Are you struggling to find balance between your online business and personal life? Do you feel overwhelmed by the constant demands of entrepreneurship?

In this episode, we talk with Jess Cassity, an experienced online business strategist and certified business coach, about creating a successful online business without sacrificing your well-being. Learn practical strategies for crafting irresistible offers, generating leads, and achieving work-life balance while scaling your business.

Connect with Jess:

• Website: https://jesscassity.com
• Instagram: https://www.instagram.com/jessbusinessstrategist/
• LinkedIn: https://www.linkedin.com/in/jess-cassity/
• Facebook: https://www.facebook.com/TheJessCassity/
• 12 Month Marketing & Profit Planner: https://thejesscassity.ck.page/4a603081a7

Show Notes: https://laurenglynn.com/18

Mentioned in this episode:

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18 - Jess Cassity Interview

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I need that

Let's get started. My guest today is Jess Cassidy. An experienced As an experienced online business strategist and certified business coach, Jess Cassidy brings a wealth of knowledge and expertise to empower online business owners. With a passion for entrepreneurship and a proven track record of helping clients achieve extraordinary results, Jess offers services designed to elevate online businesses, boost productivity, and foster a balanced lifestyle.

Jess is currently working on a new book, Mastering Online Business for a Balanced Life, which we would all love, which offers a roadmap for entrepreneurs seeking to achieve extraordinary success while maintaining work life balance. Jess, thank you so much for being here today.

Well, I get that. Thank you so much for being here.

So can we start by talking a little bit about how you became an online strategist and a business coach? I know that there are some business coaches out there who claim to be a business coach, but really have never built a business before. So why don't you tell us a little bit about your background and how you got into it?

So expanding out to other online entrepreneurs was just expanding my business and not being niched down to a niche that isn't always productive or wanting to work in their business. If that makes sense.

things as well. So you talked a little bit about marketing and sales and how it's not your favorite thing, but maybe something you're good at. So can you tell us sort of, um, what are the components of an irresistible offer and how can online business owners, you know, craft their offers so that they actually stand out?

Because there's a lot of people selling online right now and there's a lot of people selling very similar things. So how can you sort of stand out in the noise as an online business owner?

Like, it's so great. Like, it's just. not do this. No matter what the cost is, it needs to be worth more than that. So whether it's, you know, a 20 offer or a 10, 000 offer, somebody who's coming in and looking at your 10, 000 offer needs to be like, wow, this is worth 100, 000, you know? So to just pack it with so much value kind of leads me to the next thing that's really helpful is having some sort of bonuses that go above and beyond what your core offer is. That can really make you stand out, um, in a crowded marketplace. I will say where people get this wrong is their bonuses sometimes go so far left that they don't have anything to do with what the main product is that people aren't excited about it, right?

But so how do you sell You know, high value without being completely overwhelming for the people that you're trying to actually sell these offers to.

I don't, I don't know if this is right for me because. There's just so much. So you don't have to list every single thing that they're going to get from your offer. You really need to break it down into big chunks that will show the transformation, not necessarily every little small. step that gets them there because honestly, they just kind of get lost in the sauce and they don't need to see all the stuff that helps them get from A to Z. They just want to know that they're getting from A to Z and they're going to be able to walk away from your offer, your program, your course, your training, whatever it is with that transformation and that amazing outcome that you're promising them.

So. So how can people use their, you know, copy, their marketing to kind of talk more about the transformation? Should they focus on stories? Should they focus on statistics? Like what's, what should be sort of their goal or their aim for how they're actually marketing their offer?

I have others, you know, speak on your behalf of what that looks like. Now, if you don't have that, then what you really need to do is speak to them in your content and your messaging of your transformation or, you know, why you are there. Like, because if you're selling an offer, it needs to be something that you've done yourself or help others do. So Either share your message or others message is what I would say. Oh

the

email

in it, right?

onto your email list. So generating leads and stuff, there's a bunch of different ways to do this. But honestly, the best way is to create a very specific lead magnet that speaks to your ideal client. Now that's where most people get it wrong. They can create lead magnets and freebies all day long and get people to sign up for their list. The problem is, is they're not calling him the right person that will buy their offerings. or the right person who's in the right spot for them at the

time, if that makes sense.

