Today’s episode is about the totally irrational and emotionally driven decision to donate. The question isn’t why do people give, but why do they give to your nonprofit? Or why should they? Founder and Chief Innovation and Optimization Officer at Next After, Tim Kachuriak, has run hundreds if not thousands of experiments to see what works in digital marketing for nonprofits. And he’s found lots of ways we make giving harder - that’s right - harder than it needs to be. Nonprofits consistently make the same mistakes online. Listen out for some simple steps you can make to vastly improve your online giving.