Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts.

Chapters:

• 00:00:00 - Introducing Yousaf Yunes: Master of PPC and E-Commerce Growth
• 00:00:24 - Unpacking the Secrets to Scaling E-Commerce through Effective PPC
• 00:02:33 - When is Your Business Ready for Paid Ads? Key Indicators
• 00:05:00 - The Role of Organic Sales in Boosting Paid Ad Efficiency
• 00:09:39 - Harnessing the Power of CRM Data for Targeted PPC Campaigns
• 00:12:12 - Achieving E-Commerce Mastery: Tips for Engagement and Conversion
• 00:15:30 - Leveraging Content and Community for Brand Authority in PPC
• 00:18:57 - The Evolving Role of AI in Enhancing PPC Strategies
• 00:22:21 - How to Connect with Yousaf & Wrapping Up the Episode

Links And Resources:

• Yousaf on LinkedIn
• YRV Dynamics
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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