They weren't signing up for the course that I had, you know? And so I figured out that they weren't. the right people at the right time. They were people probably at the beginning of their journey that didn't really know what they were doing, didn't really understand the problem that they had, and they were generally in the right area, but they weren't in the right moment in the right headspace.

So how would you recommend people figure out a lead magnet? To hit people just right at that right moment, right at that right time that they are your ideal client, they are ready to buy or potentially could be ready to buy soon, how do you develop a lead magnet to actually get that right audience? Yeah,

So if it's somebody, if you're, you know, this is a course of some helping somebody lose 10 pounds, you know, in 60 days. You need somebody who is struggling at the beginning who wants to lose that weight, right? Now you have to dive deeper into who your ICA is, your ideal client avatar, and decide, you know, is this, you know, a woman?

Is this a man? Does this matter what their age is? And go so far down deep that you know, like what their income is, what they can afford, how much this program means because the value of that. With your amazing irresistible offer is going to outweigh whatever that price is. So once you know who your ideal client is, you've worked backwards from your offer and you know where that person is starting at, that way you can help. Dial that lead magnet in, and in your lead magnet, it has to be something that offers your lead, your potential lead, a quick win. So it can't just be something of like, oh, here's information about, you know, what people are doing to lose 10 pounds. You know, like, it has to be something that's helping them maybe lose the first three pounds or, you know, change their mindset. Something's that they're getting a quick win and they want more. By the time they're done using your freebie, your lead magnet, they're like, wow, like, what else does she have because I need it.

I'm not trying to argue with you. You're saying like your, your lead magnet has to be really specific for who you're looking for. But. At the same time, a lot of new business owners feel like it feels like that limits who they can reach out to. It feels like it's limiting their client base and you know, they feel like they want to be talking to everybody.

So what would you say to someone who was like, but I want to be able to help everybody.

I need that you can't feel that way if you're talking to everybody I'm, not going to relate to that if you say hey, um, You know you make a messaging content out there that reaches out to a mom who is You know a mom to all boys Well, I don't relate to that, so I'm not even going to pay attention. I mean, I

do have, I have one son, but I also have a daughter, so my world is a little bit different.

So, that way, you're turning people away if they don't relate to what you're putting out there. So, if you do pick that one person, it's not to say that you have to stay down that road forever, but you need to focus on what you're doing. One, as small of an itch as you can, just to start, there is room for expansion, but other people that might be outside of that bubble for your marketing message could also, you know, resonate with your story and still come in as well.

I always find that the people I want to work with most, I find saying, were you in my head? Did you just hear, like, did you hear me talking to myself? Like, what, how do you know that that's exactly what I was looking for and exactly how I was feeling. Like, that's how you want your potential clients to feel.

It's a little creepy, but it works. You know, that's how you want them to feel. It's like they're, you're in their head and you know exactly what it is that they're looking for, what they want, what they need. So, um, switching gears a little bit, you know, new business owners, I find tend to go really like all out when they start their business.

They get really excited about it. They're working nights and weekends, guilty, you know, they're really trying to do as much as they can in the beginning to get it started. But your book coming out or your book that you're writing is all about creating that balanced life. So what advice would you give to especially new business owners?

For creating about, you know, starting from the beginning with a balanced life, starting with, um, you know, building a life that they want, that goes along with their business, as opposed to making their business their whole life. What kind of advice would you give to them?

We get fall down some rabbit hole. Don't even know how we got there.

So once you kind of start down that rabbit hole and start down that habit of constantly working, it's really hard to then take that step back. So if you can build that habit from the beginning, and I, you know, I joke when I say that I work nights and weekends, because what I actually do is I'll usually work like 10 to two or three, and then I'll take a few hours off.

And then if I'm So if I'm feeling inspired and I'm feeling like I want to work more, I'll work at night. Because that's, you know, I'm not, I don't have people interrupting me. I don't have meetings. I don't have things I have to, you know, so it's a lot easier for me to kind of do some of those other tasks at night.

And if I'm feeling like it, I don't ever pressure myself into it. I don't feel like I have to, but I think a lot of being a business owner is learning new things. how you work best. Now that you're not chained to a desk nine to five, what is your, your actual work, prime work time look like for you? Like last weekend, I woke up on Friday and I was like, I don't feel like working today.

