Jody Fletcher helped lead Navy organizations of up to 45,000 people. His biggest leadership lesson was simple: how you treat people directly affects how they perform.
After nearly 30 years in the U.S. Navy—including service as a corpsman alongside Marine Corps Recon and MARSOC—Jody became a command master chief and senior enlisted advisor to two- and three-star generals.
In this episode of Whiskey & Wisdom, Jody joins Tyler Yaw and Chris Kellum to discuss the leadership principles behind his book, Good Humans Make Great Leaders.
Jody explains why leadership skills must be deliberately developed, what separates a good human from a merely effective performer, and why authority alone will never create a great team. The conversation covers self-awareness, boundaries, relationship-building, difficult personnel decisions, optimism, and the principle of “first do no harm.”
The crew also pours Jefferson’s Ocean Voyage 24 and debates whether aging bourbon at sea actually changes the flavor—or simply creates a better story.
If you lead a team, own a business, serve in the military, or want to become someone others can trust, this conversation is for you.
Subscribe to Whiskey & Wisdom for honest conversations with people building businesses, leading others, and making an impact.
Find Jody Fletcher’s book, Good Humans Make Great Leaders, wherever books are sold—and leave a review after reading.
CHAPTERS
00:00 Welcome and Guest Introduction
00:51 Jefferson’s Ocean Pour
02:04 Does the Voyage Change the Flavor?
04:14 Jody’s Navy Origin Story
06:09 From the Teams to Command Master Chief
08:17 Why Jody Stayed Past 20 Years
13:26 Learning Leadership Later in His Career
14:34 Officer vs. Enlisted Career Paths
19:50 Why Good Humans Make Great Leaders
23:06 How the Book Is Structured
24:52 Creating a Conversational Leadership Book
25:56 What Makes Someone a Good Human?
26:27 Assuming Positive Intent
27:07 Leadership, Boundaries, and Candy
27:37 Why Would Anyone Want to Lead?
28:50 Building the Super Team
30:22 First, Do No Harm
31:48 Hiring People and Making Hard Decisions
33:58 The Right Way to Let Someone Go
38:26 Defining Success After Military Service
43:38 Control the Controllables
44:56 The Discipline of Optimism
46:34 Where to Buy the Book
47:46 The Reality of Publishing a Book
50:25 Final Thoughts and Book Reviews
51:22 Jefferson’s Ocean Afterthought
#Leadership #MilitaryLeadership #WhiskeyAndWisdom
Welcome back to the Whiskey Wisdom Podcast everyone.
2
:I am Tyler Yaw, your co-host, along
with our constant co-host, Chris Kellum.
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:WW: What's it?
4
:Tyler: And today, our guest has
spent more than three decades
5
:learning what leadership looks
like when the stakes are real.
6
:Jody Fletcher served 30 years in
the United States Navy, leading
7
:operate- special operations teams
in combat environments before
8
:rising to command master chief,
the Navy's highest enlisted rank.
9
:He went on to help lead organization
of more than 45,000 people alongside
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:senior military leaders around the world.
11
:Today, Jody is an executive coach,
professor, and the author of
12
:Good Humans Make Great Leaders.
13
:His core belief is simple: people's
performance is directly connected
14
:to how they are treated, and before
you can become a great leader, you
15
:must first become a good human.
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:Jody, welcome to the
Whiskey Wisdom Podcast.
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:Jody: Thanks.
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:Appreciate it.
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:I'm happy to be here.
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:WW: Thank
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:Tyler: you.
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:Absolutely.
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:Thank you.
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:WW: And unironically, or ironically,
our whiskey today is Jefferson's Ocean.
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:Ah, there you go.
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:So Jefferson's, they take it, they
do special batches, and they put
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:it on ships and just cruise across.
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:They all do different voyages, so they age
at different temperatures and different
29
:things that happen while it's at sea.
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:So, like, if it gets hit by, like,
hurricanes or storms or something,
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:the, the barrels get moved around
and jostled more versus sitting
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:still like in a rickhouse where
it's just consistent the whole time.
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:Yeah.
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:So the flavors are a little bit different.
35
:But typically on the Jefferson's their
oceans options there are a kind of a mix.
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:It's a blend.
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:Mm-hmm.
38
:But your nose should be more crème
brûlée, some tobacco, and sea spray.
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:And then flavor should be caramel light
brown sugar, cinnamon and some espresso.
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:Tyler: I like
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:WW: it.
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:So, yeah, I just think
it's kind of ironic.
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:Fitting.
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:That's kind of fun.
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:Yeah.
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:Tyler: Yeah.
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:It's like, look at that.
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:WW: But here, cheers,
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:Tyler: fellas.
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:Probably spent more time out on
the ocean than our whiskey did.
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:Jody: Cheers.
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:Tyler: Well, I don't know about that.
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:WW: I don't know.
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:Jody: Cheers.
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:Gentlemen
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:WW: You okay, sir?
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:In case you guys didn't
realize , Tyler and I have not
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:been together in, like, two months.
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:A long, long time.
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:Our drinking has kinda like so - Yeah.
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:Tyler: Yeah.
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:Also, I, it went down the wrong
pipe, and having whiskey go down
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:the wrong hole- That's not a
good thing, yeah … is not good.
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:That actually is one of the better
Jefferson Oceans that I've had.
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:WW: it's one of the…
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:So this is Voyage 24.
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:I always tell people, like, if you have
a bad voyage, just like if you have a bad
68
:trip, you should just try a different one.
69
:Mm-hmm.
70
:Or try something different.
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:'Cause, like, each one of these…
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:Like, we got the 24, and my
wife was like, "I love this."
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:And then I had, like, a 26 at
one day, and it was like, "Eh."
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:Tyler: Wow.
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:WW: and they really do have, like,
drastically different flavor profiles
76
:based on, like, how it was moved.
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:Tyler: I think it was, like,
five years ago I tried one.
78
:WW: Mm-hmm.
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:Tyler: And I thought it was a terrible
whiskey, and I'm like, "I'm never gonna
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:have a Jefferson's Ocean ever again."
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:And then I think you brought
one on for a w- It was probably-
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:another podcast … it was this one.
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:Okay.
84
:Yeah.
85
:So that makes sense.
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:So I tried it.
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:I'm like, "Oh, this is
actually really good whiskey."
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:WW: Yeah.
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:Tyler: I think it's just really
funny how they put basically the same
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:juice inside that barrel, but I guess
the voyage does make a difference.
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:It
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:Jody: definitely- Have you all had
Old Poly Road Whiskey from Hawaii?
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:Tyler: I don't think I have.
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:Jody: My friend owns that company.
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:It's hard to get here 'cause
of, you know, shipping it in.
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:Yeah.
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:Yeah.
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:But if you ever get a chance, and I
don't have any right now, but next
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:time, if I get some, I'll have to-
Yeah … it's, it is fantastic.
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:Yeah.
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:It's his distillery's called
the Ko'olau Distillery.
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:Tyler: Oh, okay.
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:Okay.
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:Jody: Yeah.
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:Tyler: That's neat.
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:WW: I mean-
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:Tyler: Have
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:WW: to keep an eye out … we
like trying things from all over.
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:Jody: Yeah.
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:WW: Like, yes, we are spoiled
in the fact that, like, we get
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:to try, like, interesting stuff.
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:Stuff.
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:But, like, we do, like, blind barrels-
Mm … every quarter just to, like, see,
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:like, oh, hey, there is, like, small
distilleries and things that we would
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:typically never get our hands on- Yeah
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:because we're in North Carolina.
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:Jody: Yep, yep.
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:And that's…
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:'Cause I tried to order some.
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:You can order it online, but of
course you can't order it here.
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:Tyler: Right.
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:Yeah.
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:Jody: So I was like, "Who do
I know in South Carolina?"
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:Tyler: Exactly.
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:Yep.
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:We've had to pull that a few times.
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:Jody: Yeah, yeah.
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:WW: but tell us a little
bit about yourself.
129
:I mean, Tyler gave you a really
pretty good introduction.
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:Jody: Yeah, I appreciate that.
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:That was a pretty,
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:WW: like- Yeah … broad
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:Jody: stroke.
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:Broad, yeah.
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:So, you know, name's Jodie Fletcher,
and I joined the military in
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:1992 12 days after I turned 18.
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:Oh, wow.
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:Well, I joined before that, obviously,
but I- Right … shipped off to
139
:boot camp 12 days after I turned 18.
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:And it's kind of what I wanted to do.
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:My dad was a corpsman in the Navy,
which is- Oh, yeah … a medic-
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:Yep … which is what I became.
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:So I knew I wanted to go that route, and I
wanted to get into the special operations
144
:stuff and just, you know, probably don't
have long enough to get into all of that.
145
:Yeah.
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:But ended up doing the recon corpsman
thing when it was in its infancy.
147
:Mm-hmm.
148
:And then later we became MARSOC in 2006.
149
:So I spent the first 20-plus years in that
community- deploying and doing all that
150
:kind of stuff, and then became a command
master chief, which as you mentioned in
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:the intro is, you know, it's the Navy's
highest enlisted rank, and you serve as
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:a senior enlisted advisor to generals.
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:So, you know, you made the comment about-
Right … I think, I don't know if it
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:was on air or not, but that I probably
have more time on ship than the, than
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:the whiskey, and it, actually I don't.
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:Yeah.
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:Oh,
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:WW: okay.
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:Jody: I, I'm what I refer
to as a dirt sailor.
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:So, and the, the Marine
Corps is a part of the Navy.
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:Yeah.
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:They don't like to admit it, but they are.
163
:Right.
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:Yeah.
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:And the Navy provides medical
and a few other things for them.
166
:Part of that is, is the, the corpsman,
and so if you get with the Marines,
167
:especially in the recon side, and
then later in the MARSOC side,
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:it's a very, very small community.
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:Right.
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:Tyler: Yes.
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:Jody: So I spent my entire
career with the Marine Corps.
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:Tyler: Oh, okay.
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:Oh, wow.
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:Jody: And anytime I was on the
ship, I was literally just with the
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:Marines as cargo going somewhere.
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:Yeah.
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:And so when people say, "Oh, you were in
the Navy, you know, blah, blah, blah."
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:And I'm like, "Hey, I know that
the pointy end goes that way."
179
:Right.
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:You know, and they're gray,
and, and that's about it.
181
:I get lost on the ships all the time, just
like the Marines did, be wandering around.
182
:But the last part of my career, the last
three tours, I was a command master chief.
183
:Oh, wow.
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:And I was working for two
and three-star generals.
185
:So kind of at, even like at that- Yeah.
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:Yeah … very, very senior level, I guess.
187
:And it was interesting because I really
when I was in the recon community and
188
:the MARSOC community, at times working
teams as small as three or four people.
189
:Mm-hmm.
190
:And then the organization that I retired
out of had like 40 to 45,000 people.
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:I mean, it's basically
all of Camp Lejeune.
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:Tyler: Right.
