generals.

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So, you know, you made the comment about-

Right … I think, I don't know if it

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was on air or not, but that I probably

have more time on ship than the, than

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the whiskey, and it, actually I don't.

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Yeah.

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Oh,

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WW: okay.

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Jody: I, I'm what I refer

to as a dirt sailor.

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So, and the, the Marine

Corps is a part of the Navy.

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Yeah.

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They don't like to admit it, but they are.

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Right.

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Yeah.

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And the Navy provides medical

and a few other things for them.

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Part of that is, is the, the corpsman,

and so if you get with the Marines,

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especially in the recon side, and

then later in the MARSOC side,

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it's a very, very small community.

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Right.

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Tyler: Yes.

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Jody: So I spent my entire

career with the Marine Corps.

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Tyler: Oh, okay.

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Oh, wow.

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Jody: And anytime I was on the

ship, I was literally just with the

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Marines as cargo going somewhere.

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Yeah.

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And so when people say, "Oh, you were in

the Navy, you know, blah, blah, blah."

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And I'm like, "Hey, I know that

the pointy end goes that way."

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Right.

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You know, and they're gray,

and, and that's about it.

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I get lost on the ships all the time, just

like the Marines did, be wandering around.

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But the last part of my career, the last

three tours, I was a command master chief.

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Oh, wow.

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And I was working for two

and three-star generals.

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So kind of at, even like at that- Yeah.

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Yeah … very, very senior level, I guess.

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And it was interesting because I really

when I was in the recon community and

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the MARSOC community, at times working

teams as small as three or four people.

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Mm-hmm.

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And then the organization that I retired

out of had like 40 to 45,000 people.

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I mean, it's basically

all of Camp Lejeune.

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Tyler: Right.

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Yeah.

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Jody: So you kind of go from that seeing

the, the micro perspective of leadership

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and super small teams- Mm-hmm … all the

way to really seeing behind the curtain.

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Wow.

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And I feel like that's what, you

know, when all this leadership

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stuff kind of came up I'd come

back off my last deployment,

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and I was gonna go to PA school.

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Tyler: Mm.

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Jody: And I became a command master chief

at MARSOC, and about a year into it, I

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was like, "Wow, I really like doing this."

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And I didn't anticipate loving that

job and that role as much as I did.

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And so I just stayed in, and that's

when I left the community and

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went to the division and then MEF,

which are on the conventional side.

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Yeah.

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Yeah.

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And, you know what I mean?

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I lost a fair bit of money because

I lost all my special pays.

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Ah.

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But I stayed in just because

I loved doing it so much.

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I was getting paid to, you know, run

around with the boss and my counterpart,

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the command sergeant major, and just

see what people were up to, what was

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going on, and, and I think in the…

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You know, I did a little over 29 years.

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I didn't quite make 30.

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I was exposed to thousands of different

teams and leaders and, and people.

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So it, yeah, just kind of, you

know, all this stuff became

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super fascinating for me.

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And, you know, as I got into the,

writing the book, the impetus

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was kind of like, I didn't…

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I wish there'd been something like

that when I was a younger person.

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Right.

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This one is specifically kind

of geared toward young folks-

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Okay … that are aspiring leaders,

brand new leaders, or leaders that

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have never had any formal training.

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Mm.

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And not that, I mean, everybody will get

something out of this book, but that's,

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that's who I kind of wrote this one for.

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For, right.

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And then I've got two

other books in my head.

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We'll see how this one does.

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WW: Yeah.

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So question.

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I know, like, just in the world and in

the military, like, there's good and

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bad leadership, and a lot of people get

kind of y- you're staying in, you gotta

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get promoted, or you're getting out.

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Mm.

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So what was that kind of point that

you were like, you know, was it I

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see really good leaders and I want to

be one of those and lead people, or

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was I saw a bad person and you were

like, "Mm, they weren't horrible,

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but I want to be a better example"?

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Jody: That's a great question, and

really my answer might disappoint.

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No.

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Yeah.

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I don't know how I ended up where I did.

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I joined because I wanted to

do medical stuff and special

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operations and recon type stuff.

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Yeah.

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And that's what I did.

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I fell into the leadership thing.

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WW: Okay.

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Jody: 100%.

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And I would regularly sit in my office

when I was the old guy behind the desk-

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and look around and think,

"How did I get here?"

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And I kept waiting for the boss

to poke his head in the door

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and be like, "All right, buddy.

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We, we figured it out."

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"You, like, you gotta get out of here."

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So yeah, you're right.

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There's, there's good leaders,

there's bad leaders, and that's

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the beauty of the military.

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It's such a melting pot.

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Mm-hmm.

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And we're, there's such a constant

turnover, so when I say I've been

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exposed to thousands of leaders

and teams, it's not hyperbole.

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Mm-hmm.

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Literally, probably even more,

because everybody's getting turned

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over at least every two years.

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True.

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Yeah.

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So whether you just came in, the leader

came in, like, it's constant change.

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So I've seen a lot of of good

and bad leadership, and there

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was, there was nothing that, you

know, made me stay in other than

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I was literally just having fun.

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WW: Okay.

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Jody: And once I hit 20, it was always

kind of the deal with my wife, as long

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as I'm still having fun, and as long as

she and my daughter were like, "Okay, you

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know, we're not over it," I would stay in.

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WW: Okay.

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Jody: And honestly, at that

29-year mark, I could've gone to

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30 in the position that I was in.

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We just, we were in COVID and just

coming out of it and all that stuff,

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and they wanted me to stay in and,

and at least apply for this other

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job, which would've taken me to 32

or 33, and I knew I didn't want that.

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Right.

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I was gonna say.

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I knew I didn't want that.

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But I, I was talking to my wife a lot,

and I was like, "You know, I don't know."

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You know, and, and her answer was

always, "I'll support you in whatever

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you wanna do," which was fantastic.

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Mm.

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And I said, "I know, and I, I love that,

and I appreciate it, but I need more."

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And she said, "I've never seen

you this dissatisfied with work."

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Tyler: Mm.

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Jody: And I think it was

because we weren't out seeing

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people because of COVID.

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Oh.

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WW: Yeah.

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Tyler: Makes sense.

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Jody: And so we were just-

Yeah … sitting in meetings all

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day, and that was death for me.

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WW: Sitting on- … Teams,

sitting in, like-

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Jody: Yeah

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… WW: room.

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Yeah.

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Jody: And, and not that the work wasn't

important, but what filled my soul- Mm-hmm

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was really getting out

there and seeing everybody.

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And when we weren't doing that, and I was

kind of close to the end, so I knew I was

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gonna get out at 30, and then by leaving

when I did, it gave the opportunity for

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this other guy to s- apply for the job.

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Mm.

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And that wasn't the reason, but

it was like the cherry on top.

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It worked, yeah.

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Because if I had stayed till 30, he

wouldn't have been able to even apply for

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it- Yeah … just the way the cycle works.

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WW: Gotcha, yeah.

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Jody: and again, that wasn't the

reason, but it was definitely the cherry

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on top, and I was just ready to go.

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So that was the deal, 20, but I

just kept going and going and going.

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WW: So when you hit 20, were

you already- I'm assuming you

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were a master chief by then

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Jody: I was.

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I just picked up and I jumped back into

a team, so my 20-year anniversary was

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on patrol on deployment in Afghanistan.

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WW: Oh, wow.

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Mm.

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Tyler: Go

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WW: figure.

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Jody: It was, it was wild.

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And that team, in fact, one

of the guys just retired last

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night well, Friday- Yeah, okay

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and, and we, I went to

the party last night.

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But it was pretty wild because I

was the old guy on the team, and

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just at the time I think there were

maybe 150 of us in the whole Navy.

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And- Mm … I jumped back into a team to

kind of shuffle everybody to the left.

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Mm.

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'Cause the war was still

going pretty heavy- Yeah

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and so guys were, like, rotating,

rotating and doing back to back, and

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if I jumped back in it kind of pushed

everybody to give a little bit of a break.

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A little breather.

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Yeah.

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Yeah.

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And it was, every team I've been

in has been amazing, but there's

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just something special about that

team, and I think also because I

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was way older than everybody else.

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Mm.

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And so I had a little

bit of old man wisdom.

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And sometimes things that would

normally get you, you know, upset or

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whatever- Yeah … I was not as upset.

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I, it was just a very,

very cool team to be in.

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Yeah, so- Yeah … my 20

years was spent on patrol.

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Tyler: Wow.

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WW: Yeah, I know it takes a while, like,

to get there, and I've seen, I follow

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a bunch of people in the military,

'cause I was not staying in that long.

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But it was like, you always hear

people, "I gotta make it to 20."

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Jody: Yeah.

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WW: And then you very rarely hear

people, like, go past 20 unless they're

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in, like, the reserves or something.

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Yeah.

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So I'm, I was just curious as

to, like, where you were at

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which pushed you w- past that.

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Jody: I loved what I was doing.

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Yeah.

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I loved who I was doing it with.

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I was never in…

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I mean, if you join the military you're

not doing it for the money, right?

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WW: Right.

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Jody: You know?

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And, and, and and not that you can't make

a good life with it- Mm, mm … right?

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But it's not corporate.

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WW: No.

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Tyler: Right.

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Jody: And so, yeah, I mean,

I was just having fun.

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That's the straight

answer is I was just- Yeah

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having fun doing what I was doing.

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WW: Nice.

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Tyler: The last 10 years after the

20-year mark, is that really where your,

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you honed in your leadership skills?

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Yes.

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Is that kind of where that came from?

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And then how did that occur?

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Jody: Again, it probably just- I,

I don't think it was until the last

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probably six or seven years- Okay

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that I started to deliberately focus on

it and say, "Oh, there's something here,"

386

:

and I started to read more and all that.

387

:

And then, of course, look at things

retrospectively- Mm-hmm … and say,

388

:

"Well, what did I learn when I was

younger, and what mistakes did I make?"

