In this exclusive interview with Omni Talk recorded in the VusionGroup studio live at the World Retail Congress in Paris, Ian Bailey, Managing Director of Kmart Group Australia, shares fascinating insights into the world of Australian retail. Discover how Kmart Australia differentiates itself through its strong focus on own brands, rapid product development, and the integration of cutting-edge technology like 3D design.

Key takeaways:

• The power of private label and Kmart Australia's unique approach to own brands
• Adapting to changing consumer behaviors and expectations post-pandemic
• Leveraging digital tools to enhance the in-store experience and supply chain resilience
• The story behind Kmart Australia's successful partnership with Mattel for wooden toys

Ian also reveals how Kmart Australia is navigating the challenges of a shifting retail landscape and geopolitical uncertainties. Learn valuable lessons that retailers across the globe can apply to their own strategies.

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