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:Yeah.
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:Jody: So you kind of go from that seeing
the, the micro perspective of leadership
195
:and super small teams- Mm-hmm … all the
way to really seeing behind the curtain.
196
:Wow.
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:And I feel like that's what, you
know, when all this leadership
198
:stuff kind of came up I'd come
back off my last deployment,
199
:and I was gonna go to PA school.
200
:Tyler: Mm.
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:Jody: And I became a command master chief
at MARSOC, and about a year into it, I
202
:was like, "Wow, I really like doing this."
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:And I didn't anticipate loving that
job and that role as much as I did.
204
:And so I just stayed in, and that's
when I left the community and
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:went to the division and then MEF,
which are on the conventional side.
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:Yeah.
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:Yeah.
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:And, you know what I mean?
209
:I lost a fair bit of money because
I lost all my special pays.
210
:Ah.
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:But I stayed in just because
I loved doing it so much.
212
:I was getting paid to, you know, run
around with the boss and my counterpart,
213
:the command sergeant major, and just
see what people were up to, what was
214
:going on, and, and I think in the…
215
:You know, I did a little over 29 years.
216
:I didn't quite make 30.
217
:I was exposed to thousands of different
teams and leaders and, and people.
218
:So it, yeah, just kind of, you
know, all this stuff became
219
:super fascinating for me.
220
:And, you know, as I got into the,
writing the book, the impetus
221
:was kind of like, I didn't…
222
:I wish there'd been something like
that when I was a younger person.
223
:Right.
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:This one is specifically kind
of geared toward young folks-
225
:Okay … that are aspiring leaders,
brand new leaders, or leaders that
226
:have never had any formal training.
227
:Mm.
228
:And not that, I mean, everybody will get
something out of this book, but that's,
229
:that's who I kind of wrote this one for.
230
:For, right.
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:And then I've got two
other books in my head.
232
:We'll see how this one does.
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:WW: Yeah.
234
:So question.
235
:I know, like, just in the world and in
the military, like, there's good and
236
:bad leadership, and a lot of people get
kind of y- you're staying in, you gotta
237
:get promoted, or you're getting out.
238
:Mm.
239
:So what was that kind of point that
you were like, you know, was it I
240
:see really good leaders and I want to
be one of those and lead people, or
241
:was I saw a bad person and you were
like, "Mm, they weren't horrible,
242
:but I want to be a better example"?
243
:Jody: That's a great question, and
really my answer might disappoint.
244
:No.
245
:Yeah.
246
:I don't know how I ended up where I did.
247
:I joined because I wanted to
do medical stuff and special
248
:operations and recon type stuff.
249
:Yeah.
250
:And that's what I did.
251
:I fell into the leadership thing.
252
:WW: Okay.
253
:Jody: 100%.
254
:And I would regularly sit in my office
when I was the old guy behind the desk-
255
:and look around and think,
"How did I get here?"
256
:And I kept waiting for the boss
to poke his head in the door
257
:and be like, "All right, buddy.
258
:We, we figured it out."
259
:"You, like, you gotta get out of here."
260
:So yeah, you're right.
261
:There's, there's good leaders,
there's bad leaders, and that's
262
:the beauty of the military.
263
:It's such a melting pot.
264
:Mm-hmm.
265
:And we're, there's such a constant
turnover, so when I say I've been
266
:exposed to thousands of leaders
and teams, it's not hyperbole.
267
:Mm-hmm.
268
:Literally, probably even more,
because everybody's getting turned
269
:over at least every two years.
270
:True.
271
:Yeah.
272
:So whether you just came in, the leader
came in, like, it's constant change.
273
:So I've seen a lot of of good
and bad leadership, and there
274
:was, there was nothing that, you
know, made me stay in other than
275
:I was literally just having fun.
276
:WW: Okay.
277
:Jody: And once I hit 20, it was always
kind of the deal with my wife, as long
278
:as I'm still having fun, and as long as
she and my daughter were like, "Okay, you
279
:know, we're not over it," I would stay in.
280
:WW: Okay.
281
:Jody: And honestly, at that
29-year mark, I could've gone to
282
:30 in the position that I was in.
283
:We just, we were in COVID and just
coming out of it and all that stuff,
284
:and they wanted me to stay in and,
and at least apply for this other
285
:job, which would've taken me to 32
or 33, and I knew I didn't want that.
286
:Right.
287
:I was gonna say.
288
:I knew I didn't want that.
289
:But I, I was talking to my wife a lot,
and I was like, "You know, I don't know."
290
:You know, and, and her answer was
always, "I'll support you in whatever
291
:you wanna do," which was fantastic.
292
:Mm.
293
:And I said, "I know, and I, I love that,
and I appreciate it, but I need more."
294
:And she said, "I've never seen
you this dissatisfied with work."
295
:Tyler: Mm.
296
:Jody: And I think it was
because we weren't out seeing
297
:people because of COVID.
298
:Oh.
299
:WW: Yeah.
300
:Tyler: Makes sense.
301
:Jody: And so we were just-
Yeah … sitting in meetings all
302
:day, and that was death for me.
303
:WW: Sitting on- … Teams,
sitting in, like-
304
:Jody: Yeah
305
:… WW: room.
306
:Yeah.
307
:Jody: And, and not that the work wasn't
important, but what filled my soul- Mm-hmm
308
:was really getting out
there and seeing everybody.
309
:And when we weren't doing that, and I was
kind of close to the end, so I knew I was
310
:gonna get out at 30, and then by leaving
when I did, it gave the opportunity for
311
:this other guy to s- apply for the job.
312
:Mm.
313
:And that wasn't the reason, but
it was like the cherry on top.
314
:It worked, yeah.
315
:Because if I had stayed till 30, he
wouldn't have been able to even apply for
316
:it- Yeah … just the way the cycle works.
317
:WW: Gotcha, yeah.
318
:Jody: and again, that wasn't the
reason, but it was definitely the cherry
319
:on top, and I was just ready to go.
320
:So that was the deal, 20, but I
just kept going and going and going.
321
:WW: So when you hit 20, were
you already- I'm assuming you
322
:were a master chief by then
323
:Jody: I was.
324
:I just picked up and I jumped back into
a team, so my 20-year anniversary was
325
:on patrol on deployment in Afghanistan.
326
:WW: Oh, wow.
327
:Mm.
328
:Tyler: Go
329
:WW: figure.
330
:Jody: It was, it was wild.
331
:And that team, in fact, one
of the guys just retired last
332
:night well, Friday- Yeah, okay
333
:and, and we, I went to
the party last night.
334
:But it was pretty wild because I
was the old guy on the team, and
335
:just at the time I think there were
maybe 150 of us in the whole Navy.
336
:And- Mm … I jumped back into a team to
kind of shuffle everybody to the left.
337
:Mm.
338
:'Cause the war was still
going pretty heavy- Yeah
339
:and so guys were, like, rotating,
rotating and doing back to back, and
340
:if I jumped back in it kind of pushed
everybody to give a little bit of a break.
341
:A little breather.
342
:Yeah.
343
:Yeah.
344
:And it was, every team I've been
in has been amazing, but there's
345
:just something special about that
team, and I think also because I
346
:was way older than everybody else.
347
:Mm.
348
:And so I had a little
bit of old man wisdom.
349
:And sometimes things that would
normally get you, you know, upset or
350
:whatever- Yeah … I was not as upset.
351
:I, it was just a very,
very cool team to be in.
352
:Yeah, so- Yeah … my 20
years was spent on patrol.
353
:Tyler: Wow.
354
:WW: Yeah, I know it takes a while, like,
to get there, and I've seen, I follow
355
:a bunch of people in the military,
'cause I was not staying in that long.
356
:But it was like, you always hear
people, "I gotta make it to 20."
357
:Jody: Yeah.
358
:WW: And then you very rarely hear
people, like, go past 20 unless they're
359
:in, like, the reserves or something.
360
:Yeah.
361
:So I'm, I was just curious as
to, like, where you were at
362
:which pushed you w- past that.
363
:Jody: I loved what I was doing.
364
:Yeah.
365
:I loved who I was doing it with.
366
:I was never in…
367
:I mean, if you join the military you're
not doing it for the money, right?
368
:WW: Right.
369
:Jody: You know?
370
:And, and, and and not that you can't make
a good life with it- Mm, mm … right?
371
:But it's not corporate.
372
:WW: No.
373
:Tyler: Right.
374
:Jody: And so, yeah, I mean,
I was just having fun.
375
:That's the straight
answer is I was just- Yeah
376
:having fun doing what I was doing.
377
:WW: Nice.
378
:Tyler: The last 10 years after the
20-year mark, is that really where your,
379
:you honed in your leadership skills?
380
:Yes.
381
:Is that kind of where that came from?
382
:And then how did that occur?
383
:Jody: Again, it probably just- I,
I don't think it was until the last
384
:probably six or seven years- Okay
385
:that I started to deliberately focus on
it and say, "Oh, there's something here,"
386
:and I started to read more and all that.
387
:And then, of course, look at things
retrospectively- Mm-hmm … and say,
388
:"Well, what did I learn when I was
younger, and what mistakes did I make?"
389
:And that's where I started to
kind of coalesce all of that- Mm
390
:and pay attention to it.
391
:Tyler: Right.
392
:Jody: When I was younger, it's there
and you notice it, and I think it's
393
:more from a looking up at people you
consider mentors or great leaders, to
394
:your point- Mm … or horrible leaders.
395
:And then as I got older and saw behind
the curtain, I was able to kind of
396
:reflect and say, "Was that person really
a bad leader or was I just young?"
397
:Tyler: Mm.
398
:Jody: And nine times out of
10 they were a bad leader.
399
:Yeah.
400
:There was probably a couple times over I
was like, "Okay, I was just a young jerk."
401
:Yeah.
402
:Yeah.
403
:You know, at that point I
was, you know, being young and
404
:silly and entitled or whatever.
405
:But yeah, yeah.
406
:Tyler: So not being in the military,
it seems like there's a pretty big
407
:difference between like the two and
three-star generals and stuff like that.
408
:How…
409
:Like, how do they get…
410
:Well, what I'm saying is like
how do they get to that point?
411
:'Cause it seems like every time I
talk to someone who is in the military
412
:at a high level, they make it sound
like it's impossible to get there.
413
:Jody: That is a very…
414
:Once you get into the s- you know,
the, the flag level, the stars- Right
415
:one, two and three and four, that's- The,
you know, the, the pinnacle of all of it.
416
:And then within that, you're right.
417
:Mm-hmm.
418
:The one and two stars is kind of
like the ju- you know, I mean, it's
419
:still flag level officers, right?
420
:Yeah.
421
:Right.
422
:But there's like the junior flag level
officers to some degree, and then- Right
423
:the three and the four star
is, is really, I mean, there's
424
:just a very, very few of them.
425
:Tyler: Right.
426
:Jody: yeah, it was…
427
:What was the question exactly?
