Last week, we shared our unpopular opinions about whether or not you should only sell one product... and so today, we thought we'd talk about another hot topic in the creative industry: do you need a niche? As business owners, we truly believe the riches are in the niches... but we also get that the journey to finding your niche isn't always super straightforward. And that's okay! Today, we're really breaking down our stories into finding our niches in our businesses - and how even that looks different between us. Come take a listen and let's talk about your niche!
How having a niche isn't always what you think - Kat's story
Why being multi-passionate isn't a bad thing (especially when it comes to this topic!)
How creating a storyline can connect parts of your business without niching down
How to find your storyline
Why finding your niche can help you be more successful faster, but isn't always necessary
Finding your niche in a more traditional way - Megan's story
Why building a value ladder can help your business
A reminder that there's room for all of us in the market
Listen now to hear our candid conversation about finding your niche!
Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com