389

:

And that's where I started to

kind of coalesce all of that- Mm

390

:

and pay attention to it.

391

:

Tyler: Right.

392

:

Jody: When I was younger, it's there

and you notice it, and I think it's

393

:

more from a looking up at people you

consider mentors or great leaders, to

394

:

your point- Mm … or horrible leaders.

395

:

And then as I got older and saw behind

the curtain, I was able to kind of

396

:

reflect and say, "Was that person really

a bad leader or was I just young?"

397

:

Tyler: Mm.

398

:

Jody: And nine times out of

10 they were a bad leader.

399

:

Yeah.

400

:

There was probably a couple times over I

was like, "Okay, I was just a young jerk."

401

:

Yeah.

402

:

Yeah.

403

:

You know, at that point I

was, you know, being young and

404

:

silly and entitled or whatever.

405

:

But yeah, yeah.

406

:

Tyler: So not being in the military,

it seems like there's a pretty big

407

:

difference between like the two and

three-star generals and stuff like that.

408

:

How…

409

:

Like, how do they get…

410

:

Well, what I'm saying is like

how do they get to that point?

411

:

'Cause it seems like every time I

talk to someone who is in the military

412

:

at a high level, they make it sound

like it's impossible to get there.

413

:

Jody: That is a very…

414

:

Once you get into the s- you know,

the, the flag level, the stars- Right

415

:

one, two and three and four, that's- The,

you know, the, the pinnacle of all of it.

416

:

And then within that, you're right.

417

:

Mm-hmm.

418

:

The one and two stars is kind of

like the ju- you know, I mean, it's

419

:

still flag level officers, right?

420

:

Yeah.

421

:

Right.

422

:

But there's like the junior flag level

officers to some degree, and then- Right

423

:

the three and the four star

is, is really, I mean, there's

424

:

just a very, very few of them.

425

:

Tyler: Right.

426

:

Jody: yeah, it was…

427

:

What was the question exactly?

428

:

I, I think I got lost there.

429

:

Like-

430

:

Tyler: Oh, yeah.

431

:

How, how does someone get to that type

of level, and why does it seem like

432

:

there's such a big- Yeah … break

between kind of like the high level

433

:

that you were versus that high level?

434

:

Jody: You've got a-

435

:

WW: His level's still very high.

436

:

Tyler: Well, no, I get

that, but I'm saying like-

437

:

Jody: Well, they're two different paths

438

:

… Tyler: that's what I'm saying.

439

:

Yeah, yeah.

440

:

Yeah, yeah.

441

:

So they're two- I, yeah, I

completely asked the question wrong.

442

:

W- how do you choose the different paths?

443

:

Jody: Well-

444

:

' Tyler: Cause, like, or why, or why would

someone go one way as opposed to another?

445

:

Jody: Officers come in

with a college degree.

446

:

Right.

447

:

And that's so you're

running that officer track.

448

:

Tyler: Ah, okay.

449

:

Jody: I came in right out of high school

as a young, dumb idiot and didn't go to

450

:

college until later when the military-

Yeah … was paying for it, you know,

451

:

at night and all that kind of stuff.

452

:

So it's a completely different path.

453

:

Tyler: I see.

454

:

Jody: Okay.

455

:

Now, at some point, you can

jump from the enlisted side

456

:

to the officer side if you…

457

:

I, you know, once I got my degree, I

could have easily- Mm … gone over.

458

:

It's not what I wanted to do.

459

:

It's not what I was passionate about.

460

:

Right.

461

:

But yeah, once you get up to that

level, I mean, it takes a long time.

462

:

And for those, you know, one through

four star officers, most of them

463

:

have been in well over 30 years.

464

:

WW: Oh, wow.

465

:

Jody: Yeah.

466

:

They're, I mean, very, very senior people.

467

:

Yes.

468

:

And very seasoned.

469

:

WW: Right.

470

:

I will say from what I've seen is like-

There's boards and there's lists of

471

:

people that are all applying for the

same job, and you have to have enough

472

:

points and enough time in to move up.

473

:

And then once you get to that top

level, everyone's been in for so long.

474

:

Tyler: True.

475

:

WW: It's like, what sets you apart?

476

:

And whatever you train,

'cause, like, you could be…

477

:

I, I know people, just like with

the command master sergeant is,

478

:

or master chief, you can have

that title, but what are you over?

479

:

Like, you can be- Oh

480

:

over just, like, just

like in, in corporate.

481

:

Like, you're a store manager

of, like, a mall store-

482

:

Tyler: Mm.

483

:

WW: That only does, like, $2 million.

484

:

But then you upgrade and you

get promoted to a, a manager

485

:

of, like, a $5 million store.

486

:

Ah, okay.

487

:

And then you get promoted to,

like, a $10 million store.

488

:

And those are, yes, they're all

considered the same title, but

489

:

they're st- drastically different

things that you're in charge of- Ah

490

:

and what you're maintaining.

491

:

Okay.

492

:

I didn't realize that.

493

:

Tyler: Yeah.

494

:

Jody: And so, like- Okay … there's

a lot of master chiefs, E-9s,

495

:

or just E-9s in general.

496

:

Right.

497

:

And then to your point, Chris,

you kind of start, it's who you're

498

:

working for, and that's the level.

499

:

And so working at the two and

three-star level, you're within

500

:

the top, really probably within

the top 50 of the whole Navy-

501

:

Tyler: Oh, wow

502

:

Jody: working at that level.

503

:

Tyler: Got

504

:

Jody: it.

505

:

There are other command master

chiefs that are working at the,

506

:

like, you know, 04, 05, 0…

507

:

Ah, okay.

508

:

Kind of climbing that.

509

:

And to be fair, the path that we

take out of as, as corpsmen or

510

:

sailors that serve with Marines-

511

:

Tyler: Mm-hmm

512

:

… Jody: most of us are not gonna go to an

05 or 06 command master chief command.

513

:

I think some are now.

514

:

Right.

515

:

I have friends that, one of my buddies

retired as a command master chief

516

:

of a destroyer- Mm … recently.

517

:

Yeah.

518

:

Which is really cool.

519

:

That's pretty cool.

520

:

Tyler: Yeah.

521

:

Jody: And that's an 05

or 06 level command.

522

:

So he didn't get up into,

you know, the flag level.

523

:

Tyler: Right.

524

:

Jody: it's a little more direct route

for some of us, so it's not as…

525

:

And I'm only putting that out 'cause

other command master chiefs might be

526

:

listening to this like, "Yeah, but he

didn't do an 04, you know, 05 command."

527

:

Right.

528

:

He went straight to the,

the flag level officer.

529

:

Yeah.

530

:

I see.

531

:

But it's just because of where we work

and our specific skill set, I guess.

532

:

Tyler: Right.

533

:

Okay.

534

:

That makes a lot more sense then.

535

:

WW: Yeah.

536

:

Tyler: Okay.

537

:

That's what…

538

:

I, I understood what you were- I was

like, I was trying to, like, figure out

539

:

where these things are going, but okay.

540

:

Yeah.

541

:

WW: I understood what you were going.

542

:

Yeah.

543

:

But the same as, like, you could be

an area manager for, you know, five

544

:

stores, but they're all doing $2 million.

545

:

Right.

546

:

But that guy isn't necessarily

strong enough to maintain stores

547

:

that are doing $15 million.

548

:

Right.

549

:

So,

550

:

Jody: yeah.

551

:

Yeah.

552

:

And so once I got on the conventional

side, I went to the division

553

:

first, which falls under the MEF.

554

:

Mm.

555

:

So I did my tour there, and then

I went up to the MEF, and then

556

:

that's where I retired from.

557

:

Tyler: Ah, okay.

558

:

Jody: Yeah.

559

:

Well, that makes sense.

560

:

And being a senior enlisted advisor,

people are like, "Well," 'cause

561

:

I'll describe it as a C-suite.

562

:

Mm-hmm.

563

:

Like, "Oh, so you're

like a COO or something?"

564

:

I'm like, "No.

565

:

Imagine there's a blue-collar

representative in the C-suite."

566

:

Tyler: Yeah.

567

:

Jody: Yeah.

568

:

And then people are like,

"Oh, that makes sense."

569

:

That's what senior enlisted advisors are.

570

:

Like, we've come up

through the blue collar-

571

:

Tyler: Right

572

:

… Jody: you know, side of

things, but then you're, you're

573

:

sitting there with the boss.

574

:

That makes sense.

575

:

Tyler: That makes sense.

576

:

Yeah.

577

:

WW: Good.

578

:

Yeah.

579

:

And I think that leads perfectly into,

like, you've seen kind of what to do

580

:

and what not to do, and you're working

with those people who are helping write

581

:

the rules and, like, lead people, and

you're able to truly see what makes…

582

:

Like, what's a good human versus,

like, a bad human, and kind of that.

583

:

You can still get great leaders

out of both, but, like, how do

584

:

you get an even better leader?

585

:

Jody: Yes and no.

586

:

And I, my opinion, if you're not

a good human, you'll never be

587

:

a great leader, but it's by my

definition of being a good human.

588

:

WW: Cool.

589

:

Jody: And the thesis for this book is

just because you're a good human doesn't

590

:

make you a great leader automatically.

591

:

Mm.

592

:

It's like saying, "Oh,

you're a great nurse.

593

:

We're gonna promote you to surgeon."

594

:

It doesn't work like that.

595

:

WW: Right.

596

:

Jody: And I see it, and I…

597

:

It didn't really dawn on me.

598

:

In the military, there's just

kind of the normal promotion.

599

:

So you're promoted into leadership

based on your performance-

600

:

Tyler: Mm-hmm

601

:

… Jody: your PT scores, like

all, you know, a test if you're

602

:

in the Navy, all this stuff.

603

:

So it's not as I guess, subjective maybe

as it would be in the corporate side.