428
:I, I think I got lost there.
429
:Like-
430
:Tyler: Oh, yeah.
431
:How, how does someone get to that type
of level, and why does it seem like
432
:there's such a big- Yeah … break
between kind of like the high level
433
:that you were versus that high level?
434
:Jody: You've got a-
435
:WW: His level's still very high.
436
:Tyler: Well, no, I get
that, but I'm saying like-
437
:Jody: Well, they're two different paths
438
:… Tyler: that's what I'm saying.
439
:Yeah, yeah.
440
:Yeah, yeah.
441
:So they're two- I, yeah, I
completely asked the question wrong.
442
:W- how do you choose the different paths?
443
:Jody: Well-
444
:' Tyler: Cause, like, or why, or why would
someone go one way as opposed to another?
445
:Jody: Officers come in
with a college degree.
446
:Right.
447
:And that's so you're
running that officer track.
448
:Tyler: Ah, okay.
449
:Jody: I came in right out of high school
as a young, dumb idiot and didn't go to
450
:college until later when the military-
Yeah … was paying for it, you know,
451
:at night and all that kind of stuff.
452
:So it's a completely different path.
453
:Tyler: I see.
454
:Jody: Okay.
455
:Now, at some point, you can
jump from the enlisted side
456
:to the officer side if you…
457
:I, you know, once I got my degree, I
could have easily- Mm … gone over.
458
:It's not what I wanted to do.
459
:It's not what I was passionate about.
460
:Right.
461
:But yeah, once you get up to that
level, I mean, it takes a long time.
462
:And for those, you know, one through
four star officers, most of them
463
:have been in well over 30 years.
464
:WW: Oh, wow.
465
:Jody: Yeah.
466
:They're, I mean, very, very senior people.
467
:Yes.
468
:And very seasoned.
469
:WW: Right.
470
:I will say from what I've seen is like-
There's boards and there's lists of
471
:people that are all applying for the
same job, and you have to have enough
472
:points and enough time in to move up.
473
:And then once you get to that top
level, everyone's been in for so long.
474
:Tyler: True.
475
:WW: It's like, what sets you apart?
476
:And whatever you train,
'cause, like, you could be…
477
:I, I know people, just like with
the command master sergeant is,
478
:or master chief, you can have
that title, but what are you over?
479
:Like, you can be- Oh
480
:over just, like, just
like in, in corporate.
481
:Like, you're a store manager
of, like, a mall store-
482
:Tyler: Mm.
483
:WW: That only does, like, $2 million.
484
:But then you upgrade and you
get promoted to a, a manager
485
:of, like, a $5 million store.
486
:Ah, okay.
487
:And then you get promoted to,
like, a $10 million store.
488
:And those are, yes, they're all
considered the same title, but
489
:they're st- drastically different
things that you're in charge of- Ah
490
:and what you're maintaining.
491
:Okay.
492
:I didn't realize that.
493
:Tyler: Yeah.
494
:Jody: And so, like- Okay … there's
a lot of master chiefs, E-9s,
495
:or just E-9s in general.
496
:Right.
497
:And then to your point, Chris,
you kind of start, it's who you're
498
:working for, and that's the level.
499
:And so working at the two and
three-star level, you're within
500
:the top, really probably within
the top 50 of the whole Navy-
501
:Tyler: Oh, wow
502
:Jody: working at that level.
503
:Tyler: Got
504
:Jody: it.
505
:There are other command master
chiefs that are working at the,
506
:like, you know, 04, 05, 0…
507
:Ah, okay.
508
:Kind of climbing that.
509
:And to be fair, the path that we
take out of as, as corpsmen or
510
:sailors that serve with Marines-
511
:Tyler: Mm-hmm
512
:… Jody: most of us are not gonna go to an
05 or 06 command master chief command.
513
:I think some are now.
514
:Right.
515
:I have friends that, one of my buddies
retired as a command master chief
516
:of a destroyer- Mm … recently.
517
:Yeah.
518
:Which is really cool.
519
:That's pretty cool.
520
:Tyler: Yeah.
521
:Jody: And that's an 05
or 06 level command.
522
:So he didn't get up into,
you know, the flag level.
523
:Tyler: Right.
524
:Jody: it's a little more direct route
for some of us, so it's not as…
525
:And I'm only putting that out 'cause
other command master chiefs might be
526
:listening to this like, "Yeah, but he
didn't do an 04, you know, 05 command."
527
:Right.
528
:He went straight to the,
the flag level officer.
529
:Yeah.
530
:I see.
531
:But it's just because of where we work
and our specific skill set, I guess.
532
:Tyler: Right.
533
:Okay.
534
:That makes a lot more sense then.
535
:WW: Yeah.
536
:Tyler: Okay.
537
:That's what…
538
:I, I understood what you were- I was
like, I was trying to, like, figure out
539
:where these things are going, but okay.
540
:Yeah.
541
:WW: I understood what you were going.
542
:Yeah.
543
:But the same as, like, you could be
an area manager for, you know, five
544
:stores, but they're all doing $2 million.
545
:Right.
546
:But that guy isn't necessarily
strong enough to maintain stores
547
:that are doing $15 million.
548
:Right.
549
:So,
550
:Jody: yeah.
551
:Yeah.
552
:And so once I got on the conventional
side, I went to the division
553
:first, which falls under the MEF.
554
:Mm.
555
:So I did my tour there, and then
I went up to the MEF, and then
556
:that's where I retired from.
557
:Tyler: Ah, okay.
558
:Jody: Yeah.
559
:Well, that makes sense.
560
:And being a senior enlisted advisor,
people are like, "Well," 'cause
561
:I'll describe it as a C-suite.
562
:Mm-hmm.
563
:Like, "Oh, so you're
like a COO or something?"
564
:I'm like, "No.
565
:Imagine there's a blue-collar
representative in the C-suite."
566
:Tyler: Yeah.
567
:Jody: Yeah.
568
:And then people are like,
"Oh, that makes sense."
569
:That's what senior enlisted advisors are.
570
:Like, we've come up
through the blue collar-
571
:Tyler: Right
572
:… Jody: you know, side of
things, but then you're, you're
573
:sitting there with the boss.
574
:That makes sense.
575
:Tyler: That makes sense.
576
:Yeah.
577
:WW: Good.
578
:Yeah.
579
:And I think that leads perfectly into,
like, you've seen kind of what to do
580
:and what not to do, and you're working
with those people who are helping write
581
:the rules and, like, lead people, and
you're able to truly see what makes…
582
:Like, what's a good human versus,
like, a bad human, and kind of that.
583
:You can still get great leaders
out of both, but, like, how do
584
:you get an even better leader?
585
:Jody: Yes and no.
586
:And I, my opinion, if you're not
a good human, you'll never be
587
:a great leader, but it's by my
definition of being a good human.
588
:WW: Cool.
589
:Jody: And the thesis for this book is
just because you're a good human doesn't
590
:make you a great leader automatically.
591
:Mm.
592
:It's like saying, "Oh,
you're a great nurse.
593
:We're gonna promote you to surgeon."
594
:It doesn't work like that.
595
:WW: Right.
596
:Jody: And I see it, and I…
597
:It didn't really dawn on me.
598
:In the military, there's just
kind of the normal promotion.
599
:So you're promoted into leadership
based on your performance-
600
:Tyler: Mm-hmm
601
:… Jody: your PT scores, like
all, you know, a test if you're
602
:in the Navy, all this stuff.
603
:So it's not as I guess, subjective maybe
as it would be in the corporate side.
604
:But I see people all the time, especially
in corporate, that are promoted
605
:and don't even wanna be leaders-
606
:Tyler: Right
607
:… Jody: or were never provided
any opportunity to train.
608
:It's a skill set.
609
:Tyler: Mm-hmm.
610
:Jody: And when I was writing the book
and, and trying to shop it around and
611
:stuff, the, the hook for my book was, for
the, you know, the publishers and stuff,
612
:was, "One of the best humans I know is
one of the worst leaders I've ever had."
613
:Tyler: Ah, interesting.
614
:Yeah.
615
:Jody: And that's the point I'm trying
to make is that you've got to be a
616
:good human- Yeah … to be a great
leader, but just because you're
617
:a human, a good human doesn't m-
automatically make you a great leader.
618
:And I've seen so many cases of that
where people are awesome- Right … and
619
:it makes them fun to hang out with- Yeah
620
:and, and you know they care about you.
621
:But when it comes to actual leadership
skills, you know, because a lot of
622
:people, the whole Peter principle, right?
623
:You're promoted to your
level of incompetence.
624
:Yep.
625
:That level of incompetence is
normally the leadership level.
626
:WW: Yeah.
627
:Jody: So you're good at doing the things,
so we promote you, promote you, promote
628
:you, and now we're like, "Great, you're
in charge of the, in charge of this team
629
:of all the people that are doing the
things that you are good at, but you've
630
:never been trained at leading people."
631
:Tyler: Mm-hmm.
632
:Jody: And that's where the failure
breaks or, or starts to happen.
633
:WW: Yeah.
634
:Tyler: Yeah.
635
:I've seen that a lot, and then
especially the work that I do now when
636
:we're analyzing other businesses, we
see that a lot, where it's typically
637
:the salesperson that gets run up the
ladder as high as they can go, and
638
:then they're like, "Oh, well, your
justification of pay is leadership now."
639
:And so they throw them into that
position, and now they've kind of
640
:shot themselves in the foot twice.
641
:So now they have this person who's
a really great seller who's no
642
:longer selling because they're
leading, but they suck at leading and
643
:training, so now they're destroying
the rest of the people below them.
644
:So you kind of have that,
like, double-edged sword
645
:that's attacking you there.
646
:Jody: And if nobody asked them
if they wanted to be a leader-
647
:Tyler: True
648
:… Jody: they might, a third aspect is
they might- Yeah … be truly unhappy-
649
:Tyler: Mm
650
:… Jody: because they didn't
want it in the first place.
651
:Tyler: Right.
652
:Jody: And I've seen several cases
of that, and the sales leaders
653
:are great examples of that.
654
:Yeah.
655
:Yeah.
656
:And that's exactly it.
657
:Like, you, you can sell, sell, sell, sell.
658
:Now you lead the sales team.
659
:I don't want to do that.
660
:WW: Right.
661
:Jody: I just want to keep selling.
662
:WW: Yeah.
663
:Exactly.
664
:So-
665
:One, I worked with Tyler years ago,
and his mentality in working with
666
:Brittany has all, has been like, all
right, so when you do something, you
667
:wanna learn something, you wanna read
a book, you wanna watch video or like
668
:find a way to learn more to get better.
669
:And I feel like there's not as many
people who are doing that nowadays.
670
:But you were explaining, and I
think part of it's 'cause books
671
:are just, one, America is stupid.
672
:In a lot of cases, but not all the time.
673
:But like a lot of people are like,
"I just don't wanna read a book
674
:because it's just like formulaic."
