🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟

In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level.

In this episode we cover:

is episode we cover:

💡 Money Mindset: How your money mindset could be impacting your business? We particularly focus on feeling comfortable but you're not seeing the growth you want. Plus, Bec shares an exercise to do to identify where your money mindset beliefs come from and how to let them go.

💡 Trust, safety & comfort: What does 'feeling safe' in your business feel like? How do you learn to trust yourself and your decisions? How to create 'energetic minimums' to allow yourself to hold more money.

💡 Strategy and Mindset: They go hand in hand and as we grow, we can focus on new strategies but not up level our mindset. We talk about what that feels like and how to move through the discomfort and make the next level 'normal'.

💡 Bec's business growth: Bec shares how she has grown her £20k+/m business primarily using Instagram. She has recently launched a membership and talks about how that has prompted her to look at her strategies and it starting to use Facebook ads.

💡 Top 3 Takeaways: Sophie shares the three pivotal lessons she's learned from Bec that have impacted her business growth.

🔥 Whether you're feeling stuck or striving to reach a new financial milestone, this episode is jam-packed with transformative insights and actionable advice.

Introducing... Rebecca Haydon

Rebecca is a Mindset Coach and Business Mentor, with a Masters in Hypnotherapy and NLP & Keynote Speaking. She guides her clients to rewire their subconscious thoughts and create powerful behavioural changes so that they can reach their most mind blowing visions and goals.

Her real passion, specialisation and focus is helping ambitious female entrepreneurs grow their business to multiple 5-figure months with so much ease, unlocking their highest level performance, build massive self-trust and step into the identity of the woman who is living a life full of experiences with regular travel and running a business that actually feels sustainable and safe.

Find out more about Rebecca:

Website: www.rebeccahaydon.com

Insta link: @_rebeccahaydon_

Podcast : https://pod.link/1500633637

CEI Quiz :

Find out what YOUR unique profile is so that you can operate your business based on you. https://www.rebeccahaydon.com/cei-quiz-sign-up

Membership :

The exclusive monthly membership for high-achieving entrepreneurs ready to achieve success and unlock their business growth through mindset work and hypnotherapy: https://www.rebeccahaydon.com/higher-self-society

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

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Free Resource:

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Email me here: hello@sophiegriffiths.co 

hello, and welcome to Lion Hearted Marketing.

This is a podcast for bold businesses who are ready to go from a slightly

scattergun marketing approach to connecting everything they're doing

to create joyful, repeatable customer journeys, that build connection and

consistently convert new clients.

That's called a funnel.

If you fancy.

If you have that nagging feeling, you should have more of a grasp

on your marketing, more of a plan, more of a system to support

your pretty successful business.

You're in the right place.

This isn't about trying lows and new strategies.

It's about taking what you've got and making the most of it.

I'm Sophie your host.

Self-confessed tea superfan marketing strategist and funnels or joyful journeys,

as I like to call them, demystifier.

Join me every Tuesday for my Lion hearted approach to marketing.

To help you navigate those big moves, stay focused on your goals and ultimately

take your business to the next level.

Let's jump in to today's episode.

Hello and welcome to Lion Hearted Marketing Podcast.

I'm here today with my guest, Rebecca Hayden, or Beck, as I'll probably

refer to her as Beck is a mindset coach and business mentor with a

master's in hypnotherapy and N L P and Keynote speaking, she guides her

clients to rewire their subconscious thoughts and create powerful behavioral

changes so they can reach their most mind blowing visions and goals.

Her real passion, specialization and focus is helping ambitious female

entrepreneurs grow their business to multiple five figure months.

With so much ease unlocking their highest level performance, build

massive self-trust and step into the identity of the woman who is living a

life full of experiences with regular travel and running a business that

actually feels sustainable and safe.

So,

Hi.

Thank you for having me.

I'm so excited to have you here.

So if you've been on my email list for a while, or if you follow

me on Instagram, you probably will know that I work with Beck.

She's one of my coaches.

And has been since the beginning of this year.

I started working with her in January.

I'd launched my group program and it was kind of going well, but I think

it's probably fair to say I was a little bit all over the, all over the place.

Had a lot going on and I think probably the biggest driver of me

investing with working with Beck was I, I was doing all the things.

I was really busy, I was working really hard and.

That's really been drummed into me at such a young age, as I now

know that working hard will give you like, you know, what you want.

And actually, if it got to a point where it felt like if I wasn't working

on my business, then I was doing some, you know, I wasn't working hard enough

and therefore I wasn't gonna get the money, and I kind of, you know, realized

that if I didn't do something about this, I was probably gonna burn out.

So I also wasn't matching.

You know, the level of income I should have been getting for the

amount of work that I was doing.

So that is what we are gonna explore in today's episode.

It's not gonna be all just about me in my problems, although we

will delve into that as well.

But what we really wanna explore today is feeling safe in your

business and how you can start to.

Think about what that might look like, and then maybe thinking about if that's

whether the thing that's holding you back from this next financial level that, you

know, we're all looking to kind of get to.

We're also gonna talk about how Beck has grown her business to 20 k plus months

just using Instagram, but how she is now starting to look at using Facebook

ads to take it to the next level.

And I'm also gonna share my experience of working with Beck and, and what

I've learned about myself, but also, you know, watching Beck run

a business of that size and what I've kind of taken from it as well.

So it is so lovely to have you here.

Before we jump in, tell us a little bit more about yourself in real life.

Real life.

Beck.

I never get time to speak about real life, Beck.

go on.

Give me some real life back.

If you follow it on Instagram stories, it's quite real life back.