604

:

But I see people all the time, especially

in corporate, that are promoted

605

:

and don't even wanna be leaders-

606

:

Tyler: Right

607

:

… Jody: or were never provided

any opportunity to train.

608

:

It's a skill set.

609

:

Tyler: Mm-hmm.

610

:

Jody: And when I was writing the book

and, and trying to shop it around and

611

:

stuff, the, the hook for my book was, for

the, you know, the publishers and stuff,

612

:

was, "One of the best humans I know is

one of the worst leaders I've ever had."

613

:

Tyler: Ah, interesting.

614

:

Yeah.

615

:

Jody: And that's the point I'm trying

to make is that you've got to be a

616

:

good human- Yeah … to be a great

leader, but just because you're

617

:

a human, a good human doesn't m-

automatically make you a great leader.

618

:

And I've seen so many cases of that

where people are awesome- Right … and

619

:

it makes them fun to hang out with- Yeah

620

:

and, and you know they care about you.

621

:

But when it comes to actual leadership

skills, you know, because a lot of

622

:

people, the whole Peter principle, right?

623

:

You're promoted to your

level of incompetence.

624

:

Yep.

625

:

That level of incompetence is

normally the leadership level.

626

:

WW: Yeah.

627

:

Jody: So you're good at doing the things,

so we promote you, promote you, promote

628

:

you, and now we're like, "Great, you're

in charge of the, in charge of this team

629

:

of all the people that are doing the

things that you are good at, but you've

630

:

never been trained at leading people."

631

:

Tyler: Mm-hmm.

632

:

Jody: And that's where the failure

breaks or, or starts to happen.

633

:

WW: Yeah.

634

:

Tyler: Yeah.

635

:

I've seen that a lot, and then

especially the work that I do now when

636

:

we're analyzing other businesses, we

see that a lot, where it's typically

637

:

the salesperson that gets run up the

ladder as high as they can go, and

638

:

then they're like, "Oh, well, your

justification of pay is leadership now."

639

:

And so they throw them into that

position, and now they've kind of

640

:

shot themselves in the foot twice.

641

:

So now they have this person who's

a really great seller who's no

642

:

longer selling because they're

leading, but they suck at leading and

643

:

training, so now they're destroying

the rest of the people below them.

644

:

So you kind of have that,

like, double-edged sword

645

:

that's attacking you there.

646

:

Jody: And if nobody asked them

if they wanted to be a leader-

647

:

Tyler: True

648

:

… Jody: they might, a third aspect is

they might- Yeah … be truly unhappy-

649

:

Tyler: Mm

650

:

… Jody: because they didn't

want it in the first place.

651

:

Tyler: Right.

652

:

Jody: And I've seen several cases

of that, and the sales leaders

653

:

are great examples of that.

654

:

Yeah.

655

:

Yeah.

656

:

And that's exactly it.

657

:

Like, you, you can sell, sell, sell, sell.

658

:

Now you lead the sales team.

659

:

I don't want to do that.

660

:

WW: Right.

661

:

Jody: I just want to keep selling.

662

:

WW: Yeah.

663

:

Exactly.

664

:

So-

665

:

One, I worked with Tyler years ago,

and his mentality in working with

666

:

Brittany has all, has been like, all

right, so when you do something, you

667

:

wanna learn something, you wanna read

a book, you wanna watch video or like

668

:

find a way to learn more to get better.

669

:

And I feel like there's not as many

people who are doing that nowadays.

670

:

But you were explaining, and I

think part of it's 'cause books

671

:

are just, one, America is stupid.

672

:

In a lot of cases, but not all the time.

673

:

But like a lot of people are like,

"I just don't wanna read a book

674

:

because it's just like formulaic."

675

:

Yep.

676

:

And 'cause you were talking to me about

this beforehand, like kinda describe like

677

:

your book a little bit so people could be

like, "Oh, I really wanna pick this up."

678

:

Jody: I wrote this book with aspiring

leaders, young leaders, and people

679

:

who haven't been trained before.

680

:

Again, everybody will

get something out of it.

681

:

Mm-hmm.

682

:

So it's written in two parts.

683

:

The first half of the book, I think it's

the first 18 chapters, are all about being

684

:

a good human and how you define that.

685

:

It's all about self-awareness

dealing with the voice in your head.

686

:

How do you make it a co-pilot?

687

:

But the, the way I wrote the

chapters, Chris, is very short.

688

:

I don't think there's a chapter in

there that's more than 2,500 words.

689

:

So each chapter can be read

in 10 minutes, maybe 15.

690

:

Yeah.

691

:

It's written intentionally for all of

us that have short attention spans now.

692

:

Mm-hmm.

693

:

And it's also not written

to be read straight through.

694

:

So there's a call to action at the

beginning of each chapter kind of

695

:

saying, "Hey, here's what we're

gonna try to, try to get to."

696

:

Right?

697

:

Yeah.

698

:

And then at the end of each

chapter, there are questions.

699

:

And in fact, in the opening,

you know, kind of paragraphs,

700

:

I say, "Hey, I'm no expert."

701

:

Right?

702

:

I don't wear a cool corduroy

jacket with elbow patches.

703

:

Because a lot of books, in my opinion, are

either too scientific or they're a great

704

:

article that's been stretched into a book.

705

:

Tyler: Yep, yep.

706

:

Jody: Or they're just kind of

boring, and this is written in a way

707

:

that it's meant to feel like this.

708

:

We're sitting around, whether

it's with coffee or a wine or a

709

:

whiskey or something like that.

710

:

Some of the greatest leadership

lessons I've ever had came

711

:

from those types of settings.

712

:

Tyler: Right.

713

:

Jody: And that's what the book

is meant to feel like, so it's

714

:

written in a very conversational

tone because I'm not a serious guy

715

:

and not, you know, over-intelligent

or any of that kind of stuff.

716

:

Yeah.

717

:

And, and that's kind of how I wrote it,

so that you just feel like, "Oh, I just

718

:

had a great conversation with somebody.

719

:

Now let me reflect on this."

720

:

And then the second half of the

book is how do you stack the

721

:

fundamental leadership skills

on top of being a great human?

722

:

So in the first half, we talk about

account- accountability, say as

723

:

an example, for you as a human.

724

:

Now, how do you apply

accountability to leadership?

725

:

Mm.

726

:

So it's kind of a building block

approach, and you could even

727

:

kind of bounce back and forth.

728

:

I mean, it doesn't even follow…

729

:

You know, if you were to skip

chapters, it wouldn't necessarily

730

:

not make sense, I guess.

731

:

Tyler: Okay.

732

:

A few things I wanted to touch on

real quick now that I'm kind of

733

:

picking it up and going through it.

734

:

Not to give away the whole book,

but just to kind of give a taste.

735

:

There's three chapters I want to go

through, but of course, of course,

736

:

number one, defining good human.

737

:

What's your definition of a good human?

738

:

Jody: Don't kick puppies.

739

:

Give up your good seat on an airplane

so a family can sit together.

740

:

Don't steal candy from

babies, and don't be an ass.

741

:

So what I mean by that

is don't kick puppies.

742

:

Don't go out of your way to be

malicious or harmful to anyone else.

743

:

Give up your good seat is obvious, right?

744

:

If you're gonna go out of your way-

Mm-hmm … go out of your way to

745

:

do something kind for someone else.

746

:

Tyler: Right.

747

:

Jody: Don't be an ass.

748

:

Never make assumptions,

always ask the question.

749

:

Mm-hmm.

750

:

Define it before you discuss it.

751

:

Every rom-com ever written, and I

challenge you to find one, starts

752

:

with horrible communication.

753

:

It's usually 'cause people are

talking about the same word

754

:

with different definitions.

755

:

Tyler: Mm-hmm.

756

:

Jody: And it happens in so many, you

know, confrontations, arguments, whatever

757

:

you wanna call it, in all aspects

of our lives and our relationships.

758

:

We're talking about the exact same

word with a different definition.

759

:

Tyler: Yep,

760

:

Jody: yep.

761

:

And you don't even have to agree on the

other person's definition, you just have

762

:

to understand it to be able to discuss it.

763

:

So always ask, never assume.

764

:

The only thing you're allowed to

assume is positive intent, right?

765

:

I like that.

766

:

And I have to practice

that when I'm driving.

767

:

Like, okay- Right … they must

be driving to the hospital, right?

768

:

Yeah.

769

:

And then don't steal candy from kids, and

don't let other people steal your candy.

770

:

Mm-hmm.

771

:

So our emotions, our trust, all of

those things are precious to us.

772

:

Don't steal that from someone else, and

then don't let someone else steal yours.

773

:

And really what we're talking

about there are boundaries.

774

:

Understand what your boundaries are,

understand what the boundaries of other

775

:

humans are, and then respect both.

776

:

Tyler: I like that.

777

:

That's really good.

778

:

Very succinct too.

779

:

I like it.

780

:

Jody: I'm a simple creature.

781

:

I work in analogy and metaphor.

782

:

Tyler: Right.

783

:

I appreciate that.

784

:

It's the best way I can understand.

785

:

And the chapter 17 where it

says, "Why do you want to lead?"

786

:

That's a wonderful question, 'cause

there's a lot of people that I

787

:

meet, especially the people coming

out of college, and a lot of the

788

:

young professionals that this

podcast hits, that's probably a

789

:

wonderful question to ask them.

790

:

So what exactly is that chapter

about, and what are you looking

791

:

for in that type of answer?

792

:

Jody: Every answer is

going to be different.

793

:

Mm-hmm.

794

:

And really it's just, to your point,

and that's the thing with everything

795

:

in the book, a lot of the questions

that are asked in there, people have

796

:

never sat down and really thought,

like, what are your core values?

797

:

Yeah.

798

:

Why do you want to lead?

799

:

And it's meant to make you reflect

and say, "Why do I want to lead?"

800

:

WW: Yeah.