675
:Yep.
676
:And 'cause you were talking to me about
this beforehand, like kinda describe like
677
:your book a little bit so people could be
like, "Oh, I really wanna pick this up."
678
:Jody: I wrote this book with aspiring
leaders, young leaders, and people
679
:who haven't been trained before.
680
:Again, everybody will
get something out of it.
681
:Mm-hmm.
682
:So it's written in two parts.
683
:The first half of the book, I think it's
the first 18 chapters, are all about being
684
:a good human and how you define that.
685
:It's all about self-awareness
dealing with the voice in your head.
686
:How do you make it a co-pilot?
687
:But the, the way I wrote the
chapters, Chris, is very short.
688
:I don't think there's a chapter in
there that's more than 2,500 words.
689
:So each chapter can be read
in 10 minutes, maybe 15.
690
:Yeah.
691
:It's written intentionally for all of
us that have short attention spans now.
692
:Mm-hmm.
693
:And it's also not written
to be read straight through.
694
:So there's a call to action at the
beginning of each chapter kind of
695
:saying, "Hey, here's what we're
gonna try to, try to get to."
696
:Right?
697
:Yeah.
698
:And then at the end of each
chapter, there are questions.
699
:And in fact, in the opening,
you know, kind of paragraphs,
700
:I say, "Hey, I'm no expert."
701
:Right?
702
:I don't wear a cool corduroy
jacket with elbow patches.
703
:Because a lot of books, in my opinion, are
either too scientific or they're a great
704
:article that's been stretched into a book.
705
:Tyler: Yep, yep.
706
:Jody: Or they're just kind of
boring, and this is written in a way
707
:that it's meant to feel like this.
708
:We're sitting around, whether
it's with coffee or a wine or a
709
:whiskey or something like that.
710
:Some of the greatest leadership
lessons I've ever had came
711
:from those types of settings.
712
:Tyler: Right.
713
:Jody: And that's what the book
is meant to feel like, so it's
714
:written in a very conversational
tone because I'm not a serious guy
715
:and not, you know, over-intelligent
or any of that kind of stuff.
716
:Yeah.
717
:And, and that's kind of how I wrote it,
so that you just feel like, "Oh, I just
718
:had a great conversation with somebody.
719
:Now let me reflect on this."
720
:And then the second half of the
book is how do you stack the
721
:fundamental leadership skills
on top of being a great human?
722
:So in the first half, we talk about
account- accountability, say as
723
:an example, for you as a human.
724
:Now, how do you apply
accountability to leadership?
725
:Mm.
726
:So it's kind of a building block
approach, and you could even
727
:kind of bounce back and forth.
728
:I mean, it doesn't even follow…
729
:You know, if you were to skip
chapters, it wouldn't necessarily
730
:not make sense, I guess.
731
:Tyler: Okay.
732
:A few things I wanted to touch on
real quick now that I'm kind of
733
:picking it up and going through it.
734
:Not to give away the whole book,
but just to kind of give a taste.
735
:There's three chapters I want to go
through, but of course, of course,
736
:number one, defining good human.
737
:What's your definition of a good human?
738
:Jody: Don't kick puppies.
739
:Give up your good seat on an airplane
so a family can sit together.
740
:Don't steal candy from
babies, and don't be an ass.
741
:So what I mean by that
is don't kick puppies.
742
:Don't go out of your way to be
malicious or harmful to anyone else.
743
:Give up your good seat is obvious, right?
744
:If you're gonna go out of your way-
Mm-hmm … go out of your way to
745
:do something kind for someone else.
746
:Tyler: Right.
747
:Jody: Don't be an ass.
748
:Never make assumptions,
always ask the question.
749
:Mm-hmm.
750
:Define it before you discuss it.
751
:Every rom-com ever written, and I
challenge you to find one, starts
752
:with horrible communication.
753
:It's usually 'cause people are
talking about the same word
754
:with different definitions.
755
:Tyler: Mm-hmm.
756
:Jody: And it happens in so many, you
know, confrontations, arguments, whatever
757
:you wanna call it, in all aspects
of our lives and our relationships.
758
:We're talking about the exact same
word with a different definition.
759
:Tyler: Yep,
760
:Jody: yep.
761
:And you don't even have to agree on the
other person's definition, you just have
762
:to understand it to be able to discuss it.
763
:So always ask, never assume.
764
:The only thing you're allowed to
assume is positive intent, right?
765
:I like that.
766
:And I have to practice
that when I'm driving.
767
:Like, okay- Right … they must
be driving to the hospital, right?
768
:Yeah.
769
:And then don't steal candy from kids, and
don't let other people steal your candy.
770
:Mm-hmm.
771
:So our emotions, our trust, all of
those things are precious to us.
772
:Don't steal that from someone else, and
then don't let someone else steal yours.
773
:And really what we're talking
about there are boundaries.
774
:Understand what your boundaries are,
understand what the boundaries of other
775
:humans are, and then respect both.
776
:Tyler: I like that.
777
:That's really good.
778
:Very succinct too.
779
:I like it.
780
:Jody: I'm a simple creature.
781
:I work in analogy and metaphor.
782
:Tyler: Right.
783
:I appreciate that.
784
:It's the best way I can understand.
785
:And the chapter 17 where it
says, "Why do you want to lead?"
786
:That's a wonderful question, 'cause
there's a lot of people that I
787
:meet, especially the people coming
out of college, and a lot of the
788
:young professionals that this
podcast hits, that's probably a
789
:wonderful question to ask them.
790
:So what exactly is that chapter
about, and what are you looking
791
:for in that type of answer?
792
:Jody: Every answer is
going to be different.
793
:Mm-hmm.
794
:And really it's just, to your point,
and that's the thing with everything
795
:in the book, a lot of the questions
that are asked in there, people have
796
:never sat down and really thought,
like, what are your core values?
797
:Yeah.
798
:Why do you want to lead?
799
:And it's meant to make you reflect
and say, "Why do I want to lead?"
800
:WW: Yeah.
801
:Jody: Because I don't know…
802
:I'm not going to know how to get somewhere
if I don't know where I am first,
803
:and that's that self-awareness piece.
804
:What is it that drives me to want to lead?
805
:And again, not everybody wants
to lead, and that's okay.
806
:But understanding that I do want
to be a leader, so that means I'm
807
:going kind of this path, right?
808
:As I become more technically proficient,
I'm also starting to understand, you
809
:know, leading people, and then at some
point realizing that I will probably no
810
:longer be the technical expert anymore.
811
:Mm-hmm.
812
:Then my focus is I want to be
the best leader in the room.
813
:So you should never be the
smartest person in the room- Right
814
:as a leader, with the exception
of, of being a leader.
815
:Everything else, you should have
your experts in that room in each…
816
:And I always think of- Mm … and
I'm not a big comic book person, but
817
:I think of, you know, there's always
that classic scene where all the
818
:superheroes are sitting around a table.
819
:Every one of those superheroes is
different, and they're different
820
:for, for the exact right reason.
821
:Right?
822
:If you had a whole bunch of
Superman, it's pointless.
823
:It's pointless, yeah.
824
:WW: Instead- They're all
825
:Jody: going
826
:WW: to get knocked out by kryptonite.
827
:Jody: That's right.
828
:That's right, and that's exactly it.
829
:So instead, what do you got?
830
:You got Wonder Woman, you got
Superman, you got Aquaman, you got
831
:everybody there because they're all
bringing something to the table.
832
:That's what makes a great team.
833
:The leader is, in my opinion,
the expert in that aspect of it.
834
:Like, "Hey, how do we
get this thing going?"
835
:And as I was getting ready to
retire from the military, I thought
836
:to myself, "What would I say
I'm good at, if somebody asked?"
837
:And I feel like one thing that I got good
at, the, the more I practiced leadership
838
:and the further I got up the food
chain, was seeing in the people kind of
839
:that, like, what are their superpowers?
840
:And what could I, what time of,
what type of team could I create?
841
:And bringing, like, oh, you know what?
842
:Tyler and Chris, if I put them
together, they're going to
843
:complement each other's strengths.
844
:Tyler: Mm-hmm.
845
:Jody: So that to me is the, the
difference in, in leadership.
846
:But asking yourself
those types of questions.
847
:And obviously there's a difference
between, you know, and I say it even
848
:in the book the leader that I was at,
at 19 or 20, vastly different than,
849
:you know, a dude in his 50s now.
850
:Tyler: Yeah, sure.
851
:And last chapter that I want to
hit on real quick, and I have a
852
:feeling this comes from the, the
corpsman in you, first do no harm.
853
:Jody: Actually, the guy who was
the command master chief of the
854
:destroyer asked me to, to be the
keynote at the, like, their ball.
855
:Tyler: Mm-hmm.
856
:Oh,
857
:Jody: yeah.
858
:And I was…
859
:You know, this is the
way I write keynotes.
860
:I will just, like, wait, and it comes
to me whenever the muse shows up.
861
:Yeah.
862
:And I'm not kidding.
863
:It was at 4:00 in the morning.
864
:And I sat up in the bed, and it was
there, and I thought of this first do no
865
:harm, and it was the Hippocratic oath.
866
:Tyler: Yep.
867
:Mm.
868
:Jody: And, you know, in medicine,
especially for physicians, they
869
:make them take the Hippocratic oath.
870
:We have one for corpsman, all that kind
of stuff, and it's first do no harm.
871
:Mm-hmm.
872
:And I thought to myself, "Why do
we not instill that in leaders?"
873
:Tyler: Yeah.
874
:Jody: First do no harm, right?
875
:And then at the end of the book, and
I share what I kind of call if you,
876
:if you were to create a leadership
oath, what would it look like?
877
:And I share mine at the end of the
book, and it's based on that keynote-
878
:Right … that I, that I gave.
879
:You know, I kind of cleaned it up a little
because there were some specific funny
880
:jabs in there- Okay … about, about him,
but I cleaned it up, and that's what I'm
881
:asking people to do is as you discover
and, and determine how do I want to show
882
:up as a human first, and then how do I
want to show up as a leader, and then at
883
:the end, what would my leadership oath be?
884
:Mm-hmm.
885
:What am I committing to as a leader
and as a human to serve other people?
886
:Tyler: This is probably gonna be a
putting you on the spot with trying
887
:to choose one attribute of both.
888
:Let's say you're hiring someone
maybe at the job that you're at now,
889
:and you're hiring another leader.
890
:What's one human attribute that you
want them to have and one leadership
891
:attribute that you think is important?
892
:Jody: It's a great question.
893
:I would say the ability to
build relationships- Mm.
894
:WW: Okay
895
:… Jody: would be what I'm
looking for in a leader.
896
:Right.
897
:Because leadership is just
another form of relationship.
898
:WW: Yep.
899
:Okay.
900
:Jody: And it's when you understand
that, you kind of get it.
901
:WW: Yeah.
902
:Jody: On the leader side, the professional
side of it, what I would be looking for is
903
:someone who's not afraid to make a call.