That's true.

That is true.

So I am a dog mom, first and foremost, to a beautiful golden retriever called

Barney, who is eight months old.

And you know, when you just like, oh, I'm in love with him.

I'm so in

with him and I've never even met him, but he's so cute.

I mean, often on our calls he'll like be around keeping an eye on what's going on.

come and have a little sniffy sniff around the, around the camera.

Again.

Oh

Oh, it's this one again.

Yes.

So I live in a beautiful town called Shrewsbury, which is very picturesque.

It's right on the river.

It's, you know, when you live in a place and you're like,

I can't believe I live here.

And I think that daily when I'm just like, mm, I just love it.

It's so beautiful.

And.

That's about it really.

My partner's called Jack, he is a salesman too, so we can kind

of travel the world together.

He does a lot of things abroad, which I just book a flight and go

with him, which is Ty as yeah.

the definition of someone living their best life back.

I

I feel like I live vicariously through you a lot of the time.

I love that.

I love that.

So yeah, I was, I grew up in the performing arts industry.

That's what I did as a career before I became a coach.

And that's, that's about me.

Yeah.

And you lived in Australia for a while,

I D Oh, forget about that.

Yes, I

Blip.

that little box I put away.

Yeah, I lived in Australia for four years actually.

I do have permanent residency, which I think is quite a quite a thing to,

yeah, it's very, very hard, the hard, one of the hardest things I've ever done.

But yeah, got permanent residency.

Lived there for four years, absolutely loved it.

And moved back last August.

I can't believe it's nearly been a year now.

my God.

Mm.

Amazing.

Okay, so I've got a really important question for you before

we jump into everything else.

If you go to a restaurant and you can only have a starter or a

pudding, what would you choose?

Has to hands down be a starter.

I'm the most savory gal there is?

Are you?

That's so interesting.

My, we were all split in our family, so like my mom is like super savory.

She's always on like the peanuts, the cheese, that, whereas I'm so sweet, like

I could just eat sugar all day long.

What would you choose as your like favorite starter?

Oh God.

Anything with cheese, like a good caramel bear dip with

some like red onion chuck knee.

I'm a sucker for a prawn cocktail, if I'm honest.

bloody love a P prom cocktail, to be fair.

I am with

they're not just for Christmas.

exactly.

Not for Christmas guys.

It's for any occasion.

I mean, even better if it is in some sort of like crystal glass, you

Of course.

Yes.

over the edge.

Yeah.

Oh, I have to say I'm quite into barter at the moment.

I

Oh,

isn't it?

Like it's a vibe, but

now I'm starving.

Yeah, I know, I know.

We shouldn't talking about that.

Okay, so there's a lot we could have talked about today.

But I think we decided that something that is so relevant to a lot of people and

really at any stage of your business as well is this feeling of a lack of safety.

And I've talked a little bit about it there, this feeling of needing

to be in it all the time, but it comes up in a lot of different ways.

I know.

And it comes, I think, alongside a real frustration of not getting where you

want to be, but not really knowing why.

So I thought it might be helpful if we start, like, what sort of, how might

someone recognize this in themselves?

I think it's, I think first of all it's recognizing the

patterns that you keep playing.

So becoming aware is obviously the first step of any sort of

change within your business.

And I think a lot of the time when we are keeping ourself quote unquote

safe, we do the same things day in, day out, hoping to get different results.

And I think there's, you know, you get to a point in your business and I was

definitely here, and to be honest and working through it, This phase of my

business now, which I know we'll talk about in, you know, in due course,

but you, you are doing the same things that have got you to that place, but

equally, it's not getting you to.

That it's not gonna get you to the next place, but you think it is going to.

So it's getting yourself to a place where you, you see

that you are very comfortable.

And I think sometimes that's the worst to call yourself out on, right?

You know, when you're like, oh, okay.

Like business has become very comfortable.

It's very easy for me to achieve where I am right now and to repeat that process.

But equally, I'm not where I wanna be.

So why am I in that comfort?

Why am I.

Plotting, why am I almost a bit stagnant?

I get a lot of clients who use that word when they come to me, like

I'm just feeling really stagnant.

I'm feeling really stuck in the way of like, I don't know

how much more I can be doing.

Like I, I'm doing all the things.

I'm showing up the way I always do, but I'm not seeming to get to that next level.

And I think it's that being aware of that pattern of.

Going to do something or pushing yourself out of the quote unquote Z comfort

zone, and then a week later you're back doing the same comfortable things

you kind of teeter.

Teeter absolutely.

And I think as well, like, I don't know if.

I think there's like a bigger cyclical thing as well, isn't there?

Where I think if you are not doing the mindset work as well as the strategy work,

this is what happened for me as well.

When I take a step back and look at my journey working for myself so far, is

that I push myself and I get to that next level and I'm like, yeah, okay, great.

But it's not underpinned.

So with like a solid mindset.

And so what happens is I almost all my old money stories come up

and I, I freak myself out and then slowly it sort of all ebbs away and

I, I end up back where I started.

It's a bit like like, you know when you go on a crash diet and you lose loads

of weight and you're like, yeah, hit my,

Look

target, I've done it.

That's it.

And then like a month later you'll like back to where you started and you're

like, well, where did that all go wrong?

Like, I hit it.

Why couldn't I just maintain it?

I can maintain this level.

Why can't I maintain that level?

It's very much like that.

You know, it's the same as, don't they say when people have gone on

crash diets, you actually end up putting more weight on afterwards.

The same as people who win the lottery usually end up in debt.

