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Sales IQ Podcast - Sales IQ 4th July 2019
How to build a high converting outreach process with Mark Kosoglow
00:00:00 00:37:58

How to build a high converting outreach process with Mark Kosoglow

Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous! 

Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream with a killer cadence process. 

Places you can find Mark: 



[spp-timestamp time=”02:20″] – An intro to Mark and his journey in sales  

[spp-timestamp time=”04:15″] – Key learnings Mark took away from his first job in sales 

[spp-timestamp time=”07:45″] – The inspiration for Mark’s book 

[spp-timestamp time=”10:10″] – Mark’s definition of sales cadence  

[spp-timestamp time=”11:45″] – The number of outreach touches you need for a lead 

[spp-timestamp time=”12:45″] – The first step before executing a cadence plan 

[spp-timestamp time=”14:20″] – Mediums you should be using to engage with your prospect 

[spp-timestamp time=”16:45″] – Cold calling is not dead? 

[spp-timestamp time=”18:50″] – The best time to overcome an objection 

[spp-timestamp time=”20:20″] – Luigi’s quick recap 

[spp-timestamp time=”24:20″] – Aligning your content to customer personas 

[spp-timestamp time=”26:25″] – Content you should put in your emails to get engagement 

[27:35] – Shhh! The secret to getting people to show up to meetings 

[spp-timestamp time=”31:55″] – One thing that Mark would do differently 

[spp-timestamp time=”33:35″] – Biggest influence in Mark’s career 

[spp-timestamp time=”34:40″] – Sales: A science or an art? 

[spp-timestamp time=”35:40″] – Where you can find Mark