In this episode of the No Reserve podcast, host Tim Peters chats with Sherry Russell and Ranae Gabel of Alderfer Auction. They share their inspiring journey of purchasing and growing a family-run auction business in Hatfield, Pennsylvania. Sherry and Ranae discuss the unique challenges of buying an existing business, how COVID-19 forced them to pivot quickly, and the importance of building a strong company culture. Their insights provide valuable takeaways for any auction professional looking to scale or sell their business.

Links Mentioned:

• BidWrangler
• Alderfer Auction