Loyal clients spend 67% more than new clients.
The payoff of taking care of your existing clients who have already demonstrated their loyalty is bigger than that of acquiring new ones.
Spending grows proportionally with trust.
In this episode I’m breaking down the top three mistakes business owners make around client retention and what to do about it!
07:31 - Some stats on buying
09:40 - why clients don't renew even when they get good results
10:53 - positive & negative feedback I'm hearing
13:47 - create a retention strategy
18:34 - innovate and improve into the future
20:26 - 7 key components to the onboarding process
24:09 - 5 different member segments in every client base
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