You know, like it's because you are, you are going to a place that you,

your body can hold to an extent.

Kind of with, with a bit of burnout, your body can hold it, but

your mind is, has not caught up.

Like your mind is not there ready to actually hold that amount or maintain or

sustain, which is, you know, one of the biggest things that I help my clients with

is actually sustain in the next level.

So you will sabotage because it does feel unsafe.

You know, your subconscious is here to keep us safe.

So the moment that it doesn't feel in that safety anymore, it will do

everything in its power a lot of the time.

Things that you don't even know that you are doing, which is

always the always the juicy bits.

Yeah.

Which is really hard, isn't it?

Cuz you think you're just doing what you did to get to that level.

Like if you don't know what's happening underneath, it's hard.

So in terms of what's going on underneath, that's the limiting mindset, the

money, a lot of money believes that

Yeah, I think definitely when you are moving to the next level, when

you're holding a different amount of money, when you've got a new kind of

energetic minimum in your bank account, for instance, or a new energetic minimum

that you've got coming in into your bank.

Like I know when I hit.

Kind of 10 K reoccurring revenue.

And I, I was on that for so long, like I plotted on that for such a

long time because that felt really comfortable for me to do that.

And actually like within three months I was like, Hmm, hang on a minute.

Like this isn't going anywhere.

So there's definitely something about me holding that the next lot of the

reoccurring revenue that I now hold.

So I think it's the, it's definitely the money stories that you've had.

Growing up, you know, we take our biggest imprints on from the ages

of zero to seven, so we are really.

Almost like little sponges, little walking sponges.

When we're kids and we, we take things on from parents, from caregivers, from

friends, from the people who music that we listen to, we kind of take that all on.

And because we don't have that analytical mind when we're

younger, we have nothing to go.

Oh.

That's bullshit.

What my mom's saying right now, I don't believe that.

We go, oh, my mom's saying that right now.

And that means that I must believe it.

That's how we grow up.

So when you are going into that next level of finance, it might,

you might have done money mindset work for your previous level.

It's gonna look very different for the next kind of step up.

Yeah, and generationally as well.

It's, you know, they, that might have been true for them at that time.

And, you know, working for yourself in 10 K months or 20 K months, like, you know,

back in the seventies probably wasn't.

Something that they even saw role modeled in women.

So yeah, it's like I'm picking that.

And also I think just from a personal perspective, like as a mother,

making sure that I'm not passing that onto my own children as well and

having them hear the positive money stories and, and that sort of thing.

So in terms of identifying what those money beliefs are,

like where would you start?

I think first of all, just get really clear on what feels unsafe.

So you know, for me, a pattern that I used to do, I had quite a big money

story growing up, to be honest, in the way of, my dad had a very bad

accident when I was in year six.

We lost the house, we lost everything, and I took on a lot of beliefs at that point.

That I couldn't hold money, that I had to always borrow money, that

I couldn't spend my own money.

Like it, there was lots of beliefs that came up in that, in that perspective

that I really had to dive into.

And I found that because I was really good at making money, but I could not hold it.

Like, I would be like where the, like I would look at what I'd done

and I'd be like, where the fuck is?

Where is.

Where has that gone?

Cause it's not there.

Like where has it gone?

And you know, it was this pattern that as soon as money came in, I would

go shopping or I would do this, or I would invest again, which is all fine.

Like I still do those things.

But now with awareness as to why I'm choosing to do that.

And I think that was getting really kind of aware of the patterns that

you are creating around money.

Is it the fact that you are ignoring it?

Is it that you are.

You know, it comes out and it goes, it comes in, it goes straight back out.

Are you hoarding it?

You know, I get a lot of clients who are like, I can't spend any of this.

Like, this feels really scary.

And just really understanding it.

I mean, the best place to start with any money stories is asking yourself,

you know, what were you taught about money when you were growing up?

What was it?

That you were taught.

And I think one of the things for me is money didn't grow on trees.

And I definitely know Yeah, the classic.

And then I definitely know when I started to make quite a lot of money in the

business especially kind of from my dad, I think I celebrated the once and

I told him, and he was like, what the f what are you gonna do with all of that?

And that was the response.

And I, I was like, Ooh, okay.

This is, this is new.

This is a new thing.

You know, and, and really understanding that to be around money.

And it's quite funny now.

Like I had a massage yesterday and I was doing some journaling this morning

and I was kind of reflecting back on.

You know, previous Beck 2017, let's say, would've, you know,

oh, 42 pounds for a massage.

Oh, like, she would've been there, she would've been like 42 pounds.

And I went for this massage yesterday, I booked in for facial for next week.

I bought one of the things that she told me to buy, like, and it

didn't even, you know, 300 pound doesn't feel heavy for me anymore.

A grand doesn't feel heavy for me anymore, but it's because of the energetic

minimums that I've worked into to have that as my reality, and I think like

understanding that is very important.

Yeah, absolutely.

I mean, we all have our, both common parents.

You know, the money doesn't go on trees, you know, you have to work hard if you're

gonna, be successful, mine, one of my parents' favorites was What's it called?

Champagne, lifestyle lemonade, money.

Mm.

That feeling like you should never be splashing out there's so

many things sitting under isn't there.

So once you've got to a point where you sort of understand that lovely

insight into your psyche, what are we whatcha doing around actually.

Actually kind of fix, because I mean, these are, I, I was listening to

one of your podcasts the other day.

I call them additional free coaching therapy sessions, and you were talking

about how, you know, it's never, no matter what You know, whether you

use N L P or you know, you work with a coach or you're doing on your own

or whatever you're using, it's never just gonna be like a golden bullet.

