Formulating the perfect sales page or website copy that motivates and inspires people to become your client can be a struggle. Especially if you’re not exactly sure how to word clear copy that converts or if you’ve tried various iterations and haven’t enjoyed much success.
Since this is a common struggle for entrepreneurs, I chatted with Kris Jones, StoryBrand guide and Founder of Red Door Designs. In our interview, Kris explained the power of story and why it’s universally compelling. We also discussed why it’s not your story and Kris shared three steps to get unstuck when writing your copy. Since recording this episode with Kris, I have experienced her expertise in assisting with my own new offering, Create A Killer Program For Your Clients. I have to say that I am thrilled with the results and how easy it all was.
“[Your listeners] are not the hero. They are the guide. The guide is the Yoda, or the Mr. Miyagi, or the strongest person in every story. The hero actually is the weakest character in the story because they have a problem they don’t know how to overcome… They need a guide.” – Kris Jones
What You’ll Learn
- Necessity of your authentic voice
- The power of story
- You’re not the hero
- It’s not your story
- Techniques for compelling copy
- 3 steps to get unstuck
- Inspiring hope
Contact Info and Recommended Resources
I highly recommend you listen to every episode of my Foundations for Your Coaching Business series: mollyclaire.com/the-masterful-coach.
Connect with Kris Jones
Kris Jones is a StoryBrand guide and Founder of Red Door Designs. She helps service providers and small business owners get compelling website copy that sells in 2.5 hours flat, so they can multiply their revenue and focus on what they do best.
Kris is no stranger to the struggles of starting, running and growing a business. As an entrepreneur who has bootstrapped and sold one company, and created another that doubles in revenue every year, she has in-the-trenches experience.
In addition to building her own businesses, Kris has been an ad agency art director and worked at Nike. Using her extensive expertise, she’s here to bring balance and clarity to brands while giving them a boost to their bottom line.
Connect with Molly Claire
Create A Killer Program For Your Clients: A new session will be offered this Fall. Get on the waitlist to be alerted when registration opens!
Masterful Coach Foundations: Are you a mission-centered Life Coach ready to build your profitable + purposeful business? Masterful Coach Foundations + The 10K Accelerator Method is designed just for you: mollyclaire.com/foundations.
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