801

:

Jody: Because I don't know…

802

:

I'm not going to know how to get somewhere

if I don't know where I am first,

803

:

and that's that self-awareness piece.

804

:

What is it that drives me to want to lead?

805

:

And again, not everybody wants

to lead, and that's okay.

806

:

But understanding that I do want

to be a leader, so that means I'm

807

:

going kind of this path, right?

808

:

As I become more technically proficient,

I'm also starting to understand, you

809

:

know, leading people, and then at some

point realizing that I will probably no

810

:

longer be the technical expert anymore.

811

:

Mm-hmm.

812

:

Then my focus is I want to be

the best leader in the room.

813

:

So you should never be the

smartest person in the room- Right

814

:

as a leader, with the exception

of, of being a leader.

815

:

Everything else, you should have

your experts in that room in each…

816

:

And I always think of- Mm … and

I'm not a big comic book person, but

817

:

I think of, you know, there's always

that classic scene where all the

818

:

superheroes are sitting around a table.

819

:

Every one of those superheroes is

different, and they're different

820

:

for, for the exact right reason.

821

:

Right?

822

:

If you had a whole bunch of

Superman, it's pointless.

823

:

It's pointless, yeah.

824

:

WW: Instead- They're all

825

:

Jody: going

826

:

WW: to get knocked out by kryptonite.

827

:

Jody: That's right.

828

:

That's right, and that's exactly it.

829

:

So instead, what do you got?

830

:

You got Wonder Woman, you got

Superman, you got Aquaman, you got

831

:

everybody there because they're all

bringing something to the table.

832

:

That's what makes a great team.

833

:

The leader is, in my opinion,

the expert in that aspect of it.

834

:

Like, "Hey, how do we

get this thing going?"

835

:

And as I was getting ready to

retire from the military, I thought

836

:

to myself, "What would I say

I'm good at, if somebody asked?"

837

:

And I feel like one thing that I got good

at, the, the more I practiced leadership

838

:

and the further I got up the food

chain, was seeing in the people kind of

839

:

that, like, what are their superpowers?

840

:

And what could I, what time of,

what type of team could I create?

841

:

And bringing, like, oh, you know what?

842

:

Tyler and Chris, if I put them

together, they're going to

843

:

complement each other's strengths.

844

:

Tyler: Mm-hmm.

845

:

Jody: So that to me is the, the

difference in, in leadership.

846

:

But asking yourself

those types of questions.

847

:

And obviously there's a difference

between, you know, and I say it even

848

:

in the book the leader that I was at,

at 19 or 20, vastly different than,

849

:

you know, a dude in his 50s now.

850

:

Tyler: Yeah, sure.

851

:

And last chapter that I want to

hit on real quick, and I have a

852

:

feeling this comes from the, the

corpsman in you, first do no harm.

853

:

Jody: Actually, the guy who was

the command master chief of the

854

:

destroyer asked me to, to be the

keynote at the, like, their ball.

855

:

Tyler: Mm-hmm.

856

:

Oh,

857

:

Jody: yeah.

858

:

And I was…

859

:

You know, this is the

way I write keynotes.

860

:

I will just, like, wait, and it comes

to me whenever the muse shows up.

861

:

Yeah.

862

:

And I'm not kidding.

863

:

It was at 4:00 in the morning.

864

:

And I sat up in the bed, and it was

there, and I thought of this first do no

865

:

harm, and it was the Hippocratic oath.

866

:

Tyler: Yep.

867

:

Mm.

868

:

Jody: And, you know, in medicine,

especially for physicians, they

869

:

make them take the Hippocratic oath.

870

:

We have one for corpsman, all that kind

of stuff, and it's first do no harm.

871

:

Mm-hmm.

872

:

And I thought to myself, "Why do

we not instill that in leaders?"

873

:

Tyler: Yeah.

874

:

Jody: First do no harm, right?

875

:

And then at the end of the book, and

I share what I kind of call if you,

876

:

if you were to create a leadership

oath, what would it look like?

877

:

And I share mine at the end of the

book, and it's based on that keynote-

878

:

Right … that I, that I gave.

879

:

You know, I kind of cleaned it up a little

because there were some specific funny

880

:

jabs in there- Okay … about, about him,

but I cleaned it up, and that's what I'm

881

:

asking people to do is as you discover

and, and determine how do I want to show

882

:

up as a human first, and then how do I

want to show up as a leader, and then at

883

:

the end, what would my leadership oath be?

884

:

Mm-hmm.

885

:

What am I committing to as a leader

and as a human to serve other people?

886

:

Tyler: This is probably gonna be a

putting you on the spot with trying

887

:

to choose one attribute of both.

888

:

Let's say you're hiring someone

maybe at the job that you're at now,

889

:

and you're hiring another leader.

890

:

What's one human attribute that you

want them to have and one leadership

891

:

attribute that you think is important?

892

:

Jody: It's a great question.

893

:

I would say the ability to

build relationships- Mm.

894

:

WW: Okay

895

:

… Jody: would be what I'm

looking for in a leader.

896

:

Right.

897

:

Because leadership is just

another form of relationship.

898

:

WW: Yep.

899

:

Okay.

900

:

Jody: And it's when you understand

that, you kind of get it.

901

:

WW: Yeah.

902

:

Jody: On the leader side, the professional

side of it, what I would be looking for is

903

:

someone who's not afraid to make a call.

904

:

Because that's where the human side, and

when I think back to the people that I

905

:

refer to as great humans but not great

leaders- Mm-hmm … it was often because

906

:

they didn't wanna hurt anybody's feelings.

907

:

And I will say there's

a way to go about that.

908

:

I hate when people say, "It's

not personal, it's business."

909

:

Everything's personal.

910

:

Yeah.

911

:

There's emotion attached to

everything, but we still have to

912

:

make decisions based on whatever it

is that we're trying to accomplish.

913

:

A lot of leadership failures that I

see are when people are, let someone

914

:

get away with something or keep

someone on the team that everybody

915

:

knows shouldn't be on the team.

916

:

So, you're looking for someone

who can make those decisions,

917

:

having worked someone up to that.

918

:

So, you know, Tyler, if you're

not making your numbers-

919

:

Tyler: Mm-hmm

920

:

… Jody: and I pull you in to finally make

you available for other opportunities-

921

:

Mm … it should not be a surprise to you.

922

:

If it is, then I've failed.

923

:

WW: Yeah, 'cause you should be having

those conversations and connecting

924

:

with people on a more regular basis.

925

:

Jody: That's right, Chris.

926

:

100%.

927

:

And so, but you also have to have

that in your head early on, having

928

:

those challenging conversations.

929

:

Mm-hmm.

930

:

"Hey, Tyler, you missed your numbers."

931

:

You know, so that we're working on that,

and I'm providing you- Right … or

932

:

creating the environment for you to meet

the goals and what we need you to do, but

933

:

if it, if it comes time that you're not.

934

:

And one of the stories I share in

there, and one of the chapters I

935

:

learned when I was 19 years old.

936

:

Mm.

937

:

And to this day, it's one of the strongest

leadership lessons I ever learned.

938

:

Tyler: Mm.

939

:

Jody: Yeah.

940

:

We had to get, we had to let someone go.

941

:

Tyler: Yeah.

942

:

Yeah.

943

:

Jody: I had to go to the hospital before

I started all this other stuff, right?

944

:

Like, at the time, you had to go to

boot camp, core school, field med- Right

945

:

… and then you had to do hospital time.

946

:

So I was a senior corpsman on a ward,

and long story short, there was a guy

947

:

who, an amazing human, had no aptitude

for medicine, and it was to the point

948

:

where he was actually dangerous.

949

:

Tyler: Oh, yeah.

950

:

Jody: And my dad was still in the

military at the time, you know,

951

:

so of course it, I think I was 18.

952

:

I might not even been 19, but

anyway, called my dad, I'm like,

953

:

"Pops, I don't know what to do."

954

:

WW: Yeah.

955

:

Jody: And in the military

especially, we see people get pushed.

956

:

"Oh, we'll just, we'll,

we'll put him over there.

957

:

We'll put her over there."

958

:

WW: We'll fix it.

959

:

Jody: We'll fix it.

960

:

Yeah.

961

:

We'll put him there, yeah.

962

:

And then it becomes

someone else's problem.

963

:

Yeah.

964

:

And especially in this case,

you're talking about healthcare,

965

:

and that's people's lives, and-

966

:

WW: Right

967

:

… Jody: at the time, we worked

on the pediatric ward, so

968

:

it's children, all this stuff.

969

:

And I mean, the question my

dad said is, "What happens, you

970

:

know, if you pass him along?"

971

:

Well, he's gonna hurt someone somewhere.

972

:

Mm-hmm.

973

:

And my dad said, "You would own that."

974

:

And, you know, not only did we cut

him, but we also took his caduceus,

975

:

like his, his corpsman rating.

976

:

Tyler: Oh, wow.

977

:

Yeah.

978

:

Jody: Yeah.

979

:

That's crazy.

980

:

And that was one of the hardest

things I ever had to do, and I was

981

:

18, 19 years old, whatever I was.

982

:

But it taught me such a valuable lesson.

983

:

And we didn't just, like, get rid of him.

984

:

There was a plan, and he had

worked in the post office down

985

:

in the hospital before that.

986

:

Now, looking back, I think

he was neurodivergent.

987

:

Tyler: Mm.

988

:

Jody: He was amazing down there because

he was great with people, and he…

989

:

very detail-oriented

and that type of stuff.

990

:

So we were able to get him re-rated

to, back then we had a postal clerk,

991

:

was a- Yeah … was a rate in the Navy.

992

:

So there was a plan.

993

:

Right.

994

:

But going through the emotion of

telling someone, "Not only are you

995

:

not gonna work here, but we're also

taking, you know-" Yeah … him.

996

:

"You're

997

:

WW: not gonna be a corpsman at all."

