Can you guess what the most DANGEROUS word in the English language is?

Here’s a hint...

This word is so powerful that, if wrongly used, it can pretty much block your progress and prevent you from accomplishing anything, EVER.

You’ll find the answer in Episode 13 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

Plus, in this episode, Stefan and co-host Ed Reay teamed up with Justin Goff, a direct response marketing genius (and Stefan’s business partner)...

To deliver powerful insights on topics including:

The BIGGEST financial mistake to be avoided if you want to hit your revenue goal ASAP (you are probably making it right now!)

Stefan’s “psychopath” technique to MASSIVELY improve your copy by really tapping into your audience’s deepest needs and emotions

3 MAJOR needle-movers to boost your sales and Average Order Value (people have gone from 20 to 1000 sales per DAY using these strategies!)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

Sign up here: https://www.stefanpaulgeorgi.com/subs...

And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

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Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• Why this word, when used incorrectly, is the most DANGEROUS one in the English language. Hint: Most people don’t even realize they’re using it in a self-sabotaging way until it’s too late.
• Planning to take a copy cub under your wing? Justin shares 2 key lessons based on his 75% success rate mentoring newbies. Plus, Stefan chimes in with a critical mindset shift for you to get more value from a mentor.
• Think building a personal brand is essential when you’re new to copywriting? THINK AGAIN! What to focus on instead and how you can leverage on other established brands to boost your credibility.
• Any Tom, Dick and Harry can hit the $1 million revenue mark… But what does it take to achieve the same value in NET WORTH? Justin and Stefan share some regrets and life lessons they learnt from their journey to 7 figures.
• Time to bring out your inner Marie Kondo with these organizational tools… that will please even the most OCD person.
• The weird but effective ‘Psychopath Technique’ which Stefan uses to write copy that deeply resonates with the target audience. Plus, the one CORE emotion that intensifies pain in ANY niche.
• Why something called the ‘T-Rex Arms’ syndrome could be hurting the conversion rate of your upsells. And the 2 key things to fix that will give a conversion boost of 70-80% or even higher.
• The BIGGEST mistake many copywriters make when writing an emotional story lead… which puts off the reader instead of reeling them in.
• The BEST way to hire a personal mentor and why you need to choose wisely. Plus, three other ways to improve your copywriting skills, without getting one.
• When to NEVER send emails to a list and how to make more money from it, without coming off as sales-y.
• The sneaky method to find proven supplement offers, besides looking up the top ones on ClickBank.
• Why you should be creating samples preemptively and the 5 key elements of the highest converting leads.
• The quickest and easiest way to make an advertorial more emotional, without making it too hypey.
• The ONE element your headline should have that GUARANTEES more clicks. Plus, 2 additional elements to boost clickthrough even more.
• Nine essential questions to ask when prospecting or onboarding a client and how to take charge of the conversation.
• Did Stefan have a core offer when he was starting out as a freelancer?
• How to write copy for a new product in a saturated market, like supplements, and still stand out.

Useful resources/links

Apply to Join Our LIVE Copy Accelerator Virtual Event taking place on September 9, 10, and 11 (Limited slots available!)

https://www.copyacceleratormastermind...

Get rid of writer’s block and predictably crank out high converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Subscribe to “The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...

Justin & Stefan Talk Copy - Facebook Group

https://www.facebook.com/groups/19315...