Like it's never just flicking a squitch.

You know, for however many years, 30 odd years I've been, that's been

kind of ingrained into me and that's the way, been the way of thinking.

But you can also make relatively quick pro, it can start peeling

layers off quite quickly,

Hmm.

Yeah.

kind of understanding what, what's driving your actions.

Yeah, for sure.

And I think like, you know, I use timeline therapy with my clients because it's

one of my favorite all time tools and it gets into the belief very quickly.

But you can actually do it without like, yes, obviously working with a coach is

deeper and you can, I can really pry into the answers, but you know, you can do it.

Just reflect back into the memory, you know, like, okay.

Who is it that I hear saying this is something that I always ask my

clients like, is it your voice?

Is it your mom's voice?

Is it your dad's voice?

Is it your friend's voice?

Like what voice has actually implanted that belief into, into

you, into your subconscious, and then go, okay, like when was it?

Can I think of a specific memory?

Does it have a feeling?

Where is that feeling in my body?

And then go into that and, and look at it from your eyes now, because the, the

belief that's showing up is your four year old self who felt really scared

in that moment and said, okay, this is the belief that I've gotta take on.

Put it in your backpack.

And then they've carried that backpack all the way through

till the last 20, 30 years.

So go in and have a look and go, okay, well what do I actually believe now?

What is my story now?

And it's practicing that because that neural pathway is so ingrained.

You know, you've, you've thought it time and time and time and time

again, which is exactly what you said.

You know, we don't.

In and out and it's gone.

And bish bash B and we're done kind of thing.

Like it's a, it's an ongoing thing.

It's like going to the gym.

You have to work that muscle, that new neural pathway.

So having a look at that memory, if there is a memory associated, there

usually is if you dig around deep enough and then asking yourself,

okay, what is it that I believe now?

What is the story that I want to take on?

What is, what is that that I wanna step into?

Because our brain is neuroplastic, which means we can change it at

any given moment, which is the magical power of the subconscious.

So, you know, writing those down.

Affirming it to yourself, saying it to yourself time and time

again, that this is your new story.

And every time that old story comes in, you go, no, I'm not.

That's not mine anymore.

That's not mine to have.

It's not mine to keep, and this is what I'm thinking and

this is how I feel from now on.

Yeah.

Yeah, and I think it's, like you say, it's a lot of repetition

and kind of remembering like, no, this isn't me actually anymore.

And like I've found since working with you is it's January.

Like my awareness of when those things come up, like you're sort

of sitting in a minute and you have that automatic, like that sort of

gut reaction or, you know, response.

And then re I mean, pretty quickly now I'll be like, oh, hang on.

Hang on a sec.

That's that coming back up again.

Oh, I see what's going on here.

Right.

Okay.

I need to do this.

And that's, it's so empowering to know that you are kind of identifying

it and it still, it still can hurt.

It can still can be uncomfortable.

It can still feel like, oh God, this again, well, like.

But actually being able to consciously kind of do something

about it is really amazing.

And I think a lot of the time when I'm working with clients, the ones that I see

who have the most success, when we put ads in place and systems and they start

getting clients into their world, the ones that have the most success are the ones

that are, have done that mindset work, that are ready for it, that are kind of

like, okay, I needed, I needed a strategy.

Action, please.

Like you are, I know you are very much.

Not just like what's it called?

Like the manifestation of like, oh, I really want this,

I want to earn 20 K this month.

So like, as long as I focus on that enough it'll just happen.

It's much more about, you know, pairing up the strategy and the mindset, isn't

it, like, so that you can hold both.

Yeah, for sure.

Because I don't believe you can have one without the other.

And I think that's a big part of my messaging in the way of like,

you can have every single thing there in front of your face.

And a lot of my clients do.

A lot of my clients come to me already knowing what they

should actually be doing.

They already know the strategy.

Yes, okay.

We need to tweak and we need to mold and we need to uncover some things.

But a lot of the time you do know, and actually it's your mindset that's kind

of masking that and not allowing you to see it, or not allowing, allowing

you to trust yourself to do it, which is the biggest thing that I see.

And I think it's like that.

You have to have both, especially when you are going into playing, playing

in the big, like playing bigger, reaching those bigger goals because

there's not many people doing it.

You know, 20, 20 k reoccurring revenue to me feels very, very normal.

But I was on 1,400 a month four years ago.

Yeah.

That's a very, that's very different.

And there's a lot of my friends who don't who, who are not on that either.

So it, it's, It's crazy to be in that world.

It's very natural for us as entrepreneurs because we hear it all the time.

But actually when you, when you look at it from face value, like you, you

are gonna have to do work to make that feel normal and make that feel safe.

And just I guess just what you said there about

making that feel safe and trust.

I think there's a lot of things for me that have come up in terms

of trust in the business of.

It not just being me.

So I felt very much when I didn't feel like there was trust in the

business, I didn't feel like I could spend money on getting support.

I didn't feel like I could commit to someone working alongside me.

Cause I was like, what if I don't trust the business?

I don't trust I'm gonna get the clients I don't trust.

I'm gonna be able to pay them and pay me.

And I think also just trust in investing in systems and ads.

And it's something that comes up a lot with clients like, oh, I don't know.

If I wanna spend money on ads, because what if I can't afford them?

What if it's too much money?

What if I don't get the clients back from it?

You know, if I spend this money on ads and then I, I don't get a client

within, you know, two or three months, then it's gonna be a nightmare.

Is that a process that you just have to work through and

start stretching that muscle?