998

:

Jody: That's right.

999

:

"You're gonna do something different."

:

00:35:46,408 --> 00:35:48,908

And of course, there was a, you

know, six-month build-up to that

:

00:35:48,908 --> 00:35:50,328

so that all that's in there.

:

00:35:50,328 --> 00:35:51,378

But yeah, it was…

:

00:35:51,418 --> 00:35:52,588

We'd done all the things.

:

00:35:52,618 --> 00:35:53,018

Tyler: Right.

:

00:35:53,208 --> 00:35:55,458

Jody: But that was, I

was 18, 19 years old.

:

00:35:55,988 --> 00:35:56,038

Sure.

:

00:35:56,038 --> 00:35:56,698

Hard thing to do.

:

00:35:56,738 --> 00:35:57,058

Tyler: Yeah.

:

00:35:57,518 --> 00:35:58,998

Had to learn real fast at that moment.

:

00:35:59,018 --> 00:35:59,978

Jody: Yeah, yeah.

:

00:36:00,158 --> 00:36:00,778

Tyler: That's crazy.

:

00:36:01,038 --> 00:36:03,948

It'd be interesting to know

what that guy's up to nowadays.

:

00:36:03,978 --> 00:36:05,848

Jody: When I was writing that

chapter, I, and I've shared

:

00:36:05,858 --> 00:36:07,098

that, I share that story a lot.

:

00:36:07,128 --> 00:36:08,398

I, I think about it.

:

00:36:08,618 --> 00:36:08,948

Tyler: Yeah.

:

00:36:08,958 --> 00:36:10,158

Jody: Whatever happened to him?

:

00:36:10,458 --> 00:36:10,478

Yeah.

:

00:36:10,868 --> 00:36:13,538

' Tyler: Cause it would be interesting,

like, did you do him a huge favor?

:

00:36:13,538 --> 00:36:15,038

I would think you did, right?

:

00:36:15,038 --> 00:36:17,548

Because, like, maybe he was in this

line of work, he was gonna hate it,

:

00:36:17,568 --> 00:36:21,138

he was gonna eventually end up in a

bad position later on, and maybe you

:

00:36:21,138 --> 00:36:23,858

moved him in the right track that,

like, he excelled somewhere else.

:

00:36:23,888 --> 00:36:26,118

It'd, it'd just be interesting,

like, 'cause that'd be the

:

00:36:26,118 --> 00:36:27,328

positive way of- That's right.

:

00:36:27,608 --> 00:36:27,688

That's

:

00:36:27,688 --> 00:36:27,888

Jody: right

:

00:36:27,888 --> 00:36:27,918

Tyler: taking it, right?

:

00:36:27,918 --> 00:36:29,488

There's also a negative

way of taking it as well.

:

00:36:29,728 --> 00:36:32,728

But it would be interesting to know,

like, I wonder what happened to that guy.

:

00:36:32,728 --> 00:36:33,058

Yeah.

:

00:36:33,058 --> 00:36:34,158

Jody: Yeah, I do wonder about it.

:

00:36:34,158 --> 00:36:37,568

And, you know, you see it in military

schools, people get pushed through.

:

00:36:37,738 --> 00:36:41,148

And my buddy was actually later,

much later, was an instructor

:

00:36:41,168 --> 00:36:42,288

at that core school- Mm-hmm

:

00:36:42,288 --> 00:36:47,628

our basic, and he said, literally the

words that came out of the, the, the

:

00:36:47,628 --> 00:36:51,838

head shed's mouth was, "We're a pipeline,

not a filter," when he was trying

:

00:36:51,838 --> 00:36:54,578

to say, "Hey, this person shouldn't

go on," and, and that kind of stuff.

:

00:36:54,578 --> 00:36:57,668

So there is that mentality- Right

… 'cause I'm sure people are like, "Well,

:

00:36:57,908 --> 00:36:59,198

how did he get through training?"

:

00:36:59,498 --> 00:37:01,488

You know, it, it happens.

:

00:37:01,808 --> 00:37:01,948

Yeah.

:

00:37:01,948 --> 00:37:03,428

I mean, it happens everywhere,

not just in the military.

:

00:37:03,428 --> 00:37:03,528

Exactly.

:

00:37:03,538 --> 00:37:03,558

Yeah.

:

00:37:03,578 --> 00:37:04,748

And that was a good case.

:

00:37:04,748 --> 00:37:07,748

And we're dealing with people's lives

there and people's children, especially

:

00:37:07,748 --> 00:37:08,958

at the hospital that we were working at.

:

00:37:11,180 --> 00:37:17,630

WW: So, one, I always find it s-

Tyler works with finding people and

:

00:37:17,640 --> 00:37:21,880

getting them on the podcast, and

it's, I will say at least twice a

:

00:37:21,880 --> 00:37:26,150

year, very serendipitous about, like,

what's going on with, like, things.

:

00:37:26,500 --> 00:37:31,060

Because typically in August, September

is when one of us starts 75 Hard.

:

00:37:31,360 --> 00:37:33,870

I think this is gonna be a good

book to kind of read through-

:

00:37:33,920 --> 00:37:35,340

True … during that timeframe.

:

00:37:35,620 --> 00:37:38,280

For all those who want

to do it, let us know.

:

00:37:39,420 --> 00:37:40,540

Tyler might be doing it again.

:

00:37:40,600 --> 00:37:41,280

Oh, I thought Chris

:

00:37:41,280 --> 00:37:42,370

Tyler: was gonna have an announcement.

:

00:37:42,600 --> 00:37:43,530

I was excited for

:

00:37:44,010 --> 00:37:44,760

WW: a second.

:

00:37:44,760 --> 00:37:45,020

Ah, sorry.

:

00:37:45,995 --> 00:37:46,855

it's just the running.

:

00:37:47,145 --> 00:37:50,345

'Cause he always does it, and people are

like, "Oh, I always work with people,"

:

00:37:50,345 --> 00:37:51,545

and they're like, "It's so hard."

:

00:37:51,545 --> 00:37:54,095

And I'm like, "I mean, everything's hard."

:

00:37:54,685 --> 00:37:55,055

But you-

:

00:37:55,885 --> 00:37:55,915

Tyler: It's

:

00:37:55,915 --> 00:37:56,025

WW: also in the name.

:

00:37:56,025 --> 00:37:57,915

I'm like, "But, but it's doable."

:

00:37:57,935 --> 00:37:58,195

Right.

:

00:37:58,195 --> 00:38:00,425

I'm like, I didn't think I'd get

through basic training because I

:

00:38:00,425 --> 00:38:03,155

was a fat body who had, hadn't run.

:

00:38:03,525 --> 00:38:05,515

I couldn't run a mile under 10 minutes.

:

00:38:06,065 --> 00:38:08,025

And I was like, but it, it happened.

:

00:38:08,075 --> 00:38:08,405

Tyler: Yeah.

:

00:38:08,655 --> 00:38:09,695

WW: Like, you just have to do it.

:

00:38:10,155 --> 00:38:13,535

But I think it's serendipitous 'cause

this is a good book that's come out

:

00:38:13,555 --> 00:38:16,685

at a good time, 'cause, like, a lot

of companies are doing their, like,

:

00:38:17,035 --> 00:38:19,225

leadership summits to end the year.

:

00:38:19,515 --> 00:38:22,355

And I think the people who are listening

to the podcast, like, this is a good book

:

00:38:22,355 --> 00:38:23,975

for you guys to read and then suggest.

:

00:38:24,555 --> 00:38:29,635

But question for you, 'cause

you get to do all the fun stuff

:

00:38:29,815 --> 00:38:30,975

outside of the military now.

:

00:38:31,485 --> 00:38:33,105

What does success look like for you?

:

00:38:34,225 --> 00:38:37,155

Jody: Right now, success for me

is defined as finishing the second

:

00:38:37,165 --> 00:38:38,555

half with a smile on my face.

:

00:38:38,765 --> 00:38:39,105

WW: Okay.

:

00:38:39,705 --> 00:38:41,355

Jody: You know, so I'll be 52 soon.

:

00:38:41,525 --> 00:38:41,875

WW: Mm-hmm.

:

00:38:41,930 --> 00:38:44,350

Jody: on that, you know,

downside of life, right?

:

00:38:44,750 --> 00:38:47,570

And I, I read it somewhere

and I was like, "That's it.

:

00:38:47,580 --> 00:38:49,010

That's my goal," right?

:

00:38:49,030 --> 00:38:52,360

Is to do things that- Fill my soul.

:

00:38:52,390 --> 00:38:52,700

WW: Mm-hmm.

:

00:38:53,270 --> 00:38:57,220

Jody: To spend as much time with

family as I can, doing the fun things.

:

00:38:57,530 --> 00:39:01,360

But really just to, and I know it

sounds cheesy and, and silly, but

:

00:39:01,910 --> 00:39:05,560

for 30 years, and, and Chris you were

in the military so you know, you're

:

00:39:05,560 --> 00:39:08,910

kind of, you know, I always joke and,

and say like, "You're in a cult."

:

00:39:09,830 --> 00:39:12,920

They tell you where to go, they tell you

what to do, they tell you how to dress.

:

00:39:13,020 --> 00:39:13,200

Yes.

:

00:39:13,240 --> 00:39:14,850

They tell you when to eat, you know.

:

00:39:14,880 --> 00:39:18,480

And, and not that there's no freedom in

the military, I mean there is of course,

:

00:39:18,770 --> 00:39:20,820

but it's nice to be on the outside.

:

00:39:20,820 --> 00:39:23,200

And I'm five years retired

now from the military.

:

00:39:23,420 --> 00:39:23,450

Nice.

:

00:39:23,690 --> 00:39:28,000

And even taking this full-time role that

I'm in now you know, the opportunity

:

00:39:28,000 --> 00:39:34,230

presented itself and, and I love the

company, and the thought of being around

:

00:39:34,230 --> 00:39:37,570

young people again really energizes me.