904
:Because that's where the human side, and
when I think back to the people that I
905
:refer to as great humans but not great
leaders- Mm-hmm … it was often because
906
:they didn't wanna hurt anybody's feelings.
907
:And I will say there's
a way to go about that.
908
:I hate when people say, "It's
not personal, it's business."
909
:Everything's personal.
910
:Yeah.
911
:There's emotion attached to
everything, but we still have to
912
:make decisions based on whatever it
is that we're trying to accomplish.
913
:A lot of leadership failures that I
see are when people are, let someone
914
:get away with something or keep
someone on the team that everybody
915
:knows shouldn't be on the team.
916
:So, you're looking for someone
who can make those decisions,
917
:having worked someone up to that.
918
:So, you know, Tyler, if you're
not making your numbers-
919
:Tyler: Mm-hmm
920
:… Jody: and I pull you in to finally make
you available for other opportunities-
921
:Mm … it should not be a surprise to you.
922
:If it is, then I've failed.
923
:WW: Yeah, 'cause you should be having
those conversations and connecting
924
:with people on a more regular basis.
925
:Jody: That's right, Chris.
926
:100%.
927
:And so, but you also have to have
that in your head early on, having
928
:those challenging conversations.
929
:Mm-hmm.
930
:"Hey, Tyler, you missed your numbers."
931
:You know, so that we're working on that,
and I'm providing you- Right … or
932
:creating the environment for you to meet
the goals and what we need you to do, but
933
:if it, if it comes time that you're not.
934
:And one of the stories I share in
there, and one of the chapters I
935
:learned when I was 19 years old.
936
:Mm.
937
:And to this day, it's one of the strongest
leadership lessons I ever learned.
938
:Tyler: Mm.
939
:Jody: Yeah.
940
:We had to get, we had to let someone go.
941
:Tyler: Yeah.
942
:Yeah.
943
:Jody: I had to go to the hospital before
I started all this other stuff, right?
944
:Like, at the time, you had to go to
boot camp, core school, field med- Right
945
:… and then you had to do hospital time.
946
:So I was a senior corpsman on a ward,
and long story short, there was a guy
947
:who, an amazing human, had no aptitude
for medicine, and it was to the point
948
:where he was actually dangerous.
949
:Tyler: Oh, yeah.
950
:Jody: And my dad was still in the
military at the time, you know,
951
:so of course it, I think I was 18.
952
:I might not even been 19, but
anyway, called my dad, I'm like,
953
:"Pops, I don't know what to do."
954
:WW: Yeah.
955
:Jody: And in the military
especially, we see people get pushed.
956
:"Oh, we'll just, we'll,
we'll put him over there.
957
:We'll put her over there."
958
:WW: We'll fix it.
959
:Jody: We'll fix it.
960
:Yeah.
961
:We'll put him there, yeah.
962
:And then it becomes
someone else's problem.
963
:Yeah.
964
:And especially in this case,
you're talking about healthcare,
965
:and that's people's lives, and-
966
:WW: Right
967
:… Jody: at the time, we worked
on the pediatric ward, so
968
:it's children, all this stuff.
969
:And I mean, the question my
dad said is, "What happens, you
970
:know, if you pass him along?"
971
:Well, he's gonna hurt someone somewhere.
972
:Mm-hmm.
973
:And my dad said, "You would own that."
974
:And, you know, not only did we cut
him, but we also took his caduceus,
975
:like his, his corpsman rating.
976
:Tyler: Oh, wow.
977
:Yeah.
978
:Jody: Yeah.
979
:That's crazy.
980
:And that was one of the hardest
things I ever had to do, and I was
981
:18, 19 years old, whatever I was.
982
:But it taught me such a valuable lesson.
983
:And we didn't just, like, get rid of him.
984
:There was a plan, and he had
worked in the post office down
985
:in the hospital before that.
986
:Now, looking back, I think
he was neurodivergent.
987
:Tyler: Mm.
988
:Jody: He was amazing down there because
he was great with people, and he…
989
:very detail-oriented
and that type of stuff.
990
:So we were able to get him re-rated
to, back then we had a postal clerk,
991
:was a- Yeah … was a rate in the Navy.
992
:So there was a plan.
993
:Right.
994
:But going through the emotion of
telling someone, "Not only are you
995
:not gonna work here, but we're also
taking, you know-" Yeah … him.
996
:"You're
997
:WW: not gonna be a corpsman at all."
998
:Jody: That's right.
999
:"You're gonna do something different."
:
00:35:46,408 --> 00:35:48,908
And of course, there was a, you
know, six-month build-up to that
:
00:35:48,908 --> 00:35:50,328
so that all that's in there.
:
00:35:50,328 --> 00:35:51,378
But yeah, it was…
:
00:35:51,418 --> 00:35:52,588
We'd done all the things.
:
00:35:52,618 --> 00:35:53,018
Tyler: Right.
:
00:35:53,208 --> 00:35:55,458
Jody: But that was, I
was 18, 19 years old.
:
00:35:55,988 --> 00:35:56,038
Sure.
:
00:35:56,038 --> 00:35:56,698
Hard thing to do.
:
00:35:56,738 --> 00:35:57,058
Tyler: Yeah.
:
00:35:57,518 --> 00:35:58,998
Had to learn real fast at that moment.
:
00:35:59,018 --> 00:35:59,978
Jody: Yeah, yeah.
:
00:36:00,158 --> 00:36:00,778
Tyler: That's crazy.
:
00:36:01,038 --> 00:36:03,948
It'd be interesting to know
what that guy's up to nowadays.
:
00:36:03,978 --> 00:36:05,848
Jody: When I was writing that
chapter, I, and I've shared
:
00:36:05,858 --> 00:36:07,098
that, I share that story a lot.
:
00:36:07,128 --> 00:36:08,398
I, I think about it.
:
00:36:08,618 --> 00:36:08,948
Tyler: Yeah.
:
00:36:08,958 --> 00:36:10,158
Jody: Whatever happened to him?
:
00:36:10,458 --> 00:36:10,478
Yeah.
:
00:36:10,868 --> 00:36:13,538
' Tyler: Cause it would be interesting,
like, did you do him a huge favor?
:
00:36:13,538 --> 00:36:15,038
I would think you did, right?
:
00:36:15,038 --> 00:36:17,548
Because, like, maybe he was in this
line of work, he was gonna hate it,
:
00:36:17,568 --> 00:36:21,138
he was gonna eventually end up in a
bad position later on, and maybe you
:
00:36:21,138 --> 00:36:23,858
moved him in the right track that,
like, he excelled somewhere else.
:
00:36:23,888 --> 00:36:26,118
It'd, it'd just be interesting,
like, 'cause that'd be the
:
00:36:26,118 --> 00:36:27,328
positive way of- That's right.
:
00:36:27,608 --> 00:36:27,688
That's
:
00:36:27,688 --> 00:36:27,888
Jody: right
:
00:36:27,888 --> 00:36:27,918
Tyler: taking it, right?
:
00:36:27,918 --> 00:36:29,488
There's also a negative
way of taking it as well.
:
00:36:29,728 --> 00:36:32,728
But it would be interesting to know,
like, I wonder what happened to that guy.
:
00:36:32,728 --> 00:36:33,058
Yeah.
:
00:36:33,058 --> 00:36:34,158
Jody: Yeah, I do wonder about it.
:
00:36:34,158 --> 00:36:37,568
And, you know, you see it in military
schools, people get pushed through.
:
00:36:37,738 --> 00:36:41,148
And my buddy was actually later,
much later, was an instructor
:
00:36:41,168 --> 00:36:42,288
at that core school- Mm-hmm
:
00:36:42,288 --> 00:36:47,628
our basic, and he said, literally the
words that came out of the, the, the
:
00:36:47,628 --> 00:36:51,838
head shed's mouth was, "We're a pipeline,
not a filter," when he was trying
:
00:36:51,838 --> 00:36:54,578
to say, "Hey, this person shouldn't
go on," and, and that kind of stuff.
:
00:36:54,578 --> 00:36:57,668
So there is that mentality- Right
… 'cause I'm sure people are like, "Well,
:
00:36:57,908 --> 00:36:59,198
how did he get through training?"
:
00:36:59,498 --> 00:37:01,488
You know, it, it happens.
:
00:37:01,808 --> 00:37:01,948
Yeah.
:
00:37:01,948 --> 00:37:03,428
I mean, it happens everywhere,
not just in the military.
:
00:37:03,428 --> 00:37:03,528
Exactly.
:
00:37:03,538 --> 00:37:03,558
Yeah.
:
00:37:03,578 --> 00:37:04,748
And that was a good case.
:
00:37:04,748 --> 00:37:07,748
And we're dealing with people's lives
there and people's children, especially
:
00:37:07,748 --> 00:37:08,958
at the hospital that we were working at.
:
00:37:11,180 --> 00:37:17,630
WW: So, one, I always find it s-
Tyler works with finding people and
:
00:37:17,640 --> 00:37:21,880
getting them on the podcast, and
it's, I will say at least twice a
:
00:37:21,880 --> 00:37:26,150
year, very serendipitous about, like,
what's going on with, like, things.
:
00:37:26,500 --> 00:37:31,060
Because typically in August, September
is when one of us starts 75 Hard.
:
00:37:31,360 --> 00:37:33,870
I think this is gonna be a good
book to kind of read through-
:
00:37:33,920 --> 00:37:35,340
True … during that timeframe.
:
00:37:35,620 --> 00:37:38,280
For all those who want
to do it, let us know.
:
00:37:39,420 --> 00:37:40,540
Tyler might be doing it again.
:
00:37:40,600 --> 00:37:41,280
Oh, I thought Chris
:
00:37:41,280 --> 00:37:42,370
Tyler: was gonna have an announcement.
:
00:37:42,600 --> 00:37:43,530
I was excited for
:
00:37:44,010 --> 00:37:44,760
WW: a second.
:
00:37:44,760 --> 00:37:45,020
Ah, sorry.
:
00:37:45,995 --> 00:37:46,855
it's just the running.
:
00:37:47,145 --> 00:37:50,345
'Cause he always does it, and people are
like, "Oh, I always work with people,"
:
00:37:50,345 --> 00:37:51,545
and they're like, "It's so hard."
:
00:37:51,545 --> 00:37:54,095
And I'm like, "I mean, everything's hard."
:
00:37:54,685 --> 00:37:55,055
But you-
:
00:37:55,885 --> 00:37:55,915
Tyler: It's
:
00:37:55,915 --> 00:37:56,025
WW: also in the name.
:
00:37:56,025 --> 00:37:57,915
I'm like, "But, but it's doable."
:
00:37:57,935 --> 00:37:58,195
Right.
:
00:37:58,195 --> 00:38:00,425
I'm like, I didn't think I'd get
through basic training because I
:
00:38:00,425 --> 00:38:03,155
was a fat body who had, hadn't run.
