Amazon Search Query Performance Report is a powerful tool that lists keywords Amazon deems relevant to a brand. It provides metrics associated with these keywords and allows sellers to view data on their brand as a whole or on specific products.
In today’s episode, both Matt and Joe dived into the report and shared tips on how brands can utilize these metrics. A few use cases are:
Measuring Brand Share
Tracking the effectiveness of ad campaigns
The Search Query Performance Report is a valuable tool for brands to grow and improve their overall strategies. There was a lot of great information shared in today’s episode, so we highly recommend reviewing our social post after listening.