:

00:39:37,720 --> 00:39:41,490

I love it 'cause I love just

understanding what's coming up with the

:

00:39:41,490 --> 00:39:44,740

next generation, what they value, and

the creativity, and all that kind of

:

00:39:44,750 --> 00:39:46,190

stuff, and then being a part of a team.

:

00:39:46,910 --> 00:39:50,900

So I feel like it's, it's an easy, kind

of cheesy answer, but just doing things

:

00:39:50,900 --> 00:39:55,470

that make me happy, that fulfill me,

that, that, you know, fill my soul.

:

00:39:55,710 --> 00:39:55,890

Yeah.

:

00:39:56,090 --> 00:39:57,950

That's how I look at success.

:

00:39:57,980 --> 00:40:03,590

My daughter's heading off to grad

school in, in August, so couple more

:

00:40:03,590 --> 00:40:06,850

years and, and then, you know, she'll

be fully launched into adulthood-

:

00:40:06,880 --> 00:40:07,780

Cool … and all that good stuff.

:

00:40:07,780 --> 00:40:11,650

But for the most part my wife and I are

empty nesters and we're traveling and,

:

00:40:11,670 --> 00:40:14,920

and I still work 'cause I enjoy it.

:

00:40:14,940 --> 00:40:15,190

WW: Yeah.

:

00:40:15,385 --> 00:40:15,945

Jody: but yeah.

:

00:40:15,985 --> 00:40:16,275

I don't know.

:

00:40:16,285 --> 00:40:19,225

It's kind of a cop-out of an answer,

but it's, it's the real answer.

:

00:40:19,465 --> 00:40:19,525

WW: Yeah.

:

00:40:19,525 --> 00:40:24,935

So one thing I always, I think is

interesting is with the podcast, Tyler

:

00:40:24,955 --> 00:40:28,355

originally started may- with this

question that we always end with.

:

00:40:28,685 --> 00:40:31,295

Then I just randomly was like,

"Hmm, I'm gonna ask this question."

:

00:40:31,695 --> 00:40:34,505

But the reason I ask this

question is because I like to get

:

00:40:34,535 --> 00:40:35,815

other people's points of view.

:

00:40:36,135 --> 00:40:39,525

Because like you said, the only thing

you wanna assume is positive intent.

:

00:40:40,005 --> 00:40:44,685

And if I have more people's concepts

of like what success and like

:

00:40:45,005 --> 00:40:49,005

things about them in the world, it

allows me to be more open-minded to

:

00:40:49,005 --> 00:40:51,765

positiveness or positivity I guess.

:

00:40:51,765 --> 00:40:52,365

Positivity.

:

00:40:52,405 --> 00:40:53,065

Jody: Yeah, we know what you meant.

:

00:40:53,125 --> 00:40:53,525

WW: Yeah.

:

00:40:54,485 --> 00:40:57,825

So that's why I'm like even if

it's just like, you know, success

:

00:40:57,825 --> 00:41:02,355

is, you know, having every weekend

off or, you know, s- taking more

:

00:41:02,355 --> 00:41:04,745

vacations, I think that's a great…

:

00:41:04,835 --> 00:41:08,255

It gives me like, okay, you know, I

didn't think of that as a success meter.

:

00:41:08,655 --> 00:41:11,975

You know, should that

be on my list of things?

:

00:41:12,285 --> 00:41:16,905

Jody: Well, and especially as someone

who's married, I would say figure

:

00:41:16,905 --> 00:41:20,735

out how you define success, and

then ask your spouse how they define

:

00:41:20,735 --> 00:41:22,955

success, and then compare the answers.

:

00:41:22,965 --> 00:41:22,975

Mm.

:

00:41:23,185 --> 00:41:25,595

And have that discussion,

and that's a great example.

:

00:41:25,825 --> 00:41:29,105

The way you define success, it's the

same word, but it might be different.

:

00:41:29,985 --> 00:41:30,195

WW: Yeah.

:

00:41:30,755 --> 00:41:33,095

Jody: And then you can have that

conversation and co-create a

:

00:41:33,095 --> 00:41:34,835

definition of success as a family.

:

00:41:36,035 --> 00:41:39,465

Because, yeah, for a while I was

working really hard when I first got

:

00:41:39,465 --> 00:41:42,715

out, and my wife kind of pulled my

choke chain a little bit and said,

:

00:41:42,715 --> 00:41:44,745

"Hey, you're not happy right now."

:

00:41:45,705 --> 00:41:45,955

You know?

:

00:41:45,955 --> 00:41:47,905

And, and as the person who…

:

00:41:48,205 --> 00:41:51,715

We've been together 31 years,

and she knows me and knows

:

00:41:51,745 --> 00:41:54,065

exactly kind of, you know.

:

00:41:54,235 --> 00:41:54,255

Mm-hmm.

:

00:41:54,255 --> 00:41:59,505

She, she just right at the right

moment- Mm … and kind of opened my

:

00:41:59,505 --> 00:42:01,095

eyes, and I was like, "Yeah, I'm not."

:

00:42:01,905 --> 00:42:03,715

You know, not in what I want to be doing.

:

00:42:06,717 --> 00:42:08,767

Tyler: Just to kind of play off of

that too my wife and I have been

:

00:42:08,767 --> 00:42:11,477

married for- we celebrated our

10-year anniversary a week ago.

:

00:42:11,477 --> 00:42:12,127

Jody: Congrats.

:

00:42:12,137 --> 00:42:12,407

Tyler: Yeah.

:

00:42:12,407 --> 00:42:12,797

Thank you.

:

00:42:13,167 --> 00:42:16,587

And our definitions of success

have changed over the years-

:

00:42:16,587 --> 00:42:18,747

That's right … and having kids

and everything else, and being in

:

00:42:18,747 --> 00:42:20,437

different careers and whatnot too.

:

00:42:20,467 --> 00:42:21,317

So that was…

:

00:42:21,387 --> 00:42:23,987

It's-- I'm glad you brought that up

because that was a conversation we had

:

00:42:23,987 --> 00:42:25,677

to have probably close to a year ago.

:

00:42:26,107 --> 00:42:29,287

It's like, okay, now we have

two kids, like what exactly is

:

00:42:29,287 --> 00:42:31,237

our definition of success now?

:

00:42:31,567 --> 00:42:34,337

And it can't be as short-term

as what they used to be.

:

00:42:34,337 --> 00:42:34,667

Mm-hmm.

:

00:42:34,697 --> 00:42:36,617

So at one point it was

like, "We want a dog."

:

00:42:36,627 --> 00:42:38,377

Like, that was our

definition of success, right?

:

00:42:38,427 --> 00:42:38,457

Yep.

:

00:42:38,457 --> 00:42:38,527

Yep.

:

00:42:38,527 --> 00:42:39,317

It was like, "We want a house."

:

00:42:39,317 --> 00:42:40,527

That's our definition of success.

:

00:42:40,527 --> 00:42:45,237

And now it's like, okay, what do these,

like, real-life, long-term success

:

00:42:45,237 --> 00:42:48,397

goals look like, and how does that

build with our family and whatnot?

:

00:42:48,827 --> 00:42:49,867

Jody: And that's a great point, Tyler.

:

00:42:49,867 --> 00:42:53,547

Like, it, it does probably need to be

short gates, because when our daughter

:

00:42:53,547 --> 00:42:55,197

was born, it was healthy, happy child.

:

00:42:55,207 --> 00:42:55,237

Mm-hmm.

:

00:42:55,557 --> 00:43:00,697

And then, you know, it was that she's

happy and, and feels fulfilled and is

:

00:43:00,727 --> 00:43:05,617

learning and, and then as we just kind

of keep going, and now for her, I hope

:

00:43:05,657 --> 00:43:08,647

that she launches well- Mm-hmm … and

gets the career that she's after

:

00:43:08,647 --> 00:43:12,457

and all those things, and healthy,

happy relationships and, you know.

:

00:43:13,147 --> 00:43:17,527

But then I don't have as much influence

as I did when she was in the house.

:

00:43:17,617 --> 00:43:17,847

Tyler: Mm-hmm.

:

00:43:18,407 --> 00:43:21,757

Jody: So that changes my definition

of success because at that point, all

:

00:43:21,757 --> 00:43:26,357

you can do is hope that you've raised

your children in a way that they're

:

00:43:26,357 --> 00:43:30,677

off making decisions that they own-

Right … and are good for them.

:

00:43:31,597 --> 00:43:31,617

Yeah.

:

00:43:31,617 --> 00:43:35,727

And realizing that that's not always

the way I would've done something.

:

00:43:35,767 --> 00:43:35,897

Yeah.

:

00:43:35,937 --> 00:43:36,707

And that's okay.

:

00:43:37,337 --> 00:43:39,837

And that, I talk about that a

lot in the book too, controlling

:

00:43:39,837 --> 00:43:43,057

what you truly, or realizing

what you truly have control over.

:

00:43:43,087 --> 00:43:43,497

Mm-hmm.

:

00:43:43,507 --> 00:43:47,207

Because, you know, if you've

got young ones, you don't even

:

00:43:47,207 --> 00:43:48,447

have control over them really.

:

00:43:48,517 --> 00:43:50,637

I mean, you can like lock them

in a room, but they can still

:

00:43:50,637 --> 00:43:52,157

climb out a window or whatever.

:

00:43:52,177 --> 00:43:52,377

Yeah.

:

00:43:52,637 --> 00:43:56,407

And so that's a big thing where I see

people getting tripped up all the time,

:

00:43:56,417 --> 00:43:59,087

is trying to control other people.

:

00:43:59,247 --> 00:43:59,657

Tyler: Mm-hmm.

:

00:43:59,667 --> 00:44:00,677

Jody: And the reality is you can't.