It is definitely a muscle to stretch, but I think when you've

done mindset work, And I saw this with you, is you get curious as to why.

So if you're like, okay, I'm gonna put this money into

ads, this is what I'm doing.

If it doesn't work, that means absolutely fuck all to do with me.

It's, it doesn't mean that I'm not good enough or that my work

isn't good enough, or that I'm, this is never gonna happen for me.

Actually what it is, is it's a transactional situation that I need to

look at from face value, get curious to as to why it's not working and change it.

And I think there's a lot of, you know, when you get to that level,

you have to see business in that way.

Because I think when we first start our business we're so, I mean, I was obsessed,

still am obsessed with my business, but in a different way, a very detached way now.

But like I was, it was so encompassing and I made everything about me and every

client that said no was to do with me.

And you can't run a business like that.

McDonald's definitely isn't running their business like that.

If someone ain't buying the cheeseburger, do you know, like

like, oh my God, they prefer Burger King.

Yeah.

just stop doing, we should just stop doing burgers

Yeah,

people are the

that's it.

I'm done.

Burger King.

Yeah, exactly.

It's over guys.

but like, you know, you really have to detach from what you

are creating, being about you in that level, and you really have to see

it as, as curiosity, like, I spoke about this in my podcast this morning.

It's that knowing that.

It can change and get curious of that.

And if something isn't working from a strategic point of view, first of all,

I definitely do look at the mindset with my clients, cuz a lot of the time it is.

But sometimes in business if things aren't happening, it probably is

strategic and things can change or shift or you know, slightly.

Merge into something else, but it's that curiosity.

It's a very different way of looking at it than, oh my God, I'm gonna

burn my business down to the ground because I've done this one launch

with these ads and it's not worked.

And you know, it's very different.

Yeah.

And if I don't post today on Instagram, like I might miss an

opportunity and then I'm inconsistent and what does that say about me?

And yeah, it's like, Knowing, like I think feeling safe as well to trust that you.

Can, it's not even just about the money, is it that you, you know,

can bring into other people into the business to help you grow it and have

that safety in that you can step away from it and go on holiday and other

people can keep your business running?

It's not because when it's your identity and when it's you, you,

you only trust yourself to run it.

You like you're never off.

Like, I don't care what anyone says.

Like when you're in that space and that state, like you are never off because

you were always thinking like, oh.

I better just, you know, better just check in on Instagram.

I better quickly check my emails.

Like, oh, if something bad happens or you know something, something needs me,

then I need to be available just in case.

And I think setting up systems and having people around you, there's that

energetic trust as well, isn't there?

That actually, yeah.

Other people can run this business.

As well alongside me and having that leadership and being able to then

translate what you, what your business is about, how you want things to

run is a next level thing, isn't it?

Like I feel like I'm kind of stepping into that bit at the moment.

Yeah, definitely kind of really encompassing the ceo, which I think

it's hard because you don't, you don't almost get taught that I think as a

business owner, like you start as a, a lot of people start as a freelancer or

a lot of people start as like doing bits here and there for, you know, like I

was doing hypnotherapy for weight loss.

Got loads of things going on, and all of a sudden you're like, wow, okay,

I'm now leading myself to run this empire, and it's not just on me anymore.

Like I get to trust me, which is why I think like the trust

piece is so, so important to trust your decisions and trust.

You which I think like a lot of clients, like I can't, I don't

really resonate with this cuz I was a performer, so I've been self-employed

since I kind of started working almost.

But you know, when you've been in a nine to five, you have people looking

over you, you have your KPIs, you have your, you know exactly what

you're turning up and doing that day.

But with your business, you're like, wow, okay.

Like I've gotta put my schedule in now, like, What?

You know, like it's, it's working on that and then working enough to

trust yourself to go, okay, this is the decision that we are doing

everyone on board, let's go and do it.

And I think that's where the curiosity comes in as well as the, okay, maybe

it didn't work, maybe it did, but we went there and I trusted myself.

You know, I can't remember who said it.

I think it might be Steven Bartlett.

He was saying You know, there's two types of business owners.

There's a business owner who, who completely trusts themselves.

Try it out if it doesn't work, you know, within a week.

Or the business owner who fluffs around on that same decision takes a year to

decide and then finds out it doesn't work.

And you know, is it a month or is it a year?

Which one are you kind of choosing?

And I think that is,

Yeah.

it is risk, but it's also reward with your business.

And I think if you can trust yourself.

To, you know, you are, you are at a heightened risk when you, when you start

really growing your business, aren't you?

And, and you have to be okay with that.

Yeah, and I think what we were talking about a little bit

before we started recording was this feeling like as you got to these

next levels, so as you start to.

You know, move out of your comfort zone and take the next level and

start to, you know, bring in more money and have maybe slightly

different structure of the business.

Do things slightly differently.

You can feel a bit like you're a beginner again, can't you?

Like that fear can creep back in and like you might have had like really solid trust

in yourself, you know in yourself and your decisions, how your business is running.

And then you're making these changes.

You're bringing in more money.

It's a different level of client.

It's something else you know, is coming into play.

Or maybe you've started taking on team members and suddenly you're like, Oh my

God, I, I feel like I've lost my plan.

Mm-hmm.

And I think you do almost revert back to.

The, the little you that started your business who was like flitting around

and downloading the master classes and trying to overlearn, you know, a

lot of my clients are at that space when they first started start working

with me, and it's that overlearn over consume constantly watching what

the seven figure coaches are doing.

And that's what you used to do, whe right at the beginning of your business,

it, Alma, you almost go back into that because you are at that next phase

and you are having to learn again.