:
00:38:03,525 --> 00:38:05,515
I couldn't run a mile under 10 minutes.
:
00:38:06,065 --> 00:38:08,025
And I was like, but it, it happened.
:
00:38:08,075 --> 00:38:08,405
Tyler: Yeah.
:
00:38:08,655 --> 00:38:09,695
WW: Like, you just have to do it.
:
00:38:10,155 --> 00:38:13,535
But I think it's serendipitous 'cause
this is a good book that's come out
:
00:38:13,555 --> 00:38:16,685
at a good time, 'cause, like, a lot
of companies are doing their, like,
:
00:38:17,035 --> 00:38:19,225
leadership summits to end the year.
:
00:38:19,515 --> 00:38:22,355
And I think the people who are listening
to the podcast, like, this is a good book
:
00:38:22,355 --> 00:38:23,975
for you guys to read and then suggest.
:
00:38:24,555 --> 00:38:29,635
But question for you, 'cause
you get to do all the fun stuff
:
00:38:29,815 --> 00:38:30,975
outside of the military now.
:
00:38:31,485 --> 00:38:33,105
What does success look like for you?
:
00:38:34,225 --> 00:38:37,155
Jody: Right now, success for me
is defined as finishing the second
:
00:38:37,165 --> 00:38:38,555
half with a smile on my face.
:
00:38:38,765 --> 00:38:39,105
WW: Okay.
:
00:38:39,705 --> 00:38:41,355
Jody: You know, so I'll be 52 soon.
:
00:38:41,525 --> 00:38:41,875
WW: Mm-hmm.
:
00:38:41,930 --> 00:38:44,350
Jody: on that, you know,
downside of life, right?
:
00:38:44,750 --> 00:38:47,570
And I, I read it somewhere
and I was like, "That's it.
:
00:38:47,580 --> 00:38:49,010
That's my goal," right?
:
00:38:49,030 --> 00:38:52,360
Is to do things that- Fill my soul.
:
00:38:52,390 --> 00:38:52,700
WW: Mm-hmm.
:
00:38:53,270 --> 00:38:57,220
Jody: To spend as much time with
family as I can, doing the fun things.
:
00:38:57,530 --> 00:39:01,360
But really just to, and I know it
sounds cheesy and, and silly, but
:
00:39:01,910 --> 00:39:05,560
for 30 years, and, and Chris you were
in the military so you know, you're
:
00:39:05,560 --> 00:39:08,910
kind of, you know, I always joke and,
and say like, "You're in a cult."
:
00:39:09,830 --> 00:39:12,920
They tell you where to go, they tell you
what to do, they tell you how to dress.
:
00:39:13,020 --> 00:39:13,200
Yes.
:
00:39:13,240 --> 00:39:14,850
They tell you when to eat, you know.
:
00:39:14,880 --> 00:39:18,480
And, and not that there's no freedom in
the military, I mean there is of course,
:
00:39:18,770 --> 00:39:20,820
but it's nice to be on the outside.
:
00:39:20,820 --> 00:39:23,200
And I'm five years retired
now from the military.
:
00:39:23,420 --> 00:39:23,450
Nice.
:
00:39:23,690 --> 00:39:28,000
And even taking this full-time role that
I'm in now you know, the opportunity
:
00:39:28,000 --> 00:39:34,230
presented itself and, and I love the
company, and the thought of being around
:
00:39:34,230 --> 00:39:37,570
young people again really energizes me.
:
00:39:37,720 --> 00:39:41,490
I love it 'cause I love just
understanding what's coming up with the
:
00:39:41,490 --> 00:39:44,740
next generation, what they value, and
the creativity, and all that kind of
:
00:39:44,750 --> 00:39:46,190
stuff, and then being a part of a team.
:
00:39:46,910 --> 00:39:50,900
So I feel like it's, it's an easy, kind
of cheesy answer, but just doing things
:
00:39:50,900 --> 00:39:55,470
that make me happy, that fulfill me,
that, that, you know, fill my soul.
:
00:39:55,710 --> 00:39:55,890
Yeah.
:
00:39:56,090 --> 00:39:57,950
That's how I look at success.
:
00:39:57,980 --> 00:40:03,590
My daughter's heading off to grad
school in, in August, so couple more
:
00:40:03,590 --> 00:40:06,850
years and, and then, you know, she'll
be fully launched into adulthood-
:
00:40:06,880 --> 00:40:07,780
Cool … and all that good stuff.
:
00:40:07,780 --> 00:40:11,650
But for the most part my wife and I are
empty nesters and we're traveling and,
:
00:40:11,670 --> 00:40:14,920
and I still work 'cause I enjoy it.
:
00:40:14,940 --> 00:40:15,190
WW: Yeah.
:
00:40:15,385 --> 00:40:15,945
Jody: but yeah.
:
00:40:15,985 --> 00:40:16,275
I don't know.
:
00:40:16,285 --> 00:40:19,225
It's kind of a cop-out of an answer,
but it's, it's the real answer.
:
00:40:19,465 --> 00:40:19,525
WW: Yeah.
:
00:40:19,525 --> 00:40:24,935
So one thing I always, I think is
interesting is with the podcast, Tyler
:
00:40:24,955 --> 00:40:28,355
originally started may- with this
question that we always end with.
:
00:40:28,685 --> 00:40:31,295
Then I just randomly was like,
"Hmm, I'm gonna ask this question."
:
00:40:31,695 --> 00:40:34,505
But the reason I ask this
question is because I like to get
:
00:40:34,535 --> 00:40:35,815
other people's points of view.
:
00:40:36,135 --> 00:40:39,525
Because like you said, the only thing
you wanna assume is positive intent.
:
00:40:40,005 --> 00:40:44,685
And if I have more people's concepts
of like what success and like
:
00:40:45,005 --> 00:40:49,005
things about them in the world, it
allows me to be more open-minded to
:
00:40:49,005 --> 00:40:51,765
positiveness or positivity I guess.
:
00:40:51,765 --> 00:40:52,365
Positivity.
:
00:40:52,405 --> 00:40:53,065
Jody: Yeah, we know what you meant.
:
00:40:53,125 --> 00:40:53,525
WW: Yeah.
:
00:40:54,485 --> 00:40:57,825
So that's why I'm like even if
it's just like, you know, success
:
00:40:57,825 --> 00:41:02,355
is, you know, having every weekend
off or, you know, s- taking more
:
00:41:02,355 --> 00:41:04,745
vacations, I think that's a great…
:
00:41:04,835 --> 00:41:08,255
It gives me like, okay, you know, I
didn't think of that as a success meter.
:
00:41:08,655 --> 00:41:11,975
You know, should that
be on my list of things?
:
00:41:12,285 --> 00:41:16,905
Jody: Well, and especially as someone
who's married, I would say figure
:
00:41:16,905 --> 00:41:20,735
out how you define success, and
then ask your spouse how they define
:
00:41:20,735 --> 00:41:22,955
success, and then compare the answers.
:
00:41:22,965 --> 00:41:22,975
Mm.
:
00:41:23,185 --> 00:41:25,595
And have that discussion,
and that's a great example.
:
00:41:25,825 --> 00:41:29,105
The way you define success, it's the
same word, but it might be different.
:
00:41:29,985 --> 00:41:30,195
WW: Yeah.
:
00:41:30,755 --> 00:41:33,095
Jody: And then you can have that
conversation and co-create a
:
00:41:33,095 --> 00:41:34,835
definition of success as a family.
:
00:41:36,035 --> 00:41:39,465
Because, yeah, for a while I was
working really hard when I first got
:
00:41:39,465 --> 00:41:42,715
out, and my wife kind of pulled my
choke chain a little bit and said,
:
00:41:42,715 --> 00:41:44,745
"Hey, you're not happy right now."
:
00:41:45,705 --> 00:41:45,955
You know?
:
00:41:45,955 --> 00:41:47,905
And, and as the person who…
:
00:41:48,205 --> 00:41:51,715
We've been together 31 years,
and she knows me and knows
:
00:41:51,745 --> 00:41:54,065
exactly kind of, you know.
:
00:41:54,235 --> 00:41:54,255
Mm-hmm.
:
00:41:54,255 --> 00:41:59,505
She, she just right at the right
moment- Mm … and kind of opened my
:
00:41:59,505 --> 00:42:01,095
eyes, and I was like, "Yeah, I'm not."
:
00:42:01,905 --> 00:42:03,715
You know, not in what I want to be doing.
:
00:42:06,717 --> 00:42:08,767
Tyler: Just to kind of play off of
that too my wife and I have been
:
00:42:08,767 --> 00:42:11,477
married for- we celebrated our
10-year anniversary a week ago.
:
00:42:11,477 --> 00:42:12,127
Jody: Congrats.
:
00:42:12,137 --> 00:42:12,407
Tyler: Yeah.
:
00:42:12,407 --> 00:42:12,797
Thank you.
:
00:42:13,167 --> 00:42:16,587
And our definitions of success
have changed over the years-
:
00:42:16,587 --> 00:42:18,747
That's right … and having kids
and everything else, and being in
:
00:42:18,747 --> 00:42:20,437
different careers and whatnot too.
:
00:42:20,467 --> 00:42:21,317
So that was…
:
00:42:21,387 --> 00:42:23,987
It's-- I'm glad you brought that up
because that was a conversation we had
:
00:42:23,987 --> 00:42:25,677
to have probably close to a year ago.
:
00:42:26,107 --> 00:42:29,287
It's like, okay, now we have
two kids, like what exactly is
:
00:42:29,287 --> 00:42:31,237
our definition of success now?
:
00:42:31,567 --> 00:42:34,337
And it can't be as short-term
as what they used to be.
:
00:42:34,337 --> 00:42:34,667
Mm-hmm.
:
00:42:34,697 --> 00:42:36,617
So at one point it was
like, "We want a dog."
:
00:42:36,627 --> 00:42:38,377
Like, that was our
definition of success, right?
:
00:42:38,427 --> 00:42:38,457
Yep.
:
00:42:38,457 --> 00:42:38,527
Yep.
:
00:42:38,527 --> 00:42:39,317
It was like, "We want a house."
:
00:42:39,317 --> 00:42:40,527
That's our definition of success.
:
00:42:40,527 --> 00:42:45,237
And now it's like, okay, what do these,
like, real-life, long-term success
:
00:42:45,237 --> 00:42:48,397
goals look like, and how does that
build with our family and whatnot?
:
00:42:48,827 --> 00:42:49,867
Jody: And that's a great point, Tyler.
:
00:42:49,867 --> 00:42:53,547
Like, it, it does probably need to be
short gates, because when our daughter
:
00:42:53,547 --> 00:42:55,197
was born, it was healthy, happy child.
:
00:42:55,207 --> 00:42:55,237
Mm-hmm.
