Your ads are generating calls… but no cases are signing. Why?

In this episode of The Firm Report, Zach Hoffman sits down with Margarita Eberline, Founder of Marketing Boss and Fractional CMO, to unpack why many law firms blame marketing when the real issue is intake, branding, and operational breakdowns.

They discuss:

- Why great ads fail without strong intake systems

- Google vs. social media for legal client acquisition

- The decline of traditional media and rise of digital-first branding

- Why personal branding matters more than ever for attorneys

- How one firm grew 25–35% without increasing ad spend

If your firm feels stuck despite spending on marketing, this episode will help you identify the real bottleneck and fix it.