I'm just not going to. And I didn't. But what I did was I ended up Having some time on Saturday and Sunday. And so I did a few hours here or there. Cause I felt like it, I didn't feel like I had to. I didn't, I don't make it a habit of doing that. Sometimes I do. Cause I like to take Fridays off, but, um, you know, and then like yesterday I was feeling sick in the afternoon.

So I like ended up sleeping all afternoon after my, my morning meeting. So I think it's about balance, like you were saying, and I think it's about. Um, figuring out how your body works and how your mind works and what's best for you and, and all of those things. And sorry, I went off on a tangent there, but I was just so passionate about this.

I think it's so important that people realize that you don't have to work nine to five just cause you're, you're a business. You can work when works for you. So, um, so let's talk a little bit more about your body. book. What inspired you to write this book? What, um, you know, what are you looking for readers to potentially get away from or get away from, get, take away from, not get away from, what could you, what, oh my goodness, words are so hard for me today.

What key takeaways can readers expect from your new book?

So everybody's hours and times, and even when they're productive, like you said, are completely different. I know a lot of people who are night owls, want to work at nighttime and you know, that's cool. Whatever works for them. And so me having a full on crash, melt and burn. Almost ended up probably needing to be in a padded room at some time just because Probably a little exaggeration Um, but you know just you know That also goes into, you know, making sure that you have a, you're taking care of yourself, you know, working on your, your mindset and putting yourself first because you cannot run a great successful business, have a happy home and work balance if you're not taking care of yourself, you know, and, and making sure that you are the best you to be able to help others in your business and in your life and enjoy it all. So. Developing, you know, taking all of that and my transition of, you know, taking the time to reevaluate my business and, you know, really what I wanted for my business and for my life came the birth of this program. And ultimately the book that, you know, walks people, it's a true, you know, business. framework of walking people, you know, right through the start of helping them find out exactly, you know, what kinds of structure works for their business, setting up those foundations and then, you know, enabling them to scale it. If that's what they decide to do eventually, you know, not everybody does, nor do they want to, and that's perfectly fine.

So I think it's also, you know, allowing people the freedom And the, the point to say, Hey, it's okay for me to run my business the way I want to.

So. What mindset shifts do you think new business owners need to make to not only achieve their goals, but to also do it in a healthy and balanced way, like you talk about in your programs and in your book? What, what are those mindset shifts that you would recommend that business owners focus on first?

Not to just create all of this and just create it and just keep it the way that it is and never enjoy our lives. So I hope that people, you know, can take it in to find their peace within. whatever that looks like. I'm not, I'm not going to the gym, so that one's not going to be for me, but you know, I, I love reading and walking. Um, and I think that, you know, just making sure that you take time for yourself to just kind of like chill, just chill for a little bit. You know, like it doesn't have to be go, go, go. And, you know, if you're, You know, a parent or you've got pets or you take care of others and stuff. Like you're always pulled in different directions and then with your business and you're always helping others that you forget about yourself a lot.

And, and I think that you really have to take care of yourself in order to take care of others.

And I feel like that's such a good example to set for her clients where she's like, no, this is my time. I'm going out for a walk and I'll get back to you afterwards or. You know, whatever works for her in that moment. But she was, she's like really dedicated to it. She does it every single day. And as a person living in Texas, I'm just very jealous that she can go outside and walk around outside in the afternoon.

She lives up in Chicago, so it's not a hundred degrees right now for her. But, um, you know, I would love to be able to do something. Like that without coming back in a bottle of sweat. But, you know, I think it's a great example for her to set for her, not only for herself, but also for her clients to show, like, you need these moments, even her as a successful coach takes that moment for herself where she's just out and walking around and enjoying nature.

And, um, you know, I, I've always thought of that as like, okay, you know, it's okay for me to stop working at three o'clock when I get tired and I want to rest. And I don't want to work anymore. Like, she does it. I can do it. It's okay. Like, it's just, it was so fascinating to me that she was setting that example that I had never really considered that it wasn't even an option.

So,

the time.

But just taking that time away, just taking that time to reset, whatever that looks like.

it's

a, it's a balance. Well, again, thank you so much. You've been wonderful. And, um, I hope everyone got a lot of value out of this and I will talk to you guys again soon. Thank you so much. Bye bye.