:
00:42:55,557 --> 00:43:00,697
And then, you know, it was that she's
happy and, and feels fulfilled and is
:
00:43:00,727 --> 00:43:05,617
learning and, and then as we just kind
of keep going, and now for her, I hope
:
00:43:05,657 --> 00:43:08,647
that she launches well- Mm-hmm … and
gets the career that she's after
:
00:43:08,647 --> 00:43:12,457
and all those things, and healthy,
happy relationships and, you know.
:
00:43:13,147 --> 00:43:17,527
But then I don't have as much influence
as I did when she was in the house.
:
00:43:17,617 --> 00:43:17,847
Tyler: Mm-hmm.
:
00:43:18,407 --> 00:43:21,757
Jody: So that changes my definition
of success because at that point, all
:
00:43:21,757 --> 00:43:26,357
you can do is hope that you've raised
your children in a way that they're
:
00:43:26,357 --> 00:43:30,677
off making decisions that they own-
Right … and are good for them.
:
00:43:31,597 --> 00:43:31,617
Yeah.
:
00:43:31,617 --> 00:43:35,727
And realizing that that's not always
the way I would've done something.
:
00:43:35,767 --> 00:43:35,897
Yeah.
:
00:43:35,937 --> 00:43:36,707
And that's okay.
:
00:43:37,337 --> 00:43:39,837
And that, I talk about that a
lot in the book too, controlling
:
00:43:39,837 --> 00:43:43,057
what you truly, or realizing
what you truly have control over.
:
00:43:43,087 --> 00:43:43,497
Mm-hmm.
:
00:43:43,507 --> 00:43:47,207
Because, you know, if you've
got young ones, you don't even
:
00:43:47,207 --> 00:43:48,447
have control over them really.
:
00:43:48,517 --> 00:43:50,637
I mean, you can like lock them
in a room, but they can still
:
00:43:50,637 --> 00:43:52,157
climb out a window or whatever.
:
00:43:52,177 --> 00:43:52,377
Yeah.
:
00:43:52,637 --> 00:43:56,407
And so that's a big thing where I see
people getting tripped up all the time,
:
00:43:56,417 --> 00:43:59,087
is trying to control other people.
:
00:43:59,247 --> 00:43:59,657
Tyler: Mm-hmm.
:
00:43:59,667 --> 00:44:00,677
Jody: And the reality is you can't.
:
00:44:00,687 --> 00:44:03,137
The only thing you can do
is influence and inspire.
:
00:44:03,337 --> 00:44:03,567
Tyler: Yeah.
:
00:44:04,107 --> 00:44:07,807
My first, I guess like real job was
working at Helzberg Diamonds in the
:
00:44:07,807 --> 00:44:11,477
mall, and they actually had a really good
training program, and they even had a
:
00:44:11,477 --> 00:44:14,627
better leadership program, believe it or
not, out of all places that I've worked.
:
00:44:15,117 --> 00:44:18,097
And one of the things that
they were really big on was
:
00:44:18,097 --> 00:44:19,367
controlling the controllables.
:
00:44:19,897 --> 00:44:22,747
And there's a full quote to this,
I only remember the small version
:
00:44:22,747 --> 00:44:25,407
of it, but it's basically focus
on the donut and not the hole.
:
00:44:26,087 --> 00:44:28,777
It's like, so yeah, you could look
at your donut and just like look,
:
00:44:28,787 --> 00:44:31,117
like, "Well, there's, why is there
not the rest of the donut in there?"
:
00:44:31,437 --> 00:44:33,817
It's like, but look at
everything else around it.
:
00:44:33,817 --> 00:44:36,747
It was like a really silly
choose-your-own-adventure
:
00:44:36,747 --> 00:44:36,978
kind of- Yeah, I love it.
:
00:44:36,978 --> 00:44:38,900
No, it's great … but it, I don't
know, it always kind of stuck with
:
00:44:38,900 --> 00:44:42,000
me, and then I posted it one time
when someone was like, "I like Boston
:
00:44:42,000 --> 00:44:43,140
cream and there's no hole in that."
:
00:44:44,230 --> 00:44:44,550
Oh my gosh.
:
00:44:44,550 --> 00:44:44,840
But
:
00:44:44,840 --> 00:44:46,530
Jody: I think what they're getting at
:
00:44:46,530 --> 00:44:46,778
WW: too is like- There's a hole in
:
00:44:46,778 --> 00:44:47,470
Tyler: the side just for- That is true.
:
00:44:47,470 --> 00:44:48,440
Jody: Yeah, there you go, right?
:
00:44:48,450 --> 00:44:49,600
It's gotta be filled somehow.
:
00:44:49,600 --> 00:44:49,820
Right.
:
00:44:49,820 --> 00:44:52,020
But what's missing
versus what do you have?
:
00:44:52,130 --> 00:44:52,610
Tyler: Exactly.
:
00:44:52,610 --> 00:44:52,970
Jody: Yeah.
:
00:44:53,090 --> 00:44:53,770
No, I love that.
:
00:44:53,770 --> 00:44:54,460
That's great.
:
00:44:54,760 --> 00:44:57,180
Tyler: And so since we were talking
about children a second ago, if
:
00:44:57,180 --> 00:44:59,430
you could tell your younger self
one thing, what would it be?
:
00:45:02,588 --> 00:45:03,778
Jody: Stay optimistic.
:
00:45:04,058 --> 00:45:04,218
Mm.
:
00:45:04,868 --> 00:45:08,658
And realize there's a difference
between positivity and optimism, right?
:
00:45:08,928 --> 00:45:12,318
Optimism is, is realizing that
bad things are gonna happen.
:
00:45:12,468 --> 00:45:13,098
Mm-hmm.
:
00:45:13,098 --> 00:45:18,198
And how you choose to deal with
that and handle it is either
:
00:45:18,238 --> 00:45:19,328
gonna get you through it…
:
00:45:20,518 --> 00:45:22,088
Well, you're gonna get
through it one way or another.
:
00:45:22,098 --> 00:45:22,268
Right.
:
00:45:22,438 --> 00:45:25,138
In medicine, we used to always say,
"All bleeding stops eventually."
:
00:45:25,618 --> 00:45:25,878
Right?
:
00:45:25,978 --> 00:45:28,298
Like, you're gonna get through it.
:
00:45:28,298 --> 00:45:28,358
Not all bleeding.
:
00:45:28,358 --> 00:45:32,398
But if you look at it optimistically, life
just in general, when you do hit those
:
00:45:32,398 --> 00:45:38,318
rough patches or hit those low points,
instead of kind of playing the woe is
:
00:45:38,328 --> 00:45:43,108
me card, you're looking at, "Okay, this
sucks, but how can I get through it?"
:
00:45:43,558 --> 00:45:43,568
Mm.
:
00:45:43,988 --> 00:45:45,218
I had a fantastic career.
:
00:45:45,218 --> 00:45:46,638
I have a fantastic marriage.
:
00:45:46,728 --> 00:45:47,308
You know, it's…
:
00:45:47,618 --> 00:45:50,798
I, I really, I feel so blessed
in all of that, but none of
:
00:45:50,798 --> 00:45:53,428
it was without low points.
:
00:45:53,668 --> 00:45:53,888
Tyler: Right.
:
00:45:54,318 --> 00:45:54,658
Jody: You know?
:
00:45:54,668 --> 00:45:58,198
E- everything, family career, all of
it, you're gonna, you're gonna bounce
:
00:45:58,198 --> 00:45:59,448
off the bottom every now and then.
:
00:45:59,648 --> 00:45:59,948
Mm-hmm.
:
00:46:00,268 --> 00:46:02,448
So just realize that that's not permanent.
:
00:46:02,498 --> 00:46:06,208
I see that a lot, I feel like, recently.
:
00:46:06,648 --> 00:46:11,118
I heard some statistics that there's
been more, you know, antidepressants ever
:
00:46:11,168 --> 00:46:12,588
prescribed and all that kind of stuff.
:
00:46:12,598 --> 00:46:12,608
Mm.
:
00:46:12,618 --> 00:46:15,568
And, and all the mental health that
everybody's dealing with nowadays.
:
00:46:16,048 --> 00:46:17,888
If you can kind of at least
ground yourself in, "Okay,
:
00:46:17,888 --> 00:46:19,078
we can get through this."
:
00:46:19,218 --> 00:46:19,288
Mm.
:
00:46:19,488 --> 00:46:20,418
There's always a way.
:
00:46:20,808 --> 00:46:20,968
Tyler: Right.
:
00:46:21,078 --> 00:46:22,718
Jody: You know, bad things
happen to everybody.
:
00:46:23,038 --> 00:46:24,978
And I, there's a chapter
in there about that, right?
:
00:46:24,978 --> 00:46:24,988
Yeah.
:
00:46:24,988 --> 00:46:26,588
Like, bad things are gonna happen.
:
00:46:26,698 --> 00:46:30,848
What you choose to do from that moment is
what will determine how you get out of it.
:
00:46:32,312 --> 00:46:32,682
Tyler: That's great.
:
00:46:33,092 --> 00:46:35,052
WW: 'cause we're talking
about people should read this
:
00:46:35,052 --> 00:46:36,902
book, where can they find it?
:
00:46:37,272 --> 00:46:37,972
Jody: It's everywhere.
:
00:46:37,982 --> 00:46:38,012
Okay.
:
00:46:38,022 --> 00:46:40,752
It's on Amazon, it's in on
Barnes & Noble and all that.
:
00:46:40,792 --> 00:46:44,522
I'm not in bookstores
unless they buy them.
:
00:46:45,012 --> 00:46:45,572
WW: Okay.
:
00:46:45,862 --> 00:46:46,172
Jody: It's
:
00:46:46,267 --> 00:46:47,277
WW: it- But it's on their website.
:
00:46:47,557 --> 00:46:47,907
Jody: Yeah.
:
00:46:47,917 --> 00:46:50,947
So Barnes & Noble, Amazon, I, I book.org
:
00:46:50,947 --> 00:46:52,997
I think is the other one bookshop.org,
:
00:46:53,557 --> 00:46:54,377
all the places.
:
00:46:54,417 --> 00:46:57,507
And then my website is
goodhumangreatleader.com.
:
00:46:57,657 --> 00:46:57,977
Tyler: Okay.
:
00:46:58,017 --> 00:47:01,237
Jody: And it's not on there yet, but
by the time this episode comes out,
:
00:47:01,237 --> 00:47:04,707
I'll have the links on there where
you can order it, and it's, there's
:
00:47:04,707 --> 00:47:07,147
hardcover, softcover, and e-book-
:
00:47:07,317 --> 00:47:07,587
Tyler: Oh, okay
:
00:47:07,592 --> 00:47:10,012
… Jody: from Amazon on
Kindle or whatever it is.
:
00:47:10,022 --> 00:47:10,182
Tyler: Yeah.
:
00:47:10,332 --> 00:47:12,182
Jody: But yeah, all the, all the places.
:
00:47:12,232 --> 00:47:16,282
And it will be in some bookstores, it's
just a matter of, you know, it's not mass.
