You have 20 seconds to make a good first impression with your professional image. How can you pull it off? Patty Farmer welcomes Valerie Weaver, a certified Fashion Image Consultant certified through the London Image Institute. The first thing you need to figure out is your brand and expertise. How do you want to convey your brand in your appearance? Your makeup, jewelry, and the colors you choose speak your personality. Remember to stay authentic in who you are. Want to learn more? Listen to this episode for practical tips.