And it feels uncomfortable because you don't know and because you've sat

in, we have four stages of learning.

I won't go completely into it cause I don't wanna bore everyone, but I do.

I love it myself.

But,

for it, but yeah.

But two of the stages of learning that I talk about the most

is being consciously competent.

So when you are in consciously competent phase of learning, You have to really

think about what you are doing.

Everything is very conscious.

So think about when you first started driving your car.

It was like, okay 10 and two, look at the mirror, this and this.

Like everything was so energetically you really had to think about it.

It was quite tiring when you were first learning exhausted and now you get in

the car and you know, just a little, I used to do my makeup in the car.

Like, how bad is that?

I mean, I often get to places and think like, I don't know.

I don't know how I got

No, exactly.

if a red was in a red light, I would've stopped.

So

it's that.

But that's the set, like that's our last stage of learning, which

is your subconscious competence.

And actually when you've been in subconscious competence for a long time

in your business, which is when you are playing in your comfort zone and you're

doing the things that you've always done and you do stories very easily and

you post on Instagram very easily and.

You can sign clients very easily and then you go, okay, now let's

add funnels and ads and the bigger picture and let's get the PR people

in and let's start writing a book.

It you are, you are back at that conscious competence where a lot of

time your ego then goes, oh, no, no, no.

Oh dear.

Whoa.

Who?

Oh

We cannot be a beginner because we've been an advanced

business owner for a long time.

Like there is no way I'm going back to this and it's actually calling yourself

out on that being like, no, it's okay.

It's okay to be a beginner again, I haven't gone back to the start, you

know, I get clients that say this all the time if we've changed their

niche or they're like, oh God, I'm starting from the beginning and I'm

like, no, you're just having to think about what you're doing at the moment.

That's all it is.

That was a big tangent, but

No, I love, I loved it and I mean, I think it probably leads quite

nicely into the fact that you are sort of going through that at the moment in

terms of, so at this point you sort of grown your business pretty much all on

Instagram, which is kind of incredible cause it's not like you've got like

hundreds of thousands of followers either.

I think that's such a testament, isn't it?

Like getting to like 20 to 30 K months on.

One single platform, one single focus.

And also something I was gonna talk a little bit about later, something

I've taken from working with you as well, it's like one offer.

Like it's just, you know, I mean you do little bits and pieces like a

masterclass or an in-person day or, and you've obviously recently launched

your membership, but up until a couple of months ago, like you, literally,

your primary income source was people working with you one-to-one over a

month, three months, or six months,

Yeah.

Yeah, basically.

And I think like I kind of, it was weird cause I fell in that when I moved

home from Australia and I actually, you know, I had done the launches.

I had a group course called Visibility Queen.

This was kind of more when I was in I did a lot of work with writing content

and being visible as a mindset coach.

And then I switched when I came back home.

And you know, like I had a group course called Visibility Queen.

I had the content bible, like I had all of the group courses and stuff,

and when I moved back home I felt really unaligned, which I think a lot

of my clients go through too, which is why I can resonate where I'm, I was

like, I fell into this and actually this is not why I've done my business.

You know, it's not why I started and I really moved into the mindset

side of business and I still teach content and visibility.

It's still part of.

Parcel of the business now.

But, you know, I, I really, because I moved back from Australia and went

through a huge breakup, I didn't have the capacity to sell anything else.

I literally had no creativity for a very long time because I was dealing with

moving back and everything else that the breakup brought, you know, brought on and.

I decided then and there that it was like, okay, well it's one-to-one.

Like that's how you work with me and I did it so well that I can drop

one-to-one on my stories and within three hours they'll be the next person in.

You know, because I've made it that, and I think growing the sustainability

through one-to-one of reoccurring revenue is where it's at, if I'm honest.

It's where it's at.

Yeah, I find it incredible.

And but at this point, so now you've introduced as you're, obviously you're

more settled now when you are, you know, you've moved into your lovely house and

you've got Barney and Jack and you are like pushing to your next kind of level.

You've obviously got the membership and As, and this is actually,

I mean, not quite, I don't.

Not most of my clients, not quite at where you're at in terms financially

before they start the membership.

But often you'll get to like this high level capacity with one-to-one.

You kind of re you realize that, you know, there's only so many

people you can see and you've kind of reached your upper limit.

So we go into more of a group program or a membership or

whatever it is, and actually lead.

Jen for that is, is a different ballgame.

And it's, it's, I think we talked a little bit about earlier, you know, expecting

just to do the same thing like, you know, for you to like work harder on

Instagram, do more Instagram to get those leads is just not, it's not sustainable

and it's not really, you know, much bigger businesses like British Airways

or you know, McDonald's or whatever, they don't just use one approach and,

and just do more of it to get more sales.

You know, you start to bring in other legion.

As well.

And is that, is that what's kind of brought on your Facebook,

looking at Facebook ads?

Yeah, for sure.

The way that I speak about my business is about playing bigger and I always

embody what I teach and I'm like, if I'm not playing bigger, then how can I

expect to tell my clients to play bigger?

And, you know, my dreams are to be, you know, flying around

the world, speaking and.

You know, have the book tour and be on this morning on the couch.

You know, like all of those are, are my big dreams.

And if I'm not doing things in my business to, to match where I want that to be,

it's, I'm not working towards anything.

And yes, I can stay in the comfort.

And yes, I have a very nice life right now.

And I love my one-to-one clients, but like there is, I have to do like

not do more, but I have to reach more to get to where I want to be.

And.

