In this episode of Inside R&E, Jean S. Tom, Counsel in R&E's Transactions Department, welcomes Mike Salzano and Ariel Strizower, co-founders of Gnocchi on 9th, for a conversation about how a simple concept became a viral sensation and grew into a restaurant brand with 10 locations across New York City. They are joined by Dave Lorenzo, Founder of Exit Success Lab.

In this episode, Jean, Mike, Ariel, and Dave discuss the unexpected journey behind Gnocchi on 9th, from its origins in a real estate relationship to a restaurant concept that quickly captured the attention of New Yorkers and social media audiences alike. They explore how a highly focused menu became a competitive advantage, the role branding and packaging played in shaping the company's identity, and the challenges of managing rapid growth after going viral. The conversation also covers site selection, operating in small and unconventional retail spaces, expanding without outside investment, and maintaining an affordable product in one of the country's most expensive markets. Mike and Ariel share insights on entrepreneurship, disciplined growth, and the value of executing a simple idea with clarity and purpose.

Mike Salzano and Ariel Strizower founded Gnocchi on 9th with a simple goal: to serve fresh, affordable Italian food in a fast-casual format. Their signature concept, freshly made gnocchi served in iconic Chinese takeout boxes, quickly resonated with customers and helped differentiate the brand in New York City's competitive dining scene. What began as a single location on East 9th Street has grown into a successful multi-location business known for its distinctive concept, operational efficiency, and entrepreneurial approach to growth.

Jean Tom represents clients in all aspects of transactions involving the acquisition, disposition, leasing, licensing and financing of commercial and residential real estate properties and related assets. She regularly prepares, reviews and negotiates non-disclosure agreements, brokerage, service and property management contracts with outside vendors on behalf of building owners. Jean also handles all types of real estate lending transactions, representing financial institutions in connection with loans secured by office and retail properties, with an emphasis on complex construction and permanent financings. As lead attorney of the residential practice group, Jean represents purchasers and sellers in the acquisition and disposition of commercial and residential properties in New York and other major metropolitan areas across the country.

For any questions related to this episode, contact Jean S. Tom at [email protected] or (212) 551-8404. Visit Gnocchi on 9th, which operates 10 locations across New York and New Jersey, or order online at www.gnocchinyc.com.

Follow Gnocchi on 9th on social media:

Instagram: @gnocchinyc

Facebook: @gnocchinyc

TikTok: @gnocchinyc

Stream the full episode on Apple Podcasts, Spotify, and YouTube.