:

00:44:00,687 --> 00:44:03,137

The only thing you can do

is influence and inspire.

:

00:44:03,337 --> 00:44:03,567

Tyler: Yeah.

:

00:44:04,107 --> 00:44:07,807

My first, I guess like real job was

working at Helzberg Diamonds in the

:

00:44:07,807 --> 00:44:11,477

mall, and they actually had a really good

training program, and they even had a

:

00:44:11,477 --> 00:44:14,627

better leadership program, believe it or

not, out of all places that I've worked.

:

00:44:15,117 --> 00:44:18,097

And one of the things that

they were really big on was

:

00:44:18,097 --> 00:44:19,367

controlling the controllables.

:

00:44:19,897 --> 00:44:22,747

And there's a full quote to this,

I only remember the small version

:

00:44:22,747 --> 00:44:25,407

of it, but it's basically focus

on the donut and not the hole.

:

00:44:26,087 --> 00:44:28,777

It's like, so yeah, you could look

at your donut and just like look,

:

00:44:28,787 --> 00:44:31,117

like, "Well, there's, why is there

not the rest of the donut in there?"

:

00:44:31,437 --> 00:44:33,817

It's like, but look at

everything else around it.

:

00:44:33,817 --> 00:44:36,747

It was like a really silly

choose-your-own-adventure

:

00:44:36,747 --> 00:44:36,978

kind of- Yeah, I love it.

:

00:44:36,978 --> 00:44:38,900

No, it's great … but it, I don't

know, it always kind of stuck with

:

00:44:38,900 --> 00:44:42,000

me, and then I posted it one time

when someone was like, "I like Boston

:

00:44:42,000 --> 00:44:43,140

cream and there's no hole in that."

:

00:44:44,230 --> 00:44:44,550

Oh my gosh.

:

00:44:44,550 --> 00:44:44,840

But

:

00:44:44,840 --> 00:44:46,530

Jody: I think what they're getting at

:

00:44:46,530 --> 00:44:46,778

WW: too is like- There's a hole in

:

00:44:46,778 --> 00:44:47,470

Tyler: the side just for- That is true.

:

00:44:47,470 --> 00:44:48,440

Jody: Yeah, there you go, right?

:

00:44:48,450 --> 00:44:49,600

It's gotta be filled somehow.

:

00:44:49,600 --> 00:44:49,820

Right.

:

00:44:49,820 --> 00:44:52,020

But what's missing

versus what do you have?

:

00:44:52,130 --> 00:44:52,610

Tyler: Exactly.

:

00:44:52,610 --> 00:44:52,970

Jody: Yeah.

:

00:44:53,090 --> 00:44:53,770

No, I love that.

:

00:44:53,770 --> 00:44:54,460

That's great.

:

00:44:54,760 --> 00:44:57,180

Tyler: And so since we were talking

about children a second ago, if

:

00:44:57,180 --> 00:44:59,430

you could tell your younger self

one thing, what would it be?

:

00:45:02,588 --> 00:45:03,778

Jody: Stay optimistic.

:

00:45:04,058 --> 00:45:04,218

Mm.

:

00:45:04,868 --> 00:45:08,658

And realize there's a difference

between positivity and optimism, right?

:

00:45:08,928 --> 00:45:12,318

Optimism is, is realizing that

bad things are gonna happen.

:

00:45:12,468 --> 00:45:13,098

Mm-hmm.

:

00:45:13,098 --> 00:45:18,198

And how you choose to deal with

that and handle it is either

:

00:45:18,238 --> 00:45:19,328

gonna get you through it…

:

00:45:20,518 --> 00:45:22,088

Well, you're gonna get

through it one way or another.

:

00:45:22,098 --> 00:45:22,268

Right.

:

00:45:22,438 --> 00:45:25,138

In medicine, we used to always say,

"All bleeding stops eventually."

:

00:45:25,618 --> 00:45:25,878

Right?

:

00:45:25,978 --> 00:45:28,298

Like, you're gonna get through it.

:

00:45:28,298 --> 00:45:28,358

Not all bleeding.

:

00:45:28,358 --> 00:45:32,398

But if you look at it optimistically, life

just in general, when you do hit those

:

00:45:32,398 --> 00:45:38,318

rough patches or hit those low points,

instead of kind of playing the woe is

:

00:45:38,328 --> 00:45:43,108

me card, you're looking at, "Okay, this

sucks, but how can I get through it?"

:

00:45:43,558 --> 00:45:43,568

Mm.

:

00:45:43,988 --> 00:45:45,218

I had a fantastic career.

:

00:45:45,218 --> 00:45:46,638

I have a fantastic marriage.

:

00:45:46,728 --> 00:45:47,308

You know, it's…

:

00:45:47,618 --> 00:45:50,798

I, I really, I feel so blessed

in all of that, but none of

:

00:45:50,798 --> 00:45:53,428

it was without low points.

:

00:45:53,668 --> 00:45:53,888

Tyler: Right.

:

00:45:54,318 --> 00:45:54,658

Jody: You know?

:

00:45:54,668 --> 00:45:58,198

E- everything, family career, all of

it, you're gonna, you're gonna bounce

:

00:45:58,198 --> 00:45:59,448

off the bottom every now and then.

:

00:45:59,648 --> 00:45:59,948

Mm-hmm.

:

00:46:00,268 --> 00:46:02,448

So just realize that that's not permanent.

:

00:46:02,498 --> 00:46:06,208

I see that a lot, I feel like, recently.

:

00:46:06,648 --> 00:46:11,118

I heard some statistics that there's

been more, you know, antidepressants ever

:

00:46:11,168 --> 00:46:12,588

prescribed and all that kind of stuff.

:

00:46:12,598 --> 00:46:12,608

Mm.

:

00:46:12,618 --> 00:46:15,568

And, and all the mental health that

everybody's dealing with nowadays.

:

00:46:16,048 --> 00:46:17,888

If you can kind of at least

ground yourself in, "Okay,

:

00:46:17,888 --> 00:46:19,078

we can get through this."

:

00:46:19,218 --> 00:46:19,288

Mm.

:

00:46:19,488 --> 00:46:20,418

There's always a way.

:

00:46:20,808 --> 00:46:20,968

Tyler: Right.

:

00:46:21,078 --> 00:46:22,718

Jody: You know, bad things

happen to everybody.

:

00:46:23,038 --> 00:46:24,978

And I, there's a chapter

in there about that, right?

:

00:46:24,978 --> 00:46:24,988

Yeah.

:

00:46:24,988 --> 00:46:26,588

Like, bad things are gonna happen.

:

00:46:26,698 --> 00:46:30,848

What you choose to do from that moment is

what will determine how you get out of it.

:

00:46:32,312 --> 00:46:32,682

Tyler: That's great.

:

00:46:33,092 --> 00:46:35,052

WW: 'cause we're talking

about people should read this

:

00:46:35,052 --> 00:46:36,902

book, where can they find it?

:

00:46:37,272 --> 00:46:37,972

Jody: It's everywhere.

:

00:46:37,982 --> 00:46:38,012

Okay.

:

00:46:38,022 --> 00:46:40,752

It's on Amazon, it's in on

Barnes & Noble and all that.

:

00:46:40,792 --> 00:46:44,522

I'm not in bookstores

unless they buy them.

:

00:46:45,012 --> 00:46:45,572

WW: Okay.

:

00:46:45,862 --> 00:46:46,172

Jody: It's

:

00:46:46,267 --> 00:46:47,277

WW: it- But it's on their website.

:

00:46:47,557 --> 00:46:47,907

Jody: Yeah.

:

00:46:47,917 --> 00:46:50,947

So Barnes & Noble, Amazon, I, I book.org

:

00:46:50,947 --> 00:46:52,997

I think is the other one bookshop.org,

:

00:46:53,557 --> 00:46:54,377

all the places.

:

00:46:54,417 --> 00:46:57,507

And then my website is

goodhumangreatleader.com.

:

00:46:57,657 --> 00:46:57,977

Tyler: Okay.

:

00:46:58,017 --> 00:47:01,237

Jody: And it's not on there yet, but

by the time this episode comes out,

:

00:47:01,237 --> 00:47:04,707

I'll have the links on there where

you can order it, and it's, there's

:

00:47:04,707 --> 00:47:07,147

hardcover, softcover, and e-book-

:

00:47:07,317 --> 00:47:07,587

Tyler: Oh, okay

:

00:47:07,592 --> 00:47:10,012

… Jody: from Amazon on

Kindle or whatever it is.

:

00:47:10,022 --> 00:47:10,182

Tyler: Yeah.

:

00:47:10,332 --> 00:47:12,182

Jody: But yeah, all the, all the places.

:

00:47:12,232 --> 00:47:16,282

And it will be in some bookstores, it's

just a matter of, you know, it's not mass.

:

00:47:16,862 --> 00:47:17,352

WW: Oh, cool.

:

00:47:17,352 --> 00:47:17,682

Jody: Yeah.

:

00:47:17,752 --> 00:47:18,102

WW: But it- Makes

:

00:47:18,102 --> 00:47:18,442

Tyler: sense

:

00:47:19,372 --> 00:47:24,342

… WW: I've done some, enough

research to know, like, what makes

:

00:47:24,342 --> 00:47:25,932

the most sense, works for you.

:

00:47:26,012 --> 00:47:28,032

Like, some bookstores are

like, "Okay, we like this.

:

00:47:28,312 --> 00:47:31,662

It's gonna fill up this much space

on the, the bookshelf, so, like,

:

00:47:31,662 --> 00:47:33,072

we can buy this amount of books."

:

00:47:33,082 --> 00:47:33,102

Yeah.

:

00:47:33,122 --> 00:47:36,732

And others are like, "Eh, we

don't really wanna buy it."

:

00:47:37,132 --> 00:47:39,572

And I know some people who are just

self-published, so they're like, "Hey,

:

00:47:39,572 --> 00:47:41,192

just go to the website, post it."