I think there is a certain way that you can do that on Instagram through, you

know, being very lucky with a real going viral if you get viral in the right place.

Or TikTok.

But again, that's more work, you know?

That's more work.

And I have got to a point now where I really love having the afternoon off

or, you know, multiple days off or.

Having that space and time to go and be creative will hold

more space for my clients.

And I think there's, there's that in between where, and I

know a lot of people are like, I did this organically by myself.

And I feel like there's a bit of a, there's a bit of a like, oh,

well you used Facebook ads, did you like, there is a bit of that.

I actually saw one of those this morning on Instagram.

Like, I have made this amount of money organically.

I've never spent on ads just from this.

It's like, well, that's great, but that's great,

great for you.

Yeah, babe.

But I also don't, I think, you know, throwing shade on using ads,

Yeah.

Like there's no, there's no, there's, I don't believe there is

anything wrong with it, and I don't think we need to celebrate either.

Like, yes, I've grown my business organically, but if.

But if I didn't, then I probably would've looked at it earlier.

It's just that I, you know, created a space on Instagram that allowed

me to, to be in the authority.

I'm very good at what I do, so people talk about it, you know, like

there's, there's so many factors of that working on Instagram, and I do

think that having a bigger following.

On Instagram as much as people say it's not, it does help with authority,

like instant authority and, and trust for, for your lower ticket offers.

And that's just something that I was like, I wanna reach more people

and I don't wanna keep doing more stories Ev like to, to do that.

And I don't reach more people on stories anyway because the

same, the same people watch.

So it's more about getting more, more aligned clients in

and Facebook ads would do that.

Yeah, and actually I think as well as you grow a business, You

know that feeling of being much more in control about your business, like,

yeah, okay, you might get a viral reel and you might suddenly get to like

30,000 followers, but are you gonna put the success of your business in

potentially going viral, or are you gonna have a strategic plan that brings.

And you never like that viral reel.

I have actually some clients who have had viral reels and

they are not the right people

no.

never quite know which one's gonna go viral or where it's gonna go viral and

the type of people it's gonna attract in.

And actually like their engagement's plummeted since because they can't reach

the people that actually are interested.

You know that.

Cause it's a tiny fraction now of what.

They are.

So

It is

it's having that like repeatable system you can be confident in when you

are sending something like a membership where you want to bring people in more

regularly, you need to know that, okay, I need to reach this amount of people, you

know, this amount of people on the list.

I then, you know, send them these emails, which I know will convert to this and

it's suddenly becomes this process that's, you know, easy and repeatable

Yeah,

you are not relying, like you say on like a viral reel or

doing more and that, and then your social media just supports that and

Yeah.

And then you are, you are the shopfront, aren't you?

Then on your social media and you can step into that.

You know, that's something, one of the big things that I've, you know, I've

spoke about it on a lot of podcasts, but I've always wanted to be famous since,

ever since I was a tiny, tiny baby.

And I believe that I have a platform.

Form now where that could be a possibility.

And I do need to get in front of more eyes and more people who are aligned.

And yes, I can more than happily keep selling one-to-ones for the rest of

my life and know that that would be okay, but I, I equally know that.

To have something different, you have to do something different.

And I think that's where you get to, isn't it?

And then it's making the decision.

And you know, I get it, it's easier when you've got the, the cash

in the bank to spend on, on ads.

Like I get that.

But if you are doing it right, and if you're doing it strategic,

you'll see an ROI anyway.

And that's where like, you know, investing in support, again, whether

it's with mindset or strategy or ads or email, I mean, for me that's definitely,

it's definitely the plan going forward.

It's had quite a good response so far.

Okay.

Oh my gosh, that's been amazing.

So the own, the last thing I wanted to share, which is a few things.

As I was reflecting on the things that, like having worked with Beck,

Things I've kind of taken away.

I mean, I won't go into all of the, the mindset stuff.

There's a lot going on there, but there's a few things in the

way that Beck runs her business.

I just thought it might be interesting for people to know.

So first of all, I have access on Voxer in between our calls.

And I, you know, things come to me at random times of the day and obviously

I work around my kids and often I'm working in the evening or the weekend.

But.

Like Beck, and actually this is true of all my coaches that

I choose to work with, have really, really strong boundaries.

And I find, I find having boundaries with clients really hard.

I feel like, oh, I'm not being flexible enough, like, or they won't like me.

Or what if they don't enjoy that boundary?

And actually, What I realized from working with Beck is that

boundaries make me feel safe.

It makes, I know that I could message her at like nine o'clock on a Friday night.

If there's something like, oh my God, I really need to

talk to you about next week.

Or, you know, I've just had this massive realization.

I just need to like verbalize it quickly.

I know there's no worry in me.

That she's going to feel like she has to come back to me or

be like, oh, fuck sake, Sophie.

Like it's nine o'clock on a Friday.

Like, this is an inappropriate, you know, it's not business hours.

Like, cuz I know that she has boundary and she won't look at Voxer until

it's a time that's right for her.

And, and of all my coaches are exactly the same.

So really, really clear boundaries.

It's helped me get much clearer with my boundaries, with my clients.

And not feeling bad for not being available for my clients

at nine o'clock on Friday.

Now, I, if they email me at nine o'clock on a Friday night or Vox me, that's,

that's absolutely fine, but I'm not gonna feel guilty for not going back

to them until Monday when I'm, and not even Monday, first thing, like at 7:00

AM when I, you know, technically it's a workday, like when I am in a space where

I'm ready to reply to them properly.

The second thing is, Kind of having that light bulb moment of I actually am able

to create a business that works for me.