:
00:47:16,862 --> 00:47:17,352
WW: Oh, cool.
:
00:47:17,352 --> 00:47:17,682
Jody: Yeah.
:
00:47:17,752 --> 00:47:18,102
WW: But it- Makes
:
00:47:18,102 --> 00:47:18,442
Tyler: sense
:
00:47:19,372 --> 00:47:24,342
… WW: I've done some, enough
research to know, like, what makes
:
00:47:24,342 --> 00:47:25,932
the most sense, works for you.
:
00:47:26,012 --> 00:47:28,032
Like, some bookstores are
like, "Okay, we like this.
:
00:47:28,312 --> 00:47:31,662
It's gonna fill up this much space
on the, the bookshelf, so, like,
:
00:47:31,662 --> 00:47:33,072
we can buy this amount of books."
:
00:47:33,082 --> 00:47:33,102
Yeah.
:
00:47:33,122 --> 00:47:36,732
And others are like, "Eh, we
don't really wanna buy it."
:
00:47:37,132 --> 00:47:39,572
And I know some people who are just
self-published, so they're like, "Hey,
:
00:47:39,572 --> 00:47:41,192
just go to the website, post it."
:
00:47:41,432 --> 00:47:42,752
So I wanna help you out-
:
00:47:42,822 --> 00:47:44,042
Jody: Yeah, no, I appreciate
it … the best possible.
:
00:47:44,042 --> 00:47:44,712
I appreciate it.
:
00:47:44,712 --> 00:47:47,622
And it's interesting, it would be
a whole podcast in and of itself,
:
00:47:47,652 --> 00:47:51,932
like the publishing side of things
and why they always talk about
:
00:47:51,932 --> 00:47:54,682
starving artists, like, it's real.
:
00:47:54,692 --> 00:47:54,842
Oh, yeah.
:
00:47:55,192 --> 00:47:55,542
Tyler: I believe it.
:
00:47:55,622 --> 00:47:56,122
Jody: It's real.
:
00:47:56,122 --> 00:48:00,852
The amount of money you make off
each individual copy is probably
:
00:48:00,852 --> 00:48:02,282
way less than you would even imagine
:
00:48:04,450 --> 00:48:07,060
WW: And it's frustrating based
on, like, the price of them, too.
:
00:48:07,490 --> 00:48:09,880
'Cause I'm like, "Oh, this
book is, you know, $15.
:
00:48:10,330 --> 00:48:14,260
The artist or, like, the writer
should get at least a third of that,"
:
00:48:14,260 --> 00:48:16,020
and they're like, "You're funny."
:
00:48:16,020 --> 00:48:17,030
Jody: Yeah, not even.
:
00:48:17,260 --> 00:48:17,520
Right.
:
00:48:17,550 --> 00:48:22,010
And then if you get into the bookstores,
they have a return policy, so if they
:
00:48:22,010 --> 00:48:26,690
don't sell the book, then they charge
you back for the book and destroy it.
:
00:48:26,700 --> 00:48:28,930
So it's not even like- Oh, wow … oh,
we're just gonna, it's- Send it back
:
00:48:28,930 --> 00:48:29,230
Tyler: to you?
:
00:48:29,250 --> 00:48:30,080
Jody: Yeah, it's crazy.
:
00:48:30,360 --> 00:48:30,750
It's crazy.
:
00:48:30,810 --> 00:48:30,880
That's
:
00:48:30,940 --> 00:48:31,420
Tyler: insane.
:
00:48:31,420 --> 00:48:31,780
Jody: Yeah.
:
00:48:32,090 --> 00:48:33,500
But that's a whole other story.
:
00:48:34,000 --> 00:48:34,310
Yeah.
:
00:48:34,390 --> 00:48:34,760
Tyler: Wow.
:
00:48:34,930 --> 00:48:35,640
Jody: But I didn't write it…
:
00:48:35,700 --> 00:48:39,790
I mean, the chances of me making the
money back on the book are slim to none.
:
00:48:39,820 --> 00:48:40,790
I didn't write it for that.
:
00:48:40,800 --> 00:48:43,210
I wrote it because I wish there
had been something like that when-
:
00:48:43,210 --> 00:48:44,180
Yeah … I was a young leader.
:
00:48:44,700 --> 00:48:45,300
WW: Oh, for sure.
:
00:48:45,600 --> 00:48:48,850
And like, like I said, Tyler looks at
analytics, and I know there's a lot
:
00:48:48,850 --> 00:48:52,700
of, like, new businesses out there, a
lot of sh- like young leaders and kids
:
00:48:52,700 --> 00:48:58,010
getting out of school who read an- the
same book that everybody else does.
:
00:48:58,050 --> 00:48:58,270
Yep.
:
00:48:58,390 --> 00:48:59,000
And they're…
:
00:48:59,000 --> 00:49:04,200
I'm like, I can only see this book
recommended so many times before I'm
:
00:49:04,200 --> 00:49:05,630
like, "You gotta try something different."
:
00:49:05,870 --> 00:49:05,980
Mm.
:
00:49:06,030 --> 00:49:11,210
'Cause not, just like, like we mentioned,
everyone can't learn the exact same way
:
00:49:11,210 --> 00:49:13,620
'cause everything happens differently, so.
:
00:49:13,880 --> 00:49:16,320
Jody: And that's, you know, I,
I think I even say in the book,
:
00:49:16,320 --> 00:49:18,530
and my book's not for everybody.
:
00:49:18,540 --> 00:49:18,810
WW: Mm-hmm.
:
00:49:19,100 --> 00:49:23,060
Jody: If you don't like casual with,
like, some little, you know, dad humor
:
00:49:23,060 --> 00:49:28,080
type jokes- Yeah … and sarcasm and
all that stuff, it's not for you.
:
00:49:28,590 --> 00:49:28,610
Yeah.
:
00:49:29,020 --> 00:49:32,200
When I, when I'm doing workshops or
keynotes and stuff like that, well,
:
00:49:32,200 --> 00:49:35,580
more to the workshops where I'll get the
feedback, usually everybody loves it.
:
00:49:35,620 --> 00:49:37,920
Every once in a while there'll be
one or two people in the audience
:
00:49:37,920 --> 00:49:39,250
who are like, "This dude sucked."
:
00:49:39,670 --> 00:49:39,910
You know?
:
00:49:39,910 --> 00:49:40,750
And I'm like, "It's okay.
:
00:49:40,750 --> 00:49:42,250
It's just my style-"
Right … "is not for you."
:
00:49:42,260 --> 00:49:42,610
Yeah.
:
00:49:42,820 --> 00:49:44,950
And there's not, I do
wanna say, there's not…
:
00:49:45,000 --> 00:49:48,000
There's military stories in
there, but not many, and the
:
00:49:48,000 --> 00:49:49,820
ones that are in there are funny.
:
00:49:49,820 --> 00:49:52,820
They're not tough guy war
stories, none of that.
:
00:49:53,180 --> 00:49:56,990
It's all just, you
know, like, fun stories.
:
00:49:57,750 --> 00:50:00,070
WW: It's more about being a
good human and a great leader.
:
00:50:00,280 --> 00:50:02,200
Jody: Yeah, and that's-
Mm-hmm … honestly one of the
:
00:50:02,210 --> 00:50:04,610
best compliments I ever get, and
I love my time in the military.
:
00:50:04,610 --> 00:50:07,420
I, I'm not saying this, but when
people meet me they're like,
:
00:50:07,420 --> 00:50:08,340
"You were in the military?"
:
00:50:08,340 --> 00:50:08,365
Yeah.
:
00:50:08,365 --> 00:50:08,890
And I was like, "Yeah, 30 years."
:
00:50:09,000 --> 00:50:10,700
And they're like, "Oh my God."
:
00:50:11,300 --> 00:50:15,920
You know, because the whole piece of that
is you're the same person inside, and
:
00:50:15,920 --> 00:50:17,350
that's really what I want people to get.
:
00:50:17,370 --> 00:50:20,240
It doesn't matter what you're
wearing, what you're doing, it's
:
00:50:20,240 --> 00:50:21,700
who you are inside that comes out.
:
00:50:23,240 --> 00:50:23,750
Tyler: Good, I like it.
:
00:50:24,130 --> 00:50:28,040
WW: so Tyler, you're gonna p- post all of
his thingies, all of his tags- All right
:
00:50:28,510 --> 00:50:30,430
On our Instagram and socials.
:
00:50:30,480 --> 00:50:32,100
You guys, thank you for listening.
:
00:50:32,200 --> 00:50:34,760
Thank you, Jody, for spending
some time with us today.
:
00:50:34,900 --> 00:50:35,590
Jody: Yeah, thanks.
:
00:50:35,590 --> 00:50:36,340
I appreciate it.
:
00:50:36,340 --> 00:50:36,540
Yeah, absolutely.
:
00:50:36,540 --> 00:50:36,920
I will…
:
00:50:37,000 --> 00:50:40,700
The one ask I have is if you do
get the book, please, please,
:
00:50:40,730 --> 00:50:42,320
please leave an honest review.
:
00:50:42,560 --> 00:50:42,720
WW: Okay.
:
00:50:42,870 --> 00:50:46,170
Jody: Because as I've learned through
the doing all this, that's the thing
:
00:50:46,170 --> 00:50:49,460
that will get you in the algorithm
on Amazon and get it out to more
:
00:50:49,460 --> 00:50:50,970
people than just family and friends.
:
00:50:51,220 --> 00:50:51,370
WW: Okay.
:
00:50:51,490 --> 00:50:54,080
Jody: So please leave a review
if you, if you do get it.
:
00:50:54,080 --> 00:50:55,300
An honest review, too.
:
00:50:55,640 --> 00:50:58,910
They always say, you know, reviews are
not for the author, they're for other
:
00:50:58,910 --> 00:51:00,980
people that are wanting to buy the book.
:
00:51:01,020 --> 00:51:01,360
Tyler: True.
:
00:51:01,490 --> 00:51:01,900
WW: I like it.
:
00:51:02,410 --> 00:51:03,410
You're, you're not wrong.
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00:51:03,640 --> 00:51:03,960
Tyler: Yeah.
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00:51:04,180 --> 00:51:04,510
Smart.
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00:51:04,900 --> 00:51:09,190
WW: So like our podcast, we'd love you
to like, comment- … share subscribe to
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00:51:09,190 --> 00:51:12,650
the podcast, and then, you know, if you
read the book, you know, leave a review.
:
00:51:13,310 --> 00:51:15,290
Definitely helps get the word out there.
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00:51:15,620 --> 00:51:17,100
And we'll catch you in the next one.
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00:51:17,290 --> 00:51:17,600
Jody: Yeah.
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00:51:17,600 --> 00:51:17,630
Sure.
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00:51:17,630 --> 00:51:18,450
Appreciate y'all having me.
:
00:51:18,450 --> 00:51:18,930
Thanks so much.
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00:51:18,950 --> 00:51:19,350
Thank you, Jody.