:

00:47:41,432 --> 00:47:42,752

So I wanna help you out-

:

00:47:42,822 --> 00:47:44,042

Jody: Yeah, no, I appreciate

it … the best possible.

:

00:47:44,042 --> 00:47:44,712

I appreciate it.

:

00:47:44,712 --> 00:47:47,622

And it's interesting, it would be

a whole podcast in and of itself,

:

00:47:47,652 --> 00:47:51,932

like the publishing side of things

and why they always talk about

:

00:47:51,932 --> 00:47:54,682

starving artists, like, it's real.

:

00:47:54,692 --> 00:47:54,842

Oh, yeah.

:

00:47:55,192 --> 00:47:55,542

Tyler: I believe it.

:

00:47:55,622 --> 00:47:56,122

Jody: It's real.

:

00:47:56,122 --> 00:48:00,852

The amount of money you make off

each individual copy is probably

:

00:48:00,852 --> 00:48:02,282

way less than you would even imagine

:

00:48:04,450 --> 00:48:07,060

WW: And it's frustrating based

on, like, the price of them, too.

:

00:48:07,490 --> 00:48:09,880

'Cause I'm like, "Oh, this

book is, you know, $15.

:

00:48:10,330 --> 00:48:14,260

The artist or, like, the writer

should get at least a third of that,"

:

00:48:14,260 --> 00:48:16,020

and they're like, "You're funny."

:

00:48:16,020 --> 00:48:17,030

Jody: Yeah, not even.

:

00:48:17,260 --> 00:48:17,520

Right.

:

00:48:17,550 --> 00:48:22,010

And then if you get into the bookstores,

they have a return policy, so if they

:

00:48:22,010 --> 00:48:26,690

don't sell the book, then they charge

you back for the book and destroy it.

:

00:48:26,700 --> 00:48:28,930

So it's not even like- Oh, wow … oh,

we're just gonna, it's- Send it back

:

00:48:28,930 --> 00:48:29,230

Tyler: to you?

:

00:48:29,250 --> 00:48:30,080

Jody: Yeah, it's crazy.

:

00:48:30,360 --> 00:48:30,750

It's crazy.

:

00:48:30,810 --> 00:48:30,880

That's

:

00:48:30,940 --> 00:48:31,420

Tyler: insane.

:

00:48:31,420 --> 00:48:31,780

Jody: Yeah.

:

00:48:32,090 --> 00:48:33,500

But that's a whole other story.

:

00:48:34,000 --> 00:48:34,310

Yeah.

:

00:48:34,390 --> 00:48:34,760

Tyler: Wow.

:

00:48:34,930 --> 00:48:35,640

Jody: But I didn't write it…

:

00:48:35,700 --> 00:48:39,790

I mean, the chances of me making the

money back on the book are slim to none.

:

00:48:39,820 --> 00:48:40,790

I didn't write it for that.

:

00:48:40,800 --> 00:48:43,210

I wrote it because I wish there

had been something like that when-

:

00:48:43,210 --> 00:48:44,180

Yeah … I was a young leader.

:

00:48:44,700 --> 00:48:45,300

WW: Oh, for sure.

:

00:48:45,600 --> 00:48:48,850

And like, like I said, Tyler looks at

analytics, and I know there's a lot

:

00:48:48,850 --> 00:48:52,700

of, like, new businesses out there, a

lot of sh- like young leaders and kids

:

00:48:52,700 --> 00:48:58,010

getting out of school who read an- the

same book that everybody else does.

:

00:48:58,050 --> 00:48:58,270

Yep.

:

00:48:58,390 --> 00:48:59,000

And they're…

:

00:48:59,000 --> 00:49:04,200

I'm like, I can only see this book

recommended so many times before I'm

:

00:49:04,200 --> 00:49:05,630

like, "You gotta try something different."

:

00:49:05,870 --> 00:49:05,980

Mm.

:

00:49:06,030 --> 00:49:11,210

'Cause not, just like, like we mentioned,

everyone can't learn the exact same way

:

00:49:11,210 --> 00:49:13,620

'cause everything happens differently, so.

:

00:49:13,880 --> 00:49:16,320

Jody: And that's, you know, I,

I think I even say in the book,

:

00:49:16,320 --> 00:49:18,530

and my book's not for everybody.

:

00:49:18,540 --> 00:49:18,810

WW: Mm-hmm.

:

00:49:19,100 --> 00:49:23,060

Jody: If you don't like casual with,

like, some little, you know, dad humor

:

00:49:23,060 --> 00:49:28,080

type jokes- Yeah … and sarcasm and

all that stuff, it's not for you.

:

00:49:28,590 --> 00:49:28,610

Yeah.

:

00:49:29,020 --> 00:49:32,200

When I, when I'm doing workshops or

keynotes and stuff like that, well,

:

00:49:32,200 --> 00:49:35,580

more to the workshops where I'll get the

feedback, usually everybody loves it.

:

00:49:35,620 --> 00:49:37,920

Every once in a while there'll be

one or two people in the audience

:

00:49:37,920 --> 00:49:39,250

who are like, "This dude sucked."

:

00:49:39,670 --> 00:49:39,910

You know?

:

00:49:39,910 --> 00:49:40,750

And I'm like, "It's okay.

:

00:49:40,750 --> 00:49:42,250

It's just my style-"

Right … "is not for you."

:

00:49:42,260 --> 00:49:42,610

Yeah.

:

00:49:42,820 --> 00:49:44,950

And there's not, I do

wanna say, there's not…

:

00:49:45,000 --> 00:49:48,000

There's military stories in

there, but not many, and the

:

00:49:48,000 --> 00:49:49,820

ones that are in there are funny.

:

00:49:49,820 --> 00:49:52,820

They're not tough guy war

stories, none of that.

:

00:49:53,180 --> 00:49:56,990

It's all just, you

know, like, fun stories.

:

00:49:57,750 --> 00:50:00,070

WW: It's more about being a

good human and a great leader.

:

00:50:00,280 --> 00:50:02,200

Jody: Yeah, and that's-

Mm-hmm … honestly one of the

:

00:50:02,210 --> 00:50:04,610

best compliments I ever get, and

I love my time in the military.

:

00:50:04,610 --> 00:50:07,420

I, I'm not saying this, but when

people meet me they're like,

:

00:50:07,420 --> 00:50:08,340

"You were in the military?"

:

00:50:08,340 --> 00:50:08,365

Yeah.

:

00:50:08,365 --> 00:50:08,890

And I was like, "Yeah, 30 years."

:

00:50:09,000 --> 00:50:10,700

And they're like, "Oh my God."

:

00:50:11,300 --> 00:50:15,920

You know, because the whole piece of that

is you're the same person inside, and

:

00:50:15,920 --> 00:50:17,350

that's really what I want people to get.

:

00:50:17,370 --> 00:50:20,240

It doesn't matter what you're

wearing, what you're doing, it's

:

00:50:20,240 --> 00:50:21,700

who you are inside that comes out.

:

00:50:23,240 --> 00:50:23,750

Tyler: Good, I like it.

:

00:50:24,130 --> 00:50:28,040

WW: so Tyler, you're gonna p- post all of

his thingies, all of his tags- All right

:

00:50:28,510 --> 00:50:30,430

On our Instagram and socials.

:

00:50:30,480 --> 00:50:32,100

You guys, thank you for listening.

:

00:50:32,200 --> 00:50:34,760

Thank you, Jody, for spending

some time with us today.

:

00:50:34,900 --> 00:50:35,590

Jody: Yeah, thanks.

:

00:50:35,590 --> 00:50:36,340

I appreciate it.

:

00:50:36,340 --> 00:50:36,540

Yeah, absolutely.

:

00:50:36,540 --> 00:50:36,920

I will…

:

00:50:37,000 --> 00:50:40,700

The one ask I have is if you do

get the book, please, please,

:

00:50:40,730 --> 00:50:42,320

please leave an honest review.

:

00:50:42,560 --> 00:50:42,720

WW: Okay.

:

00:50:42,870 --> 00:50:46,170

Jody: Because as I've learned through

the doing all this, that's the thing

:

00:50:46,170 --> 00:50:49,460

that will get you in the algorithm

on Amazon and get it out to more

:

00:50:49,460 --> 00:50:50,970

people than just family and friends.

:

00:50:51,220 --> 00:50:51,370

WW: Okay.

:

00:50:51,490 --> 00:50:54,080

Jody: So please leave a review

if you, if you do get it.

:

00:50:54,080 --> 00:50:55,300

An honest review, too.

:

00:50:55,640 --> 00:50:58,910

They always say, you know, reviews are

not for the author, they're for other

:

00:50:58,910 --> 00:51:00,980

people that are wanting to buy the book.

:

00:51:01,020 --> 00:51:01,360

Tyler: True.

:

00:51:01,490 --> 00:51:01,900

WW: I like it.

:

00:51:02,410 --> 00:51:03,410

You're, you're not wrong.

:

00:51:03,640 --> 00:51:03,960

Tyler: Yeah.

:

00:51:04,180 --> 00:51:04,510

Smart.

:

00:51:04,900 --> 00:51:09,190

WW: So like our podcast, we'd love you

to like, comment- … share subscribe to

:

00:51:09,190 --> 00:51:12,650

the podcast, and then, you know, if you

read the book, you know, leave a review.

:

00:51:13,310 --> 00:51:15,290

Definitely helps get the word out there.

:

00:51:15,620 --> 00:51:17,100

And we'll catch you in the next one.

:

00:51:17,290 --> 00:51:17,600

Jody: Yeah.

:

00:51:17,600 --> 00:51:17,630

Sure.

:

00:51:17,630 --> 00:51:18,450

Appreciate y'all having me.

:

00:51:18,450 --> 00:51:18,930

Thanks so much.

:

00:51:18,950 --> 00:51:19,350

Thank you, Jody.

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