So Beck does a week of calls on and a week of calls off.

So like all her client calls are one week and then the next week there's no calls.

And like, honestly, that like blew my mind.

I was like, oh yeah, oh yeah, I could do that.

I could do that too.

Oh my God.

that session

Do you remember I.

You just align them all up.

So yeah, so my clients have fortnightly calls every other week and one week

we have calls and one week we don't.

It's taken me quite a long time to cycle through like different clients and get

to that point, but I'm pretty much there now and you know, when I now book new

clients in, you know, when I tell them my availability, it's on my on weeks and my

off weeks are booked out in my calendar.

So people can't kind of book in anything unless I kind of choose

to add something in, like I do podcast recordings, for example.

But yeah, it kind of totally blew my mind and really opened

my eyes to the fact that.

I really need to start thinking about how I want to run this business,

like what is gonna work for me?

Because I didn't even know that I wanted that.

Like I didn't even know that a whole week off calls would feel really

spacious and luxurious and like the life that I want to be living.

I didn't know that I was missing that until I sort of really sat

down and thought, okay, yeah.

What I'm feeling at the moment is I have a co maybe two or three calls a day and

I'm not ever getting into something.

Really in a deep kind of way.

Yeah.

And I'd had like days where I was like, okay, I'm not gonna

have any calls on a Tuesday.

But even so, I just, I just found the rest of the week was then chaotic and

I tried to do all my, like, admin, marketing, everything on a Tuesday,

and that made that feel really heavy.

So having it split by week has, has massively, massively helped.

And then I think the last thing we actually touched on this earlier

actually, is that I don't have to create a complicated business.

I don't have to have a 27 pound offer and a, you know, an

initial step to working with me.

And then a and then a, you know, a 97 pound, an offer, you know, per month.

And then my high ticket actually, I can just work with people.

On a high ticket basis, and now like with the rebrand and the

relaunch, I have basically the same service, but just in three ways.

I can either, you know, coach you and we'll work together one-to-one for

me to help you implement your plan.

I can create the plan for you and then you can get your team to implement it, or

I can create the plan and do it for you.

But essentially the strategy of me creating this like end-to-end

customer journey so that you are.

You know, bringing people into your world and like make consistently

kind of churning them into clients and giving them like a really

amazing journey along the way.

That's just one product now.

Like, and I'm just kind of working with people in a different way and

that just feels so good compared to, I was, you know, with group program

and one-to-one coaching and management and there's so many different things.

I was on, you know, a bit of Facebook ads and then sometimes I was

helping people with email marketing.

Just felt really bitty.

It's really nice to just have that super clarity now on like,

this is what I love doing.

This is what I'm gonna do and the right people will want to work with me for that.

I don't have to offer something at every, every budget.

Yeah.

I think was quite a big revelation for me as well.

So I thought that might be helpful for people to hear a

I love that.

I love that reflection.

Okay.

So, oh my gosh, we've talked about a lot today.

It's quite easy to go away feeling a little bit overwhelmed.

So what's the one thing you'd advise someone to do after

listening to this podcast today?

So depending on what has perked your ear the most,

percolated then

That's a nice word

percolated in your life.

that would've made me sound much more intelligent.

Yeah.

I, I would actually start having a look at.

Might feel a bit weird, but start having a look where you're

feeling really comfortable

Mm.

actually discomfort is the sign that we are growing.

And if you are in the, the phase of your business where you are

wanting the next level, where you.

Are wanting to move into next level of visibility or next

level of finance, or next level of ways of holding your clients.

Where is it that you feel really, really comfortable right now?

And then ask yourself, okay, if I carried on doing this for.

The next year, the next five years, would it get me to that place?

And if the answer is no, have a look at what it is around the comfort

that's kind of keeping you safe.

Because you all know deep down that you're keeping yourself safe.

I know it.

You know it.

We all know it.

know it.

I know.

We all know.

Oh God, really?

I think it's that thing.

You know is at that early stages is hard work.

Yeah, but it's so cozy.

I've got it.

But you're right, like, and if you are happy with the level of income and you've

found your balance, like absolutely fine.

But if you are yes.

Striving for a financial, either consistency or next level, and you are

not getting there with what you're doing, like you've gotta look at it differently.

Yeah.

Yeah.

Start with the mind.

with that.

Start with the mind.

Amazing.

Thank you so much.

Well, if you want to find out more about Beck, you'll find

her on Instagram obviously.

I will put her link her by.

I'll put her handle in the show notes.

And she also has her own podcast, which is really, really good and is

an additional coaching session for me most weeks called Higher Self.

And I she has a brilliant quiz called the Chief Entrepreneur Identity, the

c e I quiz and, and you can find out what your unique c e o profile is so

you can kind of operate your business based on you, which is a bit about

what I was talking about earlier.

And as I also mentioned, she has an amazing membership.

For high achieving entrepreneurs ready to achieve its success and

unlock their business growth through mindset work and hypnotherapy.

Woohoo.

Woohoo.

All of those links obviously will be in the show notes and if

you go over to Instagram, you'll find them all there as well.

Of course.

Thank you so much, Beck, for joining me today.

Thank you for having me.

Thank you so much for joining me this week.

Before you go, make sure you subscribe to the podcast so you

can receive new episodes every Tuesday when they're released.

And if you enjoyed this episode, I'd love for you to rate or leave a review

wherever you are listening to it.

It only takes a few seconds, but it really does make a massive

difference to new people finding me.

Thank you again for joining me, Sophie, in this episode of Lionheart Marketing.